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Momwe mungapangire bizinesi yanu yolumikizira misika yampikisano

Maonedwe: 0     Wolemba: Mkonzi wa Pukuto wa Pukute: 2024-11-25 Kuyambira: Tsamba

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1. Pangani chizindikiritso champhamvu chodzisiyanitsa nokha

M'mayiko okumba anthu ambiri, chizindikiritso chanu ndi chinthu chanu champhamvu kwambiri. Khazikitsani logo lomveka bwino, losaiwalika ndi mawu omwe amabwera ndi omvera anu. Kusasinthika ndi kiyi - kaya ndi mitundu yomwe mumagwiritsa ntchito, kamvekedwe ka mauthenga anu, kapena mtundu wa zomwe mumapereka, zonse ziyenera kugwirizanitsa kuti mupange mawonekedwe ogwirizana komanso akatswiri.

Pitani patsogolo pamadzi anu okuthandizani ndi zomwe mukufuna kuchita ndi zopweteka. Pangani chizindikiro chomwe chimalankhula mwachindunji kwa iwo ndikuyika inu monga momwe angadalire. Musaiwale kufotokoza mfundo zanu zapadera - ngakhale zida zamachitidwe, zida zochezeka, kapena nthawi zosinthika mwachangu - onetsetsani kuti omvera anu akudziwa zomwe zimakupatsani mwayi.

Dziwani zambiri

2..

Kukhala patsogolo pa mpikisano kumatanthauza kukonzekera ukadaulo waposachedwa. Kuchokera pamakina okumbatira omwe amapereka mapangidwe osintha kwambiri ndi mapulogalamu omwe amalimbikitsa kukonza ndikupanga chilengedwe, magetsi omwe angakupulumutseni nthawi komanso zokolola. Kuyika ndalama mu terch sikungokulitsa zomwe mwachitazo komanso kukweza ntchito yanu, ndikuwonetsetsa kuti ndi yopanda cholakwika nthawi iliyonse.

Taganiziraninso chida chapangidwe cha intaneti patsamba lanu, kulola makasitomala kuti apange ndikuwonetsetsa mapangidwe awo musanayike oda. Izi sizimangowonjezera zomwe makasitomala akungokumana nazo komanso zimapangitsa bizinesi yanu kukhala yopezeka. Ma technor-vacy-racevy muonekere, mukamakhala pamsika wocheperako.

Dziwani zambiri

3. Mboni zaluso za makasitomala ndi kukhulupirika

Mu bizinesi yokongoletsa, sizongopereka zogulitsa zazikulu - ndizomwe zimapangitsa kuti munthu asachotse chidwi. Yambitsani kumanga ubale wolimba ndi makasitomala anu popereka kasitomala wapadera ndi chidwi ndi chidwi. Mayankho achangu, chidwi chatsatanetsatane, ndikuyenda mtunda wowonjezera kumatha kutembenukira ogula nthawi imodzi kukhala makasitomala odalirika omwe abwerera.

Patsani mapulogalamu otsimikiza kapena kuchotsera kuti abwereze makasitomala kuti awapangitse kumva kuti ndinu amtengo wapatali. Kupeza kwa makasitomala ambiri kumapitilira kupitirira kugulitsa; Ndi za ubale womwe mumamanga. Mawu mkamwa ndi amphamvu - pomwe makasitomala anu akumva kuti amvedwa ndikuyamikiridwa, adzagawana zokumana nazo zabwino ndi ena, zomwe zingakuthandizeni kukulitsa bizinesi yanu.

Dziwani zambiri


 Makina Amitundu Yosiyanasiyana

Zambiri Zopangira


Kupanga Chidziwitso Champhamvu: Chinsinsi choyimirira

M'mtengo wokumba kwambiri, mtundu wanu ndi chithunzi chanu choyamba. Ndi zoposa logo kapena mtundu wa chiwembu-ndi mitundu yonse ya bizinesi yanu. Chidziwitso chopangidwa bwino chimasiyanitsa bizinesi yanu pa mpikisano ndikupangitsa kuti musaiwale. Cholinga? Kuti apange chizindikiro chomwe chimayamba ndi omvera anu ndikusiyiratu. Ganizirani za mauthenga a patagonia a ICO-NTHAWI ZOPHUNZITSIRA KWA ZINSINSI. Mitundu yonseyi yangoyang'ana ndi kulumikizidwa kwambiri ndi makasitomala awo.

Kodi Mungatani Kuti Mukhale Wosaiwalika?

Choyamba, lembani mfundo zanu ndi umunthu wanu. Kodi ndinu mtundu wapamwamba kapena wosangalatsa, shopu ya Quirky? Kodi mukusamala kapena zachinsinsi-? Kuzindikira kwanu kuyenera kuwonetsa mfundo zazikuluzi. Mfundo yoyambira kwambiri ikupanga logo yomwe imalankhula ndi NICHI yanu. Mwachitsanzo, ngati mumapangana mu eco-freedry, gwiritsani ntchito zobiriwira ndi zobiriwira m'mabuku anu. Izi nthawi yomweyo zimawonetsa zomwe mumachita kwa makasitomala anu. Kuphatikiza apo, mawu anu a bizinesi ndi ofunikira - kukhala osasinthika ngati mukutumiza pazanema pazanema kapena kuyankha mafunso kwa makasitomala.

Nkhani ya Brandtelling: Chifukwa Chake Chinthu

Nkhani ya nthano ndi imodzi mwa njira zamphamvu kwambiri zolumikizirana ndi makasitomala. Nkhani yanu ya chizindikiro iyenera kuwonetsa mizu yake, masomphenya, ndi ntchito. Tengani 'wopanda phokoso, ' wodziwika chifukwa cha mawonekedwe ake apadera, madera ammudzi. Sangogulitsa t-shati; Amagulitsa nkhani yokhudza chidwi, payekhapayekha, ndi luso. Makasitomala akakhala ngati ali gawo laulendo wanu, ayenera kukhala mafani okhulupilika. Nkhani yolimba imasokoneza mtundu wanu ndikulimbikitsa mgwirizano ndi omvera anu.

Phunziro la milandu:

Ganizirani nkhani ya 'yokhazikika, ' ntchito yovala zovala pa intaneti yomwe imadziwika ndi kukongoletsa kwake. Chidziwitso chawo chodziwika bwino chimamangidwa mozungulira, zokomera, komanso zosavuta. Chilichonse kuyambira tsamba lawo la Webusayiti ndi zomwe zimapangitsa kuti pakhale zokhudzana ndi makasitomala zikuwonetsa izi. Kutha kwawo kusamalira mtundu wa mtundu wa njira zonse ndichifukwa chake kusintha kokhazikika kwapangitsa kuti kasitomala wokhulupirika ukhale wabwino. Kusasinthika mu mtundu wanu kumapangitsa kuti kukhulupirika ndi kuzindikira, komwe kumakuthandizani.

Zitsulo zogwirizana

Kodi mungayerekeze bwanji luso lanu? Yang'anani pa zitsulo zofunikira izi: Chidziwitso cha Brand, kukhulupirika kwa makasitomala, ndi mtengo wa makasitomala nthawi zonse (CLV). Malinga ndi kafukufuku wolemba Nielsen, 59% ya ogula amakonda kugula kuchokera ku mitundu yomwe amakhulupirira. Kuphatikiza apo, mitundu yokhala ndi kukhulupirika kwa makasitomala mwamphamvu kuwona 5% mpaka 10% yowonjezereka pachaka. Ziwerengerozi zikuwonetsa kufunika kokhala ndi nthawi komanso ndalama zothandizira kuti mupange chizindikiritso champhamvu.

Zinthu zazikuluzikulu za chidziwitso champhamvu

chotsimikizika chifukwa chake zimakhala
Logo Chizindikiro chanu ndi nkhope ya mtundu wanu - ndi zomwe anthu amakumbukira poyamba.
Mitundu ya Brand Mitundu imapangitsa mantha. Sankhani phale yolumikizirana ndi mfundo za mtundu wanu.
Mawu & kamvekedwe Momwe mumalankhulira ndi omvera anu amapereka kamvekedwe kanu ka chizindikiritso chanu chonse.
Tagine Tagline wosaiwalika amalankhula malingaliro anu apadera.

Pomaliza, chizindikiritso choganiza bwino komanso chosafunikira kwenikweni ndicholinga chosiyanitsa bizinesi yanu yamipikisano. Sikuti amangokhazikitsa chidaliro komanso limathandizanso kulimbikitsa kulumikizana ndi omvera anu. Kaya ndinu chiyambi kapena mtundu wokhazikitsidwa, kuwononga ndalama ndi gawo lopanda zotheka kuti mukwaniritse kupambana kwa nthawi yayitali makampani okumba.

Ntchito zamalonda


②: Kukuthandizani ukadaulo ndi makina olimbitsa thupi

Tisamayang'ane kuti, ngati simukugwiritsa ntchito ukadaulo kuti mubwerere bizinesi yanu yolumikizira, mukugwa kale. Kuchokera pamakina a singano a Inter-Silicle Pulogalamu Yambiri yomwe imapanga mawonekedwe opanga ndi kuyitanitsa makonzedwe, ukadaulo ukadasakayika ngati mukufuna kukhala wopikisana. Dziko likuyenda mwachangu, momwemonso uyenera. Mwa kuphatikiza zida zodulira m'mphepete, mudzasintha kuthamanga kwanu, mtundu wanu, ndi kukhutitsidwa kwamakasitomala. Ndi zopambana. Chifukwa chiyani? Chifukwa zokhazokha sizingokupulumutsani nthawi; Imakupulumutsiraninso ndalama.

Chifukwa Chani Masewera Osewera Pazikuso

Makina amakupatsani mwayi kuti muchite bizinesi yanu molondola komanso mwaluso. Tengani makina owoneka bwino, mwachitsanzo. Makina amakono ngati njira zolumikizira mitu yambiri kuchokera ku Sinofuo-kuyambira 3 mutu ku Makina Amutu 12 akukulolani kumaliza madongosolo akuluakulu a nthawi yomwe ingatenge ndi makina osowa singano. Makinawa ndi odalirika, odalirika, komanso amatha kuthana ndi mapangidwe ovuta. Ndi ukadaulo wotere pazala zanu, ma skrocker anu opanga pomwe mapulani anu amawononga maula.

Chitsanzo chenicheni: Momwe Mungasinthire Mabizinesi

Tayang'anani pa kampani 'Inki Yachikhalidwe, ' Ntchito yosindikiza T-Shite yosindikiza. Anatembenuza okhawo kuti azigwiritsa ntchito njira yolumikizirana ndi masewera olimbitsa thupi ndi mapulogalamu omwe amawalola kukonza zikwizikwi za tsiku ndi tsiku. Kuchita bwino kwawo komanso nthawi zotembenuka mwachangu kwapangitsa kuti wosewera akhale wopambana pamsika. Chotsatira? Chizindikiro chomwe makasitomala amadalira zabwino komanso kuthamanga, ndipo opaleshoni yomwe imachepetsa zinyalala ndikukulitsa phindu.

Udindo wa Mapulogalamu mu Nsanja Yanu

Tsopano, sikuti makina okha chinthu chomwe chiri; Pulogalamu yomwe mumagwiritsa ntchito ndiyofunika. Mapulogalamu opindika kwambiri monga Wilcom ndi Coreldraw amaphatikiza mosasamala ndi makina, kukupatsani mwayi wopanga, kusintha, ndikuwongolera mapangidwe mosavuta. Pulogalamuyi imatha kusungitsa fayilo yokonzekera ya fayilo, ndikuchepetsa mwayi wa zolakwa za munthu ndikukulolani kuyang'ana pakukula kwanu m'malo mwaukadaulo. Mwachitsanzo, sinofu Pulogalamu ya Kupangana imatha kuthandiza kuthana ndi zovuta, kukupulumutsani maola ambiri.

Maukadaulo omwe amalipira

Tiyeni tiyankhulane. Zachidziwikire, kuyika makina apamwamba kwambiri ndi mapulogalamu sikotsika mtengo, koma ndi imodzi mwamphamvu yanzeru yomwe mungapange. Kafukufuku akuwonetsa kuti mabizinesi omwe amayendetsa galimoto amangowona kuwonjezeka kwa 30% pakukolola mkati mwa chaka choyamba. Izi sizikugwira ntchito kwa makampani akuluakulu - ndizofunikira kwambiri kwa mabizinesi ang'onoang'ono. Mukakweza zida zanu, simungogula makina okha; Mukugula nthawi, kulondola, komanso kuthekera kwakukulu. Kuphatikiza apo, kupanga mwachangu kumatanthauza kulamula kochulukirapo, komwe kumamasulira ndalama zapamwamba.

Ubwino Wofunika Kwambiri Paukadaulo wa Technology ndi Okhamation

Phunzitsani Chifukwa Chake Zili
Kuthamanga Makina amakupatsani mwayi woti mukwaniritse maoda mwachangu, kukumana ndi nthawi yamakasitomala mosavuta.
Kulima Makina otsogola kuonetsetsa kuti ndi olondola, kuchepetsa zolakwika za anthu ndikupereka zotsatira zapamwamba kwambiri nthawi iliyonse.
Kuchita Bwino Kugwira Ntchito Yanu Kuchepetsa mtengo wogwirira ntchito ndikuwonjezera ntchito yonse.
Chivinikiro Ndi makina ogwiritsa ntchito okha, mutha kukulitsa bizinesi yanu mosavuta kuti mugwire malamulo akuluakulu komanso makasitomala ambiri.

Kukumbatira Technology ndi Ogwiritsa Ntchito Pabizinesi Yanu Yokopa si njira yokhayo; Ndi tsogolo. Ndi makina othamanga, pulogalamu yanzeru, komanso kuchuluka kwamphamvu, mudzakhala patsogolo pa chipilala. Ndipo ndi komwe mukufuna kukhala. Musalole kuti opikisana anu asiyane nanu mu fumbi lanu.

Kupanga Kwa Ofesi ya Ofesi ya Ofesi


③: mboni luso la zokumana nazo za kasitomala ndi kukhulupirika

Kukumana ndi makasitomala ndi msuzi wachinsinsi womwe umatembenuza wogula nthawi imodzi kukhala fanizo lokhulupirika. Pabizinesi yokongoletsa, sikuti ndi ulusi wongolowera limodzi - ndi za kusanja ubale. Zochitika zazikulu zamakasitomala si mawu owombera; Ndi gawo la mpikisano lomwe lingathandize bizinesi yanu. Onani mitundu ngati Nordstrom kapena apulo ; Amamvetsetsa kuti ntchito yamakasitomala ndiyofunikira monga mtundu wamalonda. Mutha kukhala abwino kwambiri pakukumbatira, koma osatumikira kwambiri, simungapatse kukhulupirika kwa nthawi yayitali makasitomala.

Kumanga Mayanjano

Kupanga maubwenzi olimba a makasitomala kumayamba ndi kulumikizana ndi kudalirana. Kodi Mukumvera? Kodi mumamvetsera zosowa zawo? Ngati sichoncho, mukusowa. Makasitomala amakonda kuyanjana. Wofulumira 'Zikomo ' Pambuyo pa oda kapena uthenga wofunsa kuti mufunse ngati chinthu chomaliza chikukwaniritsa zomwe akuyembekezera. Kumbukirani, sizokhudza kugulitsa; Ndi za kupanga kulumikizana kwamaganizidwe. Kukhulupirika kwa makasitomala kuli ngati anthu amadziona kuti ali ofunika, osati akangopeza zabwino.

Njira Zosungitsira Makasitomala: Ndi ntchito iti?

Njira imodzi yabwino kwambiri yosungira makasitomala ikubwera kudzera pamapulogalamu okhulupirika. Kupereka Kuchotsera kapena Mphoto za bizinesi yobwereza kumapangitsa kuti makasitomala abwerere. Tengani chitsanzo cha Starbucks , omwe Pulogalamu Yomwe Mphoto Yathu ili ndi mamiliyoni a ogwiritsa ntchito. Makasitomala omwe ali mbali ya mapulogalamu okhulupirika nthawi zambiri amakhala ochuluka komanso amakhala okhulupilika. Pulogalamu yosavuta yopereka kapena zinthu zaulere pambuyo pa chiwerengero china chogula chitha kukulitsa malonda anu kwambiri.

Phunziro la Mlandu: Zomwe zimapangitsa kuti zisagulitsidwe

Onani 'Inki Yachikhalidwe, ' Bizinesi yomwe imasinthira malonda ogulitsa T-Shirt. Adapanga mbiri osati chifukwa cha mkhalidwe wawo komanso kwa kasitomala wawo. Popereka zida zopangira zam'madzi ndi chithandizo chamakasitomala chamoyo, inki yachizolowezi zimapangitsa makasitomala kumva ngati dongosolo lawo ndilokhali. Njira zawo kwa makasitomala, kuyang'ana zofunikira za munthu aliyense ndikupereka njira zothetsera mavuto, zawathandiza kukula bizinesi yambiri miliyoni miliyoni. M'malo mwake, kafukufuku akuwonetsa kuti ogula 86% ali ofunitsitsa kulipira zambiri kwa makasitomala abwinoko. Mutha kuonanso chimodzimodzi poyang'ana pakupanga chiwerengero chilichonse.

Chifukwa chiyani mukupita kumalire owonjezera

Kupita kopitilira zoyembekezera ndiye njira yabwino kwambiri yopangitsa makasitomala kukhala apadera. Ganizirani mphatso yodabwitsa kapena yothokoza-yothokoza ndi lamulo lililonse. Ngakhale mawonekedwe ang'onoang'ono amatha kukhulupirika mpaka kalekale. Kafukufuku wochokera Sinofuu akuwonetsa kuti mabizinesi okhala ndi makasitomala okwanira amangobwereza bizinesi yopitilira 30%. Makasitomala akamakonda kuthandizidwa ngati ma vaps, amakhala otsatsa bwino kwambiri - kufalitsa mawuwo ndikubweretsa makasitomala atsopano.

Njira zazikulu zothandizira kukhulupirika kwa makasitomala

chifukwa chake imagwira ntchito
Kulankhulana Kwaumwini Makasitomala amadzimva kuti mumawavomereza mukamawavomereza patokha ndikutsatira mayankho awo.
Mapulogalamu Okhulupirika Makasitomala opindulira mobwerezabwereza amawapangitsa kuti abwerere, kuti akhale ofunika kwambiri pamoyo wawo.
Kumapita pamwamba Zowonjezera zazing'ono monga zolemba zamanja kapena ma freebies osayembekezereka amawonetsa makasitomala omwe mumawasamalira.
Ntchito mwachangu Kuchita bwino ntchito makasitomala kumva kuti nthawi yawo imakhala yofunika komanso kuyamikiridwa.

Kukongola kwa kukhulupirika kwa makasitomala ndikuti ndikudzipangitsa nokha. Mukamapereka zokumana nazo zapadera, makasitomala amabwera obwereza, kenako amafalitsa mawu. Uwu ndi mtundu wa kukula kwamphamvu bizinesi iliyonse maloto a. Osayiwala-chitani makasitomala anu ngati golide, ndipo adzakupatsani mphotho ya kukhulupirika kwawo.

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