Momwe Mungaperekere Zithunzi Zokongoletsa Zithunzi kuti muwonjezere bizinesi yanu

Kuzindikira Kufunikira kwa msika ku Chuma

Mukamayenda kudziko la ziphuphu zam'madzi, gawo loyamba ndikumvetsetsa zomwe akufuna. Ndi kutchuka kwa maluso a DIY, ogula akuyang'ana mapangidwe, kupanga, komanso kosavuta kugwiritsa ntchito zinthu zina. Kufunika kumeneku sikungodutsa; Ndi kusintha kwamiyambo kwa manja ambiri, zothandizirana. Malinga ndi kafukufuku wazama 2023 ndi luso la maluso ndi zosangalatsa, 62% ya anthu omwe akuchita ntchito za Diy adati amakonda ma kilogalamu amtunduwu. Ma statetion awa amalankhula zamawu zomwe zingatheke kwa mapiri omwe amapezeka pamsika.

Omvera: Kodi makasitomala anu ndi ndani?

Kuti mupindule ndi mwayi uwu, kumvetsetsa omvera anu sakutha kukambirana. Okongo, osewera, ndi mabizinesi ang'onoang'ono amapanga gawo lalikulu la msika, koma ndi ndani? Ganizirani zopereka makhali omwe amathandizira oyamba kumene, komanso omwe ali opita patsogolo. Mwachitsanzo, woyamba angayamikire kapangidwe kazinthu zosavuta, pomwe katswiri angafune china chake chodabwitsa, ngati monogram. Mwa kugawa zinthu zanu kutengera maluso ndi zokonda, inu mukuonetsetsa kuti mukulankhula mwachindunji ndi omvera oyenera.

Phunziro la Mlandu: Kupambana kwa Makonda

Yang'anani ma brands ngati 'kusokoneza nkhani yanga ' yomwe yagunda mu niche iyi ndi kupambana kodabwitsa. Mitundu yawo ya zikwangwani imalola makasitomala kuti akhazikitse zithunzi kapena kapangidwe kake, kutembenuza zolengedwa zawo kukhala zokongoletsera. Ndi nsanja ya ogwiritsa ntchito pa intaneti, makasitomala amatha kusankha njira, ulusi, ndi zida zonse, zikugwirizana ndi zida zonse zofunika pa zosowa zawo. Chotsatira? Makasitomala wamba amawononga 35% kwambiri pamakona omwe angakhale pachiwonetsero chokwanira. Izi zikuwonetsa kuthekera kwakukulu kwa zopereka zamankhwala.

Njira yamtengo wapatali: Momwe Mungakulitsire phindu

Kumvetsetsa momwe mtengo wanu ukulu wanu ndiofunikira. Sizongokhala zotengera; Ndi za kupanga kuzindikira kwabwino. Kafukufukuyo akuwonetsa kuti zinthu zopangidwa ndi zinthu zimawongolera mtengo wa 30-50% kuposa zomwe mungasankhe. Ngati mumapangira makalata anu molondola, simungokhala ndi ndalama zopangira komanso kuwonjezera mtengo wozindikira. Tiyeni tithyole pansi:

Monga mukuwonera, kusiyana kwa mtengo ndikofunika. Kupereka malonda omwe amagwirizana ndi zomwe makasitomala amakonda amalola kuti ndalama zibwereke, koma ndi zikuwonjezereka kwa makasitomala. Kapangidwe kanu kamunthu sikungokopa ogula; Zimawatembenuza kuti azibwereza makasitomala. M'malo mwake, lipoti laposachedwa kuchokera ku Statista likuwonetsa kuti makasitomala 68% ali ofunitsitsa kulipira zambiri pazinthu zoweta, kuwonetsa mphamvu yamtengo wapataliyi.

Mitundu yazachilendo: Kodi muyenera kupereka chiyani?

Palibe kukula-kukula-kokwanira-njira zonse zikafika pakusintha. Kukongola kokongoletsa ndikuti kumabweretsa kuthekera kosatha. Kuchokera ku ulusi wa ulusi kuti mupange mapangidwe, makasitomala amakonda kusinthasintha kuti apange zinazake. Zosankha zotchuka zimaphatikizapo zoyambirira za miyambo, kapangidwe kake, kapena ngakhale zithunzi zidasandulika mapangidwe a mitengo. Kupereka mitundu iyi ya zosankha kumapereka makasitomala anu kufotokozera momwe amasinthira nawo, pomwe mukufunanso zomwe zimapangidwira.

Makandulo Ofunika

Kumvetsetsa msika wa ma avessidery achifwamba sikuti pongopereka malonda; Ndi za kupereka chidziwitso. Kudziwa omvera anu kuti adutse bwino kwambiri chipasomtima chanu, chinsinsi cha mabodza. Pogogomezera zofuna za ogula za zinthu zapadera, zogwirizana, simungolera malonda komanso kumanga ubale wokhalitsa ndi makasitomala anu.

②: Kumanga chizindikiro kuzungulira ma kilogalamu anu

Kumanga chizindikiro mozungulira makola anu achikwangwani sikuti ndi njira yosinthira njira yotsatsa; Ndi masewera a masewera. Ganizirani za zinthu zomwe zimatsimikiziradi kuti onse amagwirizana ndi chiyani? Iwo ndi osaiwalika. Kupanga chizindikiritso chomwe chimapangitsa kuti omvera anu athandizenso konse. Kuchokera ku Logo Kapangidwe kanu kamvekedwe ka mtundu wanu, chilichonse chomwe chimayenera kukuwa. Kaya ndi logo kapena mawu osewera, okongola, chilichonse, chirichonse chiyenera kupanga cholumikizira komanso chokakamiza kwa makasitomala anu.

Chifukwa Chake Makhalidwe Anu Abwino

Tiyeni tiwone: Umunthu wanu wa Brand ndi woposa logo yanu chabe. Ndi za vibe, zomwe zinachitikira, lonjezo lomwe mumapereka kwa makasitomala anu. Tangoganizirani kasitomala kulowa patsamba lanu ndipo nthawi yomweyo mumamva mphamvu ya chizindikiro chanu kudutsa chithunzi chilichonse ndi mawu. Ndilo zinthu zamphamvu. Tengani mitundu ngati stittopia , mwachitsanzo. Zojambula zawo zocheperako komanso zofewa zofewa zimapereka vibe ya armisanal, yomwe imagwirizana bwino kwambiri ndi mapiri okumba kwambiri. Kusasinthika kumeneku kumapangitsa makasitomala kuwakhulupirira kwambiri, ndipo kudalirana kofananako.

Kupanga kukhulupirika kudzera pachitsimikizo

Palibe chomwe chimanena 'wodalirika ' kuposa umboni wokhala ochezera. Ngati simukugwiritsa ntchito ma media media pa zomwe angathe, mukusowa. Nsanja ngati Instagram, Pinterest, ndipo ngakhale Tiktok ndi golide wa masitolo opanga kulenga. Onetsani zigawo zanu zokongoletsa m'dziko lenileni. Gawani zopangidwa ndi ogwiritsa ntchito. Kuyanjana ndi zokongoletsera za micro-zokongoletsera kumakulitsa kukhulupirika kwanu. 57% ya ogula akuti ali ndi mwayi wogula kuchokera ku mtundu ngati awona ena ngati iwo akutero. Izi zikutanthauza kuti zithunzi za makasitomala anu ndi ma tedimonials anu sizabwino-zakuti-zoti ndizofunikira kuti mupange mtundu womwe umagulitsa.

Phunziro la Mlandu: Mphamvu ya Zowoneka

Ganizirani momwe mtunduwo 'woponderezedwa suti ' watenga dziko la mkuntho. Amamvetsetsa za kuchuluka kwa zinthu zapamwambazi, zokakamiza zomwe zikuwoneka ndi tikiti yawo yopambana. Akaunti yawo ya Instagram imadzidzaza ndi kuwombera kwamphamvu, kufupika kwa ma kits awo opangidwa mokongola, omwe amaphatikizidwa ndi mawu omwe amafotokoza kudzoza komwe kumayambitsa kapangidwe kake. Otsatira awo samangogulira zida - amagula kukhala moyo. ? Kuchulukitsa 35% pakugulitsa pambuyo pa miyezi isanu ndi umodzi yokha ya chizindikiro chowoneka bwino. Zogulitsa zanu zingakhale zodabwitsa, koma ngati sizingatheke, ndizovuta kuti makasitomala azizindikira.

Kuwongolera mgwirizano kuti uwonekere

Mukufuna kukulitsa mtundu wanu? Gwilizanani! Kaya zili ndi mabizinesi ena mu malo owongoleredwa kapena zokonda zodziwika ndi zomwe amakonda, mayanjano olimbitsa thupi amatha kuwonekera. Ganizirani momwe Dertivebug adalumikizirana ndi zikuluzikulu kuti agulitse ma kilogalamu yawo. Mayanjano awa samangobweretsa m'maso mochuluka - amalimbikitsanso mtundu. Kuvomerezedwa ndi zomwe zawonetsedwa kuti muyendetse kuchuluka kwa 22% mu chiwerengero cha kutembenuka , ndiye ngati simulimbana ndi ena, mukusiya ndalama zazikulu patebulo.

Kupanga kukhulupirika ndi mtundu wanu

Kodi msuzi wachinsinsi kuti muchite bwino? Kukhulupirika kwa mtundu. Kupereka zinthu zomwe zathandizira kumayambiranso, koma kutembenuza makasitomala anu kuti abwereze ogula amafunika kuchita chibwenzi. Patsani mamembala okhalitsa - kuchotsera, kumangoyang'ana ma kilogalamu atsopano, kapena ngakhale oyang'anira maofesi apaintaneti. Mwa kupatsa omvera anu chifukwa chobwerera, mumaganiza za anthu ammudzi. Kasitomala wokhulupirika amakhala ndi mwayi wotumizirana ndi abwenzi komanso abale, kupanga kuzungulira kwa mtundu wanu.

Kodi mungasiyanitse bwanji mtundu wanu?

Kupanga chizindikiro sikungokhudza kuzindikiridwa - ndi za kukhala osaiwalika. Chifukwa chake, nchiyani chimapangitsa kuti ma kitry anu amasiyana ndi mamiliyoni a njira zina kunja uko? Ganizirani izi. Kodi mungapereke zosintha mwachangu, zida zochezeka za eco-zochezeka, kapena ma rig omwe amathandizira gulu lokondweretsa ngati gulu la zokonda kapena okonda maluwa? Chirichonse chomwe chiri, onetsetsani kuti mtundu wanu ukuyimira china chake chapadera. Mtundu wanu suli pazomwe mumagulitsa; ndichifukwa chake makasitomala anu amasamalira.

③: kupanga njira zotsatsa zotsatsa

Kutsatsa koyenera ndi msana wa bizinesi iliyonse yopambana, ndipo zikafika ku makamu am'madzi, zonse ndi zopanga zogulitsa zanu sizingatheke. Gawo loyamba? ** Zambiri zapamwamba kwambiri ** zomwe zimawonetsa kuti ma kilogalamu anu mu kuwala kotheka. Kaya ndi luso la akatswiri, makanema ogonjera, kapena kumbuyo kwa zithunzi za ntchito, zomwe zimawoneka modabwitsa sizingoyang'ana chidwi komanso zimamanganso kudalirika. Malinga ndi kafukufuku 2023, ** 72% ya ogula ** amati amagula zosankha zochokera pazithunzi zokha. Zokhutira zanu zizigulitsa ma kits anu musanawerenge mawu amodzi.

Kukondana ndi matchulidwe a Souve

M'masiku ano digito, ** pazama TV ndi Mfumu **. Nsanja ngati Instagram, Pinterest, ndi Tiktok ndi angwiro pakuwonetsa ma kilogalamu anu. Chifukwa chiyani? Chifukwa amakulolani kuti mufike pachibwenzi, kulenga kwa omvera. Ingoyang'anani ma brands ngati 'malo okumba ' - Adapanga zotsatirazi zotsatila potumiza mavidiyo a nthawi --* a kits awo omwe akupangidwa. Amakumananso ndi mavuto a sabata iliyonse ** komwe otsatira amatsatira ntchito zawo zomalizidwa. Izi zimapangitsa omvera awo kuti abwererenso zina. M'malo mwake, ** 82% ya ogwiritsa ntchito Instagram ** amati apeza zatsopano kudzera papulatifomu. Ngati simuli pazatsamba za media, mukusowa kwambiri.

Phunziro la Mlandu: Kumanga chizindikiro ndi zopangidwa ndi ogwiritsa ntchito

Onani za 'zopindika. ' Agwiritsa ntchito ** zopangidwa-zopangidwa (UGC) ** Kupanga kasitomala wokhulupirika ndikuwonjezera malonda. Mwa kulimbikitsa makasitomala kuti agawane zithunzi za ma kits awo omwe adamaliza, adapanga ** kumverera kwa gulu lawo. Njira imeneyi yatsogolera ku kuwonjezeka kwa ** 40% pa kutembenuka **. Sizangokhala polemba zithunzi zokongola - ndizokhudza kupanga maumboni **. Anthu amakhulupirira anzawo kuposa momwe amakhulupirira zotsatsa. Kulimbikitsa makasitomala anu kugawa zolengedwa zawo ndi njira yosavuta koma yothandiza yowonjezera kufikira.

Maimelo oyang'anira kugwirira ntchito nthawi yayitali

Osagona pa ** kutsatsa maimelo **. Inde, ndi sukulu yakale, koma imagwira ntchito, makamaka ikachitika bwino. Chinsinsi chake ndikupereka izi ** zomwe zimapangitsa kuti omvera anu akhale nawo. Gwiritsani ntchito deta ya makasitomala kuti mutumize zopereka zolumikizira, kufikira koyambirira kwa ma kilogalamu atsopano, kapena kuchotsera kwakanthawi. Ntchito yamaimelo yomwe imachitika bwino yomwe ingakulitse ndalama yanu ndi ** mpaka 20% **. Mwachitsanzo, kutumiza maimelo obadwa ''

Zisankho zoyendetsedwa ndi data kuti muthe kutsatsa malonda anu

Kutsatsa popanda deta kuli ngati kuyendetsa ndi maso anu. Gwiritsani ntchito ** Zida Zowunikira ** Kuti muwone momwe ziliri, zochezera pa TV, ndi kuphulika kwa imelo. Google Analytics, Instagram Insights Mwachitsanzo, ** Facebook Ads ** Kuyang'ana okonda kuyankhula ** 25% kuwonjezeka kwa mitengo yotembenuka ** pomwe amagwiritsa ntchito molondola. Kudziwa momwe omvera anu amakondera, zokonda zanu, ndi zowawa zimakulolani kuti muchepetse njira zanu kuti mupindulenso.

Mgwirizano ndi mgwirizano

Mukufuna kuphulika? Yakwana nthawi yothandiza. ** Kutsatsa Kutsatsa ** ndi njira imodzi yamphamvu kwambiri yopangira chidziwitso cha mtundu. Kuyanjana ndi zokongoletsera zomwe zimagwirizana ndi zomwe mumamvera komanso omvera. Pamene 'Mfumukazi ya Crafty ' Yocheza ndi Brand Cer, Otsatira ake adapita kuthengo, akutsogolera ** 300% malonda ochulukirapo ** Pamwengo. Zosasangalatsa sizimangobweretsa kuwonekera koma kukhulupirika pompopompo, makamaka ngati kuvomerezedwa kwawo kumverera. Ndi njira yosintha yamasewera yomwe simungakwanitse kunyalanyaza.

Takonzeka kukulitsa malonda anu?

Kutsatsa sikungotsala pang'ono kugulitsa; Ndi za maubale omanga. Kuyambira kupanga zinthu zokhuza mgwirizano, zomwe zimakupangitsani kuyenera kuwonjezera kulumikizana kwanu ndi omvera anu. Mumapereka phindu lochulukirapo, makasitomala anu amabwereranso. Ndiye, kodi mwakonzeka kukweza masewera anu otsatsa? Tiyeni timve malingaliro anu - Kodi ndi njira ziti zomwe zakuthandizani pakukula mtundu wanu? Gawani zozindikira zanu zomwe zili pansipa!