Sɛnea wɔyɛ nwene patch a wɔaboaboa ano no ma wonya mfaso kɛse .

Nsɛmti a wɔhwehwɛ kɛse a wobehu ama nsensanee a wɔayɛ no nwene .

Wɔ nnɛ wiase a ɛrekɔ so ntɛmntɛm no mu no, ade titiriw a ɛbɛma wɔatumi ayɛ patch ahorow a wɔayɛ no nwene a edi mu ne nsɛmti ahorow a ɛne adetɔfo hyia. Ɛsɛ sɛ wofa mprempren nneɛma a ɛrekɔ so, amammerɛ nketewa, ne kankyee mu. Efi amammerɛ ho nsɛm a agye din te sɛ TV so dwumadi ne meme so kosi niche fandoms so no, ɛsɛ sɛ wo patches no da nea nkurɔfo dwen ho no adi. Eyi ne sɛnea wobɔ patch ahorow a nkurɔfo pɛ sɛ wɔhyɛ. Susuw nneɛma a wɔde yɛ nneɛma te sɛ Gucci a ne patch nhyehyɛe taa nya fi amammerɛ sɛnkyerɛnnede ne pop ahyɛnsode ahorow mu no ho hwɛ, na ɛma wɔne wɔn adetɔfo nya abusuabɔ ntɛm ara.

Trend Analysis: Dɛn na ɛyɛ hyew mprempren?

Guadi mu nsɛm a wɔbɛte ase no ho hia kɛse na ama wɔayɛ patch ahorow a ɛfata ho nhyehyɛe. Nhwehwɛmu a wobɛyɛ wɔ ntadehyɛ mu, Intanɛt so amammerɛ, ne adetɔfo gyinapɛn ahorow a wobɛsakra no betumi akyerɛ wo nhyehyɛe kwan. Sɛ nhwɛso no, wɔ afe 2023 mu no, 'nostalgia' su no bɛyɛɛ nea agye din yiye, titiriw wɔ ntadehyɛ ne nneɛma a wɔde di dwuma mu. Patches a ɛwɔ vintage logos, throwback graphics, anaa retro icons no huu spikes akɛse wɔ adetɔn mu. Sɛnea nhwehwɛmu bi a Statista yɛe kyerɛ no, wɔhwɛ kwan sɛ wiase nyinaa nwene a wɔde ayɛ aduru a wɔfrɛ no patch gua no bɛkɔ soro 5.7% afe biara kosi 2026, a mmerante ne mmabaa nketewa ne DIY ntadehyɛ na ɛde ba kɛse.

Popular patch themes .

Enti, nsɛmti bɛn na wɔahyɛ ho bɔ sɛ ɛde adetɔfo bɛba? Susuw akokoduru, nnɛyi, ne edgy ho. Nsɛmti kakraa bi a ɛrehu ahwehwɛde kɛse ni:

Nhwehwɛmu a wɔyɛ wɔ adetɔfo apɛde ho .

Fa data di dwuma ma wo nsɛmti no yɛ nokware. Sɛ nhwɛso no, Instagram hashtags te sɛ #PatchCollection anaa #EmbroideRedpatches apae wɔ agye din mu. Saa hashtags yi mu nhwehwɛmu betumi ama woahu tẽẽ wɔ nea nsɛmti a nkurɔfo rekyɛ, wɔhyɛ, ne wɔn ho wɔn ho mu no ho. Wobɛhyɛ no nsow sɛ mmeae a abɔde na ɛkanyan no, te sɛ mmoa, nhwiren, ne mmepɔw no taa nya adwene tɔn pii. Saa asɛmti yi yɛ anigye efisɛ ɛne su a ɛtrɛw a ɛne sɛ ɛbɛkɔ so atra hɔ daa ne abɔde ho anisɔ no wɔ abusuabɔ —nneɛma abien a adetɔfo de nsi reboa wɔ 2024 mu.

Nsɛm a wɔasusuw ho: meme patches a ɛrekɔ soro .

Nhwɛso titiriw biako a ɛfa patch a wɔanwene a ɛyɛ yiye kɛse ho no fi meme-inspired patch trend no mu. Brands te sɛ 'Patches ne Pins Co.' nyaa traction kɛse denam capitalilizing wɔ viral internet trends so. Wɔ afe 2022 mu no, woyii patches a ɛtoatoa so a ɛkyerɛ meme kasasin a agye din te sɛ 'yi yɛ fine' ne 'pepe the frog.' Saa patches yi kɔɔ viral efisɛ na ɛboro fashion so ara kwa —na wɔyɛ internet amammerɛ ho nsɛm. Amanneɛbɔ bi a Creative Bloq de too gua no hunuu sɛ Meme-based designs no maa adetɔn kɔɔ soro 40% wɔ afe a wɔde too gua no mu. Ade titiriw a wɔde kɔ? Nsõ a wɔayɛ no nwene a ɛda Intanɛt amammerɛ adi no betumi ayɛ nea ɛkame ayɛ sɛ ɛyɛ nea ɛte sɛ ɔsom mu de.

Wo atiefo no ahiade a wobɛte ase .

Asɛmti ahorow a wobehu no yɛ ɔko no fã pɛ. Ɛsɛ sɛ wote nea woreyɛ ho nhyehyɛe no nso ase. So w’atɔfo no kɛse kɔ nsɛm a ɛyɛ akokoduru so anaasɛ wɔde wɔn ti to fam anifere kwan so ma wɔn anigyede? So wɔpɛ biribi a ɛne mprempren nneɛma a ɛrekɔ so no hyia, anaasɛ wɔrehwehwɛ bere a enni hɔ, a ɛyɛ tete de? Gye bere hwehwɛ wɔn a wobetumi atɔ nneɛma no mu anaasɛ hwɛ nsɛm a adetɔfo ka fi sohyial media so na ama woanya nea wɔpɛ ho adwene. Eyi boa wo ma wosiesie wo nsusuwii ahorow na wokyekye nhoma a wɔaboaboa ano a ɛkasa kyerɛ w’atiefo tẽẽ.

2: Patch nhyehyɛe a ɛma ɛyɛ papa ma ɛyɛ anigye kɛse .

Sɛ ɛba patch design so a, baabiara nni hɔ a wobetumi ayɛ mediocrity. Sɛ wopɛ sɛ wodannan ti na wonya mfaso kɛse a, ɛsɛ sɛ wo patches no *wow* nnipadɔm no. Ne nyinaa fa adebɔ, dwumadi, ne nea aba so a wobɛkari pɛ ho. Ɛsɛ sɛ patch a wɔayɛ no yiye no yɛ akokoduru a ɛbɛma woatumi akyere w’ani nanso ɛyɛ nea wotumi de hyɛ ntama ne ɔkwan a wɔfa so yɛ no so. Momma yɛnkɔ nea ɛma patch bi fi 'meh' mu kɔ 'ɛsɛ sɛ wonya '!

Kɔla ne Nneɛma a Wɔayɛ: Ahintasɛm a Ɛma Atwetwe Ntɛm Ara .

Adeɛ no nie: Kɔla ne adeɛ a ɛdi kan a w’atɔfoɔ hyɛ no nsow. Kɔ dull dodo, na wɔbɛkɔ so ayɛ scroll kɛkɛ. Nanso bɔ dam dodo, na ebia wobɛkɔ akowie sɛ wowɔ patch a obiara mpɛ sɛ ɔhyɛ. Nea ɛho hia ne sɛ wubehu saa beae a ɛyɛ dɛ no. Kɔla ahorow a ɛyɛ den na ɛbɔ abira taa da nsow —susuw kɔkɔɔ ne tuntum, kɔkɔɔ ne bruu ho. Nneɛma a wɔyɛ no ho hia saa ara. Mpɛn pii no, nkuruwankuruwa ne geometric nhyehyɛe ahorow no gye din sen nea ɛnyɛ daa efisɛ ɛma obi te nka sɛ ɛkari pɛ na ɛne ne ho hyia. Sɛ nhwɛso no, Gucci Tiger Patch no de kɔla ahorow a ɛyɛ hyew ne nhyehyɛe a ɛyɛ pɛpɛɛpɛ di dwuma de yɛ ade a wotumi hu ntɛm ara na wotumi hyɛ.

Nsɛm a wɔasusuw ho: tumi a ɛwɔ minimalism mu .

Ɛtɔ da bi a, kakraa bi na ɛdɔɔso. Hwɛ ntadehyɛ a ɛkorɔn te sɛ Supreme —wɔyɛ yiye wɔ minimalist nhyehyɛe ahorow so. Ahyɛnsode a ɛnyɛ den na ɛho tew anaa mfonini a ɛyɛ nwonwa betumi aka asɛm kɛse bi. Nokwarem no, nhwehwɛmu bi a wɔyɛe wɔ afe 2022 mu no hui sɛ minimalist patches no wɔ 30% a ɛkorɔn wɔ Gen Z adetɔfo mu bere a wɔde totoo nsusuwii a ɛyɛ nwonwa kɛse ho no. Eyi nkyerɛ sɛ ɛsɛ sɛ wokwati nsusuwii a ɛyɛ nwonwa koraa, na mmom susuw baabi ne ɔkwan a wɔbɛfa so ayɛ nhyehyɛe no ho. So wɔrebɛda no adi ahantan so anaasɛ wɔde anifere bɛkyerɛ? Dodow a nneɛma a ɛyɛ basabasa no sua no, dodow no ara na wo patch no yɛ nea wotumi hyɛ.

Trendy motifs: patches a ɛkasa kyerɛ ɔkra .

Sɛ wopɛ sɛ wotɔn a, ɛsɛ sɛ wuhu nea ɛrekɔ so. Mfa nsusuw ho kɛkɛ —yɛ wo nhwehwɛmu. Mprempren nneɛma a ɛrekɔ so te sɛ retro-inspired designs, vintage logos, ne nature motifs yɛ kɛse mprempren. Mmoa, afifide, anaa sɛnkyerɛnnede ahorow a egyina hɔ ma nneɛma a atwa yɛn ho ahyia ho adwene anaa ankorankoro nipasu no yɛ nsensanee a wɔhwehwɛ no kɛse. sɛnea data a efi . Sinofu embroidery machines , patches featuring floral designs ged 40% in popularity from 2020 to 2023. Nneɛma a ɛyɛ fɛ a ɛwɔ saa nsusuwso ahorow yi mu ne sɛ wɔde wɔn ho hyɛ amansan nsɛmti a nkurɔfo betumi ne wɔn adi nkitaho wɔ nkate fam mu.

Designing ma style ahorow ne ntama ahorow .

Ɛsɛ sɛ wo patch ahorow no yɛ nea wotumi sesa. Bere a mfonini ahorow bi yɛ nea ɛfata ma denim jacket anaa akyi bag no, afoforo betumi ahyerɛn wɔ kyɛw anaa nkataso so. Ntama nwene a wobɛte ase no ho hia bere a worepaw wo nneɛma ne asaawa ahorow no. Sɛ nhwɛso no, chenille patches (a wɔde asaawa a ɛyɛ fĩ di dwuma) yɛ nea ɛfata ma sweatshirts, bere a satin asaawa a ɛyɛ mmerɛw yɛ adwuma yiye ma ntadehyɛ a ɛkorɔn a ɛwɔ ntade so no. Nhwɛso pa wɔ ha ne sɛnea . chenille nwene yɛ varsity jacket na ɛma ɛyɛ fɛ na ɛyɛ akokoduru a ɛda nsow. Wɔtaa de Paw nyansam —yɛ nhyehyɛe bi kɛkɛ; Design patch a ɛne sɛnea ɛbɛhyɛ no hyia.

Data-driven design gyinaesi ahorow .

Wopɛ sɛ wode atirimpɔw yɛ nhyehyɛe? Wohia data a wode bɛbɔ wo gyinaesi ahorow ho ban. Hwɛ social media platforms te sɛ Instagram ne Pinterest na hwɛ patches a ɛrenya kyɛfa kɛse. Hwehwɛ nneɛma a wɔtɔn no kɛse a efi aguadidan akɛse mu no mu na hwɛ nea ɛyɛ adwuma. Sɛ woreyɛ nhyehyɛe a, susuw sɛnea wo patch ahorow no bɛtwe mfonini no ho —sɛnea mfonini no bɛtwe mfonini no—nsɛm a emu da hɔ a emu da hɔ taa yɛ yiye wɔ Intanɛt so. Brands te sɛ vans ne Levi’s di yiye efisɛ wɔn patches no yɛ Instagram-worthy bere nyinaa. Esiane sɛ adetɔfo pii resi gyinae ahorow a egyina mfonini ahorow so nti, ɛho hia sɛ wo patch ahorow no pop wɔ mfonini ahorow mu.

Adetɔfo Nsɛm a Wɔka: Goldmine a woreyera no .

Nsuro sɛ wubebisa w’atɔfo nea wɔpɛ. Patch collection a *click* a wode w’atiefoɔ bɛbɔ* no hwehwɛ sɛ wonya nsɛm a wɔka bere nyinaa. Sɛ ɛnam nhwehwɛmu, sohyial media so nhwehwɛmu, anaasɛ nea w’akyidifo pɛ a wubebisa kɛkɛ so a, nsɛm a wɔka kyerɛ no yɛ sika kɔkɔɔ. Ɔkwan biako a agye din ne 'design-a-patch' asɛnnennen, baabi a adetɔfo de wɔn ankasa mfonini ahorow kɔma anaasɛ wɔtow aba wɔ wɔn a wɔpɛ wɔn asɛm no ho. Ɛnyɛ sɛ eyi hyɛ w’adetɔfo mu den nko na mmom ɛhwɛ hu nso sɛ wo patch ahorow no wɔ nea ɛwɔ so ne nea gua no hwehwɛ. Sɛnea 2019 Fashion Institute Study kyerɛ no , brands a ɛfa wɔn adetɔfo ho wɔ design nhyehyɛe no mu no hu 25% nkɔanim wɔ adetɔfo nokwaredi ne nneɛma a wɔsan tɔ mu.

3: Bo a wɔbɔ wɔ wo patch a woboaboa ano no ho ma mfaso .

Bo a wɔbɔ wɔ wo nwene patch a wɔaboaboa ano no ho no yɛ adwinni, ɛnyɛ nyansahu. Sɛnea ɛbɛyɛ a wubenya mfaso kɛse no, ɛsɛ sɛ wokari pɛ wɔ wo ka a wubetua ne bo a wosusuw sɛ wobɛbɔ no ntam. Sɛ worekyerɛ wo bo a, susuw nneɛma a wɔyɛ ho ka, gua a wode w’ani asi so, ne bo a wɔde si akan no ho. Botae no? Ma wo patches no bo nyɛ den sɛ wobɛtɔn no kɛse, nanso ne bo yɛ den sɛnea ɛbɛyɛ a ɛbɛkyerɛ sɛ ɛyɛ papa na ɛyɛ nea ɛyɛ soronko.

Ka a wɔbɔ ho ntease: bo a wɔbɔ wɔ bo akyi .

Ansa na wobɛtumi ahyɛ boɔ bi no, ɛsɛ sɛ wodi kan te wo nneɛma a wɔyɛ no ho ka ase. Nea ɛka eyi ho ne nneɛma a wɔde yɛ adwuma (te sɛ ntama ne asaawa), adwumayɛfo, ne mfiri a wɔde yɛ adwuma ho ka. sɛ nhwɛso no, sɛ wɔkyekyem pɛpɛɛpɛ a, ɛka a wɔbɔ wɔ aduru biako a wɔayɛ no nwene a wɔde . Embroidery afiri a ɛkorɔn no betumi afi $1 kosi $3 a egyina sɛnea wɔayɛ no sɛnea ɛyɛ den ne ne dodow so. Factor wɔ po so hyɛn, nneɛma a wɔde kyekyere nneɛma, ne aguadi mu nso. Sɛ wuhu wo ka nyinaa a, wubetumi de ahotoso abɔ wo patch ahorow no bo.

Guadi mu Nhwehwɛmu: Hu wo akansifo .

Dɛn ne brand ahorow a ɛte saa ara a ɛregye wɔn patch ahorow no ho ka? Yɛ gua so nhwehwɛmu de hwɛ hu sɛ worenbɔ wo ho ka mfi gua so. Hwɛ brand ahorow te sɛ Supreme anaa Patagonia —wɔtɔn patch ahorow a ɛwɔ $5 kosi $25. Mmara pa a ɛwɔ hɔ ne sɛ wobɛbɔ wo patch ahoboa no bo wɔ 20% mu wɔ wo akansifo bo mu, nanso hwɛ hu sɛ worentɔn wo ho. Sɛ wotɔn nneɛma a ɛba fam dodo a, ebetumi apira wo brand no bo a wosusuw sɛ ɛsom, bere a bo a ɛkɔ soro dodo no betumi ama w’atɔfo atumi ayɛ adwuma.

bo a wosusuw sɛ ɛsom: bo a wɔbɔ wɔ bo ho .

Here’s the kicker: W’atɔfoɔ nnyɛ patch kɛkɛ na wɔretɔ —wɔretɔ osuahu, asɛm bi, anaa amammerɛ bi. Bɔ bo a wosusuw sɛ ɛwɔ hɔ denam su pa, soronkoyɛ, ne nea ɛyɛ soronko a wosi so dua so. Ɛha na branding bɛyɛ ade titiriw. Sɛ wode wo patches no si hɔ sɛ 'limited edition' anaa 'designer a, ' adetɔfo taa nya ɔpɛ sɛ wobetua premium. Nhwehwɛmu bi a wɔyɛe wɔ afe 2022 mu a Fashion Institute yɛe no kyerɛe sɛ patches a wɔtɔn no sɛ ɛyɛ soronko anaasɛ adwumfo-collaborated no bo yɛ den 35% na wɔtɔn no ntɛmntɛm 50% sen nhyehyɛe a wɔyɛ no daa.

Bo a Wɔbɔ: Sweet Spot .

Sɛ yɛhwɛ markup a, fa w’ani si so sɛ wobɛnya sika a ɛyɛ 50-60%. Eyi yɛ botae a wɔde asi wɔn ani so wɔ ntadehyɛ mu. Sɛ nhwɛso no, sɛ wo nneɛma a woyɛ wɔ aduru biara ho no yɛ $2 a, bo a wɔtɔn no $6-$8 bɛma woanya mfaso a ɛyɛ den bere a ɛda so ara yɛ nea ɛyɛ anigye ma adetɔfo no. Nanso, sɛ woretɔn denam boutique retailers anaa intanɛt so gua so a, susuw bo a ɛkorɔn ho esiane ɛka a wɔbɔ wɔ ho ne aguadi ho ka a wɔde aka ho nti. Sɛ woretɔn tẽẽ a, wubetumi atɔ markup a ɛba fam nanso ɛda so ara hia sɛ wohwɛ hu sɛ wobɛbɔ ka.

Nneɛma a wɔtew so ne nea wɔtɔn: Ɛbo a ɛkari pɛ ne nea wɔhwehwɛ .

Adetɔn ne nsɛm a wɔde hyɛ nkurɔfo nkuran no betumi ama nea wɔhwehwɛ no akɔ so, nanso mfa nni dwuma mpɛn pii anaasɛ wode wo ho to asiane mu sɛ wobɛma wo brand no ayɛ nea ɛho nhia. Sɛ wɔde bere tiaa mu sika a wɔatew so a ɛyɛ 15-20% ma a, ebetumi ayɛ anwonwade de ayɛ ntɛmpɛ. Sɛ nhwɛsoɔ no, wɔ 2023 nnapɔnna berɛ mu no, brands te sɛ Stussy de strategic 'flash sales' dii dwuma de maa patch sales kɔɔ soro 40% wɔ dapɛn baako mu. Hwɛ yiye ara sɛ sika a wɔatew so no mma adetɔfo nnye wo nneɛma no ho kyim. Ɛsɛ sɛ sika a wɔtew so no te nka sɛ ɛyɛ akatua, na ɛnyɛ ogya a wɔtɔn.

Amanaman ntam bo a wɔbɔ: susuw wiase nyinaa gua ahorow ho .

Sɛ woayɛ nhyehyɛe sɛ wobɛtɔn wɔ amanaman ntam a, yɛ nsakrae wɔ wo bo a wobɛbɔ no mu a egyina mpɔtam hɔ gua ahorow so. Sɛ nhwɛso no, ebia patch a wɔtɔn wɔ U.S. no bɛyɛ $10-$15, nanso wobetumi abɔ patch koro no ara bo akɔ soro wɔ Europa esiane po so hyɛn a wɔde fa po so hyɛn, tow a wɔbɔ wɔ nneɛma a wɔde fi amannɔne ba, ne nea wɔhwehwɛ wɔ mpɔtam hɔ nti. Yɛ nhwehwɛmu wɔ gua ahorow so na yɛ nsakrae wɔ wo bo ho nhyehyɛe mu sɛnea ɛfata. Wiase nyinaa kwan bi betumi ama mfaso aba kɛse, nanso ɛho behia sɛ wuhu sika a wobɛsakra ne towtua ho nkyerɛkyerɛmu.