Ungawandisa kanjani ibhizinisi lakho lokufekethina emhlabeni wonke ngaphandle kwekhanda elengeziwe

I-Leverage Platform Plantropms ukufinyelela izithameli zomhlaba

Ufuna ukwandisa ibhizinisi lakho lokufekethina emhlabeni wonke ngaphandle kokungeza ngaphezulu ngaphezulu? Isixazululo silula kunokuba ucabanga: Thepha emandleni amapulatifomu e-commerce. Amapulatifomu afana ne-Etsy, Shophify, futhi i-Amazon eyenziwe ngezandla ezenziwe ngezandla zokufinyelela amakhasimende ngaphesheya kwemingcele ngaphandle komthwalo wezezakhiwo zakwamanye amazwe noma ezitolo zomzimba.

Ukutadisha Amacala: I-ETSY's World File

Thatha i-Etsy, ngokwesibonelo. Abathengi abangaphezu kwezigidi ezingama-60 abasebenzayo ngo-2023, abanamaphesenti angama-45 atholakala ngaphandle kwe-US, amele isizinda samakhasimende amakhulu esivamile. Lapho ubhala imikhiqizo yakho yokufekethisha kumapulatifomu afana ne-Etsy, awusona nje uvula isitolo-usengena esiteji somhlaba wonke. Amathuluzi akwakhelwe ama-ETSY aphatha ukucubungula imali ekhokhelwa kwemali, ukuhlanganiswa kokuthumela, kanye nokuxhumana kwamakhasimende, okukuvumela ukuthi ugxile kakhulu ekuqambeni kwakho okuhle.

Kungani i-e-commerce isebenza nge-embroidery

I-Embroidery, njenge-niche Craft, ine-charm eyingqayizivele. Ngokufaka imikhiqizo yakho kumapulatifomu e-e-commerce, udalula ubuhlakani bakho obunhlobonhlobo wamakhasimende afuna okuthile okuhlukile. Ngo-2023, ukuthengiswa kwe-e-commerce emhlabeni wonke kudlule ama- $ 5 trillion. Lokho kuningi ama-eyeballs kuma-sicterfronts wedijithali, futhi lapho ulungiselela ukufakwa kuhlu kwakho, ungasebenzisa imali ngalolo finyelela. Ngezimali eziphansi zokufakwa kuhlu nokubonakala komhlaba wonke, usethelwe ukukhula ngaphandle kokuphakama okuphezulu.

Imikhuba emihle kakhulu yempumelelo ye-e-commerce

Ukugqama, qiniseka ukuthi uhlu lwakho lomkhiqizo lwakho lulungiselelwe. Izithombe eziseqophelweni eliphezulu, izincazelo ezinemininingwane, kanye nezihloko ezicebile zamagama angukhiye kumele. Eqinisweni, ama-etsy abika ukuthi izitolo ezinokubuyekezwa kwezinkanyezi ezi-5 zithola ukuthengiswa okwengeziwe okungu-25%. Impendulo yamakhasimende iyithuluzi elinamandla ekwakheni ukwethenjwa ngezithameli zomhlaba wonke. Phendula imibuzo ngokushesha nangokucacile, futhi unikeze izinketho zokuthumela kwamanye amazwe ukwenza imikhiqizo yakho itholakale emhlabeni wonke.

Ukuhanjiswa Kwamazwe Ngamazwe Okwendawo

Ungavumeli ubunzima bokuhambisa ukumvimba. Amathuluzi afana nokuhlanganiswa kwe-shophify ngezinsizakalo zomhlaba wonke zokuhambisa kanye nohlelo lwe-ETSY's World Shipping lwenza kube lula kunangaphambili ukuthunyelwa emhlabeni jikelele. Ngaphezu kwalokho, cabanga ukwehlisa ukufakwa kuhlu kwakho. Humusha izincazelo zakho zomkhiqizo bese ulungisa izintengo ukufanisa izimakethe zasendaweni. Umzamo omncane owengeziwe ungahamba ibanga elide ekuthuthukiseni amanani akho okuguqulwa kwamanye amazwe.

Izibalo ezisheshayo yokukhula kwe-e-commerce

Izinombolo aziqambi amanga. Amapulatifomu e-E-Commerce anikeza amathuluzi, izithameli, kanye nengqalasizinda yokukala ibhizinisi lakho lokufekethisa ngaphesheya kwemingcele kalula. Futhi ingxenye engcono kakhulu? Ulawula. Setha amanani akho, lungisa amasu akho okumaketha, bese ubuka isisekelo sakho samakhasimende omhlaba sikhula.

②: Umlingani namathonyo we-International Influencers ukukhulisa ukuqwashisa ngomkhiqizo

Ufuna ukuhlukana ezimakethe zamazwe aphesheya ngaphandle kokuchitha imali eningi? Ake sixoxe ngamathonyo - isikhali sakho esiyimfihlo. Ukusebenzisana nabathonya kusuka emhlabeni wonke kungakhulisa ukufinyelela kwakho, ukwethula umkhiqizo wakho we-Embroidery kwizithameli ezintsha, futhi ugcine izindleko eBay. Konke mayelana nokuthola amandla abo okuthenjwa kanye neplatifomu ukuthola imikhiqizo yakho phambi kwabantu abafanele, ngaphandle kokuhlupheka kokukhangiswa kwendabuko.

Isifundo secala: Ukubambisana kwethonya kanjani kuqhutshwa ukukhula kwamanye amazwe

Thatha isibonelo sebhizinisi le-Embroidery esekwe e-UK elibambisene nomthelela omuhle wemfashini ovela e-Indonesia. Kungakapheli nezinyanga ezimbalwa, i-Instagragram yabo ngemuva kokuphindwe kabili, futhi ukuthengisa kwabo kwabona i-30% spike. Ngani? Ngoba ithonya livele libe nezilaleli - abanothando, abalandeli abazibandakanyayo abafuna imikhiqizo emisha, eyingqayizivele. Futhi ingxenye engcono kakhulu? Ibhizinisi bekungafanele achithe imali eningi kwizikhangiso zendabuko noma imikhankaso yokukhangisa.

Ukukhetha umthondo ofanele womkhiqizo wakho

Akuwona wonke amathonya adalwe alingana. Udinga ukukhetha okuhlanganisa ubunikazi bomkhiqizo wakho futhi unezithameli ezihambelana nemakethe yakho eqondiwe. Isibonelo, uma ukwakheka kwakho kwe-Embroidery kungamandla aphezulu kanye nokunethezeka, thola abathonya emikhakheni yemfashini noma yendlela yokuphila egxile ekubukeni. Ubungeke ufune ukuhlanganyela ne-DIY Crafting Tweffencer uma uhlobo lwakho lomkhiqizo luphathelene nokunethezeka, kunjalo?

Impumelelo eqhutshwa idatha: Amandla wabathonya abancane

Nali iqiniso elijabulisayo: abalandeli abancane (labo abalandeli abangu-10,000 kuya kwayi-100,000) bavame ukuletha i-ROI ephakeme kunabalingani bawo abe-macro. Ngokwesifundo esingu-2023 nge-LockeENTERS Marketing Hub, amabhizinisi abona isilinganiso esiphakeme sokuzibandakanya esiphakeme ngamathonya amancane, futhi ngokuvamile ashibhile kakhulu. Ngakho-ke, ngenkathi kungenzeka zingenazo izigidi zabalandeli, zidala ukuxhumana okujulile, okuyiqiniso nezilaleli zazo ze-niche.

Ukwakha ubuhlobo besikhathi eside

Akukona nje kuma-shotoouts munye. Ukwakha ubudlelwano besikhathi eside nabathonya kungadala ukwethembeka komkhiqizo oqhubekayo. Cabanga ngokunikeza imikhiqizo ekhethekile noma ukufinyelela kusenesikhathi kumaqoqo amasha. Lokhu kunikeza abathobekelayo isizathu sokuqhubeka nokukhuthaza uhlobo lwakho lomkhiqizo wakho ngokuhamba kwesikhathi - futhi abalandeli babo bazokwazisa ukufinyelela 'Insider '. I-Win-Win!

Ungaya kanjani ukusondela amathonyo: ubuciko be-pitch

Lapho ufinyelela abathobekile, sula ngalokho okunikezayo. Akekho othanda ama-imeyili angacacile. Yiba oqondile ngalokho okufunayo - noma ngabe kungukubuyekezwa komkhiqizo, okuthunyelwe okukhokhelwayo, noma ukusebenzisana eqoqweni elikhethekile. Yenza isithombe sakho sibe ngokwezifiso ukuthi wenze umsebenzi wakho wesikole ngokuqukethwe nabalaleli kanye nezithameli. Amathonya athola izicelo eziningi zokubambisana nsuku zonke, ngakho-ke zivelele ngethanga elikhuluma ngqo namagugu abo nabalandeli babo.

Izibalo ezisheshayo ku-Inffencer Marketing

Ukumaketha okuthonya akuseyona nje into ethe xaxa engeziwe - iyithuluzi elibalulekile lokukhula kwebhizinisi laphesheya. Futhi ingxenye engcono kakhulu? Akudingi ukuthi usebenzise imali eningi. Noma ngabe usebenza nabanezinthonya ezincane noma celebs waphesheya, ukubambisana okulungile kungaphakamisa ibhizinisi lakho lokufekethisa kwisigaba somhlaba wonke.