Ungasinika njani i-hits yomthengisi yokukhulisa ishishini lakho

Ukuqonda imfuno yeNtengiso yeKits yesiko

Xa kudiniwe kwi-World yeKits zokuhombisa ngokwesiko, inyathelo lokuqala liqonda imfuno. Ngokuthandwa kobugcisa obunyukayo, abathengi bayanda kufuna ukuba bafuneke, ubuchule, kunye nokusebenzisa iimveliso ezilula zokusebenzisa. Le mfuneko ayisiyonto nje yokudlulisa; Kukutshintsha kwenkcubeko ukuya kwizandla ezingaphezulu, izinto ozithandayo. Ngokutsho kovavanyo lwe-2023 nge-craft kunye ne-hobby Umbutho, i-62% yabantu ababandakanyekayo kwiiprojekthi ze-DIY yathi bathanda izixhobo ezenziwe ngobuntu. Ezi stats zithetha ivolumu malunga nokubakho kwendawo yokufakelwa ngokwezifiso kwindawo yentengiso.

Abaphulaphuli ekujoliswe kubo: Ngoobani abathengi bakho?

Ukwenza okuninzi kweli thuba, ukuqonda abaphulaphuli bakho ekujoliswe kubo akuthethiswa. Abacinezeli, iHobbysts, kunye namashishini amancinci enza inxenye enkulu yentengiso, kodwa bangoobani? Cinga ngeekys zez zez zez zezokhlisa abaqalayo, kunye nabo bakhuseleke ngakumbi. Umzekelo, isiqalo sinokuluxabisa uyilo olulula lweentyatyambo, ngelixa ingcali inokukhangela into enomdla, njenge-monogram yesiko. Ngokuthengisela iimveliso zakho ngokusekwe kumanqanaba ezakhono kunye nezinto onomdla kuzo, uyaqinisekisa ukuba uthetha ngokuthe ngqo kubaphulaphuli abafanelekileyo.

Imeko yokufunda: Impumelelo yeekhithi

Jonga ii-butsho ezivelelayo 'ukubetha ibali lam ' ebisele kule nto ngempumelelo emangalisayo. I-kits yazo zokwamfakayo zivumela abathengi ukuba balayishe iifoto okanye uyilo, baguqula indalo yabo kwiiprojekthi zobuqu. Ngeqonga lomsebenzisi-ongenanceba, abathengi banokukhetha iipateni, imisonto, kunye nezixhobo, balungelelanisa zonke iikhiti ukuya kwiimfuno zabo ezithile. Isiphumo? Umthengi ophakathi uchitha i-35% ngaphezulu kweekhithi zeBhodi kunokuba zinokukhwela ikhithi yangaphambili. Oku kubonisa amandla amakhulu okunikwa ngokwezifiso.

Isicwangciso samaxabiso: Indlela yokuphelisa inzuzo

Ukuqonda indlela yokuxabisa ixabiso le-kits zakho kubalulekile. Ayisiyo malunga neendleko zokugubungela; Imalunga nokwenza umbono wexabiso. Uphando luphakamisa ukuba iimveliso zesiko zinokuyalela ixabiso eliphezulu lama-30-50% ngaphezulu kweendlela eziqhelekileyo. Ukuba uthatha ixabiso ngokuchanekileyo, awuyisinga nje iindleko zemveliso kodwa unyuse ixabiso eliqikelelweyo. Masiyiphule phantsi:

Njengoko ubona, umahluko wamaxabiso lubalulekile. Ukubonelela ngemveliso elungiselelwe ukubambisa intengiselwano ivumela ithegi yexabiso le-premiyamu, kodwa kuyo izanda ngokunyaniseka kubathengi. Ikhithi yobuqu ayithethi nje abathengi; Ibaguqula baphinde baphinde abathengi. Ngapha koko, ingxelo yakutshanje evela kwi-Antista ibonisa ukuba iipesenti ezingama-68 zabathengi bazimisele ukuhlawula ngaphezulu kweemveliso ezenzelwe wena, zibonisa la maxabiso amaxabiso.

Iindidi zokuphucula

Akukho-ubungakanani-ubungakanani-gca-sonke isisombululo xa kufikwa kwimfundo. Ubuhle bokufakelwa yiyo le nto inika amathuba angapheliyo. Ukusuka ngombala wombala kwiipateni zokuyila, abathengi bayakuthanda ukuguquguquka ukuze benze into yenyani. Izinketho ezithandwayo zibandakanya indawo yokuqala, uyilo lwe-oyinti, okanye iifoto zajika zaba ziipateni ezimfakayo. Ukuhambisa ezi ntlobo zokhetho kunika abathengi bakho kwinkululeko yokuziveza ngeendlela eziqhubeka nabo, ngelixa ubamba imfuno ekhulayo yeemveliso ezikhulayo.

Iqhosha lezitshixo

Ukuqonda ukuthengisa kwimakethi yokufakelwa komntu ngokwesiko ayikokunikezela ngemveliso; Imalunga nokuhambisa amava. Ukususela ekuZazi abaphulaphuli bakho ekujolise kubo ukuba banamanzi amathayisi akho, isitshixo sempumelelo silele ngokwakho. Ngokupeyinta kwiminqweno yabathengi yemveliso eyahlukileyo, etyunjiweyo, awuyi kwenza kuphela ukuthengisa kodwa ukwakha ubudlelwane obuhlala buhleli nabathengi bakho.

②: Ukwakha uphawu olujikeleze iikhilomitha zakho zesiko

Ukwakha uphawu olujikeleze iikhithi zomntu oziphetheyo ayisiyonto nje yeqhinga lokuthengisa isilumko; Ngumdlalo otshintsha umdlalo. Cinga ngeempawu ezibonakala ngokwenyani - zonke zifana nantoni? Bakhumbula. Ukwenza isazisi sophawu ukuba kufike abaphulaphuli bakho kuya kwenza wonke umahluko. Ukusuka kwi-Locloyishini kwiTone yeBrand Brand, zonke iinkcukacha kufuneka zikhale i-niche yakho. Nokuba yilogo encinci okanye izwi elidlayo, elimibalabala, yonke into kufuneka ilungelelaniswe ukwenza amava ahambelana nawo anyanzelayo kubathengi bakho.

Kutheni le nto i-Bible Bibles

Makhe sicace gca: Ubuntu bakho brand bungaphezulu nje kwelogo yakho. Imalunga ne-vibe, amava, isithembiso owenzayo kubathengi bakho. Khawufane ucinge umthengi ongena kwiwebhusayithi yakho kwaye uvakalise kwangoko amandla ophawu lwakho ngalo lonke umfanekiso kunye negama. Yinto enamandla. Thatha i-randend njenge -stertchtopia , umzekelo. Uyilo lwabo oluncinci kunye ne-palette yombala othambileyo bakhupha i-visanal vibe, ehambelana ngokugqibeleleyo kugxilwe kuyo kwiziphelo eziphezulu, ezifihlakeleyo. Ukungqinelana kwenza ukuba abathengi babathembe ngakumbi, kwaye ukuthembana ukulingana ukuthengisa.

Ukwakha ukuthentelwa ngobungqina bentlalontle

Akukho nto ithi 'Unokuthenjwa ' ngaphezulu kobungqina bentlalo. Ukuba awusebenzisi imithombo yeendaba zentlalo kwizibonelelo zayo ngokupheleleyo, ulahlekile. Iqonga elinjenge-Instagram, iPinterest, kunye neTiktok yigolide yoosomashishini abanobugcisa. Veza iikhilomitha zakho zokufakelwa kwimo yendalo yehlabathi. Yabelana ngomxholo oveliswe ngumsebenzisi. Iqabane elinamachaphaza amachaphaza kwiindawo zokusebenzela ukukhulisa ukuthembeka kwakho. Iipesenti ezingama-57 zabathengi bathi banokuthenga ngakumbi ukuba bathenge kubwo buphawu ukuba babona abanye njengabo besenza njalo. Oku kuthetha ukuba iifoto zabathengi bakho kunye ne-Vimomonials azinamntu nje-to-bas-zibalulekile ukwakha uphawu oluthengisayo.

Isifundo seMeko

Qwalasela indlela uphawu lwe- 'amaphupha athanjisiweyo ' uthathe umhlaba weKhini weKhini. Baye baqonda kwangoko ukuba umgangatho ophezulu, onyanzelekileyo onyanzelayo ukuba itikiti labo liphumelele. Iakhawunti yabo ye-Instagram igcwaliswe ngamaqhosha opholileyo, osondeleyo kwiikhithi ezihle kakhulu, ezibhangiwe ngenxaxheba kwiintloko ezichaza ukuphefumlelwa kwakuyilo nganye. Abalandeli babo abaze bathenge nje ikhiti-bathenga ngendlela yokuphila. Impumelelo yabo? Ukunyuka kwe -35% kwintengiso emva kweenyanga ezintandathu zokuqaphela okwenziwe ngendlela efanayo. Imveliso yakho inokuba iyamangalisa, kodwa ukuba ayibonakali ngokubonakalayo, kunzima kubathengi ukuyiphawula.

UTSHINTSHO LWEZOBUCHULE

Ngaba ufuna ukwandisa ukufikelela kwakho? Sebenza! Nokuba kungenxa yamanye amashishini kwindawo yokusebenza okanye ifuthe elidumileyo ngokulandela okukhulu, ubudlelwane obucwangcisiweyo bunokukhwela ukubonakala kwakho. Cinga ngendlela i-creamegug eye yaphakama ngayo nabaphembeleli abaphambili ukuthengisa izixhobo zabo zedayi. Obu buhlakani alwenzi nje ii-eyebalts ezingaphezulu - zikwakhela igunya lentengiso. I-Ibisormesments 'iXesha leNtlawulo ibonisiwe ukuqhuba ukunyuka kwe-22% kumaxabiso okuguqula , ke ukuba awusebenzisi nabanye, ushiya imali enzima etafileni.

Ukwakha ukuthembeka ngohlobo lwakho

Isosi eyimfihlo yempumelelo yexesha elide? Ukuthembeka kwe-brand. Ukuhambisa iimveliso ezenzelwe umntu ukuba uqala, kodwa ukucima abathengi bakho kube ngabathengi abaphindaphindayo kufuna ukubandakanyeka okuqhubekayo. Nikeza amalungu azodwa - izaphulelo kuphela, izikhonkwane ze-sneak yeekhithi zeekhilomitha ezintsha, okanye i-Intanethi imanyana. Ngokunika abaphulaphuli bakho isizathu sokubuya, udale imvakalelo yoluntu. Umthengi onyanisekileyo kunokwenzeka ukuba athumele abahlobo kunye nosapho, ukudala umjikelo wokukhula kwe-organic ngohlobo lwakho.

Uzahlula njani uphawu lwakho?

Ukudala uphawu alukho nje ngokuqapheka - ngokuhlala ungalibaleki. Ke, yintoni eyenza i-kits zakho ze-hits zahlukile kwizigidi zabanye iindlela ngaphandle? Ycinge. Ngaba unganikezela ngokuqhubela phambili ngokwezifiso, izixhobo ze-eco-gesi, okanye iikhithi ezifuna iqela elinomdla elifana neqela labathandi basekhaya okanye inzondelelo yentyatyambo? Nokuba yintoni na, qiniseka ukuba uphawu lwakho lume kwinto eyahlukileyo. Uphawu lwakho alukho nje malunga nento oyithengisayo; Imalunga nokuba kutheni abathengi bakho bakhathalele.

③: Ukudala iindlela zokuthengisa izinto zentengiso yakho

Intengiso esebenzayo yi-backbone yalo naliphi na ishishini eliyimpumelelo, kwaye xa ifikelela kwizixhobo zokumfaka, konke malunga nokwenza iimveliso zakho zingenakuphikiswa. Inyathelo lokuqala? ** Umxholo ophakathi ophakathi ** obonisa iikhithi zakho ngoyena khanyiso. Nokuba yifoto yobungcali, iividiyo zokufundisa, okanye ngasemva-imifanekiso yenkqubo yemveliso, umxholo omangalisayo awuyibambanga intembelo kodwa yakha nethemba. Ngokwesifundo sama-2023, ** 72% yabathengi ** Yithi bayenza izigqibo ezisekwe kwimifanekiso yemveliso yodwa. Umxholo wakho kufuneka uthengise iikhithi zakho ngaphambi kokuba umthengi afunde igama elinye.

Ukuhambisa i-media yentlalo yokuvezwa okuphezulu

Kwiminyaka yanamhlanje yedijithali, ** Imithombo yeendaba yentlalo kukumkani **. Iqonga elinjenge-Instagram, iPinterest, kwaye iTiktok igqibelele ekubonakaliseni iikhithi zakho. Ngoba? Kuba bakuvumela ukuba ufikelele kubabukeli ababandakanyekayo, abanobubele. Thatha nje i-rands 'ibala lemfazwe ' - Baye baqala ukulandela iividiyo zeposi ** ze-kits eziphelelwe lixesha. Bayabambana ** Imiceli mngeni yeveki ** apho abalandeli babelana ngeeprojekthi zabo ezigqityiweyo. Oku kugcina abaphulaphuli babo babandakanyeke kwaye babuyela ngaphezulu. Ngapha koko, ** I-82% yabasebenzisi be-Instagram ** bathi bafumana iimveliso ezintsha ngeqonga. Ukuba awupheleli kwimidiya yoluntu, uphulukene kakhulu.

Imeko yokufunda: Ukwakha uphawu lomxholo owenziwa ngumsebenzisi

Jonga i- sttshitfrafty kits. 'Basebenzise i-** i-** i-Word-Refayidi yomsebenzi (i-UGC) ** ukwakha intengiso yabathengi kunye nokuphucula ukuthengisa. Ngokukhuthaza abathengi ukuba babelane ngeefoto zeekhitha zabo ezigqityiweyo, badala i-A ** bahlali baziva * ** bajikeleze uphawu lwabo. Le ndlela ikhokelele kwi-A ** i-40% yonyuso kwinguqulo **. Ayisiyonto nje yokuthumela imifanekiso emihle-imalunga nokudala ** Ubungqina boluntu **. Abantu bayabathemba oontanga babo ngaphezu kwentengiso. Ukukhuthaza abathengi bakho ukuba babelane ngendalo yabo yindlela elula kodwa esebenzayo yokwandisa ukufikelela kwi-brand.

Iphulo le-imeyile ekujoliswe kuyo ukubandakanyeka kwexesha elide

Sukulala kwi-imeyile ** ye-imeyile **. Ewe, sisikolo esidala, kodwa siyasebenza - ngakumbi xa sigqibile. Isitshixo kukunikezela ** umxholo owenzelwe wena ** ukuba ukhule nabaphulaphuli bakho. Sebenzisa idatha yabathengi ukuthumela i-Informent Action, ukufikelela kwangoko kwiikhithi ezintsha, okanye izaphulelo ezikhethekileyo. Iphulo le-imeyile elinexesha elifanelekileyo linokongeza ingeniso yakho ngo- ** ukuya kwi-20% **. Umzekelo, ukuthumela 'Usuku lokuzalwa ' ii-imeyile ezinonikezo olukhethekileyo okanye isaphulelo sesiko esinokwenza ukuba sichukumiseke kakhulu esikhokelela ekunyanisekeni nasekuphindeni ukuthenga.

Izigqibo eziqhutywa ngedatha zokwenza intengiso yakho

Ukuthengisa ngaphandle kwedatha kufana nokuqhuba ngamehlo akho avaliweyo. Sebenzisa ** Izixhobo zohlalutyo ** ukulandela umkhondo wokusebenza komxholo wakho, amaphulo osasazo lwentlalo kunye nokuqhuma kwe-imeyile. Uhlalutyo lukaGoogle, ulwazi lwe-Instagram, kunye noMphathi we-AD-AD AD unokukunceda ukuba uqhagamshele ukuba yintoni ukusebenza kunye nokuba yintoni. Umzekelo, ** I-ADS ye-Facebook ** Ukujongisisa intshiseko yabona umntu ** 25% ukunyuka kwereyithi yokuguqula ** xa babesebenzisa i-PROCTE ekujolise kuyo. Ukwazi abaphulaphuli bakho abaphulaphuli, ukhetho, kunye namanqaku eentlungu akuvumela ukuba uxube izicwangciso zakho kwiziphumo ezingcono.

Intsebenziswano kunye neNtsebenziswano

Ngaba ufuna ukuqhubela phambili? Lixesha lokuba nentsebenziswano. ** Intengiso yeNtlawulo ** yenye yeendlela ezinamandla zokwakha ulwazi ngohlobo. Iqabane elinamachaphaza ahambelana nexabiso lakho leBrand kunye nabaphulaphuli. Xa 'I-CREFTY DUMERT ' EQHELEKILEYO NOKUFAKA ISIQINISEKISO, abalandeli bakhe bahamba endle, bekhokelela kwintengiso ye-300% yentengiso enye ** kwinyanga nje enye. Abaphembeleli bazisa nje kuphela kodwa bathembeke kwangoko, ngakumbi xa isiqinisekiso sabo siziva siyinyani. Ngumdlalo otshintsha umdlalo ongenakukwazi ukungahoyi.

Ilungele ukukhulisa ukuthengisa kwakho?

Ukuthengisa akuthengisi nje ngokuthengisa; Imalunga nokwakha ubudlelwane. Ukususela ekudaleni ukubandakanyeka komxholo wokufumana ubuhlakani phakathi kokufumana ubuhlakani, yonke intshukumo oyenzayo kufuneka uphucule unxibelelwano lwakho nabaphulaphuli bakho. Ixabiso eliphezulu elinika lona, ​​uninzi lwabathengi bakho baya kubuya ngaphezulu. Ke, ngaba ukukulungele ukuphakamisa umdlalo wakho wokuthengisa? Makhe sive iingcinga zakho - zeziphi iindlela ezikusebenzele kuwe ekukhuliseni uphawu lwakho? Yabelana ngokuqonda kwakho kwizimvo ezingezantsi!