Nigute Utanga Ibikoresho bisanzwe kugirango wongere ubucuruzi bwawe bugere

Gusobanukirwa Isoko risaba ubudodo bwihariye

Iyo kwibira mu isi ya kitsinderano byihariye, intambwe yambere nukumva icyifuzo. Hamwe no kuzamuka kwiyongera k'ubukorikori bwa diy, abaguzi baragenda bashakisha yihariye, guhanga, no byoroshye-gukoresha-. Iki cyifuzo ntabwo ari inzira yo gutambuka gusa; Numuco gakondo ugana amaboko menshi, ibyo ukunda. Nk'uko ubushakashatsi bwakozwe na 2023 bukoresheje ubukorikori no kwishyiriraho, 62% by'abantu bakora imishinga ya Diy bavuze ko bakunda ibikoresho byihariye. Iyi mibare ivuga byinshi kubishoboka byo gukuramo ubudozi ku isoko.

ABANTU BATSINDA: Abakiriya bawe ni bande?

Kugirango ushireho byinshi mumahirwe, usobanukirwe abumva intego yawe ntabwo arengakazi. Ababuranyi, Abashinzwe guhugura, nubucuruzi buciriritse bagize igice kinini cyisoko, ariko ni bande? Tekereza ku bikoresho bitera intangiriro, kimwe n'abatera imbere. Kurugero, intangiriro irashobora gushima igishushanyo mbonera cyoroshye, mugihe umwuga ushobora kuba ushakisha ikintu gikomeye, kimwe na monogramu yihariye. Mugutandukanya ibicuruzwa byawe bishingiye kurwego rwubuhanga ninyungu, uremeza ko ubwira abumva neza.

Kwiga Ikibazo: Intsinzi y'ibikoresho byihariye

Reba ibirango nka 'kudoda inkuru yanjye ' byanditse muri iyi sicche bifite intsinzi idasanzwe. Ibikoresho byabo byihariye bituma abakiriya kohereza amafoto cyangwa ibishushanyo, bihindura ibyarimo ibiremwa byimishinga yihariye. Hamwe numukoresha-ukunda kumurongo, abakiriya barashobora guhitamo imiterere, insanganyamatsiko, nibikoresho, bidoda buri kikoresho kubintu byihariye. Igisubizo? Impuzandengo y'abakiriya imara 35% kuri bits yihariye kuruta uko byagenda kubikoresho byabanjirije. Ibi byerekana amahirwe menshi kubitambo byihariye.

Ingamba y'ibiciro: Uburyo bwo Kugwiza Inyungu

Gusobanukirwa uburyo wakwigiciro ibikoresho byawe ni ngombwa. Ntabwo ari ugutwikiriye ibiciro; ni ukurema imyumvire yagaciro. Ubushakashatsi bwerekana ko ibicuruzwa bisanzwe bishobora gutegeka igiciro cyikirenga 30-50 ugereranije nuburyo rusange. Niba wigishije ibikoresho byawe neza, ntabwo wakwirakwije amafaranga yumusaruro gusa ahubwo wiyongere agaciro. Reka tubimenane:

Nkuko mubibona, itandukaniro ryibiciro rirakomeye. Gutanga ibicuruzwa bihujwe nibyo byabakiriya bemerera igiciro cya premium, ariko hamwe nabyo biza kwiyongera kubakiriya. Igikoresho cyihariye ntabwo gikurura abaguzi gusa; bibahindura abakiriya basubiramo. Mubyukuri, raporo iherutse kuva kuri starista yerekana ko 68% byabakiriya bafite ubushake bwo kwishyura byinshi kubicuruzwa byihariye, byerekana iyi mbaraga.

Ubwoko bwo Kwitegura: Ukwiye gutanga iki?

Ntamuntu ufite ubunini-bukwiranye - igisubizo cyose mugihe cyo kwihitiramo. Ubwiza bwo kudomburo nuko itanga ibishoboka bidashira. Kuva mu kirango cyo gushushanya kugirango ushushanye imiterere, abakiriya bakunda guhinduka kugirango ibintu byukuri. Amahitamo azwi arimo intangiriro yibanze, ibishushanyo bishushanyije, cyangwa amafoto yahindutse adondora. Gutanga ubu bwoko bwamahitamo aha abakiriya bawe umudendezo wo kwigaragaza muburyo bunyuranye nabo, mugihe ufashe ibisabwa byihariye.

ABAFATANYIJE

Gusobanukirwa isoko ryibikoresho byibitabo byihariye ntabwo bijyanye no gutanga ibicuruzwa; Ni ukutanga uburambe. Kuva uzi intego yawe abumva kugereranya ibikoresho byawe, urufunguzo rwo gutsinda ibinyoma. Mugukangura ibyifuzo byumuguzi kugirango ibicuruzwa byihariye, bidore, ntuzamura gusa kugurisha ahubwo uzaba wubake umubano urambye nabakiriya bawe.

②: Kubaka ikirango kizengurutse ububiko bwawe bwihariye

Kubaka ikirango kizengurutse ibinono byawe byihariye ntabwo ari amayeri yo kwamamaza neza; ni Umukino. Tekereza ku bimenyetso bigaragara kose - bose bahuriyeho? Bitazibagirana. Gukora indangamuntu yumvikana nabateze amatwi bizakora itandukaniro ryose. Kuva kuri logo ishusho yinyuma yawe, buri kantu kagomba gutaka niche yawe. Niba ari ikirango cya minimalist cyangwa ikirango cyakinaga, gifite amabara, ibintu byose bigomba guhuza kugirango ukore ibintu byunze ubumwe nubutunzi kubakiriya bawe.

Kuki imiterere yawe yikirango

Reka tubisobanuke: imiterere ya Grand yawe irenze ikirango cyawe. Byerekeranye na vibe, uburambe, isezerano usezerana nabakiriya bawe. Tekereza umukiriya yinjira kurubuga rwawe hanyuma ako kanya yumva imbaraga zamamaza mumashusho yose nijambo. Ibyo bintu bikomeye. Fata ibicuruzwa nka stittopia , kurugero. Igishushanyo mbonera cya minimalist hamwe namabara yoroshye palette areka vibe yubuhanzi, bihuye neza byibandaho kuri impera, bifatika. Uku guhuza gutuma abakiriya babizera byinshi, kandi kwizera bingana na.

Kubaka kwizerwa binyuze mu bimenyetso

Ntakintu kivuga 'kwizerwa ' birenze ibimenyetso byimibereho. Niba udakoresha imbuga nkoranyambaga kubishoboka byose, urabura. Ibibuga, Kurikirana, ndetse na Tiktok ni globine ya ba rwiyemezamirimo bahanga. Erekana ibihimbano byawe mubice byisi-yisi. Sangira ibikubiyemo. Umufatanyabikorwa hamwe na micro-bakomeye mumuryango wo gukora kugirango wongere kwizerwa. 57% by'abaguzi bavuga ko bishoboka cyane kugura ikirango niba babonye abandi nkabo babikora. Ibi bivuze ko amafoto y'abakiriya bawe nubuhamya bwabakiriya ntabwo ari beza-kuri-afite - ni ngombwa kubaka ikirango kigurisha.

Kwiga Ikibazo: Imbaraga zamashusho

Reba uburyo ikirango 'Inzozi zigendanwa ' zafashe iki kikoresho ki Kit Isi. Basobanukiwe hakiri kare kuri ubwo bwiza, ibintu bishimishije ni itike yabo yo gutsinda. Konti yabo ya Instagram yuzuyemo amafuti akomeye, yegeranye yibikoresho byateguwe neza, ihujwe no kwishora isobanura guhumeka inyuma ya buri gishushanyo. Abayoboke babo ntibagura gusa ibikoresho - bagure mubuzima. Intsinzi yabo? Kwiyongera kwa 35% mu kugurisha nyuma y'amezi atandatu gusa yo kwakira ibimenyetso bihamye. Ibicuruzwa byawe birashobora kuba bitangaje, ariko niba bidashoboka, biragoye kubakiriya no kubibona.

Ubufatanye bwo kugoreka kugirango bugaragaze

Urashaka kwagura ikirango cyawe? Gufatanya! Yaba ariho hamwe nubucuruzi mumwanya wo gukorana cyangwa abamamaye bafite ibi bikurikira, ubufatanye bwibikorwa burashobora kuguruka kugaragara. Tekereza uburyo guhangayikishwa na bakomeye bakomeye bagurisha ibikoresho byabo bya diy. Ubu bufatanye ntabwo buzana amaso menshi - bubaka ubutware bwashya. Imyambarire ya SINRSS YEREKWE GUKORA 22% yo kwiyongera kwa 22% yo guhinduka , nuko rero utakorana nabandi, uva amafaranga akomeye kumeza.

Kubaka ubudahemuka hamwe nikirango cyawe

Isosi y'ibanga yo gutsinda igihe kirekire? Ikimenyetso. Gutanga ibicuruzwa byihariye ni intangiriro nziza, ariko guhindura abakiriya bawe mugusubiramo abaguzi bisaba gukurikiza ibikorwa bikomeje. Tanga abanyamuryango badasanzwe - kugabanuka gusa, kunyerera byabikoresho bishya, cyangwa no kwakira amahugurwa kumurongo. Muguha abakwumva impamvu yo gukomeza kugaruka, urema ubwoko bwumuryango. Umukiriya wizerwa arashobora kuba inshuti n'umuryango, gukora uruziga rwiterambere ryimiterere kubirango byawe.

Nigute uzatandukanya ikirango cyawe?

Gukora ikirango ntabwo ari ukumenyekana gusa - ni ukuba bitazibagirana. None, niki utuma ubudozi bwawe butandukaniyeho nubundi buryo bwabandi? Bitekerezeho. Urashobora gutanga ibicuruzwa byihuse, ibikoresho byangiza ibidukikije, cyangwa ibikoresho byibasiye itsinda ryihariye nkabakundana amatungo cyangwa abakunzi b'indabyo? Ibyo aribyo byose, menya neza ko ikirango cyawe kigereranya ikintu kidasanzwe. Ikirango cyawe ntabwo aricyo cyose ugurisha; Niyo mpamvu abakiriya bawe bakwitayeho.

③: Gushiraho Ingamba zo Kwamamaza Kumenyekanisha Ibikoresho byawe byo kudoda

Kwamamaza neza ni umugongo wubucuruzi ubwo aribwo bwose, kandi iyo bigeze ku budomo bwihariye, byose bijyanye no gukora ibicuruzwa byawe bidasubirwaho. Intambwe yambere? ** Ibirimo-Byiza-Byerekana Ibikoresho byawe Mumucyo mwiza ushoboka. Yaba ari ugufotora yabigize umwuga, amashusho yigisha, cyangwa inyuma-yinyuma-yerekana ibintu byumusaruro, ibikubiye mu buryo butangaje ntabwo bifata gusa ahubwo nongera kwizera. Nk'uko ubushakashatsi bwa 2023, ** 72% by'abaguzi ** bavuga ko bakora ibyemezo byo kugura bishingiye ku mashusho y'ibicuruzwa wenyine. Ibirimo byawe bigomba kugurisha ibikoresho byawe mbere yuko abakiriya ndetse basoma ijambo rimwe.

Kwishura imbuga nkoranyambaga kugirango bigaragare cyane

Muri iki gihe imyaka ya digitale, ** Imbuga nkoranyambaga ni umwami **. Ibibuga nkibishushanyo, Kurikira, na Tiktok biratunganye kugirango baberekaho ibirayi byawe. Kubera iki? Kuberako bakwemerera kugera kubantu basezeranye, bahanga bahanga. Gusa reba ibirango nka 'kudoda ' - biyubashye bikurikiranye nyuma yo kohereza amashusho ** igihe cyatakaye. Bakiriye kandi ** Icyumweru ... aho abayoboke basangiye imishinga yabo yuzuye. Ibi bituma abawumva basezeranye kandi bagaruka kubindi byinshi. Mubyukuri, ** 82% byabakoresha Instagram ** Vuga ko bavumbuye ibicuruzwa bishya binyuze muri platifomu. Niba udatanga imbuga nkoranyambaga, urabura cyane.

Kwiga Ikibazo: Kubaka ikirango hamwe nibirimo byakozwe

Reba ibikoresho. 'Bakoresheje ** Ibirimo Byakozwe (UGC) ** kugirango wubake umukiriya wizerwa no kugurisha ibicuruzwa. Mugushishikariza abakiriya gusangira abakiriya gusangira amafoto yimikono yabo yuzuye, baremye ** umuryango * umva ** kuzenguruka. Ubu buryo bwatumye * ** 40% byongera guhinduka **. Ntabwo ari ugushiraho amashusho meza - ni ukurema ** Exnation Express **. Abantu bizera bagenzi babo kuruta ibyo bizera amatangazo. Gushishikariza abakiriya bawe gusangira ibyo yaremye ni inzira yoroshye ariko nziza yo kwagura ikirango cyawe.

Yiteguye kwiyamamaza kwa imeri kugirango bifatanye igihe kirekire

Ntugasinzire kuri ** Kwamamaza imeri **. Nibyo, ni amashuri ashaje, ariko birakora - cyane cyane iyo bikozwe neza. Urufunguzo ni ugutanga ** Ibirimo Bwihariye * Byuzuye nabateze amatwi. Koresha amakuru y'abakiriya kugirango wohereze itanga umusaruro, hakiri kare kubikoresho bishya, cyangwa kugabanuka kwihariye. Ubukangurambaga bwa mbere bwa imeri burashobora kongera amafaranga yawe na ** kugeza kuri 20% **. Kurugero, kohereza 'imeri ' imeri hamwe nibisabwa bidasanzwe cyangwa kugabanuka kwumuntu birashobora gukora gukoraho kugiti cyawe biganisha ku budahemuka bwabakiriya no gusubiramo.

Ibyemezo byamakuru bitera amakuru kugirango utezimbere kwamamaza

Kwamamaza nta makuru ni nko gutwara amaso yawe afunze. Koresha ibikoresho byiza ** kugirango ukurikirane imikorere yibirimo, kwiyamamaza mbuga nkoranyambaga, na imeri. Google Isesengura rya Google, Instigram, na facebook umuyobozi wa Ad Facebook arashobora kugufasha kwerekana akazi nikitarimo. Kurugero, ** Amatangazo yamamaza ** yibasiye ishyaka ryerekana ubudomo bwabonye ab ** 25% mubiciro byo guhinduka ** mugihe bakoresheje intego yubutegetsi. Kumenya imyitwarire yawe yabateze amatwi, ibyo ukunda, hamwe nububabare biragufasha guhindura ingamba zawe kubisubizo byiza.

Ubufatanye no guhindura ubufatanye

Urashaka guturika kwawe? Igihe kirageze cyo kubona ifatanyabikorwa. ** Guhinduranya kwamamaza ** ni bumwe mu buryo bukomeye bwo kubaka ibiranga. Umufatanyabikorwa hamwe nabagize uruhare bahuza n'indangagaciro zawe n'abateranye. Iyo 'umwamikazi w'amayeri ' wagize uruhare mu marango ya atroiriey, abayoboke be bagiye mu gasozi, baganisha kuri ** 300% yo kugurisha ** mu kwezi kumwe gusa. Abayobora ntibazana gusa ahubwo no kwizerwa byihuse, cyane cyane iyo kwemeza byukuri. Numukino uhindura umukino udashobora kwirengagiza.

Witeguye kuzamura ibicuruzwa byawe?

Kwamamaza ntabwo ari kugurisha gusa; Nukubaka umubano. Kuva kurema ibikubiye mubufatanye mu bufatanye, kwimukira mugomba kongera umubano wawe n'abakwumva. Agaciro kerekana, niko abakiriya bawe bazagaruka kubindi byinshi. Noneho, uriteguye kuzamura umukino wawe wo kwamamaza? Reka twumve ibitekerezo byawe - Ni izihe ngamba zagukoreye mugukura ikirango cyawe? Sangira Ubushishozi Mubitekerezo Hasi!