Mɔ nyuitɔ kawoe li siwo dzi nàto ado boblo wò atsyã ƒe asitsatsa le Internet dzi?

Nusita ɣletivimefakaka ƒe nyatakakadzraɖoƒe nye nusi ŋu womate ŋu atrɔ asi le o .

Kpɔ esia ɖa le susu me: Wò atsyã ƒe asitsatsa le amewo ƒe susu hem yi edzi, gake ne amewo le wò dim le Internet dzi la, wokpɔ... naneke oa? Ema nye dealbreaker. Nyatakakadzraɖoƒe aɖe menye mo dzeani aɖe ko o—enye wò dijitaal fiase, kakaɖedzi ƒe akɔtagbalẽvi, kple lead magnet katã le ɖeka me. aɖe ɖee fia be Clutch ƒe numekuku nuƒlela 70% drɔ̃a ʋɔnu dɔwɔƒe aɖe ƒe kakaɖedzi le eƒe nyatakakadzraɖoƒe ƒe nɔnɔme nu. Nyatakakadzraɖoƒe aɖeke meli oa? Kakaɖedzi aɖeke mele eŋu o. Le kpɔɖeŋu me, atsyãdzraƒe sue aɖe si le Austin trɔ asi le eƒe nyatakakadzraɖoƒea ŋu kple mɔfiame siwo me kɔ, eɖe portfolio si ƒe lolome sɔ gbɔ, eye wòkpɔ 35% ƒe ƒuƒoƒo le nyabiasewo me le ɣleti 3 me. Ele be wò nyatakakadzraɖoƒea nado ɣli, 'míefia asitsatsa!'

Nyatakakadzraɖoƒe ƒe akpa siwo wòle be woanɔ .

Mina míagbãe: Nukae wɔa nyatakakadzraɖoƒe ƒe amewula na wò embroidery dɔwɔƒea? Èhiã:

Aɖaŋuɖoɖowo ƒe aɖaŋuɖoɖo na wow amedzrowo .

Mehiã be nànye coding genius to ace website design o—dɔwɔnuwo abe Wix kple Squarespace ene li na ema. Lé ɖe atsyɔ̃ɖoɖo si sɔ kple egbegbe tɔ si sɔ kple egbegbe tɔ ŋu; Aɖaŋu siwo me vovo mele o ate ŋu axɔ aƒe ɖe eme. Embroidery shop aɖe zãa pastel tones, clean fonts, kple abstrate animations tsɔ wɔa vivisese gake wònye dɔnyala ƒe vivisese. Nusiwo do tso emea? Ɣeyiɣi aɖe ƒe ɣeyiɣi si woɖo ɖi le mama dedie nu si dzi ɖe edzi zi gbɔ zi etɔ̃! Analytics back this up: Nyatakakadzraɖoƒe siwo ƒe nɔnɔme le bɔbɔe la kpɔ dzimetɔtrɔwo ƒe dzidziɖedzi 200%, le HubSpot ƒe numekuku aɖe nu . Ðo ŋku edzi be: Nukpɔsusu Gbãtɔwo xlẽa ɣeyiɣi gã aɖe, eye wò nyatakakadzraɖoƒea ƒe nɔnɔme le nuƒoƒoawo katã wɔm.

SEO: Wò aʋawɔnu ɣaɣla .

Nyatakakadzraɖoƒe dzeani aɖe mafia squat ne ame aɖeke mekpɔe o. Enter SEO—Search Engine Optimization. Optimize wò nyatakakadzraɖoƒea kple nutoa me nya veviwo abe 'custom embroidery near me' alo 'Austin embroidery services.' Here's a pro move: wɔ blog me nyawo ku ɖe embroidery tips alo trends ŋu. Menye ɖeko esia doa ŋusẽ SEO o, ke eɖoa wò ŋusẽ hã anyi. Le ƒe nya nu la Ahrefs , nyatakakadzraɖoƒe siwo ŋu blogwo le la xɔa axa siwo woɖo ɖe indexed 434% wu le Google dzi. Fiase aɖe si le New York ƒe susu nɔ nutoa me didiwo ŋu nyuie wu eye wokpɔ web traffic spike 50%. Mègadzo le afɔɖeɖe sia dzi ne ètsɔ ɖe le eme vevie le scaling me o.

2: rock social media marketing .

Social media menye selfie kple avu ƒe memewo ɖeɖeko tɔ o—enye wò embroidery dɔwɔƒea ƒe tikiti na ɣletivimefakaka. Mɔ̃ siwo le abe Instagram kple Pinterest ene la ɖua dzi ne wole ŋutinya siwo wokpɔna le nukpɔkpɔ me la gblɔm, si nye nusi tututu Embroidery nye. Ènya nya siwo woŋlɔ kple nɔnɔmetata deŋgɔwo la xɔa 23% geɖe wu le Instagram dzia? Fia wò nutatawo, ɣeyiɣi ƒe didime ƒe video siwo ku ɖe wò nuwɔwɔwo ŋu, kple asisiwo ƒe ɖaseɖiɖiwo gɔ̃ hã ƒe nukpɔkpɔ kpuiwo. Wɔ nuŋlɔɖiwo tso adzɔhawo abe Sinofu ene, amesiwo ƒe Instagram nyatakaka siwo mewɔa tɔtrɔ o siwo me mɔ̃ siwo me dzo le ƒe atsyãwo le la lé ame akpe geɖe.

Leverage ŋusẽ si le hashtags ŋu .

Ne mèle hashtagwo zãm o la, ke èle ga gblẽm ɖe kplɔ̃a dzi. Nya veviwo abe #embroiderydesigns alo #customembroidery ene nana be woate ŋu ake ɖe wò nyawo ŋu na xexeame katã ƒe nyaselawo. Nya aɖe si le kabakaba si me woakpɔe le: Atsyã ƒe asitsaha aɖe si le dodom le California tsɔ teƒe tɔxɛ ƒe dzesiwo abe #laembroidery ene kpe ɖe eŋu, si dzi eƒe nutoa me tɔwo ƒe kplɔkplɔ ɖe edzi 40% le ɣleti eve pɛ ko me. Na wò hashtags nasɔ eye nàtsɔ niche tags atsaka ame xɔŋkɔwo be woaɖu tsita gãwo kple suewo siaa dzi.

Wɔ dɔ aduadu na afisi woate ŋu aɖo .

Mèganye amegãxi ɖeka kolia o. Hadede kple ŋusẽkpɔɖeamedzilawo alo adzɔnu bubuwo ate ŋu ana wò nukpɔkpɔ nadzi ɖe edzi. Le kpɔɖeŋu me, nuwɔwɔ aduadu kple nutoa me nutalawo alo asinudɔwɔwɔwo ƒe fiasewo ate ŋu aɖo wò atsyãwo abe nu gã si kplɔe ɖo ene. Sinofu-mɔ̃wo kple atsyãwo ƒe ŋusẽkpɔɖeamedzi aɖe ƒe nuwɔwɔ aduadu nyitsɔ laa ɖee fia be . Ta ɖeka ƒe atsyã mɔ̃wo , si na be 60% dzi ɖe edzi le nyatakakadzraɖoƒea ƒe ʋuʋu me. Pro Aɖaŋuɖoɖo: Dzidze emetsonuwo ɣesiaɣi be nàkpɔ nusi awɔ dɔ.

Mègaŋe aɖaba ƒu boblododo siwo woxea fe na dzi o .

Organic reach nye nu gã aɖe, gake mina míaƒo nu tso boblododo siwo woxea fe na ŋu. Mɔ̃ siwo le abe Facebook kple Instagram ene na nèɖoa taɖodzinu na nyasela siwo tututu nèdi—ƒe ƒe, teƒe, nusiwo me nètsɔ ɖe le—wò ŋkɔe. Embroidery brand ɖeka de dɔlar 300 boblododo siwo woɖo ɖe taɖodzinu aɖe ŋu si me woƒe . 8-ta ƒe atsyãmɔ̃ eye wòkpɔ dɔlar 2,000 le nudzadzra me le kwasiɖa ɖeka me. Menye nu gbegblẽe wònye na gazazã ɖe aɖaŋu me vie o, alo? Zã dɔwɔnuwo abe Facebook Ads Manager ene nàtsɔ atrɔ asi le wò dɔdzikpɔdɔwo ŋu.

Lé fɔ ɖe nuwɔwɔ ɖe ame ŋu ɣesiaɣi ŋu .

Social media menye 'set it eye nàŋlɔe be ' fefe o. Ðo nya ŋu na nya siwo wogblɔ, ɖo nya ŋu na DMwo, eye nànɔ vevie dom nu kple ŋutinyawo alo nyadzɔdzɔwo. Le Sprout Social ƒe nya nu la , adzɔha siwo ƒoa wo ɖokui ɖe woƒe nyaselawo dome la kpɔa mɔnukpɔkpɔ si lolo wu 20% be asisi siwo gbugbɔna vaa wo gbɔ la nagadzɔ ake. Fia be amegbetɔ aɖe le megbe na asitsatsa la. Le kpɔɖeŋu me, nyatakaka siwo woɖona ɖe wò kple Q&A kaba tso wò . Mɔ̃ siwo wotsɔ lɔ̃a avɔlɔlɔ̃ ate ŋu atu kakaɖedzi ɖo eye woahe nyabiasewo vɛ.

Nukae nye wò susu le aɖaŋu siawo ŋu? Ðe aɖaŋuɖoɖo aɖe le mía si ɖe mía ŋua? Gblɔ wò susuwo le ete!

3: Wɔ asitsatsa ƒe ɖoɖo si sɔ pɛpɛpɛ to e-mail dzi la ɖa .

Email ƒe asitsatsa gakpɔtɔ nye dɔwɔnu siwo me ga menɔa anyi o siwo woatsɔ aʋã nudzadzra na atsyãwɔƒewo la dometɔ ɖeka. aɖe gblɔ be HubSpot ƒe nyatakaka dɔlar 1 ɖesiaɖe si wozã ɖe e-mail dzi la naa ga si wokpɔna le mama dedie nu nyea dɔlar 42. Email ƒe dɔ si ŋu wotrɔ asi le nyuie la nana wò adzɔnu ƒe dzeside ƒe susu nɔa nu ŋu, ewɔa nu yeyewo na asisiwo tso adzɔnu yeyewo ŋu, eye wòhea ƒomedodowo vɛ. Le kpɔɖeŋu me, embroidery studio sue aɖe zãa nyadzɔdzɔgbalẽwo ɣleti sia ɣleti tsɔ ɖea gbeƒã dodoɖeŋgɔwo eye wòkpɔa nudɔdɔ siwo wowɔna enuenu ƒe dzidziɖedzi 25%. Kadodo me nɔnɔ kple wò nyaselawo kpena ɖe ame ŋu edziedzi kpena ɖe nuteƒewɔwɔ kple kakaɖeamedzi ŋu.

Zã nyatiwo ƒe fli siwo hea ame ƒe susu .

Nyatiwo ƒe fliwo wɔa wò ga home siwo le ʋuʋu ɖi alo gblẽna. Numekukuwo ɖee fia be email siwo me nyati siwo wowɔ na ame ŋutɔ le la kpɔa 26% ƒe ʋuʋu ƒe agbɔsɔsɔ si lolo wu. Dze egɔme kple nane si doa dzidzɔ na ame, abe 'stitch up savings! 20% off embroidery machines' alo 'Nɔnɔme yeye siwo màte ŋu ato o!' Hook sesẽ aɖe dzia mɔnukpɔkpɔ si li be xɔlawo aƒu tsi ɖe wò email me la dzina ɖe edzi. Le kpɔɖeŋu me, Sinofu zã snappy subject lines tsɔ do woƒe . Latest Embroidery Machines , si kplɔa ame yia 40% click-through rate boost.

Mima miaƒe nyaselawo me .

Menye ɖe wowɔ nudɔlawo katã sɔsɔe o. Wò e-mail ƒe xexlẽdzesiwo mama ɖe akpa vovovowo me kpɔa egbɔ be èle gbedasi nyuitɔ ɖom ɖe ame siwo sɔ. Le kpɔɖeŋu me, ma asisiwo ɖe hatsotsowo me abe modzakaɖelawo, asitsalagãwo, alo wɔnawo dzikpɔlawo ene. Nudzɔdzɔ aɖe si MailChimp wɔ ɖee fia be dɔdzikpɔha siwo woma ɖe akpa vovovowo me la ɖoa 14.31% ƒe agbɔsɔsɔ si le ʋuʋu ɖi gbɔ 14.31%. Le kpɔɖeŋu me, Sinofu tɔa ŋku nyasela vovovowo hena woƒe . Multi-head embroidery machines , asitɔtrɔ le emenyawo ŋu na nuƒlela gbogbowo kple asitsalawo.

De nukpɔkpɔ siwo léa ŋku ɖe ame ŋu la eme .

Email si woŋlɔ ɖe eme bɔbɔe? Ŋlɔe be. Embroidery nye nukpɔkpɔ ƒe aɖaŋu, eye ele be wò e-mailwo naɖe ema afia. Zã wò nutovɛwo ƒe nɔnɔmetata deŋgɔwo le dɔwɔwɔ me, GIF siwo ɖea atsyã siwo me kɔ nyuie fiana, alo nyatakakadzraɖoƒe siwo le blɔ. dɔ aɖe si wowɔna tsɔ léa ŋku ɖe nu ŋu si atsyãwɔla aɖe tsɔ ɖea woƒe . 4-head embroidery machine ʋu 35% ƒe dzidziɖedzi wɔdɔɖeamedzi aɖe le nuwɔwɔ me. Nukpɔkpɔwo kpena ɖe Flair ŋu eye wokpena ɖe asisiwo ŋu wokpɔa wò nusiwo nèna la le susu me.

De yɔyɔ sesẽ siwo woawɔ la eme .

Email gãwo gblɔa nusi nuxlẽlawo awɔ le etsɔme. Eɖanye 'fiase fifia,' 'bia nyayɔyɔ,' alo 'srɔ̃ nu geɖe wu,' Wò yɔyɔ-ɖe-nuwɔnawo (CTA) nanye dzideƒo kple tẽ. Numekukuwo ɖee fia be emailwo kple CTA ɖeka si me kɔ nyuie la nana be clicks nyona ɖe edzi 371%. De dzesi nu tɔxɛwo dodo ɖe ŋgɔ alo kpe asisiwo be woaku nu me tso ame yeye siwo va la ŋu. Le kpɔɖeŋu me, Sinofu ƒe dɔa do ƒome kple woƒe . Chenille stitch mɔ̃wo , si naa 20% ƒe dzidziɖedzi le nudzadzra me.

Aleke nèwɔa te ɖe email ƒe asitsatsa ŋu na wò dɔwɔƒea? Gblɔ wò aɖaŋuwo kple dzidzedzekpɔkpɔwo le nya siwo le ete la me!