Izimvo: 0 Umbhali: Umhleli we-Godpap yokupapashwa kwexesha: 2024-11-25 Imvelaphi: Indawo
Umxholo we-seo: funda indlela yokuyila ingqokelela yenzuzo yokuhombisa ngokuqonda izinto eziphambili ngokungathi kukhetho lomxholo, iindlela zamaxabiso, kunye neendlela zentengo. Fumanisa ukuba wenza njani uyilo oluza kutshabalalisa abathengi kunye nokwandisa amandla aphezulu okuthengisa. Esi sikhokelo siza kukunceda ubeka ingqokelela yakho yepatch yempumelelo ene-Instaltights oyenzayo ngexabiso, ukhuphiswano, kunye nexabiso eliqinisekisiweyo.
Ixabiso le-patch
Kwihlabathi lanamhlanje elikhawulezayo, isitshixo sokudala ingqokelela ye-patch engafunekiyo ichonga imixholo ethintela abantu abathengi. Kuya kufuneka ucofe kwiindlela zangoku, izitulo zemali, kunye nokuhamba. Ukusuka kwiimbekiselo zenkcubeko edumileyo njengemiboniso yeTV kunye neMememes kwi-Niche Heardem, iipakethi zakho kufuneka zibonakalise ukuba abantu bakhathalele. Le yindlela oyenza ngayo iipakethi ezifuna ukunxiba abantu. Cinga nge-racci, oyini yepatch ye-patch ihlala ivela kwizimbombo zenkcubeko kunye nee-pop icon, ukudala unxibelelwano olukhawulezayo nabathengi babo.
Ukuqonda imeko yemakethi kubalulekile ekuyibeni iziqwengana ezifanelekileyo. Ukuphanda ngeendlela zefashoni, inkcubeko ye-Intanethi, kunye nokutshintsha ixabiso labathengi kunokukhokela inkqubo yakho yoyilo. Umzekelo, ngo-2023, i-nostalgia i-nostalgia 'ithandwa kakhulu, ingakumbi ngendlela yefashoni kunye nezinto zokwenza izinto. I-PATSCHS EYENZIWAYO I-Vintage yeVintage yoLogo, iPlaysatGayics, okanye i-icons ye-retrot yabona i-spikes enkulu kwintengiso. Ngokutsho kovavanyo yi-Statista, imakethi ye-patch yehlabathi iqikelelwe ukukhula nge-5.7% ngonyaka ukuya kwi-2026, iqhutywa ikakhulu kwii-subcultures zolutsha kunye nefashoni yolutsha.
Ke, yeyiphi imixholo eqinisekisiweyo yokuzisa abathengi? Cinga ngesibindi, kwelinye icala, kunye ne-edgy. Nantsi imixholo embalwa ebona imfuno enkulu:
Umxholo | Abantu ekujoliswe kubo | Kutheni isebenza |
I-pop yenkcubeko ye-POP | Abantu abadala abancinci, abalandeli be-nostalgia | Abantu bathanda ukunxiba iziqwengana zababini abazithandayo, ii icons bhanyabhanya, kunye neenkolelo. |
Ubulungisa bezopolitiko / kwezeNtlathi | Amatshantliziyo, iMillenials, Gen Z | Iipakethi ezibonisa i-Intsm okanye izizathu zentlalo zivumela abaqhubi ukuba baveze amaxabiso abo. |
Ivintage kunye ne-retro | Inzonzobila yefashoni, abathandi beevintage | I-Vintage Logos okanye i-Pickback Deaying kwimarike ye-nostalgic ethanda i '-yesikolo ' '' vibe. |
Sebenzisa idatha ukuqinisekisa imixholo yakho. Umzekelo, i-Instagram i-hashtags efana ne #patchcollellection okanye #ebrodedpatches iqhubekile. Ukuhlalutya ezi hashtag kunokukunika ukuqonda ngqo koko abantu ababelana ngawo, benxibe, kwaye banxibe. Uya kuqaphela ukuba iziqwengana eziphefumlelweyo, ezinjengezilwanyana, iintyatyambo, neentaba, zihlala zifumana iitoni zokuthathelwa ingqalelo. Lo mxholo wesihloko kuba iqhagamshela kunye nemeko ebanzi yokuzinza kunye nokuxabisa kwendalo-izinto ezimbini ezixhasa ngenkuthalo ngo-2024.
Umzekelo omnye ophambili wengqokelela ye-patch yokuyiphumelela kakhulu yavela kwindawo ephefumlelweyo ye-memet. Iimpawu ezifana 'racches kunye nezikhonkwane CO. ' ifumene itrayikhi enkulu ngokuphumelela kwiindlela zentsholongwane. Ngo-2022, bakhupha uthotho lwe-patches ezibonisa amabinzana amnandi enje 'kulungile ' kwaye 'le i-pill ihamba nje intsholongwane kuba zazibonisa inkcubeko ye-Intanethi. Ingxelo ye-bloq yokuyila ifumanise ukuba uyilo olusekwe kwiMeme lubone ulwakhiwo nge-40% ngexesha lokukhululwa. Iqhosha le-suftaway? Iipakethi ezifudukelelweyo zibonisa inkcubeko ye-Intanethi zinokwakha i-uphy phantse i-phantse.
Ukuchonga imixholo yinxalenye yedabi kuphela. Kuya kufuneka uqonde ukuba uyile ukuba ngubani oyilayo. Ngaba abathengi bakho bangaphezulu kwengxelo ebukhali okanye ii-ods ezifihlakeleyo kwizilangazelelo zabo? Ngaba bafuna into ehambelana neendlela zangoku, okanye ngaba bafuna ixesha elifanelekileyo, uyilo lwe-classic? Thatha ixesha lokuphonononga abathengi bakho abanokubakho okanye baphonononge ingxelo yabathengi kwimithombo yeendaba zentlalo ukufumana umbono wokhetho lwabo. Oku kukunceda ukuba uphucule uyilo lwakho kwaye wakhe ingqokelela ethetha ngqo kubaphulaphuli bakho.
Xa kufikwa kuYilo lwepakethi, akukho ndawo isebenzela. Ukuba ufuna ukuguqula iintloko kwaye wenze inzuzo enzulu, i-pats zakho kufuneka * wow * isihlwele. Yonke into malunga nokulungelelanisa ubuchule, ukusebenza kunye nokuzithoba. I-patch eyilelwe kakuhle kufuneka ibe nesibindi ukuba ithathe iliso kodwa iguquguquke ngokwaneleyo ukuba inxitywe kwiilaphu ezahlukeneyo kunye nezitayile. Masiphembe kwinto eyenza ukuba i-patch ihambe ukusuka kwi 'meh ' kwi 'kufuneka ifumane '!
Nantsi into: umbala yinto yokuqala yakho. Yiya rhabaxa, kwaye baya kuqhubeka bekroza. Kodwa yiya kakhulu, kwaye unokuphela ngepatch akukho mntu ufuna ukunxiba. Isitshixo sokufumana indawo emnandi. Isibindi, ukwahlukaniswa kwemibala kudla ngokubonakala - cinga bomvu kwaye bumnyama, tyheli kunye neblowu. Iimilo zibaluleke kakhulu. Imijikelezo kunye neepateni zejometri zihlala zithandwa kakhulu kunezo zingazitenqisayo kuba zidala ilungelo lokulinganisa kunye nokuvumelana. Umzekelo, i -tigci tiger patch isebenzisa imibala esebenzayo kunye noyilo lwe-Symmetrical ukwenza into ebonakalayo ngokukhawuleza kwaye ibonakale.
Ngamanye amaxesha, ngaphantsi kokukhona. Jonga i-ration yefashoni ephezulu njenge -Sphakamileyop -'ikukoyikisa kakhulu. I-logo elula, ecocekileyo okanye umfanekiso oconic unokwenza ingxelo enkulu. Ngapha koko, isifundo sama-2022 safumanisa ukuba iipakethi ezincinci zazinama-30% inqanaba eliphezulu lokuzibandakanya phakathi kwabathengi be-Z ithelekiswa noyilo oluthe kratya. Oku akuthethi ukuba ufanele ukuphepha uyilo oluntsonkothileyo ngokupheleleyo, kodwa kunoko lucinge malunga nendawo nendlela uyilo oluza kunxiba ngayo. Ngaba iya kuboniswa ngokuzingca okanye kancinci? I-clutter encinci, kokukhona i-patch yakho isebenza.
Ukuba ufuna ukuthengisa, kuya kufuneka wazi ukuba yintoni ingxaki. Sukuqikelela nje-yenza uphando lwakho. Iindlela zangoku ezinjengoyilo ephefumlelweyo, iilogo ze-Vintage, kunye ne-Motifs yendalo inkulu ngoku. Iipatches ezinezilwanyana, izityalo, okanye imiqondiso emele i-eco-yokuqonda okanye isazisi somntu sikwimfuno ephezulu. Ngokwedatha evela Uomatshini bokuzilala kwe-Sinoflu , i-PATCHECHINGURY YENKONZO, I-PATCHECHE YOKUGQIBELA IXESHA LOKUXELWA NGE-40% kwi-2020 ukuya kwi-2020 ukuya kuma-2023. Ubuhle bezi motifs kukuba banxibelelane nabantu abaninzi.
Iipakethi zakho kufuneka zibethelele. Ngelixa ezinye iindlela zilungele iijekethi ze-denim okanye iimvavanyo, ezinye zinokukhanya kwizikhephe okanye isikhafu. Ukuqonda i-hlection yefatric kubalulekile xa ukhetha izixhobo zakho kunye neendidi zentambo. Umzekelo, iipakethi ze-chenille (usebenzisa intambo ye-fluffy) zigqibelele i-sweatshi, ngelixa intambo ye-satin ye-satin isebenza ngcono kwi-pieshini yefashoni ephezulu. Umzekelo olungileyo apha yindlela I-Chenille Shemblery ihlala isetyenziselwa iijakethi zeVarsity kwaye inika i-plush, inkalipho ijongeka iphumile. Khetha ngobulumko-sukuyila nje i-patch; Yila i-patch ehambelana nendlela eya kunxiba ngayo.
Ngaba ufuna ukuyila ngenjongo? Udinga idatha yokuxhasa izigqibo zakho. Jonga iqonga leendaba lezentlalo njenge-Instagram kunye nePinterest ukubona ukuba yeyiphi eyona nto ibandakanyeka kakhulu. Hlalutya uyilo oluphezulu-ukuthengisa ukusuka kubathengisi abaphambili kwaye ubone ukuba yintoni esebenzayo. Xa uyila, qwalasela indlela iipakethi zakho eziza kukhalimela ifoto, iinkcukacha ezicacileyo zihlala zingcono kwi-Intanethi. Iimpawu ezinjenge -vans kunye ne -levi ye-levi kuba iziqwengana zazo zihlala zilungile. Ngomthengi ongaphezulu wokwenza izigqibo ngokusekwe kwizixhobo ezibonakalayo, kubalulekile ukuba i-papt yakho ipop kwiifoto.
Musa ukoyika ukubuza abathengi bakho ngezinto abazifunayo. Ukwenza ingqokelela ye-patch enqakraza * nabaphulaphuli bakho ifuna ingxelo eqhubekayo. Nokuba ngaba kuphononongwa, imithombo yeendaba zentlalo, okanye nje ebuza nje ukuba bafuna abalandeli bakho, ingxelo yigolide. Enye indlela ethandwayo ngu 'uyilo-yi-A-Patch ', apho abathengi bangenisa ngokwabo uyilo okanye bavote kwiintandokazi zabo. Oku akuqinisekisi kuphela isiseko sakho somthengi kodwa kukuqinisekisa ukuba iziqwenga zakho zikwindawo yakho yentengiso. Ngokwe- fashonion yefashoni ye-2019 , ii-rands ezibandakanya abathengi bazo kwinkqubo yoyilo zibona ukunyuka kwe-25% ekunyanisekeni kwabathengi kunye nokuphinda ukuthenga.
Ixabiso lokuqokelelwa kwepakethi yakho ebunjiweyo bubugcisa, hayi isayensi. Ukwandisa inzuzo, kuya kufuneka kubetha ibhalansi phakathi kokugubungela iindleko zakho kunye nokudala ixabiso eliqinisekisiweyo. Xa kumise inqaku lakho lexabiso, qwalasela iindleko zemveliso, ukuthengiselana kwexabiso, kunye namaxabiso okhuphiswano. Inqaku? Yenza i-patches yakho ifikelele ngokwaneleyo ukuthengisa ivolumu, kodwa ibiza ngokwaneleyo ukuba ingumgangatho kunye nokubandakanyeka.
Ngaphambi kokuba usete ixabiso, kufuneka uqale uqonde iindleko zakho zemveliso. Oku kubandakanya izinto ezingafunekiyo (njengelaphu kunye nentambo), abasebenzi, kunye neendleko zokusebenza komatshini. Umzekelo, indleko ephakathi yokuvelisa i-patch ye-onokhwe yemfazwe enye nge Umatshini wokugqibela wokugqibela unokusuka kwi- $ 1 ukuya kwi-3 yeedola kuxhomekeke kubunzima bokuyila kunye nenani. Into yokuthumela, ukupakisha kunye nentengiso kunye. Nje ukuba uyazi iindleko zakho zezodwa, ungaxabisa amachaphaza akho ngokuzithemba.
Zithini iimpawu ezifanayo zokushaja iipakethi zazo? Ukuqhutywa kophando lwemakethi ukuqinisekisa ukuba aziziphathi ngokwakho ngaphandle kwentengiso. Khangela ii-rands njenge -rismes okanye i-patigonia -ithengisa i-patches naphi na phakathi kwe- $ 5 ne- $ 25. Umgaqo olungileyo wesithupha kukuxabisa ukuqokelelwa kwepakethi yakho ngaphakathi kwe-20% yamaxabiso akho okhuphiswano, kodwa uqiniseke ukuba awungowakhe. Ukuthengisa kakhulu kunokwenzakalisa ixabiso lakho le-Brand, ngelixa amaxabiso aphezulu kakhulu anokunciphisa umda kwisiseko sakho somthengi.
Nantsi i-kicker: Abathengi bakho abanakuthenga nje i-patch-bathenga amava, ingxelo, okanye isiqwenga senkcubeko. Yenza ixabiso eliqinisekisiweyo ngokugxininisa umgangatho, ubunye, kunye nokubandakanyeka. Kulapho uphawu lubalulekile. Xa ubeka iipakethi zakho njengoko 'ushicilelo olulinganiselweyo ' okanye 'umyili,' Abathengi bahlala bezimisele ukuhlawula iprimiyamu. Isifundo se-2022 nge -fashoni ye-fash babonisa ukuba i-PATCHE ithengisiwe njengokuphela kwayo okanye i-artist-inethi esebenzisanayo yayinama-35% amanqaku aphezulu anexabiso eliphezulu kwaye athengise nge-50% ngokukhawuleza kunemilo eqhelekileyo.
Ngokwe-markup, injongo ye-sars egqwesileyo eyi-50-60%. Le yithagethi esemgangathweni kwiFashoni. Umzekelo, ukuba iindleko zakho zemveliso nganye nganye yi- $ 2, ixabiso lentengiso le- $ 6- $ 8 inokuvelisa umdaniso oqinileyo ngelixa ushiye umdla kubathengi. Nangona kunjalo, ukuba uthengise ngohlobo lwaseBoutique okanye iindawo zemakethi ye-intanethi, thatha amaxabiso aphezulu ngenxa yeendleko eziphezulu zentengiso kunye neendleko zentengiso. Ukuba uthengisa ngqo, unokufumana uphawu olusezantsi kodwa kusafuneka ukuqinisekisa iindleko zakho zigutyungelwe.
Ukuthengisa kunye nokunyuswa kunokuqhuba imfuno, kodwa ungazisebenzisi rhoqo okanye ube nomngcipheko wokuphambuka uphawu lwakho. Ukuhambisa isaphulelo sexesha elincinci se-15 ukuya kwi-20% kunokusebenza imimangaliso yokudala ukungxamiseka. Umzekelo, ngexesha leholide yeholide engama-2023, iirandi ezinje nge -stussy esebenziseni 'ukunyusa ukuthengisa kwe-patch ngama-40% kwiveki. Qinisekisa ukuba isaphulelo asikwenzi abathengi babuza umgangatho wemveliso yakho. Izaphulelo kufuneka zivakalelwe njengomvuzo, hayi ukuthengiswa komlilo.
Ukuba uceba ukuthengisa kwilizwe liphela, hlengahlengisa amaxabiso akho ngokusekwe kwiimarike zalapha ekhaya. Umzekelo, iipakethi ezithengiswe e-US zinokuya kwi- $ 10- $ 15, kodwa iipakethi ezifanayo zinokuba ziphezulu eYurophu ngenxa yokuhambisa, kunye nerhafu yokungenisa irhafu, kunye nerhafu yokungenisa irhafu, kunye nerhafu yokungenisa irhafu, kunye nerhafu yokungenisa irhafu, kunye nerhafu yokungenisa irhafu, kunye nerhafu yendawo. Uphando lweemarike ezahlukeneyo kwaye uhlengahlengise icebo lakho lamaxabiso ngokufanelekileyo. Indlela yehlabathi yonke inokunyusa kakhulu inzuzo, kodwa kuya kufuneka ube yi-SAVvy ngenguquko yemali kunye neziphumo zerhafu.