Maikutlo: 0 Mongoli: Nako ea Phatlalatsa: Nako ea Phatlalatsa: 2024-11-25: Sebaka
Lihlahisoa tsa liphoofolo tsa lapeng li phatlohile lilemong tsa morao tjena, haholo-holo ha ho tluoa linthong tsa motho ka mong. Melemo e meng ea liphoofolo tse ngata ea liphoofolo e batla litsela tsa ho ntša botho ba eona bo ikhethileng, tlhoko ea lihlahisoa tse monyatlisitsoeng e monyang e tseleng e tlase. Ho tloha ho affired e khabisitsoeng ka litle ka ho kenya thepa, niku ena e ntse e eketseha. Joale, bakhanni ba bohlokoa ke eng? Ha re inekeng ka lebaka la ho feto-fetoha ha mmaraka ona le hore na o ka onyelletsa mokhoa ona o ntseng o eketseha joang.
Ha ho tluoa ho lihlahisoa tsa liphoofolo tsa lapeng tse khabisitsoeng, boqapi ke ntho ea bohlokoa! Beng ba liphoofolo tsa lapeng ba batla boqapi bo bonts'ang botho ba phoofolo ea lapeng kapa setaele sa bona. Ho tsoa ho magignan e qabolang ho tumellano ea lapeng ea lapeng, menyetla ha e fele. Re tla hlahloba mekhoa e kaholimo e ntle ho embroider, ho kopanyelletsa le merero ea mebala, mefuta ea litoropo e tummeng le mefuta ea meralo e lumellanang le bareki. Itokisetse ho lula pele ho papali!
Kaha joale ua tseba hore na lihlahisoa tse bakang bo theha, ke nako ea ho bona hore na u lokela ho li rekisa joang. Ho lebisetsa bamameli ba nepahetseng ho bohlokoa, 'me kajeno feela linthong tsa kajeno tsa liphoofolo, mebuso ea inthanete, mebuso ea inthanete e ka u thusa ho aha lela la hau. Re tla tšohla mekhoa e metle ea ho tsamaisa lihlahisoa tsa thepa ea hau ea ntoeng ea niche ho beng ba liphoofolo tsa niche le hore na u ka qala ho etsa ponelo ea inthanete joang ho eketsa ponahalo le ho rekisa.
Lihlahisoa tsa liphoofolo tsa lapeng
Sebaka sa lapeng se ka holimo lefatšeng ka bophara, le rona ba ikarabellang ba malapa a fetang a 85. Ho hlophisoa hona ha liphoofolo tse ruuoang lapeng ho tsitsitse ho fetoloa ha 'maraka ho hlahisa lihlahisoa tsa liphoofolo tsa lapeng. Lintho tse hlophisitsoeng, haholo li-ambide tse hlophisitsoeng, li ntse li eketseha haholo ha beng ba liphoofolo tsa lapeng ba ntse ba batla litsela tsa botho ba bona. Ho tsoa meqathatso ea lapeng e ntšitsoeng ke liphoofolo tsa lapeng, lihlahisoa tsena ha li ntlafatse setšoantšo sa phoofolo ea lapeng empa li sa ntlafatse setšoantšo sa phoofolo ea lapeng feela empa se sa ntlafatse feela lintho tsa liphoofolo tse ikhethileng tsa batho ba ikhethileng le ba ikemetseng.
Mokhanni oa kholo oa kholo ena ke botho ba liphoofolo tsa lapeng. Joale batho ba talima liphoofolo tsa lapeng e le litho tsa lelapa, 'me li batla lihlahisoa tse bonahatsa kamano ea bona. Ho ithuta ka Mokhatlo oa Lihlahisoa tsa Maame oa Maame oa Maame oa Maame oa Maame oa Maame oa Amerika Ebile, 'maraka oa lijo tsa lapeng oa lefats'e o ile oa ananeloa ho USD 24,92 Billion ho 2023, ka lihlahisoa tsa lapeng tse khabisitsoeng ke karolo e' ngoe ea mekhahlelo e potlakileng. Boom ena ha e bue feela ka mabothobotho; Ke mabapi le ho theha boitsebahatso bo ikhethang ba liphoofolo tsa lapeng mahlong a beng ba tsona.
Tloaelo e kenella tlhoko ea motho bakeng sa ho itlhalosa. Ha beng ba liphoofolo ba reka lintho tsa bona tsa lapeng, ha e le hantle ba bonts'a botho ba phoofolo ea lapeng, ho etsa hore sehlahisoa se se ke sa ba setsoalle le ho khetheha. Lintlha tse tsoang 'marakeng oa liphoofolo tsa lefatše tsa lefatše li bontša hore hoo e ka bang 60% ea beng ba liphoofolo libakeng tsa litoropo li rata lihlahisoa tsa liphoofolo tse litoropong. Khetho ena e bonahatsa mokhoa o pharaletseng oa lihlahisoa tse buang ka setaele sa bona, ka meralo e khabisitsoeng ho fana ka mokhoa o nepahetseng oa ho kopanya bokabone le ts'ebetso.
Bophahamo mona ke bo boholo. Ho latela hore na 'maraka oa lefatše ka ho fetisisa oa ho holisa o tla hola ka sekhahla sa khoele ea selemo le selemo (Cagg% ho tloha 2034 ho tloha 2030. Tloko e lebelletsoeng ho e etsa 2030. Setifikeiti sa sehlooho sa ho hlokomela: Embroidery e eketsa karolo ea mabothobotho le tsebong e ipiletsa ho bareki ba ikemiselitseng ho qeta chelete e nyane ebile e hahiloe hantle. Likhamphani tse fanang ka lihlahisoa tse joalo li ka eketsa mokhoa ona oa ho etsa lintho tse ngata tse kopanang le litakatso tse ikhethang tsa bareki.
Nahana ka katleho ea li-brands tse kang 'bark karolo ea bohlano ea Avenue, ' e ikhethang ka ho khetheha e ea pele, e khabisitsoeng ka premide. Tsepamiso ea bona ho meralo e ikhethang e ba lumelletse ho laela litheko tse phahameng, le lintho tse ling li fihla ho feta $ 100. Ba kene 'marakeng o ruisang ba beng ba liphoofolo tse bohloko ba nkang liphoofolo tsa bona tsa lapeng e le katoloso ea feshene ea bona. Ho kenyelletsa maemo a phahameng a phahameng, hammoho le melaetsa e ikhethileng, e ba thusitseng ho theha motheo o tšepahalang oa moreki hore o rata ho ikhetha. Tloaelo ena e hatisa bohlokoa ba tloaelo ea ho etsa kalafo ea bareki ba ho khanna 'marakeng ona.
Tloaelo ea Tlhahiso ea Lihlahisoa tsa | Tloaelo ea Tsamaiso (Caggr) | boleng ba mmaraka (2023) |
---|---|---|
O ile a nkha hamonate | + 8,5% | USD 6 billion |
Bohareng ba motho ka bomong | + 10.2% | USD 3 Bilione |
Mekhoa e metle ea lapeng | 7.8% | USD 2.4 Bilione |
Linomoro ha li bue leshano. Joalokaha ho tloaetse ho tsoela pele ho laola 'maraka oa sehlahisoa, ba ka lokollang lintho tsa boleng bo phahameng, bo botle bo tla iphumana ba ikemiselitse ho hapa setsi sa moreki ea ho hola ka potlako. Le karolo e ntle ka ho fetisisa? 'Maraka ona oa Niche o ntse o na le sebaka se bongata ka maikutlo a mangata, tlohela menyetla e akaretsang bakeng sa likhoebo tse sa tsoakoang le likhoebo tse nang le boiphihlelo ka mokhoa o tšoanang li hola.
Ha ho tluoa lihlahisoa tsa loo tsa lapeng tse ntle tse ntle, menyetla ea ho bopa ha e na moeli. Empa e le hore u ka otla Lerako le meralo ea hau, u lokela ho lula u le leihlo le haufi le mekhoa ea morao-rao. Beng ba liphoofolo liphoofolo li lula ba shebile lintho tse sa bonahaleng feela empa ba tsamaisana le metsamao ea feshene ea feshene le moetlo. Joale, ho nka boqapi bofe bo nkang 'maraka ka sefefo? Ha re e loang.
Botho ke papali-anti ea setsoalle indastering ea sehlahisoa sa Pet. E 'ngoe ea mekhoa e metle ka ho fetisisa hona joale? Li-slogens tse khabisitsoeng ka mantsoe le mantsoe a qabolang. Ebang ke ntho e bonolo joalo ka ha ke le mokhotlo ' Li-emfudery tsa tloaelo li lumella beng ba lapeng ho felisa metlae le botho ba liaparo tsa liphoofolo tsa lapeng, litemaneng tsa bona tsa liphoofolo tsa lapeng, li etsa hore lintho tsena li tlameha. Ho latela tlhahlobo ka Petco, 47% ea beng ba liphoofolo tse bohloko ba re ba ka reka lihlahisoa tsa bona tsa lapeng, haholoholo ha ho tluoa ho liaparo.
Tloaelo e 'ngoe e ntseng e hola e holile. Mekhoa ena ea tloaelo ho etsa hore beng ba liphoofolo tse bohloko ba ikutloe ba le ka har'a liphoofolo tsa bona tsa liphoofolo tsa lapeng. Mohlala, lintja tse entsoeng ka li-bandrouse tse ntle tse entsoeng ka li-grak tse ka hare-hare tse ikhethang Mmaraka oa lihlahisoa tse ikhethileng o moholo, o apere li-brands tse kholo tse kang 'petsmart ' le 'li-agerbox Haeba u ikemiselitse ho ipiletsa ka bongata, ho eketsa leraba le ipatileng ho ka phahamisa mohala oa hau, haholo-holo ho ka phahamisa mohala oa hau, haholo-holo haeba u ka hlokomela litlolo tse atileng joaloka li-phocshonds.
Ho tloha ke matsatsi a thepa ea motheo ea ho se lumellane le e sa nke lehlakorehang. Merero ea mebala e metle ea mebala e ntse e tsamaea! Pink e khanyang, likotlolo le meroho li laola liphoofolo tsa lapeng tsa lapeng. Mebala ena ha e bonts'a mekhoa ea feshene ea hajoale empa e boetse e totobaletse mekhatlo ea mekhatlo ea litaba ea sechaba, e ba etsetsang Israele. Patlisiso e tsoang ho Mokhatlo oa Lihlahisoa tsa Amerika (Ofvp) e bonts'a lihlahisoa tse sebete, ho fana ka maikutlo a ho hohela kelello ea ho khothatsa liphoofolo tsa bona tsa liphoofolo. Kopanya sena le ho se sebetse hantle ha embroidery, 'me u na le foromo e halang.
Sebakeng sa sehlahisoa sa liphoofolo tse ntle tsa liphoofolo tse khabisitsoeng, ts'ebetso le feshene e tsamaisana. Nahana ka li-jakekete tsa lintja, mekhabiso le li-parneses tse sa hlahiseng sesebelisoa empa hape li boreleli ebile li monate. Beng ba matlo ba liphoofolo tse ngata ba batla lintho tse sebeletsang morero o sebetsang ntle le ho tela setaele. Lintho tse tšoanang le tse khabisitsoeng ka likhetla kapa liaparo tse sa keneleng metsi li ntse li otla 'maraka, li kopanya li-aesthetics le ho hloka toka. Lihlahisoa tsena li loketse ho ba le beng ba lapeng ba ratang ka ntle, ba batlang liphoofolo tsa bona tsa lapeng hore li lule se le setaele ebile se sireletsehile maemong ohle a leholimo.
e | ratoang | ke bamameli ba sepheo |
---|---|---|
Mantsoe a boletsoeng | Phahameng haholo | Beng ba liphoofolo tsohle |
Meetso e ikhethileng e ikhethang | Phahameng | Bahlahisi |
Mebala e matla le lipaterone | Metsi a mahareng | Beng ba feshene ba feshene |
Feshene ea ts'ebetso | Phahameng | Beng ba liphoofolo tse mafolofolo |
Key Pinaway moo? Boloka meralo ea hau e le ncha, e nepahetseng le e fesheneng. Ha u utloisisa haholoanyane seo bareki ba hau ba se batlang 'me u bonahane ho lihlahisoa tsa liphoofolo tsa lapeng tse khabisitsoeng ka ho fetisisa, menyetla ea hau ea ho ema' marakeng ona oa tlholisano. Leholimo ke moeli ha ho tluoa ho embroidery ea tloaelo - sohle seo u se hlokang ke ntho e lokelang ho etsoa.
Botho ke papali-anti ea setsoalle indastering ea sehlahisoa sa Pet. E 'ngoe ea mekhoa e metle ka ho fetisisa hona joale? Li-slogens tse khabisitsoeng ka mantsoe le mantsoe a qabolang. Ebang ke ntho e bonolo joalo ka ha ke le mokhotlo ' Li-emfudery tsa tloaelo li lumella beng ba lapeng ho felisa metlae le botho ba liaparo tsa liphoofolo tsa lapeng, litemaneng tsa bona tsa liphoofolo tsa lapeng, li etsa hore lintho tsena li tlameha. Ho latela tlhahlobo ka Petco, 47% ea beng ba liphoofolo tse bohloko ba re ba ka reka lihlahisoa tsa bona tsa lapeng, haholoholo ha ho tluoa ho liaparo.
Tloaelo e 'ngoe e ntseng e hola e holile. Mekhoa ena ea tloaelo ho etsa hore beng ba liphoofolo tse bohloko ba ikutloe ba le ka har'a liphoofolo tsa bona tsa liphoofolo tsa lapeng. Mohlala, lintja tse entsoeng ka li-bandrouse tse ntle tse entsoeng ka li-grak tse ka hare-hare tse ikhethang Mmaraka oa lihlahisoa tse ikhethileng o moholo, o apere li-brands tse kholo tse kang 'petsmart ' le 'li-agerbox Haeba u ikemiselitse ho ipiletsa ka bongata, ho eketsa leraba le ipatileng ho ka phahamisa mohala oa hau, haholo-holo ho ka phahamisa mohala oa hau, haholo-holo haeba u ka hlokomela litlolo tse atileng joaloka li-phocshonds.
Ho tloha ke matsatsi a thepa ea motheo ea ho se lumellane le e sa nke lehlakorehang. Merero ea mebala e metle ea mebala e ntse e tsamaea! Pink e khanyang, likotlolo le meroho li laola liphoofolo tsa lapeng tsa lapeng. Mebala ena ha e bonts'a mekhoa ea feshene ea hajoale empa e boetse e totobaletse mekhatlo ea mekhatlo ea litaba ea sechaba, e ba etsetsang Israele. Patlisiso e tsoang ho Mokhatlo oa Lihlahisoa tsa Amerika (Ofvp) e bonts'a lihlahisoa tse sebete, ho fana ka maikutlo a ho hohela kelello ea ho khothatsa liphoofolo tsa bona tsa liphoofolo. Kopanya sena le ho se sebetse hantle ha embroidery, 'me u na le foromo e halang.
Sebakeng sa sehlahisoa sa liphoofolo tse ntle tsa liphoofolo tse khabisitsoeng, ts'ebetso le feshene e tsamaisana. Nahana ka li-jakekete tsa lintja, mekhabiso le li-parneses tse sa hlahiseng sesebelisoa empa hape li boreleli ebile li monate. Beng ba matlo ba liphoofolo tse ngata ba batla lintho tse sebeletsang morero o sebetsang ntle le ho tela setaele. Lintho tse tšoanang le tse khabisitsoeng ka likhetla kapa liaparo tse sa keneleng metsi li ntse li otla 'maraka, li kopanya li-aesthetics le ho hloka toka. Lihlahisoa tsena li loketse ho ba le beng ba lapeng ba ratang ka ntle, ba batlang liphoofolo tsa bona tsa lapeng hore li lule se le setaele ebile se sireletsehile maemong ohle a leholimo.
e | ratoang | ke bamameli ba sepheo |
---|---|---|
Mantsoe a boletsoeng | Phahameng haholo | Beng ba liphoofolo tsohle |
Meetso e ikhethileng e ikhethang | Phahameng | Bahlahisi |
Mebala e matla le lipaterone | Metsi a mahareng | Beng ba feshene ba feshene |
Feshene ea ts'ebetso | Phahameng | Beng ba liphoofolo tse mafolofolo |
Key Pinaway moo? Boloka meralo ea hau e le ncha, e nepahetseng le e fesheneng. Ha u utloisisa haholoanyane seo bareki ba hau ba se batlang 'me u bonahane ho lihlahisoa tsa liphoofolo tsa lapeng tse khabisitsoeng ka ho fetisisa, menyetla ea hau ea ho ema' marakeng ona oa tlholisano. Leholimo ke moeli ha ho tluoa ho embroidery ea tloaelo - sohle seo u se hlokang ke ntho e lokelang ho etsoa.
'Tekanyetso =' ea sehlahisoa sa 'At Prompt Offit' ea Oft = '
'Marakeng oa kajeno oa tlholisano, leano le tiileng la papatso le bohlokoa bakeng sa ho emisa le ho hapa tlhokomelo ea bamameli ba hau. Senotlolo sa katleho ke ho utloisisa mokhoa oa ho hokahanya le beng ba liphoofolo tse tebileng, ho netefatsa hore lebitso la hau le sa ba fihlele feela empa la kopana le bona. Mona ke kamoo u ka khonang 'maraka oa hau oa liphoofolo tse tsoetseng pele tsa liphoofolo tsa lapeng.
Mecha ea litaba ea sechaba ke sesebelisoa se matla ka ho fetisisa sa ho bapatsa ka mokhoa o matla. Li-platform joalo ka Instagram, Facebook, le Tiktok ha se feela ho romella linepe tse ntle tsa lapeng; Li ntse li rekisoa ka tsela ea ho khanna. Ebile, 79% ea bareki e susumetsoa ke mecha ea litaba ea sechaba ha u reka liqeto, ka ho fumana sethala se tsebahalang haholo bakeng sa sehlahisoa sa peterole. Ka ho bonts'a lihlahisoa tsa hau tsa lapeng tse khabisitsoeng ka mahlo, mekhoa e metle, o ka etsa buzz ho potoloha lebitso la hau. Ho feta moo, ho susumetsa tšebelisano 'moho ke papali ea papali. Li-basupi ba liphoofolo tse rusotseng li ka fa lihlahisoa tsa hau tšenyo ea hau le ho pepesetsoa ba hloka chelete. Nka @NALA_CAT ka mohlala - tumello ea hae ea lihlahisoa tsa liphoofolo tsa lapeng e lebisitse ho limilione tse rekisoang thekisong.
Se ke oa iphamisa ho uena feela sebaka sa hau sa marang-rang. Tlanya ho bokhoni bo matla ba mmaloaba le marang-rang joalo ka Etsy, Amazon, moo beng ba lithabeng ba batlang ka cheseho. Ka mohlala, esty a le mong o ile a bona lipatlisiso tse amanang le liphoofolo tse 25 ho 2023. Thathamisa lihlahisoa tsa liphoofolo tsa lapeng tse khabisitsoeng ka lisekeng tsena ka mokhoa o hlollang. Ho feta moo, lintoa tsa li-niche li ne li tsepamisitse maikutlo ho lihlahisoa tsa phoofolo ea lapeng kapa thepa e hahiloeng ka letsoho li na le bamameli ba ananelang boleng le setsebi sa merafo-pele. Ka ho hlasela li-platform tsena tse ikhethileng, ha ua ka ua fihlela bamameli ba hau ba inehetseng feela empa u boetse ua ntlafatsa ponahalo ea mofuta oa hau sechabeng feela e sebetsang ho sechaba.
Bahlahisi le li-blogger tsa lapeng li bohlokoa bakeng sa ho hasanya lentsoe ka lihlahisoa tsa liphoofolo tsa lapeng tse khabisitsoeng. Nahana ka ho sebetsa ka litšusumetso tse tsebahalang tsa liphoofolo tse tsebahalang kapa li-blogger ho hlahloba kapa ho bonts'a lihlahisoa tsa hau. Boithuto bo bonts'a hore 50% ea bareki e na le monyetla oa ho reka sehlahisoa se khothalelitsoeng ke tšusumetso. Li-blogger tsa lapeng, haholo-holo tse shebiloeng ka bophelo le tlhokomelo ea liphoofolo tsa lapeng, li ka thusa ho theha ts'epo le ho ts'epahala. Mohlala, 'The Doglist ' Blog e na le likarolo tsa pet e entsoeng ka mokhoa o ikhethileng 'me e thusitse li-Brand tse' maloa ho eketsa thekiso ea tsona ka 30%. Ho pepesetsoa ha mofuta ona ho ka baka botšepehi ba batho ba nako e telele.
Seteine ea Sechane (SEO) ke tlameha ho fumana lihlahisoa tsa hau ka pel'a batho ba nepahetseng. Beng ba liphoofolo tse lithapo hangata ba batla mantsoe a majabajaba, '' le ' Lisebelisoa tse kang tsa senotlolo sa Google U ka u thusa ho fumana mantsoe a bohlokoa a sephethephethe a sephethe-phethe a tobileng ho lihlahisoa tsa liphoofolo tsa lapeng. Ho feta moo, ho fihlela mantsoe a bohlokoa a nako e telele a kang 'a monya lintja tsa lintja tse nyane' ho ka thusa ho hohela sephethe-phethe se ikhethang le se lebisitsoeng. Se ke oa lebala ho sebelisa mongolo oa Alt bakeng sa litšoantšo le ho ntlafatsa litaba tsa hau khafetsa ho lula u ipatile.
tsa ho | bapatsa bamameli ba ho thibela | leano le letle |
---|---|---|
Basebelisi ba limilione tse likete tse 1 | Litaba Tse Bonahalang, Re Kopanya Litlala | |
Basebelisi ba limilione tse 2,8 | Lipapatso tse lebisitsoeng, lihlopha | |
Tiktok | Basebelisi ba limilione tse likete tse 1 | Livideo tse khutšoane, liphephetso tsa vaerase |
Basebelisi ba fetang limilione tse 450 tsa khoeli le khoeli | Liboto tsa pōpo, mehopolo ea diy |
Maano a pateiloeng a ho bapatsa a ho ntša lihlahisoa tsa liphoofolo tse khabisitsoeng ho feta kamoo ho tsamaisang thepa ea hau; Li kenyelletsa ho aha likamano tse matla le bamameli ba hau le ho lelekisa lisebelisoa tse nepahetseng. Mecha ea litaba ea sechaba, ba susumetsang SEO, le mebaraka ea inthaneteng ke meaho ea maano a atlehileng. Ka ho sebelisa mekhoa ena, lihlahisoa tsa hau tsa boiphete tsa hau li ke ke tsa fihla feela empa li nka benghali ba liphoofolo tsa lapeng ho pota lefatše ho pota lefatše ka bophara.
U nahana ka maano aa? U rera ho fokotsa lihlahisoa tsa phoofolo ea lapeng? Ikutloe u lokolohile ho arolelana maikutlo le mehopolo ea hau litlhalosong tse ka tlase!