Reba: 0 Umwanditsi: Muhinduzi Urubuga Soma Igihe: 2024-11-25 Inkomoko: Urubuga
SEO Ibirimo: Wige gushushanya inyungu zunguka mugusobanukirwa ibintu byingenzi nkibisobanuro byinsanganyamatsiko, ingamba zibiciro, ninzira yisoko. Menya uburyo bwo gukora ibishushanyo byumvikana nabaguzi no kunonosora kubushobozi buke bwo kugurisha. Aka gatabo kazagufasha gushyira icyegeranyo cyawe cyo gutsinda hamwe nubushishozi bubi ku biciro, amarushanwa, kandi bifite agaciro.
Igiciro
Muri iyi si yihuta yihuta, urufunguzo rwo gukora ibisasu byatsinze byerekana ibintu biranga insanganyamatsiko zizumvikana nabaguzi. Ugomba gukanda muburyo bugezweho, umuco, ningendo. Duhereye ku muco uzwi cyane nka TV Yerekana na Memes kugeza kuri Nice Fandom, ibishishwa byawe bigomba kwerekana ibyo abantu bitaho. Nuburyo ukora ibishishwa abantu bashaka kwambara. Tekereza ibirango nka Gucci, ibishushanyo byayo bikunze gukura ku kimenyetso cy'umuco no ku gishushanyo cya pop, bituma abakiriya babo.
Gusobanukirwa isoko ryimikorere ni ngombwa kugirango utegure ibishishwa bijyanye. Gukora ubushakashatsi kumyambarire, Umuco wa interineti, no guhindura indangagaciro z'umuguzi zirashobora kuyobora inzira yawe. Kurugero, muri 2023, 'nostalgia ' ikunzwe bidasanzwe, cyane cyane muburyo bwimyambarire nibikoresho. Ibishishwa byerekana ibimenyetso bya Vintage, Gushakisha Ibishushanyo, cyangwa retro amashusho yabonye imitwe nini yo kugurisha. Nk'uko ubushakashatsi bwakozwe na Statista, isoko rya patroided ku isi hose riteganijwe gukura na 5.7% buri mwaka kugeza 2026, bitwarwa ahanini n amanota y'urubyiruko ndetse n'imyambarire ya diya.
None, ni izihe nsanganyamatsiko zemewe kuzana abakiriya? Tekereza ushize amanga, mu gihe cya none, na Edgy. Dore insanganyamatsiko nkeya zibona gukenera:
Insanganyamatsiko | Abumva | Impamvu ikora |
Amashusho ya pop | Abakuze bato, abafana ba Nostalgia | Abantu bakunda kwambara ibibabi byinyuguti za TV, amashusho ya firime, hamwe nibyamamare. |
Ubutabera bwa politiki / Imibereho | Abaharanira inyungu, Ballennial, Gen Z | Ahantu hagaragaza ibikorwa cyangwa ibitera imibereho yemerera abakuru kuvuga indangagaciro zabo. |
Vintage na retro | Abakunzi b'imyambarire, Abakunzi ba Vintage | Ikirangantego cya Vintage cyangwa Gusubira inyuma Kanda ku isoko rya Nostalgic rikunda 'ishaje-ishuri ' vibe. |
Koresha amakuru kugirango wemeze insanganyamatsiko. Kurugero, Instagram hashtags nka #PatchCollection cyangwa #EmbroEredches yaturikiye mubyamamare. Gusesengura iyi Hashtags irashobora kuguha ubushishozi butaziguye muburyo insanganyamatsiko abantu basangiye, bambaye, kandi bakishora. Uzabona ko ibishishwa byahumetswe na kamere, nkinyamaswa, indabyo, n'imisozi, akenshi bibona toni zo kwitabwaho. Iyi nsanganyamatsiko irasaba kuko ihuza nuburyo bwagutse bwo kuramba no gushimira imiterere - ibintu bibiri abaguzi bashyigikiwe cyane muri 2024.
Urugero rumwe rwibanze rwatsinze cyane cyane patch yo muri patroided yavuye mubice bya meme-byahumetswe. Ibirango nka 'patches na pin co.' Kubona gukurura cyane ukoresheje inyuguti za virusi. Muri 2022, basohoye urukurikirane rw'ibintu birimo interuro izwi cyane nka 'Ibi nibyiza ' Ibi nibyiza 'na ' Pepe igikeri. Raporo ya Blok yo guhanga yasanze ibishushanyo mbonera bishingiye ku kwiyongera muri 40% mugihe cyo kurekurwa. Gufata Urufunguzo? Ibice byerekanaga byerekana umuco wa interineti birashobora kubaka ibikurikira.
Kumenya insanganyamatsiko ni kimwe cya kabiri cyintambara. Ugomba kandi kumva uwo uteganya. Abakiriya bawe barashize amatangazo ashize amanga cyangwa inanga zoroshye ku nyungu zabo? Bashaka ikintu gihuza inzira zigezweho, cyangwa zirashaka ibishushanyo, bya kera? Fata umwanya wo gukora ubushakashatsi abaguzi bawe cyangwa gusubiramo ibitekerezo byabakiriya mu mbuga nkoranyambaga kugirango ubone ibyo bakunda. Ibi bigufasha kunonosora ibishushanyo byawe kandi wubake icyegeranyo kivuga kubateze amatwi.
Iyo bigeze ku gishushanyo cya patch, nta mwanya wo kwiyubarwa. Niba ushaka guhindura imitwe kandi ugaha inyungu nyinshi, ibishishwa byawe bikeneye * wow * imbaga. Byose bijyanye no kuringaniza guhanga, imikorere, nubusa. Ibara ryakozwe neza rigomba gushira amanga bihagije kugirango ufate ijisho ariko ugenda neza bihagije kugirango wambare ibitambaro bitandukanye. Reka twinjire mubituma patch iva muri 'meh ' kugirango 'igomba-kugira '!
Dore ikintu: ibara nikintu cyambere abakiriya bawe bamenye. Genda wijimye, kandi bazakomeza kuzunguruka. Ariko genda umusazi cyane, kandi ushobora kurangiza hamwe na patch ntamuntu ushaka kwambara. Urufunguzo rusanga ahabereye ahantu heza. Gutinyuka, gutandukanya amabara akunda guhagarara - tekereza umutuku n'umukara, umuhondo n'ubururu. Imiterere ni ngombwa. Uruziga na geometrike bikunze gukundwa cyane kuruta kwishyurwa bidasanzwe kuko bitera imyumvire yuburinganire nubwumvikane. Kurugero, ingwe ya gucci patch ikoresha amabara ya vibrant hamwe nigishushanyo cyuzuye cyo gukora igice kiboneye kandi cyambaye ubusa.
Rimwe na rimwe, bike ni byinshi. Reba ibirango byimyambarire yo hejuru nkikirenga -Batera imbere kubishushanyo bya minimaliste. Ikirangantego cyoroshye, gisukuye cyangwa ishusho yishusho irashobora gutanga ibisobanuro binini. Mubyukuri, ubushakashatsi bwa 2022 bwasanze ibiciro bya minimalist byari bifite igipimo cyinshi cya 30% cyo gusezerana mu baguzi ba Gen Z ugereranije n'ibishushanyo birambuye. Ibi ntibisobanura ko ugomba kwirinda ibishushanyo bifatika rwose, ahubwo utekereze aho nuburyo igishushanyo kizaba cyambaye. Bigiye kwerekane ishema cyangwa mu buryo bwihishe? Akajagari gake, niko byambaye patch yawe.
Niba ushaka kugurisha, ugomba kumenya ibidukikije. Ntukeke gusa - kora ubushakashatsi bwawe. Inzira zubu nkibishushanyo bya retro-byahumetswe na Vintage, na kamere ni nini kurubu. Ibishishwa hamwe ninyamaswa, ibimera, cyangwa ibimenyetso byerekana ubwenge bwa eco-imyumvire cyangwa indangamuntu yawe birakenewe cyane. Ukurikije amakuru kuva Imashini za Sineruudedy , ibice birimo indabyo byakuze byakuze na 40% mubyamamare kuva 2020 kugeza 2023. Ubwiza bwiyi motif ni uko bakoresheje insanganyamatsiko rusange abantu bashobora guhuza n'amarangamutima.
Ibikoresho byawe bigomba guhinduka. Mugihe ibishushanyo bimwe byuzuye kuri jackes cyangwa igikapu, abandi barashobora kumurika ingofero cyangwa ibitambara. Gusobanukirwa Imyenda ni ngombwa muguhitamo ibikoresho byawe nubwoko bwuzuye. Kurugero, ibishishwa bya Chenille (ukoresheje umugozi wuzuye) biratunganye kubishakisha, mugihe stire ya satani. Urugero rwiza hano nuburyo Ubudodo bwa Chenille bukoreshwa kenshi mu fatizo rya vartis kandi bitanga plushi, isura ishize amanga igaragara. Hitamo neza - ntugategure gusa patch; Shushanya patch ihuye nuburyo izambarwa.
Urashaka gushushanya ufite intego? Ukeneye amakuru yo gusubira inyuma. Reba imbuga nkoranyambaga nka Instagram na TENTERERES kugirango ubone ibice birimo gusezerana cyane. Gisesengura ibishushanyo mbonera bivuye mu bacuruzi bakomeye urebe imirimo. Iyo ushushanyije, tekereza uburyo ibice byawe bizagufotora - birambuye, birasobanutse akenshi bikora neza kumurongo. Ibirango nkibivange na Levi biteza imbere kuko ibishishwa byabo burigihe Instagram-ikwiye. Hamwe nabakiriya benshi kandi benshi bafata ibyemezo bishingiye kubitekerezo, ni ngombwa ko patch yawe itora mumafoto.
Ntutinye kubaza abakiriya bawe icyo bashaka. Gukora icyegeranyo cya patch * kanda * hamwe nabateze amatwi bisaba ibitekerezo bihoraho. Niba binyuze mubushakashatsi, imbuga nkoranyambaga, cyangwa kubaza gusa ibyo abayoboke bawe bashaka, ibitekerezo ni zahabu. Uburyo bumwe buzwi ni 'igishushanyo-patch ' ikibazo, aho abakiriya batanga ibishushanyo byabo cyangwa gutora kubyo bakunda. Ibi ntibishimangira gusa umukiriya wawe gusa ahubwo binashimangira ibishishwa byawe byerekanwe nibyo isoko risaba. Nk'uko ubushakashatsi bwimyambarire ya 2019 , ibirango birimo abakiriya babo mubikorwa byo gushushanya reba 25% yo kwiyongera k'ubudahemuka no gusubiramo ibyaguzwe.
Igiciro cyegeranijwe cya patroidered ni ubuhanzi, ntabwo ari siyansi. Kugirango ubone inyungu, ugomba gushyira mu gaciro hagati yo gutwikira ikiguzi cyawe no gukora agaciro gazwi. Mugihe ugena igiciro cyawe, tekereza kubiciro byumusaruro, isoko ryintego, hamwe nibiciro byumunywanyi. Intego? Kora ibishishwa byawe bihagije kugurisha mubunini, ariko bihenze bihagije kugirango usinyire ubuziranenge no kudasanzwe.
Mbere yuko ushiraho igiciro, ugomba kubanza kumva amafaranga yawe. Ibi birimo ibikoresho fatizo (nk'urudodo n'umugozi), umurimo, hamwe n'ibiciro by'imashini. Kurugero, impuzandengo yikigereranyo cyo gukora patch imwe yashushanyije hamwe na Imashini yiheruka idoda irashobora kuva kuri $ 1 kugeza $ 3 bitewe nubunini bugoye. Ikintu cyoherejwe, gupakira, no kwamamaza. Umaze kumenya amafaranga yawe yose, urashobora kwipimisha ibice byawe ufite ikizere.
Nibihe bice nkibi biniha kubibabi byabo? Kora ubushakashatsi ku isoko kugirango utakibikereye ku isoko. Reba ibirango bimeze nk'ikirenga cyangwa Patagonia - bigurisha ibishishwa ahantu hose hagati ya $ 5 na $ 25. Ubutegetsi bwiza bwigikumwe ni ugukoresha icyegeranyo cyawe muri 20% yibiciro byawe, ariko ko utagihagaritse. Kugurisha hasi cyane birashobora gukomeretsa ikirango cyamakuru yawe, mugihe ibiciro hejuru cyane bishobora kugabanya umukiriya wawe.
Dore kicker: Abakiriya bawe ntibagura gusa patch - barimo kugura uburambe, itangazo, cyangwa umuco. Kora agaciro gagaragara ushimangira ubuziranenge, umwihariko, no kuroga. Aha niho ibimenyetso bihinduka ngombwa. Iyo ushyira ibice byawe nkuko 'Edition ntarengwa ' cyangwa 'umushushanya, ' abakiriya akenshi bafite ubushake bwo kwishyura premium. Kwiga 2022 ukoresheje imyambarire yimyambarire yerekanaga ko parches yashyizwe ahagaragara cyangwa abahanzi-gufatanya yari ifite amanota 35% kandi yagurishije 50% byihuse kuruta ibishushanyo.
Kubijyanye na Martip, intego yo gutera inkunga 50-60%. Iyi ni intego isanzwe muburyo bwo kugurisha imyambarire. Kurugero, niba umusaruro wawe ugura kuri patch ni $ 2, igiciro cyo gucuruza $ 6- $ 8 cyatanga inyungu zikomeye mugihe gisigaye gishimishije kubaguzi. Ariko, niba urimo ugurisha abadandaza ba Boutique cyangwa isoko kumurongo, suzuma ibiciro byisumbuye kubera ko amafaranga yongeyeho hejuru no kwamamaza. Niba ugurisha mu buryo butaziguye, urashobora kwigurira ikimenyetso cyo hasi ariko ugikeneye kwemeza amafaranga yawe.
Kugurisha no kuzamurwa mu ntera birashobora gutwara ibisabwa, ariko ntukoreshe kenshi cyangwa ugatera ibyago byo gutangiza ikirango cyawe. Gutanga kugabanyirizwa igihe gito cya 15-20% birashobora gukora ibitangaza kugirango byihutirwa. Kurugero, mugihe cyibiruhuko 2023, ibirango nka Stussy yakoresheje ingamba 'flash kugurisha ' kugirango wongere kugurisha kuri 40% mugihe cyicyumweru. Gusa menya neza ko kugabanyirizwa bidatuma abakiriya bibaza ubuziranenge bwibicuruzwa byawe. Kugabanuka bigomba kumva nkigihembo, ntabwo ari ugurisha umuriro.
Niba uteganya kugurisha ku rwego mpuzamahanga, hindura ibiciro byawe bishingiye kumasoko yaho. Kurugero, Patch yagurishijwe muri Amerika irashobora kujya kumadorari 10- 150, ariko ibishishwa kimwe bishobora kugurwa ari hejuru muburayi kubera koherezwa mu mahanga, n'ibisabwa mu mahanga. Gukora ubushakashatsi ku masoko atandukanye hanyuma uhindure ingamba zawe uko bikwiye. Uburyo bwisi burashobora kuzamura inyungu, ariko uzakenera kuba umunyabwenge muguhinduka kw'ifaranga hamwe nibisobanuro byimisoro.