Sɛnea wode custom embroidery kits bɛma na ama w’adwuma no adu .

Ntease a ɛwɔ gua so ahwehwɛde a ɛfa custom embroidery kits ho no ho ntease .

Sɛ worekɔ wiase a wɔde amanne kwan so nneɛma a wɔde nwene nneɛma mu a, ade a edi kan ne sɛ wobɛte nea wɔhwehwɛ no ase. Esiane sɛ DIY nsaanodwuma agye din kɛse nti, adetɔfo rehwehwɛ nneɛma a wɔayɛ ama wɔn ankasa, adebɔ, na ɛnyɛ den sɛ wɔde bedi dwuma kɛse. Saa ahwehwɛde yi nyɛ ade a ɛretwam ara kwa; Ɛyɛ amammerɛ mu nsakrae a ɛkɔ nsaanodwuma pii a ɛfa anigyede ho. Sɛnea 2023 nhwehwɛmu a Craft and Hobby Association yɛe kyerɛ no, nnipa a wɔde wɔn ho hyɛɛ DIY nnwuma mu no mu 62% kae sɛ wɔpɛ kits a wɔayɛ ama wɔn ankasa. Saa stats yi ka volumes fa tumi a ɛwɔ customized embroidery kits wɔ gua so.

Atiefo a wɔde wɔn ani asi wɔn so: Henanom ne w’atɔfo?

Sɛnea ɛbɛyɛ a wubenya hokwan yi so mfaso kɛse no, sɛ wobɛte w’atiefo a wopɛ sɛ woto w’ani so no ase a, wontumi nsusuw ho. Adwumfo, wɔn a wɔde wɔn ani gye ho, ne nnwuma nketewa na wɔyɛ gua no fã kɛse, nanso wɔyɛ henanom? Susuw ho sɛ wode kits a ɛma wɔn a wɔrefi ase, ne wɔn a wɔanya nkɔso kɛse no ma. Sɛ nhwɛso no, obi a ɔrefi ase no betumi akyerɛ nhwiren a wɔayɛ no mmerɛw ho anisɔ, bere a ebia obi a onim adwuma no rehwehwɛ biribi a ɛyɛ nwonwa, te sɛ monogram a wɔayɛ no sɛnea wɔpɛ. Ɛdenam wo nneɛma a wobɛkyekyɛ mu a egyina ahokokwaw dodow ne w’anigye so so no, wohwɛ hu sɛ worekasa tẽẽ akyerɛ atiefo a wɔfata.

Nsɛm a wɔasusuw ho: sɛnea kits a wɔayɛ no sɛnea obiara pɛ no di yiye .

Hwɛ brands te sɛ 'Stitching My Story' a tapped into this niche with incredible nkonimdi. Wɔn nwene a wɔayɛ no sɛnea wɔpɛ no ma adetɔfo tumi de mfonini anaa mfonini ahorow gu so, na ɛdan wɔn adebɔ no yɛ nwene ho adwuma a wɔayɛ ama wɔn ankasa. Sɛ adetɔfoɔ tumi paw nsusuwso, nhama, ne nneɛma a wɔde di dwuma, a wɔde kit biara bɛyɛ nea ɛfata wɔn ahiade pɔtee. Nea afi mu aba? Sɛ wɔkyekyem pɛpɛɛpɛ a, adetɔfo bi sɛe 35% wɔ kits a wɔayɛ ama wɔn ankasa ho sen nea wɔbɛyɛ wɔ kit a wɔadi kan ahyɛ mu ma ho. Eyi kyerɛ tumi kɛse a ɛwɔ afɔrebɔ ahorow a wɔayɛ no sɛnea wɔpɛ mu.

Bo a wɔbɔ ho nhyehyɛe: sɛnea wobenya mfaso kɛse .

Sɛnea wobɛbɔ wo kits bo ho ka no ho hia yiye. Ɛnyɛ ɛka a wɔbɔ wɔ ɛka a wɔbɔ ho kɛkɛ; Ɛfa sɛ wɔbɛbɔ value perception ho. Nhwehwɛmu kyerɛ sɛ nneɛma a wɔayɛ no sɛnea wɔpɛ no betumi ahyɛ bo a ɛkorɔn 30-50% sen generic options. Sɛ wobɔ wo custom kits no bo yiye a, ɛnyɛ sɛ wobɔ ka nko na mmom ɛma bo a wosusuw sɛ ɛsom no kɔ soro nso. Momma yɛnpaapae mu:

Sɛnea wubetumi ahu no, nsonsonoe a ɛwɔ bo mu no yɛ nea ɛho hia. Sɛ wode ade a wɔayɛ no sɛnea adetɔfo pɛ no ma a, ɛma wotumi yɛ bo a ɛkorɔn, nanso nea ɛba ne adetɔfo nokwaredi a ɛkɔ soro. Kit a wɔayɛ ama obiara no ntwetwe adetɔfo kɛkɛ; Ɛdan wɔn ma wɔyɛ adetɔfo a wɔsan yɛ no mpɛn pii. Nokwarem no, amanneɛbɔ bi a efi Statista hɔ nnansa yi kyerɛ sɛ adetɔfo 68% wɔ ɔpɛ sɛ wobetua sika pii ama nneɛma a wɔayɛ ama wɔn ankasa, na ɛda saa tumi a ɛma wɔbɔ ka yi adi.

Nneɛma ahorow a wɔde yɛ nneɛma foforo: Dɛn na ɛsɛ sɛ wode ma?

Ano aduru biako biara nni hɔ a ɛyɛ nea ɛfata bere a ɛfa sɛnea wɔyɛ no sɛnea wɔpɛ ho no. Nea ɛyɛ fɛ wɔ nwene ho ne sɛ ɛma wonya nneɛma a enni awiei. Efi asaawa kɔla so kosi sɛnea wɔyɛ nneɛma so no, adetɔfo ani gye sɛnea wɔyɛ nsakrae a ɛbɛma wɔayɛ biribi ankasa no ho. Nneɛma a agye din a wubetumi apaw no bi ne nkyerɛwde a wɔde di kan a wɔahyɛ da ayɛ, nneɛma a wɔde asɛmti ayɛ, anaa mfonini ahorow mpo a wɔadan no nwene nsusuwso. Saa akwan horow yi a wode bɛma no ma w’atɔfo nya ahofadi de da wɔn ho adi wɔ akwan horow a ɛne wɔn di nsɛ so, bere a wokyere nneɛma a wɔayɛ ama wo ho a wɔhwehwɛ a ɛrenya nkɔanim no.

Key Takeaways .

Sɛ yɛte gua a wɔde nwene nneɛma a wɔayɛ no sɛnea wɔpɛ no ase a, ɛnyɛ ade bi a wɔde bɛma kɛkɛ; Ɛfa osuahu bi a wɔde bɛma ho. Efi nim a wunim w’atiefo a wode w’ani asi wɔn so so kosi wo kits bo a wɔbɔ wɔ ɔkwan a ɛfata so so no, ade titiriw a ɛbɛma asi wo yiye no gyina sɛnea wobɛyɛ wo ho sɛnea wopɛ so. Ɛdenam adetɔfo akɔnnɔ a ɛwɔ nneɛma soronko a wɔayɛ ho nhyehyɛe so a wobɛbɔ so no, ɛnyɛ sɛ wobɛma adetɔn akɔ soro nko na mmom wo ne w’atɔfo benya abusuabɔ a ɛtra hɔ daa nso.

2: Sɛ́ wobɛkyekye brand bi atwa wo custom embroidery kits ho ahyia .

Brand a wobɛkyekye atwa wo custom embroidery kits ho ahyia no nyɛ anifere kwan so aguadi kwan bi kɛkɛ; Ɛyɛ agodie-sesa. Susuw nneɛma a wɔde yɛ nneɛma a ɛda nsow ankasa no ho hwɛ —dɛn na wɔn nyinaa wɔ a ɛyɛ pɛ? Wɔyɛ nea wɔkae. Sɛ wobɔ brand identity a ɛne w’atiefo no hyia a, ɛbɛma nsonsonoe no nyinaa aba. Efi logo design so kosi wo brand no tone so no, ɛsɛ sɛ biribiara mu nsɛm no teɛm wo niche. Sɛ ɛyɛ ahyɛnsodeɛ a ɛnyɛ den koraa anaa ahyɛnsodeɛ a ɛyɛ kɔla a ɛyɛ kɔla a, ɛsɛ sɛ biribiara hyia na ama woanya osuahu a ɛyɛ baako na ɛyɛ den ama w’atɔfoɔ.

Nea enti a wo brand nipasu ho hia .

Momma yɛnka no pefee: wo brand no nipasu yɛ nea ɛsen wo logo kɛkɛ. Ɛfa vibe, osuahu, bɔhyɛ a wohyɛ ma w’atɔfoɔ ho. Fa no sɛ adetɔfo bi rekɔ wo wɛbsaet no so na ntɛm ara na woate wo brand no ahoɔden nka wɔ mfonini ne asɛmfua biara mu. Ɛno yɛ nneɛma a tumi wom. Fa brands te sɛ Stitchtopia , sɛ nhwɛso no. Wɔn minimalist design ne soft color palette ma artisanal vibe, a ɛne wɔn adwene si high-end, customizable nwene kits so pɛpɛɛpɛ. Saa ade a ɛkɔ so daa yi ma adetɔfo nya wɔn mu ahotoso kɛse, na ahotoso yɛ pɛ wɔ adetɔn mu.

Sɛ́ wobɛkyekye ahotoso denam asetra mu adanse so .

Biribiara nni hɔ a ɛka sɛ 'wɔn ho nni asɛm' sen asetra mu adanse. Sɛ woamfa social media nni dwuma a ɛbɛma woatumi ayɛ adwuma yiye a, woreyera. Platforms te sɛ Instagram, Pinterest, ne mpo Tiktok yɛ sika kɔkɔɔ a wɔde yɛ adwuma ma nnwumayɛfo a wɔyɛ adebɔ ho adwuma. Fa wo nwene kits no kyerɛ wɔ wiase ankasa tebea horow mu. Kyɛ Nsɛm a Wɔde Di Dwuma no. Wo ne micro-influencers a wɔwɔ crafting community no mu nyɛ adwuma na ama wo ho ate. 57% a adetɔfo ka sɛ sɛ wohu sɛ afoforo a wɔpɛ sɛ wɔyɛ saa no tɔ ade fi brand bi hɔ a. Eyi kyerɛ sɛ w’atɔfo mfonini ne wo adansedi ahorow nyɛ nneɛma a ɛyɛ fɛ ara kwa —ɛho hia sɛ wokyekye ahyɛnsode bi a wɔtɔn.

Nsɛm a wɔasusuw ho: tumi a ɛwɔ aniwa so .

Susuw sɛnea brand 'threaded dreams' no afa nwene kit wiase no ahum no ho. Wɔtee ase ntɛm ara sɛ nneɛma a ɛkorɔn a ɛyɛ anigye a ɛyɛ nwonwa no yɛ wɔn tekiti a wɔde kɔ nkonimdi mu. Wɔn Instagram akontaabu no ayɛ nsuyiri a ɛyɛ hyew, a ɛbɛn wɔn kits a wɔayɛ no fɛfɛɛfɛ no ho mfonini a wɔabɛn ho, a wɔde nsɛm a ɛyɛ anigye a ɛkyerɛkyerɛ nhyɛso a ɛwɔ adwini biara akyi no abɔ mu. Wɔn akyidifo ntɔ kit kɛkɛ —wɔtɔ kɔ asetra mu. Wɔn nkonimdi? Atɔn a ɛkɔ soro 35% wɔ asram asia pɛ a wɔde hwɛ nneɛma a wɔde wɔn ani hu ade daa akyi. Ebia wo nneɛma no bɛyɛ nwonwa, nanso sɛ ɛnyɛ nea wotumi hu wɔ aniwa so a, ɛyɛ den ma adetɔfo sɛ wobehu mpo.

Nkɔmmɔbɔ a wɔde di dwuma ma ɛda adi .

Wopɛ sɛ wotrɛw wo brand no reach mu? Yɛ adwuma bom! Sɛ́ ɛyɛ nnwuma afoforo a ɛwɔ crafting space mu anaasɛ influencers a agye din a wɔwɔ akyidifo kɛse no, strategic partnerships betumi akɔ soro kɛse. Susuw sɛnea CreativeBug ne influencers atitiriw ayɛ biako de atɔn wɔn DIY kits no ho hwɛ. Saa fekubɔ ahorow yi mfa aniwa a ɛyɛ fɛ pii ba kɛkɛ —ɛsan nso kyekye brand tumidi. Wɔada no adi sɛ influencers’ endorsements ma 22% nkɔanim wɔ conversion rates , enti sɛ wo ne afoforo nyɛ adwuma a, woregyae sika a anibere wom wɔ pon so.

Nokwaredi a wode wo brand bedi dwuma .

Secret sauce a ɛbɛma asi yiye bere tenten? Brand nokwaredi. Nneɛma a wɔayɛ ama wo ho a wode bɛma no yɛ mfiase kɛse, nanso sɛ wodan w’atɔfo ma wɔyɛ adetɔfo a wɔsan yɛ no a, ɛhwehwɛ sɛ wokɔ so de wɔn ho hyɛ mu. Fa asɔremma nkutoo sika a wɔatew so, kits foforo a wɔde wɔn ho hyɛ mu, anaasɛ mpo yɛ intanɛt so nhyiam ahorow ma. Ɛdenam w’atiefo a wobɛma wɔakɔ so asan aba no so no, wobɔ ɔmanfo ho adwene. Adetɔfo anokwafo taa de ne nnamfo ne w’abusuafo kɔ, na ɛde cycle of organic growth ma wo brand.

Ɔkwan bɛn so na wobɛma nsonsonoe aba wo brand no mu?

Ɛnyɛ sɛ ɛyɛ ahyɛnsode bi a wɔbɛbɔ no kɛkɛ —ɛfa ho sɛ wobɛtra hɔ a wobɛkae. Enti, dɛn na ɛma wo nwene kits yɛ soronko wɔ akwan afoforo ɔpepem pii a ɛwɔ hɔ no ho? Susuw ho hwɛ. So wubetumi de nneɛma a wɔayɛ no sɛnea wopɛ ntɛmntɛm, nneɛma a ɛnyɛ nea ɛde ɔhaw ba nneɛma a atwa yɛn ho ahyia so, anaa nneɛma a wɔde yɛ nneɛma a ɛma wonya anigye kuw pɔtee bi te sɛ wɔn a wɔpɛ afieboa anaa wɔn a wɔn ani gye nhwiren ho no ma? Sɛnea ɛte biara no, hwɛ hu sɛ wo brand no gyina hɔ ma biribi soronko. Wo brand no nyɛ nea wotɔn nkutoo ho asɛm; Ɛfa nea enti a w’atɔfo dwen ho no ho.

3: Adwumayɛ ho akwan a ɛyɛ anigye a wobɛyɛ ama wo nwene kits .

Adwumayɛ a etu mpɔn yɛ adwuma biara a edi mu akyi dompe, na sɛ ɛba custom embroidery kits so a, ne nyinaa fa sɛnea wobɛma wo nneɛma ayɛ nea wontumi nsiw ano ho. Anamɔn a edi kan? **High-quality content** a ɛda wo kits adi wɔ hann a eye sen biara mu. Sɛ́ ɛyɛ mfoninitwa adwumayɛfo, video ahorow a wɔde kyerɛkyerɛ, anaasɛ nneɛma a wɔyɛ wɔ akyi no ho mfonini a ɛyɛ nwonwa no, ɛnyɛ sɛ nneɛma a wɔyɛ no yɛ nwonwa wɔ aniwa so no twetwe adwene nko, na mmom ɛma wonya ahotoso nso. Sɛnea 2023 nhwehwɛmu bi kyerɛ no, **72% a wɔyɛ adetɔfo** ka sɛ wogyina nneɛma ho mfonini nkutoo so si adetɔ ho gyinae. Ɛsɛ sɛ wo nsɛm no tɔn wo kits ansa na adetɔfo no mpo akenkan asɛmfua biako mpo.

Social media a wɔde di dwuma ma ɛda adi kɛse .

Wɔ nnɛ digyital bere yi mu no, **asetram nsɛm ho amanneɛbɔ yɛ ɔhene**. Platforms te sɛ Instagram, Pinterest, ne Tiktok yɛ pɛpɛɛpɛ ma wo nwene kits a wode bɛkyerɛ. Adɛn? Efisɛ wɔma wo kwan ma wodu atiefo a wɔde wɔn ho ahyɛ mu na wɔyɛ adebɔ ho adwuma ho. Hwɛ brands te sɛ 'The Embroidery Spot' kɛkɛ —wɔakyekye akyidifo kɛse denam **time-lapse videos** a wɔde too gua no so. Wɔsan nso gye **dapɛn nsɛnnennen** baabi a akyidifoɔ kyɛ wɔn nnwuma a wɔawie. Eyi ma wɔn atiefo no kɔ so yɛ wɔn ade na wɔsan ba bio bɛhwehwɛ pii. Nokwarem no, **82% of Instagram users** ka sɛ wohu nneɛma foforo denam platform no so. Sɛ wo nnyɛ leveraging social media a, woreyera anibereɛ so.

Nsɛm a Wɔasua: Wɔrekyekye ahyɛnsode bi a nneɛma a wɔn a wɔde di dwuma no ayɛ .

Hwɛ 'stitchcraft kits.' Wɔde **a wɔde di dwuma no adi dwuma (UGC)** de akyekye adetɔfo a wodi nokware na wɔama adetɔn akɔ soro. Ɛnam sɛ wɔhyɛ adetɔfoɔ nkuran sɛ wɔnkyɛ wɔn kits a wɔawie no mfonini nti, wɔayɛ **Community feel** wɔ wɔn brand ho. Saa kwan yi ama **40% akɔ soro wɔ nsakraeɛ mu**. Ɛnyɛ mfonini ahorow a ɛyɛ fɛ a wode bɛto gua kɛkɛ —ɛfa **asetram adanse** ho. Nkurɔfo gye wɔn atipɛnfo di sen sɛnea wogye aguade ho dawurubɔ di. W’atɔfoɔ a wobɛhyɛ wɔn nkuran sɛ wɔnkyɛ wɔn adebɔ no yɛ ɔkwan a ɛyɛ mmerɛw nanso ɛtu mpɔn a wobɛfa so atrɛw wo brand no mu.

Email ɔsatu ahorow a wɔde wɔn ani asi so sɛ wɔde wɔn ho bɛhyɛ mu bere tenten .

nna **email marketing**. Yiw, ɛyɛ sukuu dedaw, nanso ɛyɛ adwuma —titiriw bere a wɔyɛ no yiye no. Nea ɛho hia ne sɛ wode **personalized content** a ɛka w’atiefo no bɛma. Fa adetɔfo ho nsɛm mena nneɛma a wɔayɛ no yiye, nneɛma foforo a wɔde ma ntɛm, anaasɛ sika a wɔatew so nkutoo. Email ɔsatu a ɛyɛ bere pa betumi ama wo sika a wonya no akɔ soro **akɔ 20%**. Sɛ nhwɛso no, 'birthday' email a wɔde ma a wɔde nneɛma titiriw bi ma anaasɛ custom kit discount a wɔde bɛmena no betumi ama obi ankasa atumi aka ne ho a ɛbɛma adetɔfo adi nokware na wɔasan atɔ nneɛma bio.

Gyinaesi ahorow a wɔde data di dwuma a ɛbɛma wo aguadi ayɛ yiye .

Marketing a enni data no te sɛ nea woreka kar a w’ani so ayɛ wo hyew. Fa **Analytics Tools** di dwuma de hwɛ sɛnea wo nsɛm no yɛ adwuma, social media ɔsatu, ne email a ɛpae. Google Analytics, Instagram Insights, ne Facebook Ad Manager betumi aboa wo ma woahu nea ɛreyɛ adwuma ne nea ɛnyɛ adwuma. Sɛ nhwɛso no, **Facebook Ads** Targeting Embroidery anigyefo huu **25% nkɔanim wɔ nsakrae dodow mu** bere a wɔde nnipa dodow a wɔde wɔn ani asi wɔn so pɛpɛɛpɛ dii dwuma no. Sɛ wunim w’atiefo nneyɛe, nea wopɛ, ne ɛyaw nsɛntitiriw a, ɛma wutumi twetwe wo akwan horow no ma wunya nea eye sen saa mpo.

Nkɔmmɔbɔ ne Nkɛntɛnsofo Nkɔmmɔbɔ .

Wopɛ sɛ wopae wo nsa? Ɛyɛ bere a ɛsɛ sɛ yɛyɛ adwuma bom. **influencer marketing** yɛ akwan a tumi wom sen biara a wɔfa so kyekye brand awareness no mu biako. Wo ne influencers a wɔne wo brand no gyinapɛn ne atiefo hyia no nyɛ adwuma. Bere a 'The Crafty Queen' no ne nwene kit brand yɛɛ adwuma no, n’akyidifo no yɛɛ basaa, na ɛde **300% atɔn** wɔ ɔsram biako pɛ mu. Ɛnyɛ sɛ wɔn a wonya wɔn ho no de wɔn ho hyɛ mu nko na mmom wɔde wɔn ho to so ntɛm ara, titiriw bere a wɔn akyigyina no te nka sɛ ɛyɛ nokware no. Ɛyɛ ɔkwan a wɔfa so sesa agoru a wuntumi mmu w’ani ngu so.

Woasiesie wo ho sɛ wobɛma wo tɔn akɔ soro?

aguadi nyɛ nea ɛfa tɔn ho kɛkɛ; Ɛfa abusuabɔ a wɔbɛkyekye ho. Efi nneɛma a ɛyɛ anigye a wobɛbɔ so kosi fekubɔ a wode bedi dwuma so no, ɛsɛ sɛ adeyɛ biara a wobɛyɛ no ma wo ne w’atiefo ntam abusuabɔ no yɛ kɛse. Dodow a wode bo ma no, dodow no ara na w’atɔfo bɛsan aba bio abɛhwehwɛ pii. Enti, so woasiesie wo ho sɛ wobɛma wo aguadi agoru no so? Momma yɛnte w’adwene —ɔkwan bɛn so na ayɛ adwuma ama wo wɔ wo brand a ɛrenyin no mu? Kyɛ wo nhumu wɔ nsɛm a ɛwɔ ase hɔ no mu!