Ungawandisa njani ishishini lakho lokungafuduki ngaphakathi ngaphandle kwentloko engaphezulu

Iqonga le-E-Commerce E-Commerce yokufikelela kubaphulaphuli behlabathi

Ngaba ufuna ukwandisa ishishini lakho lokufakelwa kwamanye amazwe ngaphandle kokongeza ngaphezulu? Isisombululo silula kunokuba ucinga: Cofa kumandla eqonga lamaqonga e-e-commerce. Iqonga elinjenge-Etsy, likholose, kwaye iAmazon Handmade inike ithuba legolide ukuya kufikelela kubathengi kwimida yonke ngaphandle komthwalo wezindlu ezizizwe zehlabathi okanye ivenkile yomzimba.

Imeko yokufunda: I-Etsy jikelele ifikelele

Thatha i-etsy, umzekelo. Bangaphezu kwezigidi ezingama-60 ezizigidi ezingama-60 ezisebenzayo ngo-2023, ngama-45% abo abekwe ngaphandle kwe-US, amele isiseko somthengi esikhulu. Xa udwelisa iimveliso zakho zemfazwe ngamaqonga anjenge-etsy, awuvuli nje ivenkile-unamanqanaba ehlabathi. I-Etsy's ye-Etsy yayakhiwe ngokwakha intlawulo yokuhlawula kwiimali ezininzi, ukudityaniswa kokuhambisa, kunye nonxibelelwano lwabathengi, ukuvumela ukuba ugxile kuphela ekufumaneni izinto zakho ezilungileyo.

Kutheni i-e-commerce isebenzela ukuqhutywa

Ukugquma, njengegcisa le-niche, linomtsalane owodwa. Ngokudwelisa iimveliso zakho kwiqonga le-e-commerce, ubhengeza ubuchule bakho kuluhlu olubanzi lwabathengi abafuna into eyahlukileyo. Ngowama-2023, ukuthengisa kwe-e-Commerce Globar ngaphezulu kwe- $ 5 yetriliyoni. Zininzi izinto ze-eyebels kwiivenkile zedijithali, kwaye xa uqhutywa izidwelo zakho, unokwenza imali efikelela kuyo. Ngeintlawulo ezinoluhlu olusezantsi kunye nokubonakala kwehlabathi, ukhule ngaphandle kwentloko ephezulu.

Eyona misebenzi iphumelele impumelelo ye-e-promorce

Ukuphuma, qiniseka ukuba uluhlu lwakho lweMveliso lufanelekile. Imifanekiso ephakathi, inkcazo eneenkcukacha, kunye negama eliphambili legama elingundoqo. Ngapha koko, i-Etsy inika ingxelo yokuba iivenkile ezinamava ama-5-chibi angama-25% othengisa ngakumbi. Ingxelo yabathengi sisixhobo esinamandla ekwakheni ukuthembana kunye nabaphulaphuli bamanye amazwe. Phendula imibuzo ngokukhawuleza kwaye ngokucacileyo, kwaye unike ukhetho lokuhambisa zamanye amazwe ukwenza iimveliso zakho zifikelele kwihlabathi liphela.

Ukuhanjiswa kwamanye amazwe kunye nokufakwa kwekhaya

Ungavumeli ukuthunyelwa kweentsomi. Izixhobo ezithi zithenga udibaniso lwenkonzo yamazwe aphesheya kunye nenkqubo ye-Etsy yehlabathi yehlabathi yenze lula kunangaphambili ukuba iwele kwihlabathi jikelele. Ngaphaya koko, qwalasela uluhlu lwakho. Guqula inkcazo yakho yemveliso kunye nokulungelelanisa amaxabiso ukudibanisa iimarike zendawo. Umzamo omncinci owongezelelweyo unokuhamba indlela ende ekuphuculeni amaxabiso akho okuthumelo lwamazwe aphesheya.

Izibalo ezikhawulezayo kwiPhepha le-E-ORMORCORCORORORT

Amanani akaxoki. Iqonga le-E-Commorce linikezela ngezixhobo, abaphulaphuli, kunye nezibonelelo zokukhulula ishishini lakho lokungena kwimida elula. Kwaye eyona nxalenye ilungileyo? Ulawula. Beka amaxabiso akho, hlengahlengisa iindlela zakho zokuthengisa, kwaye jonga isiseko sakho somthengi kwihlabathi liphela.

②: Iqabane elinazinye iimpembelelo zamanye amazwe ukukhulisa ulwazi lwe-brand

Ujonge ukuqhekeka kwiimarike zamanye amazwe ngaphandle kokuchitha ithamsanqa? Makhe sithethe ngamafutha-isixhobo sakho esifihlakeleyo. Ukusebenzisana nabaphembeleli abavela kwihlabathi liphela kunokwandisa kakhulu ukufikelela kwakho, kwazisa i-Brand yakho yemfazwe kubaphulaphuli abatsha, kwaye bagcine iindleko kwi-bay. Yonke into malunga nokupasa intembeko kunye neqonga labo elisekwe phambi kwabantu bakho abaphambi kwabantu abalungileyo, ngaphandle kokuxakeka kwentengiso yemveli.

Isifundo seNqaku: Intsebenziswano eqhuba njani indibano yokukhula kwamanye amazwe

Thatha umzekelo weshishini le-UK eyahlumayo edibene nemfazwe eyaziwayo evela kwi-Indonesia. Kwisithuba seenyanga, i-Instagram yabo ilandelayo iphindwe kabini, kwaye ukuthengisa kwabo babona i-30% ye-spike. Ngoba? Kuba ifuthe elisele linabadlali abanomdla, abalandeli ababandakanyekayo bafuna iimveliso ezintsha, ezizodwa. Kwaye eyona nxalenye ilungileyo? Ishishini akufuneki lisebenzise ithamsanqa kwiintengiso zemveli okanye iiphulo zokuthengisa.

Ukukhetha ifuthe lasekunene kuhlobo lwakho

Asingabo bonke abaphembeleli benziwe ngokulinganayo. Kuya kufuneka ukhethe abo bafumana isazisi sakho sohlobo kwaye banabaphulaphuli abahambelana nemakethi yakho ekujoliswe kuyo. Umzekelo, ukuba uyilo lwakho lokufakelwa kwemilukumelo lusiphelo oluphezulu kwaye ubunewunewu, fumana abaphembeleli kwindawo yefashoni okanye yendlela yokuphila egxile ekukhetheni. Awungekhe ufune ukuba nomlingane ngefutha ye-diy ukuba uphawu lwakho lukhona ngohlobo oluthile, akunjalo?

Impumelelo eqhutywa yidatha: Amandla amancinci

Nantsi inyani emnandi: Impembelelo ezincinci (abo banabalandeli abayi-10,000 ukuya kwi-100,000) bahlala behambisa i-ROI ephezulu kune-macrocarparpart yabo enkulu. Ngokwe-2023 hib yentengiso yentengiso, amashishini abona inqanaba lama-60% obandakanyekayo aphezulu okubandakanyeka kwamancinci, kwaye afikeleleka ngakumbi. Ke, ngelixa isenokungabi nezigidi zabalandeli, zenza unxibelelwano olunzulu, oluchanekileyo kunye nabaphulaphuli babo niche.

Ukwakha ubudlelwane bexesha elide

Ayisiyo malunga ne-One-off Shutouts. Ukwakha ubuhlakani bexesha elide kunye nefuthe elinokwenza ukunyaniseka okuzinzileyo. Cinga ngezinto ezinika iimveliso ezikhethekileyo okanye ukufikelela kwangoko kwiingqokelela ezintsha. Oku kunika ifuthe kwisizathu sokuqhubeka nokukhuthaza uphawu lwakho ngokuhamba kwexesha - kwaye abalandeli babo bayayiqonda 'i-diest '. Ukuphumelela ukuphumelela!

Indlela yokuhamba i-AY AMANQAKU: Ubugcisa be-pitch

Xa ufikelela kubaphembeli, caca malunga nento oyenzayo. Akukho mntu uthanda ii-imeyile ezingathandekiyo. Cacisa malunga nento oyifunayo-nokuba yimveliso uphononongo, isithuba esihlawulelweyo, okanye intsebenziswano kwingqokelela ekhethekileyo. Yenza i-pitch yakho yokubonisa ukuba uyenze umsebenzi wakho wesikolo owenzelwa umxholo kunye nabaphulaphuli. Abaphembeleli bafumana izicelo zentsebenziswano yobambiswano yonke imihla, ngoko ke baphatheni nesandi esithetha ngokuthe ngqo kwiinqobo zabo.

I-Stats ekhawulezayo

Intengiso yefuthe asisasebenzi nje inketho-yesisixhobo esibalulekileyo sokukhula kweshishini lwamanye amazwe. Kwaye eyona nxalenye ilungileyo? Ayifuni ukuba uchithe imali yethamsanqa. Nokuba uyasebenza nabaphengululi abancinci okanye ubuhlakani bamanye amazwe, ubudlelwane obufanelekileyo bunokuphakamisa ishishini lakho lokungena kwindawo yehlabathi ukuya kwinqanaba lehlabathi.