Yiziphi izindlela ezinhle zokukhangisa ngebhizinisi lakho lokufekethisa online?

Kungani iwebhusayithi ye-stellar ingaxoxiswanga

Bheka lokhu: Ibhizinisi lakho lokufekethisha lithola ukunakwa, kepha lapho abantu bekufuna online, bayathola ... lutho? Lokho kungukuthengisa okusebenzayo. Iwebhusayithi ingaphezu nje kobuso obuhle - kuyisitolo sakho sedijithali, ibheji lokukholeka, kanye nokuhola uMagnet konke kukodwa. Ngokwenhlolovo ye-clutch , ama-70% abathengi bahlulela ukuthembeka kwenkampani ngokususelwa kwi-Website Design. Ayikho iwebhusayithi? Akukho ukwethenjwa. Isibonelo, isitolo esincane se-Embroidery e-Austin sihlehlise iwebhusayithi yaso nge-navigation ecacile, yabonisa iphothifoliyo ekhanyayo, yabona iphothifoliyo ephezulu, yabona i-35% ye-bump emibuzweni kungakapheli izinyanga ezintathu. Isayithi lakho kufanele liklabalase, 'Sisho ibhizinisi! '

Kufanele ube nezimpawu zewebhusayithi

Asiphule: Yini eyenza ukubulawa kwewebhusayithi kwebhizinisi lakho lokufekethisa? Udinga:

Izeluleko Zokwakheka kwezivakashi

Awudingi ukuba yi-coding genius yokuklama iwebhusayithi ye-ace-kunamathuluzi afana ne-wix kanye nesikwele salokho. Namathela nge-aesthetic encane, yesimanje; Imiklamo ematasa ingangehlula. Isitolo esisodwa sokufakelwa kwasetshenziswa amathoni we-pastel, amafonti ahlanzekile, nezithombe ezicashile ukudala i-vibe ethokomele kodwa enobuchwepheshe. Imiphumela? Isikhathi esijwayelekile seseshini ephindwe kathathu! Ama-analytics abuyisela lokhu: amawebhusayithi ane-Design enembile Bheka ukwenyuka okungu-200% ekuguqulweni, ngesifundo se-Hubspot . Khumbula: Ukuvela kokuqala kubalwa isikhathi esikhulu, futhi umklamo wewebhusayithi yakho wenza konke ukukhuluma.

I-SEO: Isikhali sakho esiyimfihlo

Iwebhusayithi enhle ngeke isho i-squat uma kungekho ositholayo. Faka ukusebenza kwe-SEO-search injini. Lungiselela isiza sakho ngamagama angukhiye endawo afana ne- Lokhu akugcini kuphela ukukhuphula i-SEO kodwa futhi kwamisa igunya lakho. Ngokuya nge -AHREFS , amasayithi anamabhulogi athola amakhasi angama-434% afakiwe ku-Google. Isitolo eNew York sigxile ekwakheni usesho lwasekhaya futhi sabona i-Web Traffic Spike ngo-50%. Musa ukweqa lesi sinyathelo uma uthatha sina ngokukala.

②: I-Rock Social Media Marketing

I-Social Media ingeyona eye-selfies ne-memes yezinja - ithikithi lebhizinisi lakho le-Embroidery kuya esiteji. Amapulatifomu afana ne Instagram nePinterest - ahlele uma kukhulunywa ngokuxoxa izindaba ezibonakalayo, okuyikho ngqo lokho okwenzekayo. Ubuwazi okuthunyelwe ngezithombe ezisezingeni eliphakeme uthola ukubandakanyeka okuthe xaxa kuma-23% ku-Instagram? Khombisa izindawo zokuvalwa ze-stitching yakho, isikhathi sokugcina isikhathi sendalo yakho, kanye nobufakazi bamakhasimende. Thatha amanothi kusuka kumikhiqizo efana ne-Sinofu, okuthunyelwe kwawo okungaguquki kwe-Instagram okubonisa ukufezekiswa komshini okusebenzayo kukhiphe izinkulungwane.

Thola amandla ama-hashtags

Uma ungasebenzisi ama-hashtag, ushiya imali etafuleni. Amagama agqamile afana ne- #embroiderydesigns noma #customempbrees yenza okuthunyelwe kwakho kutholakale kubukeli bomhlaba wonke. Icala elisheshayo elikhomba: Ibhizinisi le-Embroidery elisafufusa eCalifornia elingezwe amathegi aqondene nendawo-afana ne- #laempbroidery, andise indawo yalo elandelayo ngo-40% ezinyangeni ezimbili nje ezinyangeni ezimbili. Gcina ama-hashtag yakho efanele futhi ahlanganise ama-ethandwa ngamathegi we-niche ukubusa amachibi amakhulu namancanyana.

Sebenzisana ngokufinyelela okuphezulu

Ungabi impisi yedwa. Ukusebenzisana nabanezinkundla noma eminye imikhiqizo ingashintshana ukubonakala kwakho. Isibonelo, ukusebenzisana nabaculi bendawo noma izitolo zobuciko zingabeka ukufekethisa kwakho njengento enkulu elandelayo. Ukubambisana kwakamuva phakathi kwemishini ye-Sinofu kanye nomthondo wemfashini kuqokomise ukusetshenziswa kwe Imishini ye-Embroidery ye-Single-Head , okuholela ekuphakameni okungama-60% kwithrafikhi yewebhusayithi. Ithiphu ye-Pro: Njalo ukulinganisa imiphumela ukuze ubone okusebenzayo.

Ungazinaki izikhangiso ezikhokhelwayo

Ukufinyelela kwe-Organic kuhle, kepha ake sixoxe izikhangiso ezikhokhelwayo. Amapulatifomu afana ne-Facebook naku-Instagram ake akwezele ukubhekisisa izilaleli eziqondile ofuna ubudala, indawo, izintshisekelo - uyiqamba igama. Uhlobo olulodwa lokufakelwa lutshale imali engu- $ 300 kwizikhangiso ezihlosiwe ezihlosiwe Umshini we-Embroidery we-Embroidery ayi-8 futhi wakhipha ama- $ 2 000 ekuthengisweni kungakapheli isonto. Akukubi ngokusetshenziswa kwamasu athile, kwesokudla? Sebenzisa amathuluzi afana nemenenja yezikhangiso ze-Facebook ukucwilisa imikhankaso yakho.

Gxila ekubandakanyeni okungaguquki

Imithombo yezokuxhumana akuyona into 'Setha bese uyikhohlwa ' umdlalo. Phendula kumazwana, phendula ku-DMS, futhi uhlale usebenza ngezindaba noma ukusakazwa bukhoma. Ngokusho kokuhluma kwezenhlalo , imikhiqizo ehlanganyela nezilaleli zayo ibona amathuba aphezulu angama-20% ama-Repints amakhasimende. Khombisa ukuthi kunomuntu ngemuva kwebhizinisi. Isibonelo, ukuthumela i-Q & A esheshayo yakho Imishini yokuthunga i-Embroidery ingakha ukwethembana nokushayela imibuzo.

Yini ukuthatha kwakho lawa masu? Ngabe ithiphu esiphuthelwe? Yabelana ngemicabango yakho ngezansi!

③: Craft Umkhankaso Wokukhangisa Nge-imeyili Ophelele

Ukumaketha nge-imeyili kusenye yamathuluzi angabizi kakhulu asebenza ngokuthengisa amabhizinisi afekethi. Ngokusho kombiko we-HUBSPOT , wonke ama- $ 1 asetshenziswe ekuthengisweni kwe-imeyili kuveza ukubuya okuphakathi kwama- $ 42. Umkhankaso we-imeyili owakhelwe kahle ugcina umdwebo wakho we-top-of-ary, uvuselela amakhasimende ngemikhiqizo emisha, futhi ubudlelwano be-Nurtures. Isibonelo, i-Studio encane ye-Embroidery esebenzisa izincwadi zezindaba zanyanga zonke ukumemezela ukukhushulwa futhi yabona ukukhuphuka kwama-25% kuma-oda aphindaphindwayo. Ukuxhumana nokuxhumana nezilaleli zakho njalo kusiza ukukhuthaza ukwethembeka nokwethembana.

Sebenzisa imigqa yezihloko ezibanjiwe

Imigqa yezihloko yenza noma yephule amanani akho avulekile. Ucwaningo lukhombisa ukuthi ama-imeyili anemigqa yezihloko eqondene nomuntu uqobo Bheka isilinganiso esiphakeme esiphakeme sama-26%. Qala ngokuthile okubandakanya, njengokonga imali! Ama-20% emishini ye-ambroidery 'noma ' amadizayini amasha awukwazi ukuphuthelwa! Isibonelo, iSinotu isebenzisa imigqa yesihloko e-snappy ikhuthaza Imishini yakamuva ye-Embroidery , okuholela ekuchofozeni okungama-40%.

Ihlukanisa izithameli zakho

Akubona bonke ababhalisile abadalwe abalingana. Ukuhlukaniswa kohlu lwakho lwe-imeyili kuqinisekisa ukuthi uletha umyalezo ofanele kubantu abalungile. Isibonelo, hlukanisa amakhasimende abe izigaba ezinjenge-hobbyists, abanikazi bamabhizinisi, noma abahleli bemicimbi. Ucwaningo lwe -MailChimp luveze ukuthi imikhankaso ehlukanisiwe ifinyelela amanani aphezulu aphezulu angu-14.31%. Isibonelo, ngokwesibonelo, sihlose izethameli ezahlukene zazo Imishini ye-Eng-Head Embroidery , okuqukethwe okuhambisana nabathengi abaningi nabasebenzisi bezentengiselwano.

Faka ukubona okubukwayo kwamehlo

I-imeyili Ebhaliwe? Khohlwa. I-Embroidery yi-Visual Craft, futhi ama-imeyili akho kufanele abonise lokho. Sebenzisa izithombe ezisezingeni eliphakeme zemikhiqizo yakho esenzweni, ama-gifs abonisa izinqubo zokubopha eziyinkimbinkimbi, noma i-infographics ebukekayo. Umkhankaso ogxile obonakalayo womkhiqizo wokufekethina ukhombisa okwabo Umshini we-Embroidery we-Embrovery we-4-head washayela ukukhuphuka okuhlaba umxhwele ama-35% wokuzibandakanya. Okubonakalayo engeza ama-flair futhi asize amakhasimende abone iminikelo yakho.

Faka nezenzo eziqinile zokushayela

Ama-imeyili amahle atshela abafundi ukuthi benzeni ngokulandelayo. Noma ngabe shop 'shop manje, ' Ucwaningo lukhombisa ukuthi ama-imeyili ane-CTA eyodwa, ecacile ye-CTA yokucoca ngo-371%. Gqamisa ukukhushulwa okukhethekile noma umeme amakhasimende ukuthi ahlole ukufika okusha. Ngokwesibonelo, umkhankaso kaSinOFu uxhumeke ngqo kwawo Imishini ye-Chenille Stitch , edala i-20% Spike ekuthengisweni.

Ngabe ukhuluma kanjani nge-imeyili ukumaketha ngebhizinisi lakho? Yabelana ngamasu akho nempumelelo kumazwana angezansi!