Ungasinikeza Kanjani Izinsizakalo Zokufezekiswa Kokubhaliselwe Kwemholo Oqinile

Ungayisetha kanjani imodeli yokubhalisa ngezinsizakalo zokufekethisa

Ukusetha insizakalo ye-Embroidery esekwe kokubhalisile akuyona nje umbono omuhle - ngumguquki womdlalo. Ungacabanga ukuthi kunzima ukudala okuthile okuzinzile nokubikezelwa, kepha uma ukhala ngalolu hlelo, kufana nokuphrinta imali. Nakhu ukuthi ungayithatha kanjani ibhizinisi lakho lokufekethisa liye ezingeni elilandelayo ngemodeli yokubhalisa okukunikeza ukuphepha nokukhula.

Ukuqonda izisekelo zamamodeli wokubhalisa

Okokuqala, ake sihlukanise izisekelo. Imodeli yokubhalisa isebenza ngokunikeza amakhasimende ejwayelekile, imvamisa ephindaphindwayo ngentengo ehleliwe. Endabeni yokufekethisa, lokhu kungasho amaklayenti athola imiklamo yangokwezifiso noma imikhiqizo eqediwe njalo ngenyanga, ikota, noma ngisho nangesikhathi. Ukhiye ungukuguquguquka - kokubili kumakhasimende akho nokugeleza kwakho kwemali.

Isibonelo, cabanga ngebhizinisi elinjenge -stitch fix , elisebenzisa imodeli yokubhalisa ngesitayela somuntu siqu. Le modeli iyachuma ngoba yakha ukulindela futhi iqinisekisa imali engenayo. Ngokufanayo, insizakalo yakho yokufekethisha ingazuza kwimodeli lapho amakhasimende ebhalisela khona amaphakheji akwa-Design anyanga zonke noma izinsizakalo zokufekethiswa ngobuningi.

Ukunquma ama-tiers okubhaliselwe okulungile

Akuwona wonke amakhasimende afuna into efanayo, futhi kulapho kungena khona amanani entengo e-tiered. Isibonelo, i-tier 'eyisisekelo

Isihluthulelo sempumelelo ukwazi izindleko zakho kanye nokubeka amanani akhombisa ukubaluleka komsebenzi wakho nokuzimisela kweklayenti ukukhokha. Umthetho omuhle wesithupha ukuqala ngokubala izindleko zakho ngakunye - lokhu kufaka phakathi izinto zokwakha, zabasebenzi, kanye nokuhamba ngekhanda - bese ulungisa ukulungiswa okusekelwe ku-tier ngayinye.

Ukwakha ukugeleza kokubhaliswa okubushelelezi

Insizakalo yokubhalisa ilungile kuphela njengenqubo ngemuva kwayo. Udinga ukuhamba komsebenzi okuhleliwe, okuphindaphindiwe okunciphisa umzamo kepha kukhulisa inani. Cabanga ngokuzenzakalela ama-oda, ukukhokhisa, nokuthumela ngensizakalo efana ne-Shophiffy noma iplatifomu eyakhelwe ngokwezifiso. Lokhu kuzokuvumela ukuthi ugxile kulokho okwenzayo ukufezekisa okungcono kakhulu - ngaphandle kokubhajwa phansi emisebenzini yokuphatha.

Isibonelo, insizakalo ye-Embroidery Digititing Service inikeza okubhaliselwe lapho amakhasimende athola khona amadijithi azenzakalelayo ezenyanga njalo ngenyanga. Basebenzisa uhlelo oluhlanganisiwe lokuqinisekisa ukuthi uma ikhasimende lisayina, imiklamo yabo ihanjiswa ngokuzenzakalelayo ngaphandle kokulibala. Leli zinga lokusebenza kahle yikho okwenza imodeli yokubhalisa ikhange kakhulu kumakhasimende.

Isifundo secala: Impumelelo esenzweni

Bheka i-Studios ye-Stitch & isitayela , ibhizinisi lokufekethisa elamukela imodeli yokubhalisa futhi ikhule imali yayo ngo-35% kungakapheli izinyanga eziyisithupha. Baqale ngama-tiers amathathu okubhaliselwe futhi basebenzisa abezindaba zenhlalo ukuthengisa insiza yabo. Amaklayenti athanda lula ukuba athole amasha, amadizayini angokwezifiso alethwe eminyango yawo njalo. Ngokunikeza imodeli eguquguqukayo futhi bavumelane nezimpendulo zamakhasimende, bakha isisekelo seklayenti elithembekile eliqinisekisa ukukhula okuqinile.

Ukubeka okulindelwe okucacile kwamakhasimende

Ukusobala kubalulekile. Chaza ngokucacile imigomo yokubhaliswa kwakho - okuzothola mali, ukuthi bazoyithola kangaki, futhi izindleko zizonke. Faka noma yiziphi izitatimende zokuncipha mayelana nokubambezeleka okungaba khona ngesikhathi sokumatasa noma izinguquko zenqubomgomo. Lokhu kwakha ukwethembana futhi kuqinisekisa ukuthi akukho ukungaqondi phansi komgwaqo.

Nansi indlela esebenzayo: dala inkontileka echaza ubude bokubhalisa, imijikelezo yokukhokha, nemininingwane yensizakalo. Amakhasimende azokwazisa ukwazi kahle ukuthi bangena yini, futhi lokhu kuthembeka okuphezulu kudala isithombe esisebenzayo, esithembekile sebhizinisi lakho.

Ukubhaliselwe Intengo Ye-Tier Prise ye

Ithebula elingenhla libonisa ukuwohloka kwe-tier okujwayelekile kwensizakalo yokubhalisa esekwe kokubhaliselwe. Njengoba ubona, ama-tiers ahlukene akuvumela ukuba ubheke kuwo amakhasimende ajwayelekile kanye namakhasimende afuna kakhulu. Ngokunikeza ukuguquguquka kwamanani namasevisi, ukhulisa ukugcinwa kwamakhasimende kanye nemali engenayo.

②: Ungayibiza Kanjani Insizakalo Yakho Yokubhaliselwe Komfebho Wenzuzo

Ukufaka izinsiza zakho zokubhalisa umfebishi kungazizwa njengokuhamba ngemali enkulu kakhulu, futhi ungahle wesabe amakhasimende. Shaja kancane kakhulu, futhi ubeka engcupheni yokubhekana nomsebenzi wakho. Ngakho-ke, iyiphi indawo emnandi? Elula: Ibhalansi phakathi kwekhwalithi, izindleko, kanye nokulindelwe kweklayenti. Masingenele ukuthi ungangena kanjani isu lentengo lentengo elenza ibhizinisi lakho lokufakelwa lizuze futhi lizinze.

Qondisisa izindleko zakho kuqala

Ngaphambi kokuthi ubhekane nanoma yini, kufanele wazi ukuthi kubiza ini ukuthi ukhiqize insizakalo. Qala ngezinto eziyisisekelo: izinto zokwakha, zabasebenzi, kanye nokukhanda. Izinto ezifana nemicu, izindwangu, kanye nokuxhaswa kokufekethisa kungahluka, ngakho-ke qiniseka ukuthi ulandisa ngasinye. Ngemuva kwalokho, ukubala izindleko zabasebenzi - kuthatha isikhathi esingakanani ukuqeda ucezu? Futhi ekugcineni, ungakhohlwa izindleko eziphezulu njengokulungiswa kwemishini noma okubhaliselwe isoftware.

Isibonelo, uma usebenzisa umshini wokufekethisa osezingeni eliphezulu njenge Umshini we-Embroidery we-Embroidery ayi-3 , kungakubiza cishe ama- $ 15 ngehora ngogesi kanye nokunakekelwa. Hlanganisa lokho nge- $ 10 ngehora ngalinye lezabasebenzi, futhi ubheke ama- $ 25 ngehora ngezindleko zokusebenza. Ngeza izindleko ezibonakalayo, futhi uthole isisekelo semodeli yakho yamanani.

Isici ngesikhathi nobunzima

Okulandelayo: Isikhathi nobunzima. I-Embroidery ayikho konke mayelana nokuphonsa inaliti nge-Fabric - Kukhona ukunemba nekhono elihilelekile. Idizayini eyisisekelo ingakuthatha ihora ukuqeda, ngenkathi i-logo eyinkimbinkimbi kakhulu ingadinga amahora angama-4-5. Awukwazi ukushaja okufanayo kubo bobabili, kunjalo? Lungisa izintengo zakho ngokuya ngobunzima bemiklamo oyinikezayo, futhi uqiniseke ukuthi amakhasimende aqonde lokhu ngaphambili.

Ngokwesibonelo, a Umshini wokufakelwa kwe-sequins ungangeza ungqimba olusha lonke lokuqonda, oluzokhulisa ngokwemvelo isikhathi sokukhiqiza nezindleko. Kulokhu, ukushaja iprimiyamu yemiklamo ehleliwe ngeke kumboze izindleko ezikhuphukayo kodwa futhi zithethelele isikhathi esichithwa ekwakhiweni.

Ukudala amanani entengo yezidingo ezahlukahlukene

Akuwona wonke amakhasimende afuna into efanayo. Abanye bazofuna nje ilogo elula kwihembe, kanti abanye bangafuna ijakhethi elenzelwe ngokuphelele nge-Embroidery enemininingwane nemicu ekhethekile. Kungakho intengo ethosiwe isebenza izimangaliso kulo mkhakha. Dala amaphakheji ngokusekelwe kulokho okuzimisele ukukhokha kukho nokuthi yini abayidingayo.

Isibonelo, isisekelo sokubhalisa esiyisisekelo singanikela ngemiklamo engu-1-2 ngenyanga, kanti okubhaliselwe kwe-premium kungafaka imiklamo yangokwezifiso ngokubuyekezwa okungenamkhawulo. Le modeli ejikisiwe ikuvumela ukuba ubheke kuwo womabili amaklayenti aqaphela isabelomali nalabo abafuna izinketho ezithe xaxa, eziphakeme. Kuyindlela yokunqoba!

Ukuqhekeka Kwentengo: Izinombolo Game

Le thebula kumane nje kunguhlaka lokukusiza ucabange ukuthi ungayithola kanjani inkonzo yakho. Izinombolo ezingenhla zisuselwa kuzitayela zemakethe ezimaphakathi, kepha zihlala zihambisana nezindleko zakho ngezindleko zakho ezithile nesisekelo samakhasimende. Ukuvumelana nezimo kumanani entengo kuzokukwenza uncintisane ngenkathi ugcina ama-margins akho.

Ukulungiswa kwesidingo semakethe

Khumbula, amanani entengo akayona into-kuyinto ephilayo, ephefumulayo. Njengokushintshana okuguqukayo, ngakho-ke amanani akho. Uzodinga ukuhlola isakhiwo sakho samanani entengo njalo, ikakhulukazi ngesikhathi se-Peak Season njengamaholide noma imicimbi ekhethekile. Ezikhathini ezimatasa, cabanga ngokunikeza amaphakheji wesikhathi esilinganiselwe noma ukushaja imali ekhokhwayo ngama-oda aphuthumayo.

Isibonelo, uma unikeza ukufekethisa ngobuningi emicimbini yenhlangano, ungaguqula intengo esekelwe kwivolumu. Ukunikeza isaphulelo sama-oda ngobuningi ngenkathi kugcinwa inani elijwayelekile lezinto ezizodwa kuqinisekisa ukuthi uhlale uncintisana ngenkathi usakha inzuzo.

ISIBONELELO: Impumelelo yokubhaliselwe kokufekeza

Thatha umfebishi we-stitchcraft , inkampani eyasebenzisa lesi sakhiwo sentengo esiqondile ukukhulisa imodeli yayo yokubhalisa. Ngokwethula ama-Tiers amathathu acacile - ayisisekelo, ajwayelekile, kanye ne-premium - bakwazi ukunakekela izingxenye ezihlukile zemakethe futhi bazuze imali engenayo yanyanga zonke. Ngamanani abo asobala neziphakamiso zenani elicacile, babona ukwanda okungu-40% kokubhaliselwe ezinyangeni ezintathu zokuqala.

Ngabe kukhona amathiphu wamanani akho? Yabelana ngokuqonda kwakho kumazwana angezansi! Ngabe uhlela kanjani izinsizakalo zakho zokufekethisa, futhi yini esetshenziselwa wena?

③: Ungamaketha Kanjani futhi ugcine ababhalisile ngensizakalo yakho yokufekethina

Ukumaketha Insizakalo yakho Yokubhalisa Ukufekeki akusho nje ukukhombisa umsebenzi wakho - kumayelana nokwenza indaba kanye nokuba khona okuqinile okugweba amaklayenti angaba khona. Lapho ubonakala kakhulu, lapho uzoheha ababhalisile abathembekile. Masingene amasu aphumelela kakhulu okuthola igama ukuphuma nokugcina amaklayenti ajabule futhi abhalisile.

Yakha ubukhona be-inthanethi obungenakuvinjwa

Eminyakeni yanamuhla yedijithali, ubukhona bakho be-inthanethi buyikho konke. Iwebhusayithi ebolile enamanani acacile, imininingwane yesevisi, nomsebenzi wesampula kumele. Kepha akuyeki lapho - ukusebenzisa amapulatifomu ezokuxhumana anjenge-Instagram, i-Facebook, nePinterest ukukhombisa amacebo akho. Ufuna ukukhukhula okuphakelayo kwakho ngezithombe ezinhle, ezibamba iso ezibonisa ikhwalithi yomsebenzi wakho.

Ngokwesibonelo, Isoftware ye-Embroidery Design iye yakha okulandelayo ngokuhlanganyela amavidiyo e-Embroidery yawo ngokwezifiso esebenzayo, kanye nobufakazi obuvela kumakhasimende ajabule. Lolu hlobo lokuqukethwe luyakha ukwethenjwa, futhi amakhasimende angaba khona abona ngqo ukuthi bazobe bethola ini.

Thola Ubufakazi BeKhasimende ne-Word-of-Mouth

Uma kukhulunywa ngokukhulisa insizakalo yakho yokubhalwe phansi kwe-Embroidery, izwi lomlomo ligolide elicwengekileyo. Khuthaza amakhasimende ajabule ukuthi ashiye ama-TestImonials, abelane ngolwazi lwawo kwimithombo yezokuxhumana, futhi abhekise abangane. Ungase ujabulise isivumelwano ngokunikeza izaphulelo ezifana nezikhuthazo noma ukwakhiwa okukhethekile - kukho konke okudluliselwe okuphendukela obhalisile okhokhayo.

I-Case in Point: I-Bliss enomuzwa isebenzise leliqhinga lokukhulisa isisekelo samakhasimende abo ngo-50% ezinyangeni eziyisithupha. Bacele amaklayenti abo aphezulu ukuthi abelane ngemikhiqizo yabo efekethisiwe kwimithombo yezokuxhumana ngokushintshana ngesaphulelo esingu-10% ekubhaliselwe kwenyanga yabo elandelayo. Lokhu akugcinanga ukushayela ithrafikhi kodwa futhi kugcinwe amakhasimende abuya nokuningi.

Dala okunikezwayo okungathandeki kanye nokuphromotha

Ukuheha ababhalisile abasha kusho ukubalwe ukuba kubenzele abakwazi ukwenqaba. Ukuthengiswa kwe-Flash, ukukhushulwa kwesizini, noma okunikezwayo kwesikhathi kunendlela enhle yokukhiqiza inzalo. Ukunikeza isaphulelo sezinyanga sokuqala noma idizayini yamahhala yababhalisile bokuqala kungaba ukusunduza okuncane okudingayo amakhasimende anganqikanqika.

Isibonelo, inkampani efana Imishini ye-Emhlobo ye-Embroidery ye-Multi-head ingadala izibungu lapho amakhasimende ethola khona okungaphansi, njengokusayina izinyanga ezi-3, uthole inyanga yesi-4 mahhala.

Bazibandakanya nababukeli bakho ngokungaguquguquki

Lapho umuntu ebhalisela, uhambo alupheli lapho. Ukuzibandakanya nababhalisile bakho njalo kuyisihluthulelo sokugcina. Ungathumela ama-imeyili aqondene nomuntu uqobo ngama-sneak peeks wemiklamo ezayo, izaphulelo ezikhethekile, noma imivuzo yokwethembeka. Ngokwengeziwe, ukunikela okuqukethwe kwamalungu kuphela noma 'ngemuva kwezigcawu ' Ukubheka inqubo yakho yokudala kungajulisa isibopho phakathi kwakho namakhasimende akho.

Ukuxhumana okungaguquguquki kungumngane wakho omkhulu uma kuziwa ekugcinweni. Isibonelo, uhlobo lomkhiqizo onjenge -stitch ne-spark luthumela iphephandaba lanyanga zonke nge-sneak peek yemiklamo yenyanga yabo elandelayo, egcina izilaleli zazo zijabule futhi zilangazelela ukuthola iphakethe labo elilandelayo. Lolu hlobo lokuzibandakanya lwakha ukulindela nokwethembeka.

Ukulandelela imiphumela nokushintsha isu lakho

Kokumaketha, usayizi owodwa awuhambelani konke. Gcina umkhondo wokuthi yimaphi amasu asebenzayo futhi okungewona. Sebenzisa amathuluzi afana ne-Google Analytics, amanani e-imeyili avulekile, kanye nempendulo yamakhasimende ukuhlola ukusebenza kwemikhankaso yakho. Lungisa imizamo yakho yokukhangisa ngokususelwa kwimininingwane yokuqinisekisa ukuthi awuchithi isikhathi noma imali kumasu angahambisi imiphumela.

Isibonelo, uma ubona ukuthi izikhangiso zakho ze-Instagram ziletha ababhalisile ngaphezulu kunokuthunyelwe kwakho kwe-Facebook, sekuyisikhathi sokuphinda kabili ku-Instagram. Ngakolunye uhlangothi, uma ama-imeyili akho okuphromotha ethola amanani aphansi aphansi, abheke ukudonsa imigqa yezihloko noma okuqukethwe ukukhulisa ukubandakanyeka.

Icala lesibonelo: Amandla okubandakanyeka kwemithombo yezokuxhumana

Bheka imisebenzi ye-Embroidery , ibhizinisi elincane elikhule isisekelo salo sababhalisile ngo-75% ezinyangeni eziyisithupha nje ngokugxila ekuhlanganyeleni kwabezindaba. Babe begijima uchungechunge lwe- 'ngemuva kwezimo ezivelayo ze-Instals Leli cebo elilula lokuzibandakanya likhokhele isikhathi esikhulu, ngohlu lwabo lwababhalisile lukhula cishe ubusuku bonke.

Yini iqhinga lakho lokumaketha ibhizinisi lakho lokufekethisa? Yabelana ngolwazi lwakho noma noma yiziphi izeluleko onazo kumazwana angezansi!