Sɛnea wɔde nwene ho nnwuma a egyina nkrataakyerɛw so ma ma wonya sika a ɛkɔ so daa .

Sɛnea wobɛhyehyɛ subscription model ama nwene nnwuma .

Nwene a wɔde nwene a egyina nkrataa so a wɔde besi hɔ no nyɛ adwene pa ara kwa —ɛyɛ agoru a ɛsakra. Ebia wubesusuw sɛ ɛyɛ den sɛ wobɛbɔ biribi a ɛyɛ den na wotumi hyɛ ho nkɔm, nanso sɛ wobɔ nhyehyɛe no nnadewa pɛ a, ɛte sɛ nea woretintim sika. Ɛha na wobɛtumi de wo nwene adwuma no akɔ ɔfa a ɛdi hɔ no so denam subscription model a ɛma wo ahobanbɔ ne nkɔsoɔ nyinaa so.

Nteaseɛ a ɛwɔ mfitiaseɛ a ɛwɔ subscription models mu no ho nteaseɛ .

Nea edi kan no, momma yɛnbubu mfitiasesɛm no mu. Subscription model yɛ adwuma denam nnwuma a wɔde ma adetɔfo daa, a mpɛn pii no ɛsan ba bio a ɛyɛ bo a wɔahyɛ da ayɛ so. Wɔ nwene ho no, eyi betumi akyerɛ sɛ afɛfo a wobenya amanne kwan so nhyehyɛe anaasɛ nneɛma a wɔawie no ɔsram biara, afe nkyem anan, anaa bere mpo mu. Nea ɛho hia ne sɛ wobɛkɔ so ayɛ ade pɛpɛɛpɛ—ma w’afɛfo ne wo sika a wode bɛkɔ no nyinaa.

Sɛ nhwɛso no, susuw adwuma bi te sɛ Stitch Fix , a ɛde nkrataa a wɔde kra nneɛma a wɔayɛ no sɛnea wɔpɛ di dwuma no ho. Saa nhwɛso yi di yiye efisɛ ɛma wɔhwɛ kwan na ɛma wonya sika a wotumi hyɛ ho nkɔm. Saa ara nso na wo nwene adwuma no betumi anya mfaso afi nhwɛso bi a adetɔfo kyerɛw wɔn din ma wɔyɛ ɔsram biara nhyehyɛe ho nhyehyɛe anaasɛ nwene a wɔde nwene nneɛma pii mu.

Gyinae a wosi ho gyinae wɔ krataa a ɛfata a wɔde kra nneɛma no so .

Ɛnyɛ adetɔfo nyinaa na wɔpɛ ade koro, na ɛhɔ na tiered pricing ba mu.Of soronko ɔsom levels ma wo kwan ma wodi ho dwuma wɔ sikasɛm nhyehyɛe ahorow pii bere a maximizing wo potential earnings. Sɛ nhwɛso no, 'basic' tier betumi de nwene nketenkete dodow bi ama ɔsram biara, bere a 'premium' tier betumi ayɛ akɛse, nsusuwii a ɛyɛ nwonwa a ɛwɔ akwan foforo a wɔbɛfa so ayɛ no sɛnea wopɛ.

Ade titiriw a ɛbɛma asi wo yiye ne sɛ wubehu wo ka ne nneɛma bo a wode besi hɔ a ɛda bo a w’adwuma no som ne ɔpɛ a obi wɔ sɛ obetua no nyinaa adi. Mmara pa a ɛwɔ hɔ ne sɛ wubefi ase denam wo ka a wobɛbɔ wɔ nneɛma biara ho no ho akontaabu so—eyi ka nneɛma, adwumayɛfo, ne nea ɛboro so ho —na afei woagyina sɛnea wɔde wɔn ho hyɛ mu wɔ ɔfã biara mu no so ayɛ nsakrae.

Ɔdansi adwuma a ɛyɛ mmerɛw a wɔbɛkyekye .

Subscription service yɛ papa te sɛ adeyɛ a ɛwɔ n’akyi no ara pɛ. Wohia adwumayɛ nhyehyɛe a ɛyɛ mmerɛw, a wotumi san yɛ bio a ɛma mmɔdenbɔ so tew nanso ɛma mfaso ba so kɛse. Susuw nneɛma a wɔkra, sika a wɔbɔ ho ka, ne nneɛma a wɔde mena denam ɔsom adwuma bi te sɛ Shopify anaasɛ asɛnka agua a wɔayɛ no sɛnea wɔpɛ so. Eyi bɛma woatumi de w’adwene asi nea woyɛ no yiye so —akwankyerɛ—a worenkɔhyɛ adwumayɛ mu nnwuma mu.

Sɛ nhwɛso no, nwene digitizing service de nkrataa a wɔde kra nneɛma ma a adetɔfo nya automated digitized designs ɔsram biara. Wɔde nhyehyɛe a wɔaka abom di dwuma de hwɛ hu sɛ sɛ adetɔfo no de wɔn nsa hyɛ ase wie a, wɔde wɔn mfonini ahorow no ba ara kwa. Saa level of efficiency yi ne nea ɛma subscription model no yɛ anigye ma clients.

Nsɛm a wɔayɛ ho nhwehwɛmu: nkonimdi wɔ adeyɛ mu .

Hwɛ Stitch & Style Studios , nwene adwuma bi a ɛfaa nkrataa a wɔde kra nneɛma na ɛmaa ne sika a wonya no yɛɛ kɛse 35% wɔ asram asia a edi kan no mu. Wɔde subscription tiers abiɛsa na efii ase na wɔde social media dii dwuma de dii wɔn som ho gua. Ná wɔn a wɔkra nneɛma no ani gye sɛnea ɛyɛ mmerɛw sɛ wɔde nneɛma foforo a wɔayɛ no sɛnea wɔpɛ bɛba wɔn pon ano daa no ho. Ɛdenam nhwɛso a ɛyɛ mmerɛw a wɔde maa wɔn na wɔsakraa wɔn ho maa adetɔfo nsɛm so no, wɔkyekyee afɛfo a wodi nokware a ɛma wonya nkɔso a ɛkɔ so daa.

Nneɛma a wɔhwɛ kwan a emu da hɔ a wɔde besi hɔ ama afɛfo .

Nneɛma a ɛda adi pefee no ho hia kɛse. Kyerɛkyerɛ wo nkrataahyɛ mu nsɛm mu pefee —nea akrafo benya, mpɛn dodow a wobenya, ne ɛka a wɔbɔ nyinaa. Fa nsɛm biara a ɛfa ho a ɛfa bere a ebetumi akyɛ wɔ mmere a adagyew nnim anaa nhyehyɛe mu nsakrae ho ka ho. Eyi ma wonya ahotoso na ɛhwɛ hu sɛ ntease a ɛnteɛ biara nni ɔkwan no so.

Ɔkwan a mfaso wɔ so ni: Yɛ apam a ɛkyerɛ bere tenten a wɔde kra nneɛma, sikatua kyinhyia, ne ɔsom ho nsɛm. Adetɔfo ani begye ho sɛ wobehu nea wɔrekɔ mu no yiye, na saa nokwaredi a edi kan yi ma wonya mfonini a ɛyɛ adwumayɛfo de, a wotumi de ho to so ma w’adwuma.

Subscription pricing breakdown

table a ɛwɔ atifi hɔ no kyerɛ tier breakdown a ɛtaa ba ma nwene adwuma a egyina nkrataahyɛ so. Sɛnea wubetumi ahu no, tiers ahorow ma wutumi di adetɔfo a wɔnyɛ hwee ne wɔn a wɔhwehwɛ wɔn kɛse no nyinaa ho dwuma. Ɛdenam bo a wɔbɔ ne nnwuma a wɔyɛ no yiye a wode bɛma so no, wobɛma adetɔfo atra hɔ kɛse na woanya sika pii.

2: Sɛnea wobɛbɔ wo nwene ho nkrataa a wɔde kra nneɛma ho ka no ho ka de anya mfaso .

Sɛ wobɔ wo nwene ho nkrataa ho ka a, ebetumi ama woate nka sɛ wonam hama a emu yɛ den so —gye sika pii, na ebia wobɛbɔ adetɔfo hu. Ka kakraa bi ho ka, na wode wo ho to asiane mu sɛ wubebu w’adwuma no adewa. Enti, dɛn ne sweet spot no? Simple: a ɛkari pɛ wɔ su pa, ɛka, ne afɛfo akwanhwɛ ntam. Momma yɛnkɔ sɛnea wubetumi de nnadewa abɔ bo ho nhyehyɛe a ɛma wo nwene adwuma no nya mfaso na ɛtra hɔ daa no mu.

Di kan te wo ka ase .

Ansa na wobɛtumi abɔ biribiara ho ka no, ɛsɛ sɛ wohu nea ɛho ka yɛ wo sɛ wobɛyɛ ɔsom no. Fi ase de nneɛma atitiriw no fi ase: nneɛma, adwumayɛfo, ne nea ɛwɔ soro. Nneɛma te sɛ nhama, ntama, ne nwene a wɔde gyina akyi no betumi ayɛ soronko, enti hwɛ hu sɛ wubebu akontaa wɔ nhama biara a wɔde nwene no ho. Afei, bu adwumayɛfo ka ho akontaa—bere tenten ahe na egye na wɔawie asinasin bi? Na nea etwa to no, mma wo werɛ mmfi ɛka a wɔbɔ wɔ nneɛma ho te sɛ nnwinnade a wosiesie anaasɛ softwea a wɔkra.

Sɛ nhwɛso no, sɛ wode nwene afiri a ɛkɔ akyiri redi dwuma te sɛ . 3-Head Embroidery Machine , ebia ɛbɛbɔ wo bɛyɛ $15 dɔnhwerew biara wɔ anyinam ahoɔden ne nsiesie mu. Fa ɛno ne adwumayɛfo dodow a ɛyɛ dɔla 10 bom, na worehwɛ $25 dɔnhwerew biara wɔ adwumayɛ ho ka mu. Fa nneɛma ho ka ka ho, na woanya fapem ama wo bo a wɔbɔ ho mfonini no.

Factor wɔ bere ne nsɛm a ɛyɛ den mu .

Nea edi hɔ a ɛkɔ soro: bere ne nsɛm a ɛyɛ den. Ɛnyɛ ade a wɔde nwene ade no nyinaa ne sɛ wɔbɛtow ade bi afa ntama mu —ɛwɔ hɔ pɛpɛɛpɛ na wɔde ahokokwaw ka ho. Mfitiaseɛ adwini bi bɛtumi agye wo dɔnhwere baako na woawie, berɛ a ahyɛnsodeɛ a ɛyɛ nwonwa kɛseɛ bɛtumi ahia nnɔnhwereɛ 4-5. Worentumi nnye sika a ɛte saa ara wɔ abien no nyinaa ho, ɛnte saa? Siesie wo bo a wɔbɔ no gyina sɛnea nsusuwii ahorow a wode rema no yɛ den so, na hwɛ hu sɛ afɛfo bɛte eyi ase ansa.

Sɛ nhwɛso no, A . Sequins nwene afiri betumi de intricacy foforo koraa aka ho, a efi awosu mu no ɛbɛma bere a wɔde yɛ nneɛma ne ne bo akɔ soro. Wɔ eyi mu no, ɛnyɛ sɛ sika a wɔbɔ wɔ sequined designs ho no bɛbɔ adwumayɛ ho ka a ɛkɔ soro no nko, na mmom ɛbɛma bere a wɔde yɛ adwini no nso ayɛ nea ɛfata.

Bo a wɔbɔ tiers a wɔbɛbɔ ama ahiade ahorow .

Ɛnyɛ adetɔfo nyinaa na wɔpɛ ade koro. Ebinom bɛpɛ ahyɛnsode a ɛnyɛ den wɔ atade so kɛkɛ, bere a ebia afoforo bɛpɛ jacket a wɔayɛ no sɛnea wɔpɛ koraa a wɔde nwene a ɛkɔ akyiri ne nhama soronko ayɛ. Ɛno nti na tiered pricing yɛ anwonwade wɔ saa adwuma yi mu no. Yɛ packages a egyina nea clients wɔ ɔpɛ sɛ wobetua ho ka ne nea wohia so.

Sɛ nhwɛso no, mfitiase nkrataahyɛde tier betumi de 1-2 designs ama ɔsram biara, bere a premium subscription betumi ayɛ custom designs a unlimited revisions ka ho. Saa tiered model yi ma wotumi di afɛfo a wɔpɛ sikasɛm nhyehyɛe ne wɔn a wɔrehwehwɛ nneɛma a ɛyɛ fɛ, a ɛkorɔn a wobetumi apaw no nyinaa ho dwuma. Ɛyɛ nkonimdi-nkonimdi!

Bo a wɔbɔ: Nnɔmba game

Saa table yi yɛ framework kɛkɛ a ɛbɛboa wo ma woadwen sɛdeɛ wobɛtumi abɔ w’ankasa wo som boɔ ho. Akontaabu a ɛwɔ atifi hɔ no gyina gua so nsɛm a ɛkɔ so wɔ ɔkwan a ɛkɔ akyiri so so, nanso bere nyinaa fa wo bo a ɛsom no yɛ wo ka pɔtee ne adetɔfo. Nneɛma bo a wobɛdannan mu no bɛma woayɛ akansifo bere a woakura wo mfaso horow mu no.

Nsakrae a wɔyɛ wɔ gua so ahwehwɛde ho .

Ma ɛntra w’adwenem sɛ, bo a wɔbɔ no nyɛ nea egyina hɔ pintinn —ɛyɛ ade a ɛte ase, a ɛma wo home. Sɛnea ahwehwɛde no sakra no, saa ara na ɛsɛ sɛ wo bo yɛ den. Ɛho behia sɛ wosɔ wo bo nhyehyɛe hwɛ daa, titiriw wɔ mmere a nnipa pii kɔ hɔ te sɛ nnapɔnna anaa nhyiam titiriw mu. Wɔ mmere a adagyew nnim mu no, susuw ho sɛ wode bere tiaa mu nneɛma bɛma anaasɛ wobɛbɔ ka kɛse wɔ nneɛma a wɔkra ho ntɛm ho.

Sɛ nhwɛso no, sɛ wode nwene a ɛyɛ kɛse rema nnwumakuw nsɛm a esisi a, wubetumi agyina dodow so asiesie ne bo no. Sɛ wode sika a wɔde kra nneɛma pii ma bere a wokura nneɛma biako mu bo a wɔahyɛ da ayɛ no mu a, ɛma wokɔ so si akan bere a woda so ara nya mfaso no.

Nhwɛso Asɛm: Nwene Nkrataa Nkrabea Nkonimdi .

Fa Stitchcraft Embroidery , adwumakuw bi a wɔde saa bo nhyehyɛe pɔtee yi dii dwuma de maa ne nkrataahyɛde nhwɛso no nyin. Ɛdenam bo a wɔbɔ no tiers abiɛsa a emu da hɔ a wɔde bae so—mfitiase, gyinapɛn, ne sika a wɔde tua ho ka—no, wotumi dii gua so afã horow ho dwuma na wonya sika a wonya ɔsram biara bere nyinaa. Wɔn bo a ɛda adi pefee ne botae ho nsɛm a ɛda adi pefee no, wohuu nkɔanim 40% wɔ nkrataahyɛ mu wɔ asram abiɛsa a edi kan no mu.

Wowɔ w’ankasa bo ho afotu biara? Kyɛ wo nhumu wɔ nsɛm a ɛwɔ ase hɔ no mu! Woyɛ dɛn hyehyɛ wo nwene adwuma no, na dɛn na ayɛ adwuma yiye ama wo?

3: Sɛnea wobɛtɔn na woakora wɔn a wɔakyerɛw wɔn din wɔ wo nwene adwuma no so .

Sɛ wode wo nwene ho nkrataahyɛ adwuma no di gua a, ɛnyɛ sɛ wobɛda w’adwuma adi kɛkɛ —ɛfa asɛm bi a wobɛbɔ ne baabi a ɛyɛ den a wobɛba a ɛbɛma wɔn a wobetumi atɔ nneɛma no ho. Dodow a wutumi hu wo no, dodow no ara na wobɛtwetwe wɔn a woakyerɛw wɔn din no anokwafo. Momma yɛnkɔ akwan a etu mpɔn sen biara a yɛbɛfa so ama asɛm no akɔ mu na yɛama atɔfo ani agye na wɔakyerɛw wɔn din no mu.

Yɛ intanɛt so baabi a wontumi nsiw ano .

Wɔ nnɛ digyital bere yi mu no, wo intanɛt so a wowɔ no yɛ biribiara. Wɛbsaet a wɔayɛ no fɛfɛɛfɛ a ɛwɔ bo a wɔbɔ, ɔsom ho nsɛm, ne nhwɛso adwuma a emu da hɔ yɛ ade a ɛsɛ sɛ wɔyɛ. Nanso ɛnnyina hɔ —fa social media platforms te sɛ Instagram, Facebook, ne Pinterest di dwuma de kyerɛ wo designs. Wopɛ sɛ wode mfonini ahorow a ɛyɛ fɛ a ɛtwetwe adwene a ɛkyerɛ sɛnea w’adwuma no yɛ papa no gu wo feeds so.

Sɛ ebia, Embroidery Design Software no akyekye akyidi kɛse denam video ahorow a wɔde nwene a wɔayɛ no sɛnea wɔpɛ a wɔde yɛ adwuma no so, ne adansedi a efi wɔn a wɔde wɔn ho to wɔn so a wɔwɔ anigye so. Saa nsɛm a ɛwɔ mu yi ma wonya ahotoso, na wɔn a wobetumi ayɛ adwuma no hu nea wobenya no pɛpɛɛpɛ.

Leverage customer adansedi ne ano-ano-mu-nsɛm .

Sɛ ɛba sɛ wobɛma wo nwene ho nkrataa a wɔde kra nneɛma no anyin a, ano asɛm yɛ sika kɔkɔɔ a ɛho tew. Hyɛ adetɔfoɔ a wɔwɔ anigyeɛ nkuran ma wɔmfiri adansedie krataa mu, nkyɛ wɔn suahunu wɔ sohyial media so, na wɔmfa wɔn nkɔ nnamfo nkyɛn. Wubetumi ama apam no ayɛ dɛ denam nkannyan a wode bɛma —te sɛ sika a wɔatew so anaasɛ mfonini ahorow a ɛyɛ soronko—ma obiara a wɔde no bɛkɔ a ɛdan obi a otua ka no so.

Case in point: Threaded Bliss de saa kwan yi dii dwuma de maa wɔn adetɔfoɔ nyaa nkɔsoɔ 50% wɔ bosome nsia mu. Wɔbisaa wɔn afɛfoɔ a wɔdi mu no sɛ wɔnkyɛ wɔn nneɛma a wɔayɛ no nwene no wɔ social media so mfa nnye wɔn bosome a ɛdi hɔ no nkrataa a wɔde bɛkra no 10%. Ɛnyɛ sɛ eyi maa kar bae nko, na mmom ɛmaa adetɔfo san baa hɔ bio bɛhwehwɛ pii.

Yɛ nneɛma a wɔde ma a wontumi nsiw ano ne nsɛm a wɔde hyɛ nkurɔfo nkuran .

Wɔn a wɔbɛtwetwe wɔn a wɔakyerɛw wɔn din foforo no kyerɛ sɛ wɔbɛma wɔayɛ ade a wɔde bɛma wɔn a wontumi mpow. Flash a wɔtɔn, bere mu nsɛm a wɔde hyɛ nkurɔfo nkuran, anaa bere tiaa mu nneɛma a wɔde ma no yɛ ɔkwan pa a wɔfa so ma nkurɔfo ani gye ho. Ɔsram a edi kan a wɔbɛtew so anaasɛ wɔayɛ nhyehyɛe a wɔde bɛma wɔn a wɔakyerɛw wɔn din nea edi kan no a wontua hwee no betumi ayɛ ade ketewaa a ɛretwentwɛn wɔn nan ase sɛ adetɔfo ahiade.

Sɛ nhwɛso no, adwumakuw bi te sɛ . Multi-head flat nwene mfiri betumi ayɛ bundles a clients nya pii ma less, te sɛ 'sign up for 3 months, get the 4th month free.' Eyi taps kɔ tumi a ɛwɔ ntɛmpɛ ne exclusivity mu, na ɛma subscription no te nka sɛ ɛsɛ sɛ wonya deal.

Fa w’atiefo hyɛ mu bere nyinaa .

Sɛ obi kyerɛw ne din wie a, akwantu no nkɔ awiei wɔ hɔ. Wo ne wɔn a wɔakyerɛw wɔn din no a wode wo ho bɛhyɛ mu daa no yɛ ade titiriw a ɛbɛma woakɔ so akura mu. Wubetumi de email ahorow a wɔayɛ ama wo ankasa a ɛwɔ sneak peeks a ɛreba, sika a wɔatew so nkutoo, anaa nokwaredi akatua amena. Bio nso, sɛ wode asɔremma nkutoo nsɛm a ɛwɔ mu anaa 'behind the scenes' hwɛ w’adebɔ nhyehyɛe no a, ebetumi ama abusuabɔ a ɛda wo ne w’afɛfo ntam no mu ayɛ den.

Nkitahodi a ɛkɔ so daa yɛ w’adamfo paa bere a ɛfa sɛnea wobɛkɔ so akura mu ho no. Sɛ nhwɛso no, ahyɛnsode bi te sɛ Stitch & Spark de nsɛmma nhoma a wɔde ma ɔsram biara a wɔde wɔn ɔsram a edi hɔ no ho mfonini ahorow a ɛyɛ fɛ ahyɛ mu ma, na ɛma wɔn atiefo ani gye na wɔn ho pere wɔn sɛ wobenya wɔn nneɛma a edi hɔ no. Saa aware nhyehyɛe yi ma anidaso ne nokwaredi ba.

Nea efi mu ba no akyi di ne wo nhyehyɛe a wobɛsakra mu .

Wɔ marketing mu no, size biako ntumi nhyia ne nyinaa. Hwɛ akwan horow a akwan horow reyɛ ne nea ɛnyɛ saa. Fa nnwinnade te sɛ Google Analytics, email open rates, ne customer feedback di dwuma de hwɛ sɛnea wo ɔsatu ahorow no yɛ adwuma. Yɛ nsakrae wɔ wo aguadi mmɔdenbɔ mu a egyina data no so na hwɛ hu sɛ worensɛe bere anaa sika wɔ akwan horow a ɛnyɛ nea efi mu ba so.

Sɛ nhwɛsoɔ no, sɛ wohyɛ no nsow sɛ wo Instagram dawurubɔ no de wɔn a wɔakyerɛw wɔn din pii reba sen wo Facebook nsɛm a, ɛyɛ bere a ɛsɛ sɛ wobɔ mmɔho abien wɔ Instagram so. Nea ɛne no bɔ abira no, sɛ wo promotional emails no renya low open rates a, susuw tweaking subject lines anaa content no ho na ama engagement akɔ soro.

Nhwɛsoɔ asɛm: tumi a ɛwɔ sohyial media mu a wɔde wɔn ho hyɛ mu .

Fa hwɛ nwene adwuma , adwuma ketewa bi a ɛmaa ne subscriber base nyaa nkɔso 75% wɔ asram asia pɛ mu denam social media a wɔde wɔn adwene sii so no so. Wɔde 'behind the scenes ' instagram stories a ɛkyerɛ design nhyehyɛe no, ne giveaways a na ɛsɛ sɛ akyidifo hyɛ nnamfo tag na wɔadi nkonim wɔ krataa a wɔde kra nneɛma a wontua hwee no akyi. Saa nhyehyɛe a ɛyɛ mmerɛw yi tuaa ka kɛse, na ɛkame ayɛ sɛ wɔn akrafo din no trɛwee anadwo biako pɛ.

Dɛn ne wo kɔ-kɔ aguadi ho nhyehyɛe ma wo nwene adwuma? Kyɛ wo suahunu anaa afotuo biara a wowɔ wɔ nsɛm a ɛwɔ aseɛ ha yi mu!