Akwan bɛn na eye sen biara a wobɛfa so abɔ wo nwene adwuma ho dawuru wɔ Intanɛt so?

Nea enti a nsoromma wɛbsaet no yɛ nea wontumi nsusuw ho .

Fa w’adwene bu eyi: Wo nwene adwuma no renya adwene, nanso sɛ nkurɔfo hwehwɛ wo wɔ intanɛt so a, wohu... hwee? Ɛno yɛ dealbreaker. Wɛbsaet yɛ nea ɛsen anim fɛfɛ ara kwa —ɛyɛ wo dijitaal storefront, ahotoso badge, na di magnet anim nyinaa wɔ biako mu. Sɛnea clutch nhwehwɛmu kyerɛ no , adetɔfo 70% na wogyina ne wɛbsaet nhyehyɛe so na ebu adwumakuw bi ahotoso atɛn. wɛbsaet biara nni hɔ? Ahotoso biara nni hɔ. Sɛ nhwɛso no, nwene sotɔɔ ketewaa bi a ɛwɔ Austin yɛɛ ne wɛbsaet no foforo de hyɛn kwan a ɛda adi pefee, de portfolio a ɛkorɔn kyerɛe, na wohuu 35% wɔ nsɛmmisa mu wɔ asram 3 ntam. Ɛsɛ sɛ wo site no teɛteɛm sɛ, 'Yɛkyerɛ adwuma!'

Ɛsɛ sɛ wonya wɛbsaet no mu nneɛma .

Momma yɛnpaapae mu: Dɛn na ɛma wɛbsaet kumfo ma wo nwene adwuma no? Wo hia:

Design ho afotu a ɛbɛma woanya wow ahɔho .

Ɛho nhia sɛ woyɛ coding genius to ace website design —nnwuma te sɛ Wix ne Squarespace ma saa. Fa wo ho bata afɛfɛde ketewaa bi ho; Nneɛma a wɔayɛ a adagyew nnim no betumi ayɛ nea ɛboro so. Wɔde pastel tones, font a ɛho tew, ne animations a ɛnyɛ anifere dii dwuma de yɛɛ nwene ho nneɛma a wɔde ayɛ nwene, na wɔde yɛɛ mfonini a ɛyɛ fɛ nanso ɛyɛ adwumayɛfo de. Nea afi mu aba? Sɛ wɔkyekyem pɛpɛɛpɛ a, bere a wɔde yɛ nhyiam no yɛ mprɛnsa! Analytics Back This Up: Wɛbsaet ahorow a ɛwɔ nsusuwii a ɛyɛ mmerɛw mu no hwɛ nsakrae 200% wɔ nsakrae mu, sɛnea HubSpot nhwehwɛmu te . Kae: Nkate a edi kan no bu bere kɛse, na wo wɛbsaet no nhyehyɛe no reyɛ nkɔmmɔbɔ no nyinaa.

SEO: Wo kokoam akode .

Wɛbsaet fɛfɛ bi renkyerɛ squat sɛ obiara anhu a. Hyehyɛ SEO—hwehwɛ engine a ɛyɛ papa. Fa wo site no yɛ optimize ne local keywords te sɛ 'custom nwene a ɛbɛn me' anaa 'Austin nwene services.' Here’s a pro move: Yɛ blog nsɛm a ɛfa nwene ho afotu anaa nneɛma a ɛrekɔ so ho. Ɛnyɛ sɛ eyi ma SEO yɛ kɛse nko na mmom ɛma wo tumi nso si hɔ. Sɛnea Ahrefs kyerɛ no , site ahorow a blog ahorow wɔ so no nya 434% kɛse indexed pages wɔ Google so. Sotɔɔ bi a ɛwɔ New York twee adwene sii mpɔtam hɔ nhwehwɛmu a wɔyɛ no yiye so na ɛmaa wɛbsaet so kar akwantu kɔɔ soro 50%. Ntwa saa anammɔn yi sɛ wo aniberesɛm wɔ scaling ho a.

2: Rock social media so aguadi .

Social media nyɛ selfies ne dog memes nko ara —ɛyɛ wo nwene adwuma no tekiti a ɛkɔ Stardom. Platforms te sɛ Instagram ne Pinterest di tumi bere a ɛfa asɛm a wɔde aniwa hu ho no, ɛno ne nea nwene no kyerɛ ankasa. So wunim nsɛm a mfonini ahorow a ɛyɛ papa nya 23% kɛse wɔ Instagram so? Fa w’adebɔ ho video ahorow a wode bere a wode abɔ no, ne adetɔfo adansedi mpo kyerɛ wo ho mfonini a wobɛbɛn ho. Fa nsɛm a efi nneɛma a wɔayɛ no te sɛ Sinofu a ne Instagram nsɛm a ɛkɔ so daa a ɛfa mfiri a ɛyɛ hyew ho no agye nnipa mpempem pii atom.

Fa tumi a hashtags wɔ no di dwuma .

Sɛ woamfa hashtags anni dwuma a, na woregyaw sika wɔ pon so. Keywords te sɛ #embroideryDesigns anaa #customembroidery ma wo nsɛm no yɛ nea wobetumi ahu ama wiase nyinaa atiefo. Asɛm a ɛyɛ ntɛm a ɛfa ho: nwene adwuma bi a ɛreba wɔ California de tags a ɛfa beae pɔtee bi ho kaa ho te sɛ #laembroidery, na ɛmaa ne mpɔtam hɔ akyi a wodi no kɔɔ soro 40% wɔ asram abien pɛ mu. Ma wo hashtags no nkɔ so na fa nea agye din ne niche tags fra mu ma ɛhyɛ atare akɛse ne nketewa nyinaa so.

Yɛ adwuma bom ma ɛkɔ soro sen biara .

Mma wonyɛ ɔkraman a ɔyɛ ankonam. Sɛ wo ne influencers anaa brands afoforo yɛ adwuma bom a, ebetumi ama woahu sɛnea wubetumi ahu. Sɛ nhwɛso no, sɛ wo ne mpɔtam hɔ adwumfo anaa nsaanodwuma aguadidan ahorow bɛyɛ adwuma a, ebetumi ama wo nwene no ayɛ ade kɛse a edi hɔ. Nnansa yi adwuma bi a Sinofu mfiri ne obi a ɔyɛ ntadehyɛ ho nimdefo yɛe no sii so dua sɛ . Mfiri a ɛwɔ ti biako , a ɛde 60% a ɛkɔ soro wɔ wɛbsaet akwantu mu ba. Pro Tip: Bere nyinaa susuw nea efi mu ba no ho na hwɛ nea ɛyɛ adwuma.

Mmu w’ani ngu ads a wotua ho ka so .

Organic reach yɛ kɛse, nanso momma yɛnka ads a wotua ho ka ho asɛm. Platforms te sɛ Facebook ne Instagram ma wotumi de w’ani si atiefo pɔtee a wopɛ so—mfe, beae, nneɛma a w’ani gye ho—bɔ din. nwene ho ahyɛnsode biako de $300 sii hɔ wɔ dawurubɔ ahorow a wɔde wɔn ani asi so a wɔde wɔn ho hyɛɛ mu no mu . 8-head nwene afiri na ɛmaa wɔtɔn dɔla 2,000 wɔ dapɛn biako mu. Ɛnyɛ bɔne ma sika a wɔde di dwuma wɔ ɔkwan a ɛyɛ hu so kakra, ɛnte saa? Fa nnwinnade te sɛ Facebook Ads Manager di dwuma de siesie wo ɔsatu ahorow no.

Fa w’adwene si ayɔnkofa a ɛkɔ so daa so .

Social media nyɛ 'set no na wo werɛ mfi no '. Bua nsɛm a wɔka no, bua DMS, na fa nsɛm anaa nsɛm a ɛkɔ so yɛ adwuma. Sɛnea Sprout Social kyerɛ no , nnwumakuw a wɔne wɔn atiefo di nkitaho no hu hokwan a ɛkorɔn 20% sɛ wɔbɛsan atɔ nneɛma bio. Kyerɛ sɛ onipa bi wɔ adwuma no akyi. Sɛ nhwɛso no, wode Q&A a ɛyɛ ntɛm a ɛfa wo ho no to gua . Mfiri a wɔde pam ade a wɔde pam ade no betumi ama wɔanya ahotoso na ama wɔabisabisa nsɛm.

Dɛn ne wo take wɔ saa strategies yi so? Yɛwɔ tip bi a yɛpaa ho kyɛw? Kyɛ w’adwene wɔ ase ha!

3: Yɛ email aguadi ɔsatu a ɛyɛ pɛ no ho adwuma .

Email aguadi da so ara yɛ nnwinnade a ɛho ka sua sen biara a wɔde bɛma nnwuma a wɔyɛ nwene no atɔn no mu biako. Sɛnea HubSpot amanneɛbɔ bi kyerɛ no, $1 biara a wɔsɛe no wɔ email so aguadi ho no ma wonya mfaso a ɛyɛ $42. Email ɔsatu a wɔayɛ no yiye no ma wo brand top-of-mind, updates customers fa nneɛma foforo ho, na ɛma abusuabɔ. Sɛ nhwɛso no, adwumayɛbea ketewaa bi a wɔyɛ nwene ho nsɛm de nsɛmma nhoma ahorow a wɔde ma ɔsram biara no ho amanneɛbɔ mae na ɛmaa wɔkraa nneɛma a wɔkra no mpɛn pii no 25%. Sɛ wo ne w’atiefo no di nkitaho daa a, ɛboa ma wodi nokwaredi ne ahotoso so.

Fa nsɛmti a ɛtwetwe adwene di dwuma .

Subject lines ma wo rates a ɛbue no yɛ anaasɛ ɛbubu. Nhwehwɛmu kyerɛ sɛ email a ɛwɔ nsɛmti a wɔayɛ ama obiara no hu 26% a ɛkɔ soro a ɛbue. Fi ase de biribi a ɛyɛ anigye, te sɛ 'Skit Up Savings! 20% off nwene mfiri' anaa 'New designs you can’t miss!' A strong hook ma likelihood a ɛyɛ sɛ wɔn a wogye no bɛkɔ wo email mu no akɔ soro. Sɛ nhwɛso no, Sinofu de snappy subject lines a ɛhyɛ wɔn ho nkuran no dii dwuma . Mfiri a wɔde yɛ nwene a aba foforo , a ɛma wonya 40% a wɔde klik so.

Segment w'atiefo .

Ɛnyɛ wɔn a wɔakyerɛw wɔn din nyinaa na wɔbɔɔ wɔn pɛpɛɛpɛ. Wo email list a wobɛkyekyɛ mu no hwɛ hu sɛ wode nkrasɛm a ɛfata no rema nnipa a wɔfata. Sɛ nhwɛso no, kyekyɛ adetɔfo mu akuwakuw te sɛ wɔn a wɔpɛ anigyede, nnwuma wuranom, anaa wɔn a wɔyɛ dwumadi no ho nhyehyɛe. Nsɛm a MailChimp yɛe ho nhwehwɛmu daa no adi sɛ ɔsatu ahorow a wɔakyekyɛ mu no nya 14.31% a ɛkɔ soro a ɛbue. Sɛ nhwɛso no, Sinofu de wɔn ani si atiefo ahorow so ma wɔn . Multi-head nwene mfiri , nneɛma a ɛyɛ fɛ ma wɔn a wɔtɔ nneɛma pii ne wɔn a wɔde di dwuma wɔ aguadi mu.

Fa nneɛma a ɛyɛ fɛ a ɛtwetwe adwene ka ho .

Email a ɛwɔ nkyerɛwee a ɛnyɛ den mu? Wo werɛ mfi. Nwene yɛ nsaanodwuma a wotumi hu, na ɛsɛ sɛ wo email ahorow no da saa adi. Fa wo nneɛma ho mfonini a ɛkorɔn di dwuma wɔ adeyɛ mu, GIF ahorow a ɛkyerɛ akwan a wɔfa so nwene nneɛma a ɛyɛ nwonwa, anaasɛ infographics a ɛyɛ fɛ. ɔsatu a wɔde wɔn adwene si so a wɔde nwene a ɛkyerɛ wɔn . 4-head embroidery machine maa engagement nyaa nkɔanim 35% a ɛyɛ nwonwa. Visual ahorow de flair ka ho na boa adetɔfo ma wosusuw wo nneɛma a wode ma ho.

Fa ɔfrɛ-kɔ-nneyɛe a emu yɛ den ka ho .

Email akɛse kyerɛ akenkanfo nea ɛsɛ sɛ wɔyɛ akyi. Sɛ ɛyɛ 'Shop seesei,' 'bisa asɛm bi,' anaa 'sua pii,' ɛsɛ sɛ wo frɛ-kɔ-nneyɛe (CTAS) no yɛ akokoduru ne tẽẽ. Nhwehwɛmu kyerɛ sɛ email a ɛwɔ CTA baako, a ɛda adi pefee no ma ɛtu mpɔn 371%. Twe adwene si nsɛm a wɔde hyɛ nkurɔfo nkuran titiriw so anaasɛ to nsa frɛ adetɔfo ma wɔbɛhwehwɛ wɔn a wɔaba foforo no mu. Sɛ nhwɛso no, Sinofu ɔsatu no ne wɔn . Chenille stitch mfiri , a ɛma 20% kɔ soro wɔ aguadi mu.

Ɔkwan bɛn so na wobɛfa email marketing so ama w’adwuma? Kyɛ wo akwan ne nkonimdi ahorow wɔ nsɛm a ɛwɔ ase ha no mu!