Izimvo: 0 Umbhali: Umhleli we-Godpap yokupapashwa kwexesha: 2024-11-25 Imvelaphi: Indawo
Umzi mveliso wemveliso yezilwanyana uqhume kwiminyaka yakutshanje, ngakumbi xa kuziwa kwizinto ezenziwe ngobuntu. Ngobunini bezilwanyana zasekhaya abafuna iindlela zokuchaza ubuntu babo obahlukileyo besilwanyana, imfuno yeemveliso ezifakwe ngokwezixhobo ezifudukelelweyo. Ukusuka kwi-hertored ye-PeSEred yezilwanyana kwizicelo, le niche iyonwabisa. Ke, bathini abaqhubi abaphambili? Masiphembe kwizizathu ezingemva kwale ntengiso kwaye ungazicofa njani kule meko ikhula.
Xa kuziwa kwiimveliso zezilwanyana zasekhaya, ubuchule bubalulekile! Abanini bezilwanyana abafuna uyilo olubonisa ubuntu babo okanye isitayile sabo. Ukusuka kwi-probloti ehlekisayo ukuya kwimifanekiso yesiko lesiqhelo, amathuba angapheliyo. Siza kuphonononga iindlela eziphezulu ezizimeleyo, kubandakanya izikimu zemibala, izilwanyana ezithandwayo nezilwanyana zasekhaya, kunye neentlobo zemiyisi ehlaziyiweyo nabathengi. Zilungiselele ukuhlala phambi komdlalo!
Ngoku ekubeni uyazi ukuba zeziphi iimveliso zokwenza, lixesha lokufumanisa ukuba uza kuzithengisa. Ukujolisa kubaphulaphuli abalungileyo kubalulekile, nakwilizwe lanamhlanje lelidijithali, amajelo eendaba, abenembeko, kunye noluntu olukwi-Intanethi kunokukunceda wakhe uphawu lwakho. Siza kuthetha ngeyona ndlela ilungileyo yokuthengisa iimveliso zakho zesilwanyana sase-PET kwi-niche abanini be-niche kunye nendlela yokukhulisa amaqonga okwi-Intanethi ukwandisa ukubonakala kunye nokuthengisa.
Imveliso yezilwanyana zasekhaya
Ubunini bezilwanyana zasekhaya zikwindawo evuthayo kwihlabathi jikelele, kunye ne-US kuphela i-accounting kwi-85 yezigidi zekhaya. Olu hlaselo kubunini bezilwanyana zasekhaya lususe utshintsho lwentengiso kwimveliso yezilwanyana zasekhaya. Izinto ezenziwe ngokwezifini, ngakumbi abamfakayo, zifumana umkhwa obalulekileyo njengoko abanini bezilwanyana zasekhaya bayafuna iindlela zokuchaza ubuntu bezilwanyana zasekhaya. Ukusuka kwi-Monogramiles collams ukuya kwi-Sheerel ye-PET PHEARELL, ezi mveliso zingaphumi kuphela umfanekiso wesilwanyana kodwa zikwakhona neminqweno yabanini bezilwanyana zasekhaya ukuze zizonke kunye nezinto zobuqu.
Owona mqhubi uphambili koku kukhula kukuhlala kwezilwanyana zasekhaya. Abantu ngoku bajonga izilwanyana zabo njengelungu losapho, kwaye bafuna iimveliso ezibonisa ulwalamano lwabo. Uphononongo nguMbutho weZiveliso zasekhaya zaseMelika (indawo) ifumanise ukuba i-42% yabanini bezilwanyana zasekhaya zithenga izinto ze-persies Ngapha koko, imakethi yezilwanyana zehlabathi zehlabathi ixabiswe kwi-USD ye-USD 24.92 yezigidigidi ngonyaka wama-2023, ngeemveliso zezilwanyana ezifungelweyo zenye yezona ntlobo zikhulayo. Le boom ayisiyonto ityhefu; Imalunga nokwenza isazisi esahlukileyo sezilwanyana zasekhaya emehlweni kwawo.
Ukwenzela ngokwezifiso kwimfuno yomntu yokubonisa ubungqina. Xa abanini bezilwanyana zasekhaya bathenga izinto ezifudukelayo kwizilwanyana zabo, bezibonisa ubuntu babo, besenza imveliso zive buqu kwaye zikhethekile. Idatha evela kwimarike yezilwanyana zasekhaya ibonisa ukuba phantse i-60% yabanini bezilwanyana zasekhaya kwiindawo ezisezidolophini ithatha iimveliso zasendle. Oku khetho kubonakalisa imeko ebanzi yabathengi okhe shoting yemveliso ethetha kwisitayile sabo, enoyilo lokuyila olunikela ngendlela efanelekileyo yokudibanisa ubuntu kunye nokusebenza.
Amandla akho apha yimkhulu. Ngokutsho koPhando oluGqibeleleyo kuphando, imakethi yehlabathi yeemveliso ze-PET kulindeleke ukuba ikhule kwi-92.21% ukusuka kwi-2024% ukusuka kwi-2024 ukuya kwi-2024 ukuya kwi-2020 ukuya kuthi ga kwi-2030. Isitshixo esibalulekileyo sokuqaphela: Ukungena kunokongeza into yobunewunewu kunye nobugcisa obukhona abathengi bokuzimisela ukuchitha ixesha elininzi lento ekhethekileyo nezandla. Iinkampani ezibonelela ngeemveliso ezinjalo zinokwenza le meko ngokunikezela ngeminqweno elungelelanisiweyo edibana nayo iminqweno ethile yabathengi.
Qwalasela impumelelo ye-Brands efana ne- 'i-bark yesihlanu ye-Avenue, ' ekhethekileyo kwiPremiyamu, inxibere ye-Pet. Ukugxila kwabo kwimizobo eyahlukileyo kubavumele ukuba bathumele amaxabiso aphezulu, kunye nezinto ezithile ezifikelela ngaphezulu kwe- $ 100. Bathengwe kwimakethi yengeniso yabanini bezilwanyana ezijonga izilwanyana zabo njengesondiso sefashoni yabo. Ukufakwa kwezabelo ezisemgangathweni ezisemgangathweni, kunye nemiyalezo yobuqu, kuye kwabenza bakwazi ukwakha isiseko sobuthengi obunyanisekileyo obuxabisekileyo. Le ndlela igxile ukubaluleka kokukhulisa ngokwezifiso ekuthengweni kwabathengi ngaphakathi kwemarike.
Ixabiso | lokukhula kwemveliso ye-Pet yeZilwanyana zeZilwanyana (Cagr) | (2023) |
---|---|---|
Ingubo yePet | + 8.5% | I-USD 6 yezigidigidi |
I-Collars eyenziwa ngumntu kunye ne-leash | + 10.2% | I-USD 3 bhiliyoni |
I-Bedding ye-PET | I-7.8% | I-USD 2.4 bhiliyoni |
Amanani akaxoki. Njengoko ukwakhiwa kuyaqhubeka nokulawula ukuthengisa izilwanyana zasekhaya, abo banokuthi banikele imigangatho ephezulu, izinto ezingafunekiyo ziya kuzifumana zikwindawo yokufaka isiseko sabathengi esikhulayo. Kwaye eyona nxalenye ilungileyo? Le ntengiso ye-niche isenegumbi elininzi lemibono enobuchule, ishiya ithuba elaneleyo labafikayo kunye namashishini anamasi nawa afana nokwandisa.
Xa kufikwa kwimveliso yezilwanyana zasekhaya, amathuba okudala angenamda. Kodwa ukwenzela ukuba kubethe uphawu ngoyilo lwakho, kufuneka ugcine iliso elisondeleyo kwiindlela zakutshanje. Abanini bezilwanyana zasekhaya bahlala bekhangela izinto ezingabonakali nje ubuntu bezilwanyana zabo kodwa zilungelelanise ngefashoni ebanzi kunye neentshukumo zenkcubeko. Ke, zeziphi izinto eziyilo zithatha imakethi yesaqhwithi? Masiyiphule phantsi.
Ukwenza ubuqu ngumdlalo we-gameric kwishishini lemveliso yezilwanyana. Enye yezona zinto zinkulu ngoku? Hlamba iziqwengana kunye neekowuti ezihlekisayo. Nokuba yinto elula njengoko 'ndingumphathi ' okanye ukrelekrele ' ' i- pun 'igqibelele, apply yongeza ukuchukumisa okhethekileyo kwingubo eyahlukileyo yesilwanyana. Ukufakelwa kwesiko kuvumela abanini bezilwanyana ezihlekisayo ukuba basebenzise ubuhle kunye nobuntu kwiibhedi zabo zasekhaya, ukwenza ezi zinto kufuneka zibe nazo. Ngokutsho kophando ngePetco, i-47% yabanini bezilwanyana zasekhaya bathi banokuthenga iimveliso zabo, ngakumbi xa kufikwa kwingubo.
Olunye uhlobo olukhulayo luyinto ebonakalayo ebonisa inja ethile okanye izidlo zekati. Le meko ye-Tends kwi-Autost Aschietions ye-PET ABANTSI APHA KUFUNA UKUZALWA KWE-PETS. Umzekelo, i-bandanca yesiko ebumbana kunye nemizobo ekhethekileyo ye-ufmids okanye amabinzana othi 'okanye ' okanye i-bulldog 'zithandwa kakhulu. Imakethi yemveliso yezilwanyana ezizodwa ye-Pet inkulu, ethengisa i-toprand ephezulu ye- 'kwaye ' i-barkbox 'ibonisa uyilo olujolisayo. Ukuba ujolise kwisibheno sesininzi, ukongeza ukuzala okusekwe kwimveliso kunokuphakamisa umgca wakho wemveliso, ngakumbi ukuba unika izilwanyana ezithandwayo njenge-French Bulldogs, i-dakishndnds, okanye ii-dachbends.
Zihambile iiNgcebiso ezisisiseko, ezingathathi hlangothi zeZilwanyana. Izikim eziqhelekileyo, ezinesibindi ziyathatha! Iipinki eziqaqambileyo, iiblues, kunye nemifuno zilawula ingubo yezilwanyana zasekhaya. Le mibala ayibonisi kuphela imeko yefashoni yangoku kodwa ikwavele nakwizikhundla zentlalo, ezenza zona i-Instagram-efanelekileyo. Uphando oluvela kuMbutho weZirhumo zaseMelika zaseMelika (izixhobo) zibonisa ukuba uyilo olunenkalipho, ukubambisa ngamehlo kunokwenzeka ukuba kwabelwane ngakwimithombo yeendaba zentlalo, ukunika abanini bezilwanyana zendlela yokufumana ingqiqo yefash. Hlanganisa le nto ngenguqulelo yokufihlakeleyo, kwaye unayo ifomula yokuphumelela.
Kwilindle yemveliso yezilwanyana, ukusebenza kunye nefashoni hamba ngesandla. Cinga ngeerhakethi zenja, ii-collars, kunye neehadi ezingakhange zisebenze kuphela kodwa zinesitayile kwaye zipholile. Abanini bezilwanyana zasekhaya bajonge izinto ezisebenza ngenjongo yokusebenza ngaphandle kokuncama isitayile. Izinto ezifana ne-onrouds ezibonakalayo okanye iingubo zangaphantsi zamanzi zibetha imakethi, zidibanisa zombini i-aesthetics kunye nokusebenza. Ezi mveliso zigqibelele kubanini bezilwanyana zasekhaya ezingaphandle, abafuna izilwanyana zasekhaya ukuba zihlale zinesitayile kwaye zikhuselekile kuzo zonke iimeko zemozulu.
zeZithuthi | eziValiweyo | : |
---|---|---|
Iingcaphuno zeBhola | Phezulu kakhulu | Bonke abanini bezilwanyana zasekhaya |
Uyilo olukhethekileyo olukhethekileyo | Phezulu | Inzonzobila |
Imibala kunye neepateni | Phakathi | Abanini-fashoni |
Ifashoni yokusebenza | Phezulu | Abanini bezilwanyana ezisebenzayo |
Iqhosha lokuthatha apha? Gcina uyilo lwakho olutsha, olufanelekileyo, kwaye lube lolona londo. Okukhona uyaqonda ukuba bafuna abathengi bakho kwaye babonakalise ukuba kwiimveliso zakho zasekhaya, ezingcono kumathuba akhoyo kule ntengiso yokhuphiswano. Isibhakabhaka sinomda xa kufikwa kwimfazwe yomsebenzi-konke okudingayo bubuchule bokwenza ukuba kwenzeke.
Olunye uhlobo olukhulayo luyinto ebonakalayo ebonisa inja ethile okanye izidlo zekati. Le meko ye-Tends kwi-Autost Aschietions ye-PET ABANTSI APHA KUFUNA UKUZALWA KWE-PETS. Umzekelo, i-bandanca yesiko ebumbana kunye nemizobo ekhethekileyo ye-ufmids okanye amabinzana othi 'okanye ' okanye i-bulldog 'zithandwa kakhulu. Imakethi yemveliso yezilwanyana ezizodwa ye-Pet inkulu, ethengisa i-toprand ephezulu ye- 'kwaye ' i-barkbox 'ibonisa uyilo olujolisayo. Ukuba ujolise kwisibheno sesininzi, ukongeza ukuzala okusekwe kwimveliso kunokuphakamisa umgca wakho wemveliso, ngakumbi ukuba unika izilwanyana ezithandwayo njenge-French Bulldogs, i-dakishndnds, okanye ii-dachbends.
Zihambile iiNgcebiso ezisisiseko, ezingathathi hlangothi zeZilwanyana. Izikim eziqhelekileyo, ezinesibindi ziyathatha! Iipinki eziqaqambileyo, iiblues, kunye nemifuno zilawula ingubo yezilwanyana zasekhaya. Le mibala ayibonisi kuphela imeko yefashoni yangoku kodwa ikwavele nakwizikhundla zentlalo, ezenza zona i-Instagram-efanelekileyo. Uphando oluvela kuMbutho weZirhumo zaseMelika zaseMelika (izixhobo) zibonisa ukuba uyilo olunenkalipho, ukubambisa ngamehlo kunokwenzeka ukuba kwabelwane ngakwimithombo yeendaba zentlalo, ukunika abanini bezilwanyana zendlela yokufumana ingqiqo yefash. Hlanganisa le nto ngenguqulelo yokufihlakeleyo, kwaye unayo ifomula yokuphumelela.
Kwilindle yemveliso yezilwanyana, ukusebenza kunye nefashoni hamba ngesandla. Cinga ngeerhakethi zenja, ii-collars, kunye neehadi ezingakhange zisebenze kuphela kodwa zinesitayile kwaye zipholile. Abanini bezilwanyana zasekhaya bajonge izinto ezisebenza ngenjongo yokusebenza ngaphandle kokuncama isitayile. Izinto ezifana ne-onrouds ezibonakalayo okanye iingubo zangaphantsi zamanzi zibetha imakethi, zidibanisa zombini i-aesthetics kunye nokusebenza. Ezi mveliso zigqibelele kubanini bezilwanyana zasekhaya ezingaphandle, abafuna izilwanyana zasekhaya ukuba zihlale zinesitayile kwaye zikhuselekile kuzo zonke iimeko zemozulu.
zeZithuthi | eziValiweyo | : |
---|---|---|
Iingcaphuno zeBhola | Phezulu kakhulu | Bonke abanini bezilwanyana zasekhaya |
Uyilo olukhethekileyo olukhethekileyo | Phezulu | Inzonzobila |
Imibala kunye neepateni | Phakathi | Abanini-fashoni |
Ifashoni yokusebenza | Phezulu | Abanini bezilwanyana ezisebenzayo |
Iqhosha lokuthatha apha? Gcina uyilo lwakho olutsha, olufanelekileyo, kwaye lube lolona londo. Okukhona uyaqonda ukuba bafuna abathengi bakho kwaye babonakalise ukuba kwiimveliso zakho zasekhaya, ezingcono kumathuba akhoyo kule ntengiso yokhuphiswano. Isibhakabhaka sinomda xa kufikwa kwimfazwe yomsebenzi-konke okudingayo bubuchule bokwenza ukuba kwenzeke.
'ISICWANGCISO SOKUGQIBELA I-Ofisi yoYilo lweMveliso yeNdlu yeNdlu yoBuchule
Kwimarike yemveliso yezilwanyana zasekhaya, isicwangciso esiqinileyo sokuthengisa sibalulekile kwaye sibamba umdla wabaphulaphuli bakho ekujolise kuyo. Iqhosha lokuphumelela lixhomekeke kwindlela yokuqhagamshela kunye nabanini bezilwanyana kwizithuba ezinzulu, ukuqinisekisa ukuba uphawu lwakho aluzifihlisi kuphela kodwa luqhubeka nabo. Nantsi indlela yokuthengisa ngokufanelekileyo iimveliso ze-pertied kwi-per.
Imidiya yoluntu iphikisana nesona sixhobo sinamandla sokuthengisa. Amaqonga njenge-Instagram, i-Facebook, kwaye iTiktok ayikokuthumela iifoto zasekhaya zasekhaya; Bayinto ebalulekileyo ekuthengiseni ngokuqhuba. Ngapha koko, i-79% yabathengi ichukunyiswe yimithombo yeendaba zentlalo xa kusenziwa izigqibo zokuthenga, nge-Instagram yeyona iqonga elihle kakhulu lemveliso yezilwanyana zasekhaya. Ngokubonisa iimveliso zakho zasekhaya ezifundwayo ekufumaneni kwamehlo, iindlela ezibonakalayo, unokwenza i-buzz ijikeleze uphawu lwakho. Ukongeza, ubudlelwane obuphembelela ngumdlalo otshintsha umdlalo. Abaphembeleli bezilwanyana ngezilo ngokulandelayo banokunika iimveliso zakho ukuthembeka kunye nokuveza kufuneka bahambe intsholongwane. Thatha i-@Ala_cat of umzekelo-ukuqinisekiswa kweemveliso zasekhaya kukhokelele kwizigidi zentengiso ye-brand.
Sukuzibekela umda kwiwebhusayithi yakho. Thepha kwindawo enkulu yemakethi yentengiso efana ne-Etsy, iAmazon, kunye ne-chewy, apho abanini bezilwanyana bekhangela ngenkuthalo iimveliso zezilwanyana ezizodwa. Umzekelo, i-etsy yodwa ibone ngaphezulu kwe-25 yezigidi ezinxulumene ne-2023. Ukudweliswa kweemveliso ze-Pet ezivaliweyo kwezi qonga kunokonyusa ukubonakala. Ngaphaya koko, iindawo zemakethi ye-niche zijolise kwiimveliso ze-PET okanye kwiimpahla zezandla zihlala zibaphikisi ababandakanyeka kakhulu ezixabisa umgangatho kunye nobugcisa. Ngokujongisisa la maqonga ekhethekileyo, awuyifikeleli nje abaphulaphuli abazinikeleyo kodwa nako ukuphucula ukubonakala kwencwadi yakho ngaphakathi kuluntu oluxabiseyo.
Abaphembeleli kunye neebhloko zezilwanyana zasekhaya zibalulekile ekusasazeni igama malunga neemveliso zakho zasekhaya. Cinga ngokusebenza nabaphathi bezilwanyana zasekhaya okanye iibhlogs ukuphononongwa okanye ukubonisa iimveliso zakho. Izifundo zibonisa ukuba i-50% yabathengi kunokwenzeka ukuba uthenge imveliso ecetyiswe yimpembelelo. Iibhloko zezilwanyana zasekhaya, ngakumbi ezo zigxile kwindlela yokuphila kunye nokhathalelo lwezilwanyana zasekhaya, zinokunceda ukwakha ukuthembana nokuthembana. Umzekelo, 'i-stylist stylist ' ibhlog Root ijongene ne-Pet Sheerel yeZilwanyana eziSebenzayo kwaye incede ii-rander ezininzi zandongeza ukuthengisa kwabo ngaphezulu kwe-30%. Olu hlobo lokuvezwa lunokwenza ukuthembeka kwabathengi bexesha elide.
Ulungiselelo lwe-injini yokukhangela (i-SEO) yinjongo yokwenza ukuba ifumane iimveliso zakho phambi kwabantu abalungileyo. Abanini bezilwanyana zasekhaya bahlala bekhangela amagama anjengokuthi 'iziko lezilwanyana zasekhaya, ' '' kunye ne-PREARENT YOKUGQIBELA. Izixhobo ezinjenge-Google Showner Inokukunceda ufumane amagama aphambili ezithuthi ezikhethekileyo kwiimveliso zezilwanyana. Ukongeza, ukuqhubela phambili amagama amagama aphambili aqaqambileyo njengokuthi 'iimveliso ze-Petider of Greyishi yeZinja ezincinci ' inokunceda ukutsala itrafikhi ethile, ejolise kuyo. Ungalibali ukusebenzisa itekisi ye-Alt yemifanekiso kwaye uhlaziye rhoqo umxholo wakho ukuze uhlale ubalulekile.
ezifihlakeleyo | abaphulaphuli | bezilwanyana |
---|---|---|
I-Instagram | Ngaphezulu kwe-1 bhiliyoni abasebenzisi benyanga | Umxholo obonakalayo, ukusebenzisana |
Ngaphezulu kwe-2.8 yeebhiliyoni zabasebenzisi benyanga | I-ADS ekujoliswe kuyo, amaqela | |
Tiktok | Ngaphezulu kwe-1 bhiliyoni abasebenzisi benyanga | Iividiyo ezifutshane, imiceli mngeni yentsholongwane |
IPinterest | Ngaphezulu kwe-450 yezigidi zabasebenzisi benyanga | Iibhodi zokuyila, iimbono ze-DIY |
Iindlela zokuthengisa ezifanelekileyo zeemveliso zezilwanyana ezifudumeleyo zihamba ngaphaya kokubonisa iimpahla zakho; Babandakanya ukwakha ubudlelwane obuqinileyo nabaphulaphuli bakho kwaye bafumane izixhobo ezifanelekileyo. Imidiya yoluntu, iPlayiti, iSeo, kunye neeMakethi ze-Intanethi ziibhloko zokwakha zesicwangciso esiliqili sempumelelo. Ngokuqesha ezi ndlela, iimveliso zakho zesilwanyana sasekhaya aziyi kufika kuphela kodwa zingenise abanini bezilwanyana zasekhaya kwihlabathi liphela.
Yintoni oyenzayo kwezi zicwangciso? Uceba ukuthengisa njani iimveliso zakho zasekhaya? Zive ukhululekile ukuba wabelane ngeengcinga zakho kunye nemibono kwizimvo ezingezantsi!