Ungakwenza Kanjani I-Embroidery Branding Branding Machines Solutions

Kungani imishini yokumoshanisa ingumguquki womdlalo we-Corporate Branding

Emakethe yanamuhla yokuncintisana kakhulu, izinkampani zihlala zifuna izindlela zokugqama. Imishini yokufekeza ivele njengomguquki womdlalo wokufaka uphawu lwezinkampani, ukuhlinzeka ngezixazululo ezisezingeni eliphakeme, ezihlala isikhathi eside, nezifiso. Ngokungafani nokuphrinta kwedijithali noma ukuphrinta kwesikrini, ukufezekiswa kwenezela ukuthungwa nokwehliswa kunoma iyiphi isengezo noma isengezo. Akugcini nje ngokuphakamisa umkhiqizo kepha futhi kwenza umkhiqizo wakho ubukeke ubuchwepheshe obuningi. Thatha i-Nike, ngokwesibonelo - ilogo yayo ye-Swoosh ye-Swoosh ihlanganiswa izigidi zezingubo emhlabeni jikelele, ukuqinisekisa ukungaguquguquki nokuqina. Leli zinga lokunemba nokuqedwa okuphezulu liye lasiza i-nike ukuthi ilondoloze isikhundla sayo njengenye yemikhiqizo ebonakalayo kakhulu emhlabeni.

Ukunemba nekhwalithi ongathembela kuyo

Imishini yokufekeza ivele kakhulu, inikeza ukunemba okungenakuqhathaniswa okubaluleke kakhulu kuphawu lwezinkampani oluphezulu. Imishini yanamuhla efana nomfowethu Pr1050x noma uBernina 880 inikela ngezikhundla zenaliti eziyi-10, ivumela ukwakheka okuyinkimbinkimbi ukukhiqizwa ngemininingwane engenasici. Ucwaningo lukhombisile ukuthi ama-logo afekethisiwe ahlala isikhathi eside amahlandla ayisihlanu kunemiklamo ephrintiwe, abenze baphekele isembatho esizobekezelela ukugeza njalo. Cabanga nge-UpScale Hotel Chain esebenzisa umfaniswano wabasebenzi abafekethisiwe. I-logo emvelweni igcina ubuqotho bayo ngisho nangemva kwamakhulu okugeza, ukugcina uhlobo lomkhiqizo lungaguquki kanye nochwepheshe.

Uphawu olungaphezulu kwengubo: ukuguquguquka okuhlukahlukene kokufekethisa

I-Embroidery akuyona nje ama-t-shirts noma izigqoko. Kuyithuluzi lokufaka uphawu eliguquguqukayo elingasetshenziswa emikhiqizweni ehlukahlukene, kufaka phakathi izikhwama, amathawula, amajakethi, ngisho nezicathulo. Isibonelo, izinkampani ezinjengezinkanyezi zisebenzisa i-Embroidery kuma-aprons wazo kanye nokuthengiswa kwamakhasimende, ukuguqula izinto zansuku zonke zibe yinxusa le-premium brand. Lokhu akugcini nje ngokubukeka okuhle, kepha futhi kuqinisekisa ukuphila isikhathi eside. Ngokwenhlolovo, ama-73% abathengi akholelwa ukuthi ukwakheka kwe-Embroidery entende kahle ezintweni zokuphromotha kwandisa inani lomkhiqizo kanye nokuthenjwa kwamakhasimende. Uhlobo lwe-Tactile lwemiklamo efekethisiwe lubenza bakhumbuleke ngokwengeziwe futhi baveze izinketho zokuphrinta ezijwayelekile.

Ukufaka uphawu okusebenzayo okubiza kakhulu ngenani lesikhathi eside

Ngenkathi ukutshalwa kwezimali kokuqala emitshinini yokumoshanisa kungabonakala kukhula, kunikeza ukonga isikhathi eside kwesikhathi eside. Uma kuqhathaniswa nezindlela zokuphrinta zendabuko, ukufekethisa kubiza kakhulu ngokuhamba kwesikhathi. Uma ususe usethe umshini wedijithali ilogo yakho, ungakhiqiza amakhulu noma izinkulungwane zamayunithi ngezindleko ezingezekile. Ngenkampani ekhulayo, lokhu kukhubazeka kwenza ukufekethisa kukhetho oluthandekayo lomkhiqizo omkhulu wenkampani. Isibonelo, inkampani yokuqala ekhetha ukutshala imali emshinini wokufekethina ingakhiqiza izimpahla ezifakwe uphawu kubasebenzi babo noma amakhasimende engxenyeni yezindleko ngokuqhathaniswa nokukhipha umkhiqizo. Lokhu akugcini nje kuphela ngemali kodwa futhi kunikeza inkampani ukulawula okugcwele kwekhwalithi kanye nezikhathi zesikhathi.

Izinzuzo ezisemqoka zemishini yokufekethisa ye-Corporate Branding

Isifundo secala: Impumelelo ye-Embroidery ku-Corporate Branding

Isibonelo esisodwa sokuma yi-Adidas, esebenzise ukufekethisa njengengxenye yemigqa yayo yomkhiqizo we-premium iminyaka. Ngokufaka uphawu lwe-logo yayo ekugqokeni umsubathi ophakeme, adidas akugcini ngokuqinisa ubunikazi bawo womkhiqizo kodwa futhi kuqinisekisa imikhiqizo yayo ukudlulisa isikhalazo sabo sokunethezeka. Leliqhinga likhiphe ekwehlukaniseni uhlobo lomncintiswano oluvela kubancintisana balo, ukuvumela ama-adidas ukuthi azibeke emakethe njengoba zombili eziqhutshwa ukusebenza nemfashini. Ngo-2020 kuphela, u-Adidas wabika ngaphezulu kwama- $ 3 billion ekuthengisweni okuvela kwingubo yalo enophawu, iTestamente emandleni ecebo lawo le-Embroidery asuselwa kunkampani yenkampani.

②: Ungawukhetha kanjani umshini wokufekethina ofanele womkhiqizo wakho

Ukukhetha umshini wokufekethina ofanele akuyona nje ukukhetha okukukhethayo emakethe. Kumayelana nokufanisa amakhono omshini nezidingo zakho ezithile zomkhiqizo. Okokuqala, zibuze: Mkhulu kangakanani uhlobo lwakho lomkhiqizo, futhi uzodinga umkhiqizo ongakanani? Uma uyibhizinisi elincane noma uqala nje, umshini wekhanda elilodwa, njengomshini we -sinofu 1-head embroidery umshini , ungahle uphelele. Kepha uma ukala ngokushesha futhi udinga ukukhiqiza ngevolumu ephakeme, umshini wekhanda eliningi, njengomshini we-empoidery ekhanda le-sinofu , ungakusindisa amahora. Ngithembe - ukuthenga komshini ofanele kuzokwenza wonke umehluko ekusebenzeni kahle kokukhiqizwa kanye nokuvumelana kokufaka uphawu.

Qondisisa indwangu yakho nentambo

Ake sibhekane noFandrics ehlukile sidinga amazinga ahlukile wokunemba. Ukukhetha umshini osebenza kahle ngezinhlobonhlobo zezinto zokwakha uqinisekisa ukuthi umkhiqizo wakho ubukeka engenasici kuwo wonke umkhiqizo. Isibonelo, uma inkampani yakho isebenza ngokuyinhloko ngezigqoko noma izingubo eziwugqinsi, umshini onohlelo lwenaliti olunamandla nokungezwani okuguqukayo okufana nomshini wokufakelwa kwe-sinofu multi amaningi kumele. Le mishini iphatha izindwangu eziminyene kanye nemicu eyinselele kangcono, okusho ukuthi akusekho imithungo engahleliwe. Uma usebenza nezindwangu ezikhanyayo ezinjengokotini noma usilika, qiniseka ukuthi umshini owukhethayo unesici esihle. Abakhiqizi abambalwa banikela ngemishini eyenzelwe ngqo umsebenzi obucayi, ngakho-ke wazi izindwangu zakho ngaphambi kokutshala imali!

Isivinini nokunemba: ukhiye wokulinganisa ibhizinisi lakho

Uma uhlela ukukala ukusebenza kwakho kwe-Embroidery, musa ukweqa isivinini noma ukunemba. Imishini enezibalo eziphakeme zokuqina, njenge- SinoFu 10-Head Embroidery Machine , ingabe izinqumo ezinhle kakhulu zezinkampani ezidinga ukukhiqiza inani elikhulu lezinto ezisezingeni eliphakeme ngokushesha. Le mishini ingaphatha ukwakheka okuningi ngasikhathi sinye, ikusindisa isikhathi esibalulekile, ikakhulukazi ngesikhathi se-Peak Season noma izinkathi ezinkulu zemiyalo. Ohlangothini lwe-Flip, uma ugxile kuma-oda amancane noma umsebenzi ophakeme wokuphela, umshini obeka phambili ukunemba (ngisho nangejubane elincane) uzokunikeza imiphumela engcono. Cabanga ngokukhishwa okuphelele olindele bese ukhetha ngokufanele!

Ukuvumelana kwesoftware nokuklama ngokwezifiso

Bheka, ukufekethina akusho nje ngama-logo wokuthunga-kumayelana nokwenza baphume. Udinga isoftware ekuvumela ukuthi udale kalula, uguqule, bese ulayisha amadizayini wakho. Imishini ephezulu ye-tier efana nesoftware ye-SinoFu Embroidery Design inikezela ngezindawo ezisebenziseka kalula ezikuvumela ukuthi wena ama-logo we-tweak, lungisa amaphethini wokuthunga, futhi alingise ngisho nomklamo ngaphambi kokuqala ukukhiqizwa. Noma ngabe uyimibala emibili noma unyuselela ama-logo, ukuba ne-software efanelekile ye-Embroidery kukusindisa kusuka ezinhlekeleleni zokwakhiwa. Futhi, kuqinisekisa ukuthi uphawu lwakho luhlala luhambisana khona yonke into eyodwa - ngoba ukungaguquguquki kuyikho konke ku-Corporate Branding.

Izindleko vs. buyela ekutshalweni kwemali

Nasi isivumelwano: Imishini yokufekethisa ayishibhile, kepha uma uqhathanisa izindleko kwimali engaba khona abayikhiqizayo, ukubuyiselwa kwemali kukhulu. Imishini efana ne -SinoFu 3-Head Embroidery Machine noma umshini we-Sinomu 4-Head Embroidery Machine ingaba nezindleko eziphakeme eziphambili, kepha amandla abo okukhiqiza imikhiqizo enophawu oluphezulu ngokushesha nangesilinganiso izokusiza ukukhulisa ibhizinisi lakho ngokuhamba kwesikhathi. Izinkampani ezikhetha ukutshala imali emishini enemishini eminingi zibona izikhathi zokukhiqiza ezisheshayo, isikhathi sokuphumula, kanye nekhono lokufeza ama-oda amakhulu ngaphandle kokuyekethisa ikhwalithi. Lowo ngumguquki womdlalo uma uhlela ukuthatha umkhiqizo wakho ezingeni elilandelayo!

Ukwenza Isinqumo Sokugcina

Lapho ukhetha umshini wokufekethisha ofanele, kubalulekile ukuhlola zonke lezi zinto: umthamo wokukhiqiza, ukuhambisana kwendwangu, ukuklama kwe-Design, kanye ne-ROI yesikhathi eside. Awufuni ukutshala imali emshinini ongakwazi ukuhambisana nokukhula kwakho. Ngakho-ke, noma ngabe ucubungula umshini wekhanda elinekhanda elilodwa noma eliningi, qiniseka ukuthi liqondanisa nezidingo zamanje nezesikhathi esizayo zomkhiqizo. Isibonelo, umshini wokufekethina we-sinaFu 12 ungaba ukhetho oluqinile uma usuvele usebenza ngama-oda amakhulu futhi ufuna ukwenza ngcono okukhishwayo kwakho. Zinike isikhathi sokwenza ucwaningo lwakho, futhi ukutshalwa kwemali kwakho kuzokhokha kuma-spade.

Umbuzo oxhumana naye

Yini isipiliyoni sakho ngemishini yokufekethisa? Ngabe ukhetha imishini yekhanda elilodwa ngamaphrojekthi amancane noma imishini enemishini eminingi yokukhiqiza okukhulu? Sazise kumazwana angezansi!

③: Amandla okwenziwe ngokwezifiso: ukufekethisa kwemikhiqizo yokuphromotha

Uma kukhulunywa ngemikhiqizo yokuphromotha, ukwenza ngokwezifiso yinkosi. I-Embroidery inikezela ngeprimiyamu, inketho ehlala isikhathi eside ethuthukisa inani elibonakalayo lomkhiqizo wakho. Isibonelo esihle i- walmart efekethisiwe izigqoko, ezingasebenzi kuphela kepha futhi ziphenduke amakhanda. Ucwaningo lukhombisa ukuthi ama-85% abantu abakhumbula igama lomkhiqizo ezintweni ezifekethisiwe, ephakeme kakhulu kunezinye izindlela eziphrintiwe. Lolu hlobo lokukhumbula lwenza i-Embroidery inethuluzi elikhulu kunoma iyiphi inkampani efuna ukukhulisa ukubonakala ngenkathi unikeza imikhiqizo egcina.

I-Embroidery vs. Ezinye izindlela zokwenza ngokwezifiso

Ngokungafani nokuphrinta kwesikrini noma ukuphrinta kwedijithali, ukufekethisa kwaziwa ngokuqina kwalo. Noma ngabe kungumfaniswano wabasebenzi, i-cap, noma isikhwama se-tote, ilogo efekethisiwe ihlala ibukhali ngisho nangemva kokugeza okuningi. Izinkampani ezifana nePatagonia zisebenzise imiklamo efekethisiwe empahleni yazo iminyaka, zibanikeze ukubukeka okungaguquki, okuphezulu okubabeka ngaphandle komncintiswano. Ngokwengeziwe, ukufekethina kunikeza ukuthungwa kanye nobukhulu ezinye izindlela ezingenakulingana. Lokho okuhlangene kuzizwa kunikeza umbono womkhiqizo we-premium, okuyinto brand yakho okudingeka ngayo ukuvelela emakethe enabantu abaningi.

I-Apgnl enomkhiqizo ngokwezifiso nezesekeli

Cabanga ngendlela ozizwa ngayo lapho ubona uphawu oluhlanganiswe kumkhiqizo. Ngokushesha kunezela inani futhi kuxhumana nekhwalithi. Isibonelo, thatha ama-Starbucks , ngokufakelwa kwawo kwabasebenzi. Lokhu akuyona nje imininingwane - kumayelana nokwenza umuzwa wokuziqhenya kubasebenzi namakhasimende ngokufanayo. Noma ngabe kungumfaniswano webhizinisi noma ogama lomkhiqizo ogama lomkhiqizo njengezikhwama, izigqoko, noma amajakethi, izinto ezihlanganisiwe zinekhono elihlukile lokwenza ubukhona bomkhiqizo oqinile obuhlala isikhathi eside futhi ochwepheshe. I-Embroidery imayelana nokuguqula imikhiqizo yansuku zonke ibe isitatimende ngokuthi ungubani njengenkampani.

Ukusebenza kwezindleko zemikhiqizo efekethisiwe

Ngenkathi izindleko zokuqala zokufekethisha zingaphezulu kunezinye izindlela, izinzuzo zesikhathi eside azinakuqhathaniswa. Ngokungafani nemiklamo yokuphrinta, ephela ngokuhamba kwesikhathi, ukufekethisa kunikeza isikhathi sokukhokha, inketho ehlala njalo egcina uhlobo lwakho lomkhiqizo lubonakale iminyaka. Uma ubheka izindleko ngeyunithi ngayinye ngokuhamba kwesikhathi, i-Embroidery iba ngenye yezinketho ezingabizi kakhulu zengubo enophawu. Izinkampani ezinjenge- NIKE zibe ne-Embroidery iminyaka ukuqinisekisa imikhiqizo yazo ihlale isha futhi ibonakale, konke ngenkathi kugcina izindleko zokukhiqiza zilawuleka. Eqinisweni, ucwaningo lwenhlangano yemikhiqizo yephromoshini yamazwe omhlaba ethola ukuthi ama-70% abathengi angahle athole imikhiqizo efekethisiwe kunabaphrintiwe, okuholela enani eliphakeme lokuqonda kanye nokwethembeka kwamakhasimende.

Isifundo secala: Ukufekethisa kwezinto zokuphromotha eziphakeme

Bheka imikhiqizo yokunethezeka efana noLouis Vuitton noma uChanel , ofaka izinto ezihlanganisiwe ezisekelweni zazo. Lemikhiqizo iqonda amandla okwenza ngokwezifiso. Ama-logo afekethisiwe kuma-CASTS, izikhwama, ngisho nezingcezu zokugqoka zengeza ukucaciswa kokucwazimula. Ngomkhiqizo wenhlangano, kusebenza umgomo ofanayo. Imikhiqizo efekethiswe ngokwezifiso ingasiza ukuphakamisa isithombe senkampani, inikezela ngokunikezwa okuphezulu kokuphakamisa okuheha ukunakwa nokwethembeka. Noma ngabe ufuna ukudala umugqa weprimiyamu wezipho ezihlanganisiwe noma umfaniswano wabasebenzi, ukufekethisa kuqinisekisa ukuthi umkhiqizo wakho ukhuluma ngegunya nobuhle.

Okwenza Ama-Embroidery elungele imikhiqizo yokuphromotha

Umbuzo oxhumana naye

Yimuphi umkhiqizo wokuphromotha osize ukukhulisa ukubonakala kwakho komkhiqizo? Sazise kumazwana angezansi!