Ukubukwa: 0 Umbhali: Isikhathi Sokushicilela Sokushicilela: 2024-11-25 Imvelaphi: Isizango
Okuqukethwe kwe-SEO: Funda ukuthi ungaklama kanjani amaqoqo anenzuzo ama-patch ama-patch ngokuqonda izinto ezibalulekile njengokukhethwa kwengqikithi, amasu amanani, kanye nezitayela zemakethe. Thola ukuthi ungawakha kanjani amadizayini avumelanisa nabathengi futhi uwasebenzise ngekhono lokuthengisa eliphakeme. Lo mhlahlandlela uzokusiza ukubeka iqoqo lakho le-patch ukuze uphumelele ngokuqonda okusebenzayo ngezindleko, ukuncintisana, nenani elibonakalayo.
Intengo ye-Patch
Emhlabeni wanamuhla osheshayo, isihluthulelo sokwenza amaqoqo aphumelele afekethisiwe akhomba izingqikithi ezihlanganisa nabathengi. Udinga ukuthepha izitayela zamanje, ukuhlukaniswa, kanye nokunyakaza. Ukusuka kwizikhombo zesiko ezithandwayo ezifana nemibukiso ye-TV kanye nama-memes ku-niche fandoms, iziqeshana zakho kufanele zibonise lokho abantu abakukhathalelayo. Le yindlela owakha ngayo iziqeshana zokuthi abantu bafuna ukugqoka. Cabanga ngemikhiqizo efana ne-Gucci, imiklamo yayo evame ukudonsela kusuka ezithombeni zamasiko kanye nezimpawu ze-pop, ukudala ukuxhumana okusheshayo namakhasimende abo.
Ukuqonda izitayela zemakethe zibalulekile ekuklameni iziqeshana ezifanele. Ukucwaninga izitayela zemfashini, isiko le-Intanethi, kanye namanani aguqukayo abathengi angahola inqubo yakho yokuqamba. Isibonelo, ngo-2023, ukuthambekela kwe- 'nostalgia ' kwathandwa kakhulu, ikakhulukazi ngemfashini nezesekeli. Ama-patches aqukethe ama-logo anama-vintage, ihluzo ze-tampback, noma izithonjana ze-retro zibona ama-spikes amakhulu ekuthengisweni. Ngokwenhlolovo eyenziwe nguStatista, kubhekwe imakethe ye-patch efekethisiwe yomhlaba wonke ukukhula ngo-5.7% ngonyaka ngo-2026, okuqhutshwa kakhulu ngama-subcultures wentsha kanye nemfashini ye-DIY.
Ngakho-ke, yiziphi izingqikithi eziqinisekisiwe ukuletha amakhasimende? Cabanga ngesibindi, ophilayo, no-Edgy. Nazi izingqikithi ezimbalwa ezibona imfuno enkulu:
Isiqubulo | Izithameli ezihlosiwe | Kungani isebenza |
Izithonjana zesiko le-pop | Abadala abasebasha, abalandeli be-nostalgia | Abantu bayakuthanda ukugqoka iziqu zezinhlamvu zabo eziyintandokazi ze-TV, izithonjana ze-movie, nosaziwayo. |
Ubulungiswa bezepolitiki / kwezenhlalo | Izishoshovu, izinkulungwane zeminyaka, gen z | Iziqubulo ezibonisa izishoshovu noma izimbangela zenhlalo zivumela abagqoke ukuveza amanani abo. |
Vintage kanye retro | Abathandi bemfashini, abathandi bamavintage | Ama-logo a-vintage noma ama-tackback design athepha emakethe ye-nostalgic ethanda i- 'yakudala yesikole '. |
Sebenzisa idatha ukuze uqinisekise izingqikithi zakho. Isibonelo, ama-hashtags we-Instagram Hashtag afana ne- #Patchcollection noma ama-#embrEdedpatches aqhume ngokuthandwa. Ukuhlaziya la ama-hashtag angakunika ukuqonda okuqondile kokuthi izihloko zabantu babelana ngazo, abagqoke, futhi bazibandakanye nabo. Uzoqaphela ukuthi iziqeshana eziphefumulelwe zemvelo, njengezilwane, izimbali nezintaba, zivame ukuthola amathani okunakwa. Lesi sihloko sikhalaza ngoba sixhumeka ngenhlekelele ebanzi yokusimama kanye nokwazisa ngemvelo - izinto ezimbili abathengi abasekela ngentshiseko ngo-2024.
Isibonelo esisodwa sokuqala seqoqo eliphumelele kakhulu le-wapbroidered patch liqhamuka kumkhuba wokuphefumula we-meme. Imikhiqizo efana ne- 'patches kanye nezikhonkwane ze-PINS Co ' zithole ukugcwala okukhulu ngokubiza imali ngegciwane le-Intanethi. Ngo-2022, bakhipha uchungechunge lwamachaphaza anemishwana ethandwayo efana ne- 'lokhu kulungile Umbiko we-Creative Bloq uthole ukuthi ama-Design asuselwa ku-meme abona ukwanda kokuthengisa ngo-40% ngonyaka wokukhishwa. Ukuthatha ukhiye? Ama-patches afekethisiwe akhombisa isiko le-Intanethi angakha okucishe kube njengamahlelo.
Ukuhlonza izingqikithi kungukuphela kwempi. Kudingeka futhi uqonde ukuthi uklama ubani. Ngabe amakhasimende akho athe xaxa ezitatimendeni ezinesibindi noma ama-auftle anciphise ezintshisakalweni zawo? Ngabe bafuna okuthile okuqondanisa nezitayela zamanje, noma bafuna amacebo angaphelelwa isikhathi, ama-classic? Thatha isikhathi sokuhlola abathengi bakho abangahle ube khona noma ubuyekeze impendulo yamakhasimende kusuka kwabezindaba zenhlalo ukuthola umqondo wokuthanda kwabo. Lokhu kukusiza ukucwilisa amadizayini wakho futhi wakhe iqoqo elikhuluma ngqo nezilaleli zakho.
Uma kukhulunywa ngokuklanywa kwe-patch, akukho ndawo ye-Mediacrity. Uma ufuna ukuguqula amakhanda futhi wenze inzuzo enkulu, iziqeshana zakho zidinga * wow * isixuku. Imayelana nokulinganisa ubuhlakani, ukusebenza, nokubumbana. I-patch eyenziwe kahle kufanele ibe nesibindi ngokwanele ukubamba iso kodwa iguquguqukayo ngokwanele ukugqokwa ezindwangu ezihlukile nezitayela. Masithambeke kulokho okwenza isichibi sihambe kusuka ku- 'meh ' ukuze 'kufanele-ke '!
Nansi into: Umbala uyinto yokuqala ebonwa amakhasimende akho. Hambani kakhulu, futhi bazoqhubeka nokuskrola. Kepha hamba uhlanya kakhulu, futhi ungahle ugcine nge-patch akekho ofuna ukugqoka. Isihluthulelo sithola leyo ndawo emnandi. Imibala enesibindi, ehlukile ivame ukuvelela - cabanga ubomvu futhi omnyama, ophuzi nohlaza okwesibhakabhaka. Izimo zibaluleke kakhulu. Imibuthano namaphethini wejometri kuvame ukuthandwa kakhulu kunalokho okungajwayelekile ngoba kwakha umuzwa wokulinganisela nokuvumelana. Isibonelo, i- Gucci Tiger Patch isebenzisa imibala esebenzayo kanye nokwakheka okulinganayo ukudala ucezu olungabonakali futhi olugqokekayo.
Kwesinye isikhathi, okuncane kuningi. Bheka imikhiqizo yemfashini ephezulu kakhulu efana ne -Supreme -Tew iyachuma emiklamo minimalist. I-logo elula, ehlanzekile noma isithombe sodumono sococonic ingenza isitatimende esikhulu. Eqinisweni, ucwaningo olungama-2022 lwathola ukuthi iziphambeko ze-minimalist zinesilinganiso esiphakeme sama-30% sokuzibandakanya phakathi kwabathengi be-j z uma kuqhathaniswa nemiklamo ebabazekayo. Lokhu akusho ukuthi kufanele ugweme ukwakheka okuyinkimbinkimbi ngokuphelele, kodwa kucatshangelwa ukuthi ukwakheka kuzogqokwa kuphi futhi kanjani. Ngabe kuzoboniswa ngokuziqhenya noma ngobuqili? I-clutter encane, lapho isibambo sakho siba khona.
Uma ufuna ukuthengisa, kufanele wazi ukuthi yini ehamba phambili. Musa ukuqagela nje - yenza ucwaningo lwakho. Izitayela zamanje ezinjengemiklamo ephefumulelwe ye-retro, ama-logo we-vintage, kanye nama-motifs wemvelo akuluka kakhulu njengamanje. Iziqu ezinezilwane, izitshalo, noma izimpawu ezibonisa ukuqashelwa kwe-eco-noma ubunikazi bomuntu siqu zidinga kakhulu. Ngokwemininingwane evela Imishini ye-Sinotu Embroidery , ama-patches aqukethe ama-design wezimbali akhule ngo-40% ekuthandweni kusuka ngo-2020 kuya ku-2023
Iziqeshana zakho zidinga ukuzivumelanisa nezimo. Ngenkathi eminye imiklamo ilungele amajakethi eDunim noma ama-Backpacks, amanye angakhanya ezindlebeni noma emakhabeshini. Ukuqonda ukuthungwa kwendwangu kubalulekile lapho ukhetha izinto zakho zokwakha nezinhlobo zentambo. Isibonelo, ama-Chenille Patches (asebenzisa intambo ye-fluffy) alungele ama-sweatshi, kuyilapho intambo ye-satin ebushelelezi isebenza kangcono ezingxenyeni zemfashini eziphakeme kuma-coats. Isibonelo esihle lapha ukuthi kanjani I-Chenille Embroidery ivame ukusetshenziselwa amajakethi we-varsity futhi inikeze i-plush, ukubukeka ngesibindi okuvelelayo. Khetha ngokuhlakanipha - ungavele uklame isichibi; Dala isichibi esifanelana nendlela elizogqokwa ngayo.
Ufuna ukuklama ngenhloso? Udinga idatha ukusekela izinqumo zakho. Bheka amapulatifomu ezokuxhumana afana ne-Instagram nePinterest ukuze ubone ukuthi yiziphi izibalo ezithola umshado kakhulu. Hlaziya ukwakheka okuthengiswa okuphezulu kusuka kubathengisi abakhulu bese ubona okusebenzayo. Lapho uklama, cabanga ukuthi iziqeshana zakho zizothatha izithombe kanjani - imininingwane ecacile zivame ukwenza kangcono online. Imikhiqizo efana namaVans kanye nokuchuma kukaLevi ngoba ama-patches awo ahlala e-Instagram - efanelekile. Ngamakhasimende amaningi nokwenza izinqumo ezisuselwa kokubonakalayo, kubalulekile iziqeshana zakho zingena ezithombeni.
Ungesabi ukubuza amakhasimende akho ukuthi yini abayifunayo. Ukwakha iqoqo le-patch elichofoza * Izilaleli zakho zidinga impendulo njalo. Noma ngabe ngokusebenzisa inhlolovo, ukuvota kwabezindaba, noma ukumane ubuze lokho abalandeli bakho abakufunayo, impendulo iyigolide. Indlela eyodwa ethandwayo yi- 'design-a-patch ' inselelo Lokhu akugcini nje ngokuqinisa isisekelo sekhasimende lakho kepha futhi kuqinisekisa ukuthi iziqeshana zakho zisezimweni ezifunwa yimakethe. Ngokusho kocwaningo lwemfashini yezemfashini , izinhlobo ezibandakanya amakhasimende abo kwinqubo yokuqamba bheka ukwanda okungu-25% ekuthembekeni kwamakhasimende nokuphindaphinda.
Intengo ye-embob efekerged patch iqoqo lobuciko, hhayi isayensi. Ukuze wandise inzuzo, udinga ukushaya ibhalansi phakathi kokumboza izindleko zakho nokwakha inani elibonakalayo. Lapho unquma iphuzu lakho lentengo, cabanga ngezindleko zokukhiqiza, imakethe eqondiwe, kanye namanani entengo. Igoli? Yenza ama-patches akho abize ngokwanele ukuthengisa ngevolumu, kepha abizeleka ngokwanele ukusayina ikhwalithi nokubahlukanisa.
Ngaphambi kokuthi usethe intengo, kufanele uqale uqonde izindleko zakho zokukhiqiza. Lokhu kufaka phakathi izinto ezingavuthiwe (njengendwangu kanye nentambo), izindleko zabasebenzi, kanye nezindleko zokusebenza komshini. Isibonelo, izindleko ezijwayelekile zokukhiqiza isichibi esisodwa esifekethisiwe nge Umshini we-End-End End-End ungasukela ku- $ 1 kuya ku- $ 3 ngokuya ngobunzima bokuklama nobungako. Isici ekuhanjisweni, ukupakisha, nokumaketha futhi. Uma usukwazi izindleko zakho ezizonke, ungabamba amanani akho ngokuzethemba.
Yimiphi imikhiqizo efanayo ishaja ama-patches abo? Yenza ucwaningo lweMakethe ukuze uqinisekise ukuthi awuzivezi emakethe. Bheka imikhiqizo efana ne -Suprime noma Patagonia -Tale ama-patches kunoma yikuphi phakathi kwama- $ 5 nama- $ 25. Umthetho omuhle wesithupha ukubiza iqoqo lakho le-patch ngaphakathi kwamaphesenti angama-20 amanani entengo yakho. Ukuthengisa okuphansi kakhulu kungalimaza inani lakho le-brand yakho, ngenkathi intengo ephezulu kakhulu ingakhawulela isisekelo sakho samakhasimende.
Nakhu i-Kicker: Amakhasimende akho awasho nje nje ukuthenga isichibi - ukuthenga okuhlangenwe nakho, isitatimende, noma ucezu lwesiko. Dala inani elibonwayo ngokugcizelela ikhwalithi, ukuhlukahluka, kanye nokubahlukanisa. Yilapho uphawu luba lubalulekile. Lapho ubeka iziqalo zakho njenge- 'limited Edition Isifundo esingu-2022 ngesikhungo semfashini sikhombise ukuthi iziqeshana ezithengiswa njengokukhethekile noma zabaculi - zisebenzisana nephuzu lentengo eliphakeme eliphakeme futhi elithengiswe ngokushesha okusheshayo kunemiklamo ejwayelekile.
Ngokuya nge-markUP, ihlose umugqa omkhulu we-50-60%. Leli yilitshe elijwayelekile ekuthengisweni kwemfashini. Isibonelo, uma izindleko zakho zokukhiqiza nge-patch ngayinye zingama- $ 2, intengo yokuthengisa engu- $ 6- $ 8 izokhiqiza umugqa wenzuzo oqinile ngenkathi uhlala ekhangayo kubathengi. Kodwa-ke, uma uthengisa ngokusebenzisa abathengisi be-boutique noma izimakethe eziku-inthanethi, cabanga ngamanani aphezulu ngenxa yezindleko ezingezelwe ngaphezulu kanye nezindleko zokumaketha. Uma uthengisa ngokuqondile, ungakwazi ukukhokhela umaki ophansi kepha usadinga ukuqinisekisa ukuthi izindleko zakho zimboziwe.
Ukuthengisa nokukhushulwa kungashayela okufunwayo, kepha ungazisebenzisi kaningi noma ubeka engcupheni yohlobo lwakho. Ukunikeza isaphulelo esinqunyelwe se-15-20% kungasebenza izimangaliso ukudala ukuphuthuma. Isibonelo, ngesikhathi samaholide angama-2023, izinhlobo ezinjengeStussy Stussy ezisetshenzisiwe ezisetshenzisiwe ze- Vele uqiniseke ukuthi isaphulelo azenzi amakhasimende abuze ikhwalithi yomkhiqizo wakho. Izaphulelo kufanele zizizwe zinjengomvuzo, hhayi ukuthengiswa komlilo.
Uma uhlela ukuthengisa emhlabeni jikelele, lungisa amanani akho asuselwa ezimakethe zasendaweni. Isibonelo, ama-patches athengiswa e-US angahle ahambe ngama- $ 10- $ 15, kepha ama-patches afanayo angabikwa ephakeme eYurophu ngenxa yokuthumela, ukungenisa intela, kanye nesidingo sendawo. Cwaninga izimakethe ezahlukahlukene bese ulungisa isu lakho lamanani. Ukusondela komhlaba wonke kungakhuphula kakhulu inzuzo, kepha kuzodingeka ube nokwakheka ngokuguqulwa kwemali kanye nemiphumela yentela.