Ungayenza kanjani ibhizinisi lakho lokufekethina livelele ezimakethe zokuncintisana
Ukubukwa: 0 Umbhali: Isikhathi Sokushicilela Sokushicilela: 2024-11-25 Imvelaphi: Isizango
1. Yakha ubunikazi bomkhiqizo obuqinile bokuhlukanisa
Emakethe yokukhubazeka enabantu abaningi, ubunikazi bakho bomkhiqizo yimpahla yakho eqinile. Sungula ilogo ecacile, engasoze yakhumbuleka nezwi elisebenza nabalaleli bakho okuhlosiwe. Ukungaguquguquki kuyisihluthulelo - noma ngabe yimibala oyisebenzisayo, ithoni yemiyalezo yakho, noma uhlobo lwemiklamo oyinikezayo, konke kufanele kuhambisane nokwakha ukubukeka okubumbene nokubumbana.
Thatha ukungena okujulile kwizifiso zakho zamakhasimende akho okuhlosiwe. Yakha uhlobo olukhuluma ngqo nabo futhi lukubeka wena njengochwepheshe abangasethemba. Ungakhohlwa ukugqamisa amaphuzu akho okuthengisa ahlukile - noma ngabe kungukuqamba ngokwezifiso, izinto zokwakha ezinobungani, noma izikhathi ezisheshayo eziguqukayo - qiniseka ukuthi izilaleli zakho ziyazi ukuthi zikuhlukanisa yini wena.
Funda kabanzi
2. Yamukela ubuchwepheshe kanye ne-automation ukuze usebenze kahle
Ukuhlala ngaphambi komncintiswano kusho ukunxusa ubuchwepheshe bamuva. Ukusuka emshinini we-Embroidery anikela ngemiklamo esheshayo neyinkimbinkimbi ye-software eqondisa ukucubungula ukucubungula kanye nokwakha design, ezenzakalelayo kungakusindisa isikhathi nokukhulisa umkhiqizo. Ukutshala imali kwi-Tech ngeke kuthuthukise okukhipha kuphela kepha futhi kuphakamise ikhwalithi yomsebenzi wakho, kuqinisekisa umkhiqizo ongenaphutha ngaso sonke isikhathi.
Cabanga ukuhlanganisa ithuluzi ledizayini ye-inthanethi kuwebhusayithi yakho, okuvumela amakhasimende ukuthi adale futhi abheke kuqala amadizayini awo ngaphambi kokufaka i-oda. Lokhu akukukhulisanga okuhlangenwe nakho kwamakhasimende kodwa futhi kwenza ibhizinisi lakho litholakale kalula. I-tech-savvy ngokwengeziwe futhi ebonakalayo ovela kuyo, kulapho uvela khona ngemakethe egcwele.
Funda kabanzi
3. Kakhulu ubuciko bokuhlangenwe nakho kwamakhasimende kanye nokwethembeka
Ebhizinisini le-Embroidery, akusona nje ukuletha umkhiqizo omuhle - kumayelana nokwenza isipiliyoni esingalibaleki. Gxila ekwakheni ubudlelwane obuqinile namakhasimende akho ngokunikeza insizakalo yamakhasimende ekhethekile nokunakwa komuntu uqobo. Izimpendulo ezisheshayo, ukunaka imininingwane, nokuya ngamamayela angeziwe kungaguqula abathengi besikhathi esisodwa kumakhasimende athembekile azoqhubeka abuye.
Nikeza izinhlelo noma izaphulelo zokwethembeka zamakhasimende aphindaphindekayo ukuze abenze bazizwe bezizwe. Isipiliyoni esihle samakhasimende sidlula ngaphezu komsebenzi; Kumayelana nobudlelwano obuqhubekayo obakha. Izwi lomlomo linamandla - lapho amakhasimende akho azizwa ezwa futhi ekwaziswa, bazokwabelana ngamava abo amahle nabanye, okuzokusiza ukukhulisa ibhizinisi lakho.
Funda kabanzi
Imishini ye-Multi-Headembroinery
Ukwakha ubunikazi bomkhiqizo oqinile: ukhiye wokuma ngaphandle
Emakethe ye-Embroidery egcwele, umkhiqizo wakho ungumbono wakho wokuqala. Kungaphezu nje kwelogo noma uhlelo lombala - yiwo wonke amaphrojekthi webhizinisi lakho. Ubunikazi be-brand enziwe kahle buzokwehlukanisa ibhizinisi lakho kulo mncintiswano futhi bakwenze ungalibaleki. Igoli? Ukwakha umkhiqizo osebenza nezithameli zakho okuhlosiwe futhi ushiya umbono ohlala njalo. Cabanga ngemiyalezo ye-patagonia noma ubunikazi bokusebenza kweNike. Zombili lezi zinto zemikhiqizo zibethe ubunikazi bazo ngokuxhuma ngokujulile ngamakhasimende abo asemqoka.
Ungawakha kanjani ubunikazi bomkhiqizo obungalibaleki?
Okokuqala, chaza amanani akho nobuntu bakho bomkhiqizo. Ingabe ungumkhiqizo wokunethezeka noma isitolo esijabulisayo, esimnandi? Ingabe uwukuqonda imvelo noma ubuchwepheshe-savvy? Ubunikazi bakho kumele bubonise lezi zimiso ezibalulekile. Iphuzu elihle lokuqala liklama ilogo ekhuluma ne-niche yakho. Isibonelo, uma usebenza ngokukhethekile emgqonyeni we-eco-friendly, sebenzisa amathoni aluhlaza nowomhlaba kuphawu lwakho. Lokhu kukhombisa ngokushesha amanani akho kumakhasimende akho. Ngaphezu kwalokho, ithoni ye-Business ye-Business yakho ibalulekile - ungaguquki ukuthi uthumela imithombo yezokuxhumana noma uphendula imibuzo yamakhasimende.
I-Brand Storytelling: Kungani Kubalulekile
Ukuxoxa izindaba kungenye yezindlela ezinamandla kakhulu zokuxhumana namakhasimende. Indaba yomkhiqizo wakho kufanele igqamise izimpande zayo, umbono, kanye nomsebenzi. Thatha 'threadless, ' uhlobo lwaziwa ngemiklamo yayo eyingqayizivele, eqhutshwa ngumphakathi. Abathengisi nje ama-t-shirts; Bathengisa indaba ngokuqamba, ubuntu kanye nobuciko. Lapho amakhasimende ezwa sengathi ayingxenye yohambo lwakho, maningi amathuba okuba abalandeli abathembekile. Ukulandisa okunamandla kuyaziphilisa uhlobo lwakho lomkhiqizo futhi ugqugquzela ukuxhumana okungokomzwelo nezithameli zakho.
Isifundo secala: Ukuwina okungekho emthethweni
Cabanga ngendaba yokuthi 'tulitch fit, ' insizakalo yezingubo eziku-inthanethi eyaziwa ngesitayela sayo esenziwe ngezifiso. Ubunikazi babo bomkhiqizo wabo oqinile bakhelwe ngesitayela ngasinye, ukufakwa, kanye nokulula. Konke kusuka kuklamethi labo lewebhusayithi kuya ekuhlanganiseni nasekuhlanganyeleni kwamakhasimende kukhombisa lobu bunikazi. Amandla abo okugcina ukuvumelana komkhiqizo kuzo zonke iziteshi yingakho ukulungiswa kwe-stitch kuthathe ngempumelelo isisekelo samakhasimende athembekile. Ukungaguquguquki kuphawu lwakho kwakha ukwethenjwa nokwamukelwa, okukusiza ekugcineni.
Amamethrikhi aphawulayo
Ungalinganisa kanjani ukusebenza kahle kwemizamo yakho yokuphamba? Gxila kula ma-metric asemqoka: Ukuqwashisa ngomkhiqizo, ukwethembeka kwamakhasimende, nenani lesikhathi sokuphila kwamakhasimende (CLV). Ngokokufundela ucwaningo ngeNielsen, ama-59% abathengi akhetha ukuthenga kusuka kumikhiqizo abayithembayo. Ngaphezu kwalokho, izinhlobo ezinokwethenjwa kwamakhasimende okuqinile zibona ukwanda okungu-5% kuya ku-10% kwimali engenayo ngonyaka. Lezi zibalo zigcizelela ukubaluleka kokutshala isikhathi kanye nezinsizakusebenza ekwakheni ubunikazi bomkhiqizo obuqinile, obuzwakalayo.
Izinto ezibalulekile ze brand yomazisi oqinile
| - |
kungani zibalulekile |
| Uphawu |
I-logo yakho ubuso bohlobo lwakho - yilokho abantu abakukhumbulayo kuqala. |
| Imibala yomkhiqizo |
Imibala ikhipha imizwa. Khetha iphalethi elivumelanisa namanani womkhiqizo wakho. |
| Izwi nezwi |
Ukuthi ukhuluma kanjani nezithameli zakho kusetha ithoni yakho wonke ubunikazi bakho bomkhiqizo. |
| Umsiki |
I-tagline ekhumbulekayo ngokushesha ixhumana ngokushesha kwesiphakamiso sakho senani elihlukile. |
Ekuphetheni, ubunikazi bomkhiqizo obucatshangwe kahle futhi obungaguquki bubalulekile ekuhlukaniseni ibhizinisi lakho lokufekethisa kusuka kumncintiswano. Akugcini nje ngokuzethemba kepha futhi kusiza ukukhuthaza ukuxhumana okujulile nezithameli zakho. Noma ngabe uyisiqalo noma umkhiqizo osunguliwe, ukutshala imali ku-Branding yisinyathelo esingesona esixoxiswayo sokuthola impumelelo yesikhathi eside embonini ye-Embroidery.
②: yamukela ubuchwepheshe kanye ne-automation ukuze usebenze kahle
Masibhekane nakho - uma ungasebenzisi ubuchwepheshe ukuhambisa ibhizinisi lakho lokufekethisa, usuvele uwela ngemuva. Kusuka kumishini ye-multi-wiste eningi esheshayo kwisoftware eyinkimbinkimbi eshintsha i-Design Creation kanye ne-oda ukucubungula, ubuchwepheshe be-Embracing abunokuxoxisana uma ufuna ukuhlala ukuncintisana. Umhlaba ushukumisa ngokushesha, futhi nani kufanele. Ngokuhlanganisa amathuluzi wokusika, uzothuthukisa isivinini sakho kakhulu, ikhwalithi, nokwaneliseka kwamakhasimende. Kuyisimo sokuwina. Ngani? Ngoba ezenzakalelayo azigcini nje zonga isikhathi sakho; Ikusindisa nemali.
Kungani ezenzakalelayo kungumguquki womdlalo efekethi
I-automation ikuvumela ukuthi usebenzise ibhizinisi lakho ngokunemba nokusebenza kahle. Thatha imishini yokufekethisa, ngokwesibonelo. Imishini yesimanje efana nezinhlelo ze-Embroidery ezinamakhanda amaningi ezivela kwi-SinoFu-Rangeng kusuka 3-ikhanda kuye Imishini eyi-12-head -ikuvumela ukuthi uqedele ama-oda amakhulu engxenyeni yesikhathi esizothatha ngomshini wenalithi elilodwa. Le mishini ishesha, ithembekile ngokwengeziwe, futhi ikwazi ukuphatha imiklamo eyinkimbinkimbi kalula. Ngobuchwepheshe obunjalo kutholakale kalula, ama-skyrockets akho akhiqiza ngenkathi ukukhiqizwa kwakho kubiza i-plummet.
Isibonelo sangempela somhlaba: I-automation iguqula kanjani amabhizinisi
Bheka inkampani 'inkinki yangokwezifiso, ' insiza yokuphrinta ye-T-Shirt ehamba phambili. Baphendukela ama-automation abe ngumphetho wokuncintisana ngokusebenzisa imishini yokumoshanisa ne-art-of the art embroidery ne-software design eyayivumela ukuba bacubungule izinkulungwane zama-oda nsuku zonke. Ukusebenza kwazo nezikhathi eziguqukayo ezisheshayo kubenze babe umdlali ovelele emakethe. Umphumela? Uhlobo lwamakhasimende athembela khona ikhwalithi kanye nejubane, kanye nokusebenza okunciphisa imfucuza futhi kukhuliswe inzuzo.
Indima yesoftware ekuhambeni kwakho komsebenzi
Manje, akuyona nje imishini ebalulekile; Isoftware oyisebenzisayo ibaluleke kakhulu. Isoftware ye-End-End End Design enjengeWilcom - ne Coreldraw ihlanganisa ngaphandle komthungo ngemishini, ikuvumela ukuthi udale, uhlele, futhi uphathe amacebo kalula. Le software ingaze yenze nenqubo yokulungiselela ifayela, yehlisa ithuba lephutha lomuntu futhi ikuvumela ukuthi ugxile ekukhuleni ibhizinisi lakho kunokuba ukhathazeke ngemininingwane yezobuchwepheshe. Isibonelo, iSinOFu's Isoftware ye-Embroidery Design ingasiza ekuphathweni kwemiklamo eyinkimbinkimbi kahle, ikusindisa amahora omsebenzi.
Ukutshalwa kwemali kwe-Tech kuyakhokha
Masikhulume ROI. Impela, ukutshala imali emishini ephezulu ne-software ayishibhile, kepha kungenye yezinyathelo ezihlakaniphe kakhulu ongazenza. Ucwaningo lukhombisa ukuthi amabhizinisi atshala imali e-automation abona ukukhuphuka okungu-30% kokukhiqiza kungakapheli unyaka wokuqala. Lokhu akusebenzi nje ezinkampanini ezinkulu - zibaluleke kakhulu kumabhizinisi amancane. Lapho uthuthukisa amathuluzi akho, awusho nje ukuthenga imishini; Uhamba ngesikhathi, ukunemba, kanye nekhono lokukala. Futhi, ukukhiqizwa okusheshayo kusho ama-oda amaningi, ahumushela imali ephakeme.
Izinzuzo ezibalulekile zokwamukela ubuchwepheshe kanye ne-automation
| inzuzo |
yokuthi kungani kubalulekile |
| Isivinini |
I-automation ikuvumela ukuthi uqedele ama-oda ngokushesha, ukukhumbula isikhathi sokugcina kwamakhasimende kalula. |
| Isimo |
Imishini ethuthukisiwe iqinisekisa ukunemba, ukunciphisa iphutha lomuntu kanye nokuletha imiphumela ephezulu njalo. |
| Ukusebenza kwezindleko |
Ukuguqula inqubo yakho kunciphisa izindleko zabasebenzi futhi kwandise ukusebenza kahle kokusebenza. |
| Inkalala |
Ngezinhlelo ezizenzakalelayo, ungakwazi kalula ibhizinisi lakho ukuphatha ama-oda amakhulu namakhasimende amaningi. |
Ukwamukela ubuchwepheshe kanye nokuzenzakalela ebhizinisini lakho lokufekethina akuyona nje inkambiso; Kuyikusasa. Ngemishini esheshayo, isoftware ngobuchule, kanye nokwanda kokusebenza kahle, uzozithola ngaphambi kwejika. Futhi yilapho ngqo lapho ufuna ukuba khona. Ungavumeli izimbangi zakho zikushiyele othulini lwebhizinisi lakho namuhla!
③: Kahle ubuciko bokuhlangenwe nakho kwamakhasimende kanye nokwethembeka
Ukuhlangenwe nakho kwamakhasimende kungusoso oyimfihlo oguqula umthengi wesikhathi esisodwa abe ngumlandeli othembekile. Ebhizinisini le-Embroidery, akuyona nje imicu yokuthunga ndawonye - imayelana nobudlelwano bokuthunga. Isipiliyoni esihle samakhasimende akuyona i-buzzword; Unqenqema lokuncintisana olungasiza ibhizinisi lakho lichume. Bheka imikhiqizo efana ne-nordstrom noma i-apula ; Bayaqonda ukuthi insizakalo yamakhasimende ibaluleke njengekhwalithi yomkhiqizo. Ungaba ngcono efekethisi, kepha ngaphandle kwensiza enhle kakhulu, ngeke wakhe ukuthembeka kwesikhathi eside kwamakhasimende.
Ukwakha ubudlelwano obunamathela
Ukwakha ubudlelwano obuqinile wamakhasimende buqala ngezinto eziyisisekelo - ukuxhumana nokwethembana. Ngabe uyaphendula? Uyazilalela yini izidingo zabo? Uma kungenjalo, uphuthelwe. Amakhasimende athanda ukusebenzisana komuntu uqobo. Ngiyabonga '' ngemuva kwe-oda noma umlayezo wokulandela ukubuza ukuthi umkhiqizo wokugcina uhlangabezana yini okulindele ukuthi angahamba ibanga elide. Khumbula, akunjalo nje ngokuthengisa; Kumayelana nokwenza ukuxhumana okungokomzwelo. Ukwethembeka kwamakhasimende kutholwa lapho abantu bezizwa bebaluleke, hhayi nje lapho bethola khona okuhle.
Amasu Okugcina Amakhasimende: Yini Esebenzayo?
Enye yezindlela eziphumelela kakhulu zokugcina amakhasimende abuyayo aphathelene nezinhlelo zokwethembeka. Ukunikeza izaphulelo noma imivuzo yebhizinisi eliphindaphindwayo kudala isisusa samakhasimende ukuthi abuye. Thatha isibonelo sama- Starbucks , uhlelo lwayo lwemivuzo lunezigidi zabasebenzisi abasebenzayo. Amakhasimende ayingxenye yezinhlelo zokwethembeka avame ukuchitha okuningi futhi ahlale ethembekile isikhathi eside. Uhlelo olulula lokunikeza izaphulelo noma izinto zamahhala ngemuva kwenombolo ethile yokuthenga ingakhulisa ukuthengisa kwakho kakhulu.
Isifundo secala: Ukuthengisa okwenziwe ngezifiso kungakanjani ukuthengisa
Bheka i-Inkyinki ' Bazakhela idumela hhayi kuphela ngekhwalithi yabo kodwa futhi nenkonzo yabo yamakhasimende. Ngokunikeza amathuluzi okuklama owenzelwe umuntu kanye nokusekelwa kwamakhasimende bukhoma, uyinki lwangokwezifiso kwenza amakhasimende azizwe sengathi i-oda lawo lihlukile. Indlela yabo yokuthola amakhasimende, bagxile ezidingweni ngazinye nasekunikezeni izixazululo ezenziwe ngendlela ehambelana nayo, kubasizile ukuthi bakhule baba ibhizinisi lamadola ayizigidi eziningi. Eqinisweni, ucwaningo lukhombisa ukuthi ama-86% abathengi abazimisele ukukhokha ngaphezulu ukuthola okuhlangenwe nakho okungcono kwamakhasimende. Ungafinyelela impumelelo efanayo ngokugxila ekwenzeni konke ukusebenzisana ukubala.
Kungani ukuya kumamayela angeziwe kuyakhokha
Ukuya ngaphezu kwalokho obekulindelwe kuyindlela yokugcina yokwenza amakhasimende azizwe ekhethekile. Cabanga ngokunikeza isipho esimangazayo noma i-sew-wena i-oda ngalinye. Ngisho isenzo esincane singadala ukwethembeka okuhlala njalo. Isifundo kusuka I-SinoFu ibonisa ukuthi amabhizinisi aneliseka okuphezulu kwamakhasimende abona ukukhuphuka kwebhizinisi okuphindaphindwayo ngaphezulu kwama-30%. Lapho amakhasimende ezwa sengathi aphathwa njenge-VIP, aba abakhangisi bakho abahamba phambili - basakaza igama futhi balethe amakhasimende amasha.
Amaqhinga asemqoka ukuthuthukisa ubuqotho bekhasimende
| ukuthi |
kungani isebenza |
| Ukuxhumana okwenziwe ngezifiso |
Amakhasimende azizwa ebaluleke lapho ubamukela mathupha futhi ulandele impendulo yabo. |
| Izinhlelo Zokuthembeka |
Amakhasimende avuzayo amakhasimende abenze bakwazi ukubuya, bandise inani labo lokuphila. |
| Kuya ngaphezulu nangale kwalokho |
Okuncane okungeziwe njengamanothi abhalwe ngesandla noma ama-freebies angalindelekile akhombisa amakhasimende owakhathalelayo. |
| Insizakalo esheshayo |
Insizakalo esheshayo, esebenza kahle iqinisekisa amakhasimende azizwa isikhathi sawo ayaziswa futhi ayaziswa. |
Ubuhle bokwethembeka kwamakhasimende ukuthi kungumjikelezo wokuzenzela okuqhubekayo. Lapho unikeza okuhlangenwe nakho okuhlukile, amakhasimende abe abathengi abaphindaphindwayo, bese besakaza izwi. Lolu uhlobo lokukhula kwe-organic wonke amaphupho ebhizinisi. Ungakhohlwa - phatha amakhasimende akho njengegolide, futhi bazokuvuza ngokwethembeka kwabo.
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