Ungayenza njani ishishini lakho lokuzalela kwimarike yakho yokhuphiswano Izimvo: 0 Umbhali: Umhleli we-Godpap yokupapashwa kwexesha: 2024-11-25 Imvelaphi: Indawo
1. Yakha i-Brand Brand yesazisi Kwimarike yokugcina abantu abaninzi, isazisi sakho sophawu lwezinto zakho ezomeleleyo. Seka uphawu olucacileyo, olungenakulibaleka kunye nelizwi elivela kubaphulaphuli bakho ekujolise kubo. Ukungaguquguquki kubalulekile - ukuba yimibala oyisebenzisayo, ithoni yemiyalezo yakho, okanye uhlobo lwezinto ozinikezela, yonke into kufuneka ilungelelanise ukuba wenze inkangeleko ehambelana nengcali.
Thatha i-dive enzulu kwiminqweno yakho ekujolise kuyo kunye namanqaku eentlungu. Yakha uphawu oluthetha ngqo kubo kwaye luziindawo ezithile njengezingcali ezinokuthembela kuzo. Ungalibali ukuqaqambisa amanqaku akho ahlukileyo okuthengisa - ukuba ngaba yiyoyilo ye-eco-gesi, okanye izixhobo ezikhawulezayo, okanye amaxesha aguqukayo - qinisekisa ukuba abaphulaphuli bakho bayakwazi ukuba yintoni ekwahlukanisiweyo.
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2. Yamkela itekhnoloji kunye ne-automation yokusebenza kakuhle Ukuhlala ngaphambi kokhuphiswano kuthetha ukuba kufike itekhnoloji yakutshanje. From embroidery machines that offer faster and more intricate designs to software that streamlines order processing and design creation, automation can save you time and boost productivity. Ukutyala imali kwitekhnoloji akuyi kuphucula iziphumo zakho kuphela kodwa kukuphakamisa umgangatho womsebenzi wakho, uqinisekisa imveliso engenasiphoso ngalo lonke ixesha.
Cinga ngokudibanisa isixhobo soyilo ye-intanethi kwiwebhusayithi yakho, ivumela abathengi ukuba benze kwaye babone uyilo lwabo ngaphambi kokubeka iodolo. Oku akuphuculi nje amava abathengi kodwa kukwenza ishishini lakho lifikeleleke ngakumbi. I-Tech-Savvy kunye ne-Savvy kunye ne-Innevation uvele, kokukhona upapashwa kwimakethi egudileyo.
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I-3. Inkosi yobugcisa yamava abathengi kunye nokunyaniseka Kwishishini lokufakelwa, ayikho malunga nokuhambisa imveliso enkulu-imalunga nokwenza amava angalibalekiyo. Gxila ukwakha ubudlelwane obuqinileyo nabathengi bakho ngokubonelela ngenkonzo yabathengi abakhethekileyo kunye nengqwalaselo yobuqu. Iimpendulo ezikhawulezileyo, ukuthobela ingqalelo kwiinkcukacha, kwaye imayile eyongezelelweyo ingaguqula abathengi bexesha elinye kubathengi abathembekileyo abaya kuqhubeka bebuya.
Nika iinkqubo zokunyaniseka okanye izaphulelo zokuphinda abathengi ukuba zibenze bazive zixabisekile. Amava amakhulu abathengi aqala ngaphaya kwentengiselwano; Imalunga nolwalamano oluqhubekayo olwakhayo. Ilizwi lomlomo linamandla - xa abathengi bakho beziva beviwe kwaye baxatyiswa, baya kwabelana nabanye ngamava abo afanelekileyo, abanokukunceda ukhule ishishini lakho.
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Maninzi oomatshini be-headedroidery
Ukwakha isazisi esomeleleyo: isitshixo sokuphuma Kwimarike yentengiso egcweleyo, uphawu lwakho luphawu lwakho lokuqala. Ingaphezulu kwe-logo okanye iskimu sombala - kuyo yonke i-vibe yakho yeshishini. Isazisi sophawu olwenziwe kakuhle siyahlulahlula ishishini lakho kolu khuphiswano kwaye sikwenze ungalibaleki. Inqaku? Ukwakha uphawu oluphuma kubaphulaphuli bakho ekujolise kulo kwaye ushiye umbono ohlala uhleli. Cinga ngemiyalezo ye-patagonia ye-palagonia okanye isazisi seNike. Zombini ii-rands ziye zafakishwa ukuba zinxibelelanise ngokudibeneyo nabathengi babo abaphambili.
Ungadala njani isazisi esingalibalekiyo? Okokuqala, chaza iinqobo zakho kunye nobuntu bakho. Ngaba uyilo lohlobo olutofotofo okanye ivenkile ye-quirky? Ngaba uyindawo yendalo yokuqonda okanye i-Tech-i-savvy? Isazisi sakho kufuneka sibonise le migaqo yesiseko. Inqaku lokuqala eliqaqambileyo liyilo lwelogo elithetha kwi-niche yakho. Umzekelo, ukuba ukhetheke ngokukodwa kwi-eco-enobugebenga, sebenzisa iitoni eluhlaza kunye nomhlaba kwimpawu zakho. Oku kubonisa ngoko nangoko amaxabiso akho kubathengi bakho. Ukongeza, ithoni yesandi yakho ibaluleke kakhulu - iyahambelana nokuba ukuthumela kwimithombo yeendaba zentlalo okanye ukuphendula imibuzo yomthengi.
I-Brandaltalling Gatal: Kutheni Ibalulekile Ukuguqulwa ibali yenye yeendlela ezinamandla zokunxibelelana nabathengi. Ibali lakho le-Brand lifanele libalaselise iingcambu zalo, umbono kunye nenjongo. Thatha 'ngokungakhathali, ' uphawu lwaziwa ngoyilo lwayo olukhethekileyo, olwaqhutywa luluntu. Azithengisi i-t-shirts; Bathengisa ibali malunga nokuyila, ubuntu, kunye nobugcisa. Xa abathengi baziva ngathi bayinxalenye yohambo lwakho, banokufumana abalandeli abathembekileyo. Ibali eliqinisekileyo libanceda uphawu lwakho kwaye ixhaphake uqhagamshelo lweemvakalelo kunye nabaphulaphuli bakho.
Isifundo seNqanaba: Ukuphazamiseka okungaguqukiyo Cinga ngemeko yokuthi ' fit, ' Inkonzo yeZinxibo ezikwi-Intanethi eyaziwa ngesitayile sayo. Isazisi sabo sophawu esomeleleyo sakhiwa malunga nesitayile esinye, ukubandakanywa nokuluncedo. Yonke into ekuyileni kwabo kwiwebhusayithi yokupakisha kunye neendlela zabathengi zibonisa lesazisi. Isakhono sabo sokugcina ukungangqinelani kohlobo kuzo zonke iindlela, kungenxa yoko le nto ukulungiswa kwe-stittch ithathe ngempumelelo isiseko sabathengi abathembekileyo. Ukungqinelana kwi-teraday yakho yakha iTrust kunye nokwamkelwa, ekufuneka ikuncede uphume ngaphandle.
I-metriting metrics ibalulekile Ungayilinganisa njani ukusebenza kwempumelelo kwemizamo yakho yokuqalisa? Gxila kule metrics eziphambili: Ukwazisa ngohlobo, ukuthembeka kwabathengi, kunye nexabiso lokuphila kwabathengi (i-CLV). Ngokutsho kwesifundo nguNielsen, i-59% yabathengi bakhetha ukuthenga kwi-brand bayamthemba. Ukongeza, iibrand ezinomthengi obomeleleyo zibona i-5% ukuya kwi-10% yonyuso kwingeniso qho ngonyaka. Ezi nkcukacha-manani zigxininisa ukubaluleka kokutyalo-mali kunye nezixhobo ekwakheni isazisi esomeleleyo, esibonakalayo.
Izinto eziphambili zezinto ezomeleleyo zophawu zokuba zibalulekile Ilogo I-logo yakho bubuso bohlobo lwakho-yinto ekhunjulwa ngayo abantu kuqala. Imibala yeBrand Imibala evusa iimvakalelo. Khetha i-palette ehambelana nexabiso lakho leBrand. Ilizwi kunye neTone Indlela othetha ngayo kubaphulaphuli bakho ibeka ithoni yakho yonke into. Tagline I-tagline engalibalekiyo ivumela ngokukhawuleza isindululo sexabiso elikhethekileyo.
Ukuqukumbela, ingcinga nengacingi kakuhle kwaye engaguqukiyo ibaluleke kakhulu ukwahlula ishishini lakho lokufakelwa kukhuphiswano. Ayikhanga ithemba kuphela kodwa ikwanceda ukhulisa unxibelelwano olunzulu nabaphulaphuli bakho. Enoba sisiqalo okanye uphawu olumiselweyo, ukutyala imali kwi-brow linyathelo elingathethekiyo lokufezekisa impumelelo yexesha elide kwishishini lemfazwe.
②: Ukwamkela itekhnoloji kunye ne-automation yokusebenza kakuhle Makhe sijongene nayo-ukuba awusebenzisi itekhnoloji ukuhambisa ishishini lakho lokungena, sele uwele ngasemva. Ukusuka kumatshini we-Inra-khawulezayo kwisoftware ye-Inra-ikhawulezayo kwisoftware enesidima esisebenza ngendalo kunye noku-odola, ukwamkela itekhnoloji ayinakukwazi ukujongana nangokuhlala ufuna ukuhlala ukhuphiswano. Umhlaba uhamba ngokukhawuleza, kwaye kunjalo. Ngokudibanisa izixhobo zokusika, uya kuyiphucula kakhulu isantya, umgangatho, kunye nolwaneliseko lwabathengi. Yimeko yokuphumelela. Ngoba? Kuba i-automation ayisindisi ixesha; Ikugcina imali.
Kutheni eyenziwayo nguMdlalo-otshintsha umdlalo kwimfazwe I-Automation ikuvumela ukuba uqhube ishishini lakho ngokuchaneka kunye nokusebenza kakuhle. Thatha oomatshini bokubelela, umzekelo. Oomatshini banamhlanje bafana neenkqubo zentloko ezahlukeneyo ezivela kwiSonoflu-isusela I-3-intloko ukuya Oomatshini abaneentloko ezili-12 -Vumela ukuba ugcwalise ii-odolo ezinkulu kwinxalenye yexesha eliza kuthatha ngomatshini weenaliti. Aba matshini bakhawuleza, bathembeke ngakumbi, kwaye bakwazi ukuphatha uyilo oluntsonkothileyo. Ngetekhnoloji enjalo kwiminwe yakho, iimveliso zakho zemveliso ye-skyrockets ngelixa imveliso yakho i-plummet.
Umzekelo we-World-World: ukuba i-automations iguqula amashishini Jonga inkampani 'inki yesiko, ' inkonzo yokuprinta ye-T-SIP yokuprinta. Baguqukela kumda okhuphiswano ngokusebenzisa oomatshini bokugcina izilwanyana kunye nesoftware oyibavumela ukuba baqhubeke nee-odolo mihla le. Ukusebenza kwabo kunye nokuguqulwa kwazo okukhawulezileyo kubenze ukuba babe ngumdlali obalaseleyo kwintengiso. Isiphumo? Uphawu abathengi bathembele kumgangatho kunye nesantya, kunye nokusebenzisa inkunkuma kwaye kwandise inzuzo.
Indima yesoftware ekumsebenzini wakho Ngoku, ayingawo oomatshini ababalulekileyo; Isoftware oyisebenzisayo ibaluleke kakhulu. Isoftware yokuphela kwesoftware enjenge- WILCOM kunye ne -Coreldraw idibanisa ngokungagungqiyo noomatshini, ukuvumela ukuba wenze, uhlele, kwaye ulawule indlela yokuphelisa. Le software ingenza le nkqubo yokulungiselela iifayile, ukunciphisa ithuba lemposiso yomntu kwaye ikuvumele ukuba ugxile ekukhuliseni ishishini lakho kunokuba uzixhalabise malunga neenkcukacha zobugcisa. Umzekelo, uSisofu's Isoftware yoyilo yoyilo inokuncedisa ekulawuleni koyilo ontsonkothileyo ngokufanelekileyo, ukugcina iiyure zomsebenzi.
Utyalomali lweTekhnoloji oluhlawulayo Masithethe iRoI. Ngokuqinisekileyo, ukutyala imali ngoomatshini be-tier ephezulu kunye nesoftware ayibizi, kodwa yenye yentshukumo ebonakalayo onokuyenza. Uphando lubonisa ukuba amashishini agcina imali kwi-automation abona ukuya kuthi ga kwimveliso engama-30% kwimveliso kunyaka wokuqala. Oku akwenzanga nje kwiinkampani ezinkulu-zixabiseke kakhulu kumashishini amancinci. Xa uphucula izixhobo zakho, awukhange nje oomatshini; Uthenga ixesha, ukuchaneka, kunye nokukwazi ukukhululeka. Kwaye, imveliso ekhawulezayo kuthetha ii-odolo ezingaphezulu, eziguqulela kwingeniso ephezulu.
Izibonelelo eziphambili zetekhnoloji yokungenisa kunye nokuzenzekelayo kuya kusinceda ukuba kutheni ibalulekile Isantya I-Automation ikuvumela ukuba ugcwalise ii-odolo ngokukhawuleza, ukuhlangana kwemihla ngemihla yabathengi ngokulula. Umgangatho Oometshini abaphuculweyo baqinisekisa ukuchaneka, ukunciphisa impazamo yomntu kunye nokuhambisa iziphumo ezisemgangathweni eziphezulu ngalo lonke ixesha. Ukusebenza kweendleko Ukuzenzekelayo inkqubo yakho kunciphisa iindleko zabasebenzi kwaye yonyusa ukusebenza kakuhle. I-scald Iinkqubo ezenzekelayo, unokukunciphisa ngokulula ishishini lakho ukuphatha ii-odolo ezinkulu kunye nabathengi abaninzi.
Ukwamkela itekhnoloji kunye ne-Automation kwiShishini leNkundla ye-Eversidery ayisiyo indlela nje; Likamva. Ngoomatshini ngokukhawuleza, isoftware enobuchule, kunye nokunyuka kwenziwe ngempumelelo, uya kuzifumana usemva kwejika. Yiloo nto kanye ekufuneka uyiyo. Ungavumeli abantu abakhuphisana nabo bakushiye kwishishini lakho lothuli namhlanje!
③: Inkosi ubugcisa bamava abathengi kunye nokunyaniseka Amava abathengi yisosi eyimfihlo eguqula umthengi wexesha elinye kwi-fan ethembekileyo. Kwishishini lokufakelwa, ayikokumanyanisa nje imisonto-ixotha ubudlelwane. Amava amakhulu abathengi ayisiyo i-buzzword; Ngumda okhuphiswano onokukunceda ishishini lakho liyachuma. Jonga ii-rands njenge -nordstrom okanye iapile ; Bayayiqonda ukuba inkonzo yabathengi ibaluleke njengomgangatho wemveliso. Unokuba yeyona ilungileyo kwi-Elweblery, kodwa ngaphandle kwenkonzo ebalaseleyo, awuyi kwakha ukuthembeka kwabathengi bexesha elide.
Ukwakha ubudlelwane obunamathela Ukwakha ubudlelwane bobuqili boqinileyo buqala ngonxibelelwano olusisiseko kunye nokuthembana. Ngaba uyaphendula? Ngaba uyamamela iimfuno zabo? Ukuba akukhange kubenjalo, uphosa ngaphandle. Abathengi bayathanda ukusebenzisana nomntu. Ukukhawuleza 'Enkosi ' emva komyalelo okanye umyalezo olandelayo wokubuza ukuba imveliso yokugqibela ihlangabezana nendlela yokulindela kwabo inokuhamba. Khumbula, ayikokuthengiswa kwakho ngokuthengisa; Imalunga nokwenza uqhagamshelo lweemvakalelo. Ukunyaniseka kwabathengi kuya kufunyanwa xa abantu beziva bexabisekile, kungekuphela nje xa befumana into elungileyo.
Iindlela zokugcina abathengi: Yintoni esebenzayo? Enye yeendlela ezisebenzayo zokugcina abathengi bebuyayo ngokusebenzisa iinkqubo zokunyaniseka. Ukubonelela ngezaphulelo okanye umvuzo wokuphinda-phinda ishishini kudala inkuthazo yabathengi ukuba babuye. Thatha umzekelo we -starbucks , iNkqubo yeMivuzo ineentlanga zangaphantsi zabasebenzisi abasebenzayo. Abathengi abaziinxalenye zeenkqubo zokunyaniseka bathanda ukuchitha ngaphezulu kwaye bahlala benyanisekile ixesha elide. Inkqubo elula ebonelela ngezaphulelo okanye izinto zasimahla emva kwenani elithile lokuthenga lingakhulisa kakhulu ukuthengisa kwakho.
Isifundo seNqanaba: Ngaba amava anento yokwenza intetho Jonga i-inki 'yesiko, ' ishishini eliguqukele kumzi-mveliso we-T-Shirt. Bakhele igama hayi kuphela kumgangatho wabo kodwa nakwinkonzo yabo yabathengi. Ngokunikezela ngezixhobo zokuyila ezenzelwe umntu kunye nenkxaso yabathengi abaphilayo, i-inki yesiko yenza abathengi bazive ngathi i-odolo yabo yahlukile. Indlela yabo kwinkonzo yabathengi, egxile kwiimfuno zomntu ngamnye kwaye ibonelele ngezisombululo ezizezimali, ibancede bakhula baba yishishini leedola ezininzi. Ngapha koko, uphando lubonisa ukuba i-86% yabathengi bazimisele ukuhlawula ngaphezulu kwamava abathengi abangcono. Unokufezekisa impumelelo efanayo ngokugxila ekwenzeni ukubalwa kwendlela nganye.
Kutheni ihamba imayile eyongezelelweyo ihlawula Ukuya ngaphaya kokulindelweyo yeyona ndlela yokugqibela yokwenza abathengi bazive bekhethekile. Cinga ngokunikela isipho esimangalisayo okanye enkosi-ufumana iodolo nganye. Nokuba isenzo esincinci sinokwenza ukunyaniseka okungapheliyo. Isifundo ukusuka ISinoflu ibonisa ukuba amashishini anolwaneliseko oluphezulu lwabathengi jonga ukuphinda ishishini ngaphezulu kwe-30%. Xa abathengi baziva ngathi baphathwe njengee-VIP, babathengisela abathengisi bakho abasasaza igama kunye nokuzisa abathengi abatsha.
Amaqhinga aphambili okuphucula ukuthembeka kwabaThengi kwiChatric kutheni isebenza Unxibelelwano lomntu Abathengi baziva bexabisekile xa uvuma buqu kwaye ulandele ingxelo yabo. Iinkqubo zokunyaniseka I-Apevance Peep Appens zibangela ukuba babuye, bandisa ixabiso labo lokuphila. Ukuya ngaphezulu nangaphaya Ukongeza okuncinci njengenqaku elibhalwe ngesandla okanye i-freebies engalindelekanga ibonisa abathengi. Inkonzo ekhawulezayo Inkonzo ekhawulezayo, efanelekileyo iqinisekisa ukuba abantu baziva ixesha labo kwaye baxatyiswa kwaye bexatyiswa.
Ubuhle bokuthembeka kwabathengi kukuba ngumjikelezo wokuzixhasa. Xa ubonelela ngamava ahlukileyo, abathengi baphinda baphindaphinde abathengi, emva koko basasaza iLizwi. Olu luhlobo lokukhula komzimba kuwo onke amaphupha eshishini. Ungalibali-kubaphatha igolide, kwaye baya kukuvuza ngokunyaniseka kwabo.
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