Sɛnea wɔbɔ mfiri ho nwene bo .

01: Sɛnea wɔbɔ mfiri ho nwene te sɛ pro .

Enti, wopɛ sɛ wo bo yɛ mfiri nwene? Ma mensɛe no mma wo te sɛ wo ne nwene mogul a edi hɔ no. Wo gotta susuw wo bere, nneɛma, ne wo nimdeɛ ho. Ntɔn wo ho tiawa —gye nea wosom bo!

• Wo bere bo yɛ ahe ankasa dɔnhwerew biara?

• Na wo mfiri no adwumayɛ ho ka nso ɛ —a wosusuw ho yiye wɔ saa asɛm no ho?

• Thread, stabilizers, ne ntama no dodow ahe na ɛka wo ka ho?

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02: Te aseɛ wɔ boɔ a wɔbɔ ho nhwɛsoɔ ma nwene adwuma .

Wontow nɔma bi kɛkɛ wɔ hɔ, alright? Akwan abien bi wɔ hɔ a wɔfa so bɛn bo a wɔbɔ. Ebinom folks kɔ denam stitch count so, afoforo kɔ denam design complexity no so. Me? Mebɛka sɛ wuhia abien no nyinaa afrafra na ama woahwɛ ahu sɛ worenhwere sika.

• So ɛsɛ sɛ wobɔ ka wɔ stitch anaa flat rate biara ho? Dɛn na ɛyɛ adwuma ma w’adwuma?

• Dɛn ne nkɛntɛnso a design complexity nya wɔ wo bo so?

• So woreyɛ factoring wɔ wo fixed ne variable costs nyinaa mu?

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03: Fa wo bo a wobɔ no di gua te sɛ ɔpanyin .

Bo a wɔbɔ no nyɛ akontaahyɛde nkutoo ho asɛm —ɛyɛ adetɔn ho nhyehyɛe. Sɛnea wode wo rates kyerɛ no betumi ama wiase no ayɛ soronko. Gyina hɔ tenten, mma wofɛre ade, na nkyerɛkyerɛ w’afɛfo no nea enti a wo nwene no fata sika biara. Ɛnyɛ sɛ woretɔn ade bi kɛkɛ; Woretɔn wo nimdeɛ!

• Wobɛyɛ dɛn atumi adi bo a ɛsom ho dwuma akyerɛ w’atɔfo a wonte sɛ kar tɔnfo a wɔde adi dwuma?

• Dɛn ne wo akansi mu nkɔanim? Ɔkwan bɛn so na ɛno ma wo nneɛma bo yɛ nea ɛfata?

• Ɔkwan bɛn so na wudi nneɛma bo a wɔkasa tia ho dwuma a worenhwere adwuma?

Sua pii

1: Sɛnea wɔbɔ mfiri nwene te sɛ pro .

Sɛ worebɔ mfiri ho nwene a, ɛsɛ sɛ w’adwene a edi kan no fa wo bere ho . Simma biara a wode bɛyɛ adwuma bi, sɛ́ ɛyɛ afiri anaasɛ mfoniniyɛ no, ma wo ho yeraw wo. Sɛ wɔkyekyem pɛpɛɛpɛ a, wɔn a wɔn ho akokwaw a wɔde nwene nneɛma no gye dɔla 30 kosi 80 dɔnhwerew biara, a egyina osuahu ne beae a ɛwɔ so. Ɛte saa —nyɛ fɛre sɛ wobɛbɔ ka wɔ wo bere ho! Woyɛ onimdefo, ɛnyɛ obi a ɔyɛ mfiri ho adwuma!

Nea edi hɔ no, susuw wo mfiri no adwumayɛ ho ka ho. Sɛ wɔkyekyem pɛpɛɛpɛ a, afiri a wɔde yɛ nwene a wɔde yɛ nwene no bo yɛ dɔla 5,000 kosi 20,000. Wo werɛ ntumi mfi nsiesie, software, ne upgrades nso. Trɛw saa ka no mu wɔ w’adwuma mu. Saa na wubenya nea asinasin biara rebɔ wo ka a ɛboro nsɛm no nkutoo so no ho ntease ankasa.

Sɛ yɛreka nneɛma ho asɛm a, momma yɛnka saa nhama, nneɛma a ɛma ɛyɛ den, ne ntama ho asɛm . Ampa, ebia ɛbɛyɛ te sɛ nneɛma nketenkete, nanso ne nyinaa ka bom. Sɛ nhwɛso no, asaawa a wɔde yɛ nneɛma a wɔde hyɛ mu no bo betumi ayɛ $3–$5, nneɛma a ɛma ɛyɛ den no betumi afi $1 kosi $3 wɔ anammɔn biara mu, na ntama bo gu ahorow kɛse. Nanso susuw ho sɛ dɛn? Ɛsɛ sɛ wɔde saa nneɛma yi mu biara yɛ factor wɔ wo bo mu na ama woahwɛ ahu sɛ worenbubu mpo.

Sɛ worebɔ ka a ɛba fam a, woregyaw sika wɔ pon so. Yɛ strategic fa wo pricing models ho. Ka wo bere ne wo nimdeɛ ho ka. Ɛno ne nea woretɔn —ɛnyɛ adwini bi kɛkɛ, na mmom ɛyɛ adwuma a ɛkorɔn, a ɛyɛ adwumayɛfo nwene.

Momma yɛnka overhead nso ho asɛm. Mfa mfomso a ɛyɛ rookie a ɛne sɛ wubebu w’ani agu so no nyɛ. Nneɛma a wɔde di dwuma, dan ka, aguadi, ne insurance mpo yɛ agoru no fã. Eyinom yɛ ɛka a ɛho hia a ɛsɛ sɛ wode ka wo bo ho, anyɛ saa a wobɛhwere sika. Gye me di, wɔka bom!

Nea etwa to no, te wo gua so ase . So worebɔ w’ani asi afɛfo a ɛkorɔn a wɔhwɛ kwan sɛ wobenya sika a ɛyɛ fɛ so, anaasɛ woredi nnwuma nketewa ho dwuma a wɔrehwehwɛ nneɛma a wɔkra wɔ nneɛma pii mu wɔ bo a ɛba fam so? Siesie wo bo a wobɔ no sɛnea ɛfata. Guadidan a ɛyɛ fɛ no hwehwɛ nneɛma bo a ɛkɔ soro, nanso kae sɛ: wode nea ɛsen nwene ara kwa rema. Wode wo nimdeɛ rema ..

Ma ɛntra w’adwenem sɛ bere a wubetumi agyina dɔnhwerew biara so anaasɛ wo bo a woabɔ no so no, sɛnea wo nsusuwii no yɛ den no yɛ ade titiriw. Dodow a wɔayɛ no yiye na wɔaka ho asɛm kɔ akyiri no, dodow no ara na ne bo yɛ den. Hwɛ sɛ wo bo a wɔbɔ no da bere ne ahokokwaw a ɛwɔ adwuma biara mu adi.

2: Te ase sɛ bo a wɔbɔ ho nhwɛso ahorow ma nwene adwuma .

Momma yɛntwa so ntwa no: Sɛ worehyɛ wo bo a, wowɔ nneɛma abien a ɛyɛ den a wubetumi apaw: sika a wɔde yɛ nneɛma biara anaasɛ ne bo a ɛyɛ tratraa. Ɔkwan a wɔfa so yɛ no biara no abu so yiye, na ɛyɛ papa ma saa nsusuwii a ɛkɔ akyiri a ɛhwehwɛ bere ne mmɔdenbɔ foforo no. Mpɛn pii no, wɔde nwene adwuma bo bɛyɛ $0.01 kosi $0.25 wɔ stitch biara ho. Tiawa? Ɛnyɛ pɛpɛɛpɛ, nanso akyinnye biara nni ho sɛ ɛyɛ tẽẽ.

Nanso, mpɛn pii no, bo a wɔbɔ wɔ nneɛma bo ho a ɛyɛ tratraa no betumi ayɛ nea ɛsakra agoru. titiriw ma nneɛma a wɔkra wɔ nneɛma pii ho. Ɛyɛ go-to kwan a wɔfa so yɛ standard designs a ɛnsakra pii. Sɛ worebɔ t-shirt 100 a ɛwɔ logo koro no ara a, ɛnyɛ den sɛ wobɛbɔ flat fee, sɛ yɛbɛka no yiye a, $5–$10 wɔ afã biara ho, a egyina kɛse ne nea ɛyɛ den so.

Nanso nea ɛwɔ kicker no ni —bere a worepaw wo bo a wɔbɔ no, factor of complexity bere nyinaa . Ɛsɛ sɛ wɔbɔ nneɛma a ɛyɛ nwonwa a ɛwɔ kɔla pii, nsɛm a ɛyɛ fɛ, anaa akwan titiriw te sɛ sequins anaa cording no bo. Woayɛ nwene adwuma a ɛwɔ ti ahorow pii wɔ afiri a ɛkorɔn te sɛ 12-ti mfonini so pɛn? Gye me di, ɛno nyɛ nantew wɔ abɔnten so. mfiri te sɛ . Ebia afiri a wɔde nwene ade a ɛwɔ ti 12 no bɛboa ma nneɛma a wɔyɛ no ayɛ kɛse, nanso ɛda so ara hia sɛ wohwɛ yiye, enti ankasa nsakra wo ho.

Sɛ edu da no awiei a, ɛsɛ sɛ wugye wo nimdeɛ ho ka . Na yiw, nsɛm a ɛkɔ akyiri a ɛwɔ wo nhyehyɛe mu no kyerɛ sika dodow a ɛsɛ sɛ wugye. Fancy a design with fine thread work anaasɛ stitching wɔ ntama a ɛyɛ den so? Ɛno yɛ adwuma a ɛyɛ fɛ, na ɛsom bo kɛse. Nya no yiye, na clients bɛkyerɛ obu ama wo skill, nim koraa yiye sɛ cheaping out wɔ pricing kyerɛ sɛ compromising wɔ quality.

Pro-tip biako: ɛnsɛ sɛ woto nɔma bi gu kwa kɛkɛ na wofrɛ no bo. Hwehwɛ wo akansi no mu, factor wɔ wo nneɛma, mfiri bere, ne nneɛma afoforo a ɛboro so nyinaa mu. Factor ne nyinaa wɔ! Sɛ woreyɛ adwuma te sɛ pro a, ɛsɛ sɛ wubu wo adwumayɛ ho ka ho akontaa (te sɛ mfiri a wɔde siesie ne softwea tumi krataa), efisɛ ɛno ne nea ɛbɛma woankɔ nsu ase. Sɛ woannya bo a ɛyɛ den a wode bɛbɔ bo a, woresiesie wo ho ama bere bɔne ara kwa.

Mma wo werɛ mmfi wo gua so bere a woresisi sɛnea wobɛbɔ bo no ho gyinae no. So wode w’ani asi nnwuma nketewa so anaasɛ wowɔ afɛfɛde nwene agoru no mu? Yɛ nsakrae sɛnea ɛfata. Luxury clients hwɛ kwan sɛ premium quality, enti gye wɔn wɔ ho!

3: Fa wo bo a wobɔ no di gua te sɛ ɔpanyin .

Here’s the deal: Pricing yɛ fa kwan so sen sɛ wobɛbɔ nɔma agu ade bi so kɛkɛ. Ɛsɛ sɛ wotɔn wo bo a ɛsom no . Sɛ woantumi ankyerɛ nea enti a wo nwene no fata bo no a, woregyaw sika wɔ pon so. Wo ahokokwaw, osuahu, ne mfiri a ɛkorɔn sen biara —te sɛ . 10-Head Embroidery Machine —ɛfata sɛ wode sika biara ma, enti hwɛ hu sɛ w’afɛfo nim.

Kae sɛ obiara mpɛ sɛ ɔbɛte nka sɛ wɔretɔn wɔn ama wɔn. Yɛ ɔfotufo, ɛnyɛ adetɔnfo. Ɛsɛ sɛ wokyerɛ w’afɛfoɔ sɛ wote wɔn ahiadeɛ ase na wo ne onimdefoɔ a wobɛtumi de nea wɔrehwehwɛ no pɛpɛɛpɛ ama. Ka ho asɛm su pa na si nsɛm a ɛyɛ nwonwa a ɛma w’adwuma da nsow no so dua. gye sika wɔ saa nimdeɛ no ho, ɛnyɛ bere no nkutoo.

Sɛ w’afɛfo hu bo a ɛsom no wie a, wobenya ɔpɛ kɛse sɛ wobetua ho ka. Nanso ahintasɛm no ni: Ahotoso yɛ ade titiriw. Sɛ woka wo bo a wɔbɔ ho asɛm a, mma wonyɛ wishy-washy. Wo na woyɛ nea eye sen biara wɔ nea woyɛ mu, na wo rates no da saa adi. Sɛ client bi balks wɔ bo no so a, mma wo ho nnwiriw wo. Kyerɛkyerɛ nea enti a ɛfata no mu —ma wɔn ka a wobɛbɔ ne bo a wɔrenya no mu a asɛe no. Gye me di, ɛyɛ adwuma!

Mommma yɛn werɛ mmfi nneɛma bo a wɔkasa tia ho . Ɛrebɛba. Clients bɛbɔ mmɔden sɛ wɔbɛka ho asɛm anaasɛ wɔbɛpia bo no akɔ akyi. Sɛ ɛba a, bata wo atuo ho. Kyerɛ wɔn wo nhyehyɛe ne nea ɛma woda nsow wɔ nnipadɔm no ho. Wonyɛ nea ne bo yɛ mmerɛw sen biara wɔ block no so, na ɛno nso nyɛ hwee. Ɛnyɛ sɛ wɔretɔ nwene kɛkɛ —wɔretɔ wo nimdeɛ ne ahotoso.

Sɛnea ɛbɛyɛ a wobenya clients so nkonim no, ma wɔnte nka sɛ wɔyɛ soronko. Fa osuahu no yɛ wo ankasa de. Adetɔfo a wɔn ho yɛ fɛ pɛ sɛ wɔte nka sɛ wɔrenya ɔsom adwuma a ɛyɛ fɛ, na ɛsɛ sɛ wohwɛ hu sɛ ɛno ara ne nea wɔrenya. Premium clients dwen ho kɛse wɔ exclusivity ne quality ho sen bo a ɛba fam. Sɛ wode w’ani asi gua ahorow a ɛyɛ fɛ so a, ɛsɛ sɛ wo bo a wɔbɔ no da saa adi.

Na hey, bere nyinaa hwɛ akansi no so, nanso mma wɔnnkyerɛ wo bo. Ampa, wopɛ sɛ woyɛ akansifo, nanso mma w’adwuma no nyɛ nea ɛho hia kɛse sɛnea ɛbɛyɛ a ɛne ne bo a ɛba fam no bɛyɛ pɛ kɛkɛ. Wo ne onimdefo, na wo nimdeɛ ba wɔ bo bi so.

Enti, wobɛyɛ dɛn atɔn no? Fa wo intanɛt so baabi a wowɔ, sohyial media, ne anom asɛm di dwuma. Kyerɛ wo adwuma no wɔ platform ahorow te sɛ Instagram anaa Pinterest so. Dodow a wubehu no yiye no, dodow no ara na nnipa bɛma wɔn ani aku wo bo ho —ne w’adwuma.

Dɛn ne wo take? Ɔkwan bɛn so na wo ne wɔn a wɔkra nneɛma no bo ho nkitahodi di ho dwuma? Drop a comment below na ma yɛnkɔ nkɔmmɔbɔ no so!