Ungasinikeza Kanjani Amakhithi Wokufeka Ngokwezifiso Ukukhulisa Ibhizinisi Lakho Ukufinyelela

Ukuqonda isidingo semakethe kumakhithi wokufeka ngokwezifiso

Lapho ungena ezweni lamakhithi okufeka ngokwezifiso, isinyathelo sokuqala siqonda isidingo. Ngokuthandwa okukhulayo kwe-DIY CRAFTS, abathengi baya ngokuya befuna imikhiqizo eyenziwe ngezifiso, yokudala, kanye nokusebenzisa kalula. Lokhu kufunwa akuyona nje inkambiso edlula; Kungukushintshwa kwamasiko kubheke ezandleni eziningi, izinto zokuzilibazisa ezenzelwe wena. Ngokwenhlolovo engama-2023 ngobuciko kanye ne-hobby Association, ama-62% abantu ababandakanyeka kumaphrojekthi we-DIY athi athanda amakhithi owenziwe ngezifiso. Lezi zibalo zikhuluma amavolumu mayelana nethuba lokuthola amakhithi we-Embroidery ahlelwe ngokwezifiso.

Izithameli ezihlosiwe: Obani amakhasimende akho?

Ukuze wenze okungcono ngaleli thuba, ukuqonda izithameli zakho ezihlosiwe azinakuphikwa. Abakhambi, ama-hobbyists, namabhizinisi amancane bakha ingxenye enkulu yemakethe, kodwa bangobani? Cabanga ngokunikeza amakhithi onakekela abaqalayo, kanye nalabo abathuthukile ngokwengeziwe. Isibonelo, abaqalayo bangase bathokozele umklamo wezimbali olula, kanti uchwepheshe kungenzeka afune okuthile okuyinkimbinkimbi, njenge-monogram yangokwezifiso. Ngokuhlukanisa imikhiqizo yakho ngokususelwa kumazinga wekhono nezintshisakalo, uqinisekisa ukuthi ukhuluma ngqo nezithameli ezifanele.

Isifundo secala: Impumelelo yamakhithi omuntu

Bheka imikhiqizo efana ne- 'eshaya indaba yami ' enze le niche ngempumelelo emangalisayo. Ama-kits abo okulimaza avumela amakhasimende ukuthi alayishe izithombe noma ama-design, aphendule indalo yawo abe amaphrojekthi owenziwe nge-Embroidery. Ngeplatifomu ye-inthanethi esebenziseka kalula, amakhasimende angakhetha amaphethini, imicu, kanye nezesekeli, ukuvumelanisa yonke ikhithi ngezidingo zabo ezithile. Umphumela? Ikhasimende elijwayelekile lisebenzisa amanye amakhithi angama-35% kumakhithi owenzelwe wena uqobo kunokuba akwazi kwikhithi efakwe ngaphambili. Lokhu kukhombisa amandla amakhulu weminikelo eyenziwe ngezifiso.

Isu lentengo: Ungayikhulisa kanjani inzuzo

Ukuqonda ukuthi ungabiza kanjani ama-kits akho abalulekile. Akukona nje mayelana nezindleko zokumboza; Kumayelana nokwenza umbono wenani. Ucwaningo luphakamisa ukuthi imikhiqizo yangokwezifiso ingayala inani eliphakeme lama-30-50% kunezinketho ezijwayelekile. Uma ubheka amakhithi akho ngokwezifiso ngokufanele, awugcini nje ngokumboza izindleko zokukhiqiza kepha futhi wandise inani elibonakalayo. Asiphule phansi:

Njengoba ubona, umehluko wentengo ubalulekile. Ukunikeza umkhiqizo ohambisana nokuthandwa kwamakhasimende kuvumela ithegi yentengo ye-premium, kepha ngakho kuza ukwethembeka kwamakhasimende. Ikhithi eyenziwe umuntu uqobo ayidonseli nje abathengi; ibaphendulela amakhasimende aphindaphindwayo. Eqinisweni, umbiko wakamuva ovela kuStatista ukhombisa ukuthi ama-68% amakhasimende azimisele ukukhokha okuningi ngemikhiqizo eyenziwe ngezifiso, ekhombisa la magugu amanani.

Izinhlobo zokwenza ngokwezifiso: Yini okufanele unikeze yona?

Ayikho usayizi owodwa ofanele - sonke isixazululo uma kukhulunywa ngokwezifiso. Ubuhle be-Embroidery ukuthi inikeza amathuba angapheli. Kusuka kumbala wentambo kuya kumaphethini wokuqamba, amakhasimende athanda ukuguquguquka kokwenza okuthile ngokweqiniso okwabo. Izinketho ezidumile zifaka phakathi kokuqala kwangokwezifiso, ama-themed design, noma izithombe ziphenduke amaphethini okufekethisa. Ukunikeza lezi zinhlobo zokukhethwa kunikeza amakhasimende akho inkululeko yokuziveza ngezindlela ezazihlanganisa nazo, ngenkathi uthwebula isidingo esikhulayo semikhiqizo eyenzelwe wena.

Ukuthathwa Key

Ukuqonda imakethe yamakhithi okufeka amasiko akusho nje ukunikela umkhiqizo; Kumayelana nokunikeza isipiliyoni. Ngokwazi izethameli zakho ezihlosiwe ukuze ubone amanani akho ama-kits akho, ukhiye wempumelelo ulele kuzimbali. Ngokuthepha kwizifiso zabathengi zemikhiqizo ehlukile, ehambisana nayo, ngeke uqiniseke kuphela ukuthengisa kepha futhi kwakha ubudlelwano obuhlala njalo namakhasimende akho.

②: Ukwakha uhlobo oluzungeze amakhithi akho okufekethisa

Ukwakha uhlobo oluzungeze amakhithi akho e-Embroidery akhona akuyona nje iqhinga lokukhangisa elihlakaniphile; Kungumguquki womdlalo. Cabanga ngemikhiqizo evelele ngempela - yini bonke abafana ngayo? Bayakhumbuleka. Ukwakha ubunikazi bomkhiqizo obusola ababukeli bakho buzokwenza wonke umehluko. Ukusuka ku-Logo Design kuya kwizwi lomkhiqizo wakho, yonke imininingwane kufanele ihlekise i-niche yakho. Noma ngabe yi-logo ye-minimalist noma izwi lomkhiqizo elidlalayo, elinemibala, konke kufanele kuvumelanise ukudala isipiliyoni esibumbanayo nesiphoqayo samakhasimende akho.

Kungani Ubuntu Bakho Brandi Lubalulekile

Masicace: Ubuntu bakho bomkhiqizo bungaphezu nje kwelogo yakho. Kumayelana ne-vibe, isipiliyoni, isithembiso osenza kumakhasimende akho. Cabanga ngekhasimende lokungena kwiwebhusayithi yakho bese uzwa ngokushesha amandla omkhiqizo wakho kuzo zonke izithombe negama. Lokho kuyinto enamandla. Thatha imikhiqizo efana ne-stitchtopia , ngokwesibonelo. Idizayini yabo ye-minimalist kanye nephalethi yombala othambile bakhipha i-vibe ye-artisanal, ehambelana ngokuphelele nokugxila kwabo ekupheleni, amakhithi wokufakelwa ngokwezifiso. Lokhu kuvumelana kwenza amakhasimende abethembele ngokwengeziwe, futhi athembele ukuthengiswa okulingana.

Ukwakha Ukuthembeka Ngobufakazi Bezenhlalo

Akukho okuthi 'Uthembekile ' ngaphezu kobufakazi bomphakathi. Uma ungasebenzisi imithombo yezokuxhumana namandla awo aphelele, uphuthelwa ngaphandle. Amapulatifomu afana ne-Instagram, Pinterest, kanye neTiktok yi-Goldmine yosomabhizinisi abadala. Khombisa amakhithi akho okufeketha ezimweni zangempela zomhlaba. Yabelana ngokuqukethwe okukhiqizwe ngumsebenzisi. Uzakwethu nabanezinthonya ezincane emphakathini wabaqashi ukuthuthukisa ukuthembeka kwakho. Ama-57% wabathengi athi maningi amathuba okuthi athenge kusuka kuhlobo uma ebona abanye abanjengabo benza kanjalo. Lokhu kusho ukuthi izithombe zamakhasimende akho kanye nobufakazi bakho akuzona nje-to-haves - zibalulekile ekwakheni uhlobo lomkhiqizo oluthengisayo.

Isifundo secala: Amandla okubukwayo

Cabanga ukuthi i-brand 'threaded amaphupho Babeqonda kusenesikhathi kulokho okuqukethwe okuphezulu, okubonakalayo okuphoqelelayo kwakuyithikithi labo lempumelelo. I-Akhawunti yabo ye-Instagram igcwele izithombo ezisebenzayo, ezisondelene namakhithi wazo aklanywe kahle, abhangqiwe ngamagama athile achaza ugqozi ngemuva komklamo ngamunye. Abalandeli babo abavele bathenge ikhithi - bathenga indlela yokuphila. Impumelelo yabo? Ukwanda okungu -35% kokuthengisa ngemuva kwezinyanga eziyisithupha nje zomkhiqizo wokubuka ongaguquki. Umkhiqizo wakho ungahle ube emangalisa, kepha uma kungavikelekile ngokungenakuvinjwa, kunzima kumakhasimende ukuba aqaphele.

Ukubambisana kwe-LeveRang kokuvezwa

Ufuna ukwandisa ukufinyelela komkhiqizo wakho? Sebenzisana! Noma ngabe kungenxa yamanye amabhizinisi esikhaleni sobuciko noma amathonyo athandwayo ngokulandela okukhulu, ukubambisana kwamasu kungashintsha ukubonakala kwakho. Cabanga ngokuthi i-CrinCineBug ihlanganise kanjani nabathonya elikhulu ukuthengisa amakhithi abo we-DIY. Lokhu kubambisana kumane nje ukuletha nje ama-eye amashiya - nawo akha igunya lomkhiqizo. Ukuvunyelwa kwamathonyo kuboniswe ukushayela ukukhuphuka kwamanani angama-22% , ngakho-ke uma ungasebenzisana nabanye, ushiya imali enkulu etafuleni.

Ukwakha Ukwethembeka Ngomkhiqizo Wakho

Isoso eliyimfihlo sempumelelo yesikhathi eside? Ukuthembeka komkhiqizo. Ukunikeza imikhiqizo eyenziwe ngezifiso kuyisiqalo esihle, kepha ukuguqula amakhasimende akho abe abathengi abaphindaphindwayo kudinga ukubandakanyeka okuqhubekayo. Nikeza izaphulelo ezikhethekile kuphela, ama-sneak peek ama-kits amasha, noma aze athumbe ama-workshops online online. Ngokunikeza izilaleli zakho zibe yisizathu sokuqhubeka nokubuya, udala umuzwa womphakathi. Ikhasimende elithembekile maningi amathuba okuthi libhekise abangane nomndeni, lakha umjikelezo wokukhula kwe-organic komkhiqizo wakho.

Uzokwehlukanisa kanjani umkhiqizo wakho?

Ukudala uhlobo lwe-brand akusho nje ukubonwa - kumayelana nokuhlala kukhumbuleka. Ngakho-ke, yini eyenza amakhithi akho okufakelwa ahluke ezigidini zezinye izinketho laphaya? Cabanga ngakho. Ungakunikeza ngokwezifiso okusheshayo, izinto zokwenziwa ezinobungane, noma ama-kits abhekelela iqembu elithile lenzalo abafana nabathandi bezilwane ezifuywayo noma abathanda izimbali? Noma ngabe kuyini, qiniseka ukuthi umkhiqizo wakho umi ngokuthile okuhlukile. Umkhiqizo wakho awusho nje lokho okuthengisayo; Kungenxa yokuthi kungani amakhasimende akho enakekela.

③: Ukudala amasu okubandakanya ama-Marketing Kits akho e-Embroidery

Ukumaketha okusebenzayo kungumgogodla wanoma yiliphi ibhizinisi eliphumelelayo, futhi uma kukhulunywa ngalo kumakhithi wokufakelwa ngokwezifiso, konke mayelana nokwenza imikhiqizo yakho ayinakuphikwa. Isinyathelo sokuqala? ** Okuqukethwe okuseqophelweni eliphezulu ** lokho kukhombisa amakhithi akho ngokukhanya okungcono kakhulu. Noma ngabe kungubuchwepheshe bezithombe, amavidiyo wokufundisa, noma ngemuva kwezigcawu glimppes zenqubo yokukhiqiza, okuqukethwe okumangazayo akugcini nje ngokunaka kodwa futhi kwakha ukwethembana. Ngokusho kocwaningo lwe-2023, ** 72% yabathengi ** Ithi bathenga izinqumo ngokusekelwe ezithombeni zomkhiqizo kuphela. Okuqukethwe kwakho kumele uthengise amakhithi akho ngaphambi kokuthi ikhasimende lifunde igama elilodwa.

Ukufaka imithombo yezenhlalo yokuchazwa okuphezulu

Eminyakeni yanamuhla yedijithali, ** Imidiya yezenhlalo yiNkosi **. Amapulatifomu afana ne-Instagram, Pinterest, neTiktok afanele ukukhombisa amakhithi akho okufekethisa. Ngani? Ngoba bakuvumela ukuthi ufinyelele izithameli ezibandakanyeziwe, zokudala. Vele ubheke imikhiqizo efana ne- 'indawo yokufekethisa Baphinde babambe ** Izinselelo zamasonto onke ** lapho abalandeli babelana ngamaphrojekthi abo aqediwe. Lokhu kugcina izilaleli zazo zibandakanyeka futhi zibuya nokuningi. Eqinisweni, ** 82% abasebenzisi be-Instagram ** bathi bathola imikhiqizo emisha ngokusebenzisa ipulatifomu. Uma ungahambisani nabezindaba zenhlalo, ulahlekelwe kakhulu.

Isifundo secala: Ukwakha uhlobo lokuqukethwe okukhiqizwe ngumsebenzisi

Bheka ama-kits 'ama-stitchcraft. Ngokukhuthaza amakhasimende ukuthi abelane ngezithombe zamakhithi awo aqediwe, adale umphakathi ** Umuzwa ** uzungeze umkhiqizo wabo. Le ndlela iholele ekunyuseni ** 40% ekuguqulweni **. Akukona nje ukuthumela izithombe ezinhle - kumayelana nokudala ubufakazi bezenhlalo **. Abantu bathemba ontanga yabo ngaphezu kokuthemba izikhangiso. Ukukhuthaza amakhasimende akho ukuthi abelane ngendalo yawo kuyindlela elula nokho ephumelelayo yokwandisa ukufinyelela komkhiqizo wakho.

Imikhankaso ye-imeyili ehlosiwe yokuzibandakanya isikhathi eside

Musa ukulala ku-imeyili Marketing **. Yebo, isikole esidala, kepha siyasebenza - ikakhulukazi lapho senziwe kahle. Isihluthulelo ukunikela ** okuqukethwe okwenziwe ngezifiso ** esebenza nezilaleli zakho. Sebenzisa idatha yamakhasimende ukuthumela okunikezwayo okuhambisana ne-comfied, ukufinyelela kusenesikhathi kumakhithi amasha, noma izaphulelo ezikhethekile. Umkhankaso we-imeyili ophethwe kahle ungangezelela imali oyitholayo nge ** kuze kufike ku-20% **. Isibonelo, ukuthumela ama-imeyili wosuku lokuzalwa

Izinqumo eziqhutshwa idatha ukwenza ngcono ukumaketha kwakho

Ukumaketha ngaphandle kwedatha kufana nokushayela ngamehlo akho avalekile. Sebenzisa amathuluzi ** Analytics ** Ukulandela ukusebenza kokuqukethwe kwakho, imikhankaso yezokuxhumana, kanye nokuqhuma kwe-imeyili. I-Google Analytics, I-Instagram Insights, kanye neMenenja yezikhangiso ze-Facebook ingakusiza ekukhonzeni okusebenzayo nokuthi yini okungeyona. Isibonelo, ** Izikhangiso ze-Facebook ** Ukuqondisa Abathandi be-Embroidery babona ukukhuphuka kwe- ** 25% kumanani wokuguqulwa ** lapho besebenzisa ukuqondiswa kwabantu okuqondile. Ukwazi ukuziphatha kwezilaleli zakho, okuncamelayo, kanye namaphoyinti wezinhlungu kukuvumela ukuthi ungene amasu akho emiphumeleni engcono.

Ukusebenzisana kanye nobudlelwano nomthelela

Ufuna ukuqhubekisela phambili ukufinyelela kwakho? Isikhathi sokubambisana. ** I-Thockencer Marketing ** ingenye yezindlela ezinamandla kakhulu zokwakha ukuqwashisa ngomkhiqizo. Uzakwethu kanye ne-Fourfencents avumelanisa namanani nezithameli zomkhiqizo wakho. Lapho 'I-Craff Queen ' ibambisene ne-Embroidery Kit Brand, abalandeli bakhe bahambe zasendle, okuholela ekuthengisweni okwengeziwe ** 300% ngaphezulu ** ngenyanga eyodwa kuphela. Amathonya alethi ukuvezwa kuphela kepha futhi nokukholeka okusheshayo, ikakhulukazi lapho ukuvumela kwabo kuzizwa kuyiqiniso. Iqhinga eliguqula umdlalo ongeke ukwazi ukulinaki.

Ilungele ukukhulisa ukuthengisa kwakho?

Ukumaketha akusho nje ukuthengisa; Kumayelana nokwakha ubudlelwano. Ukusuka ekwakheni okuqukethwe okubandakanya ukubamba iqhaza, konke ukunyakaza okwenzayo kufanele uthuthukise ukuxhumana kwakho nezithameli zakho. Inani elithe xaxa olinikeza, amakhasimende akho azobuya ngaphezulu ukuze athole okuningi. Ngakho-ke, usukulungele ukuphakamisa umdlalo wakho wokumaketha? Ake sizwe imicabango yakho - imaphi amasu asebenzele wena ekukhuleni komkhiqizo wakho? Yabelana ngokuqonda kwakho kumazwana angezansi!