Indlela yokuLungelelanisa uMatshini woMatshini wokuLawula

Kutheni oomatshini bokubuka bengumdlalo otshintsha umdlalo ukuba abekwe kwimveliso

Kwimarike yanamhlanje yokhuphiswano, iinkampani zihlala zifuna iindlela zokubonakala. Uomatshini bokubukela bavele njengomdlalo we-game-timeda of the jikelele, ukubonelela ngezisombululo ezisemgangathweni eziphezulu, ezomeleleyo, kunye nezibhengezo. Ngokungafaniyo ngokungafaniyo-shicilelo lwedijithali okanye isikrini sokuprinta, ukuqhutywa kongezwayo ukongeza ukuthungwa kunye nokuncipha kwaso nasiphi na isiqwenga somrhumo okanye isimemo. Ayiphakamisi iMveliso kuphela kodwa ikwasenza ukuba uphawu lwakho lubonakale ngakumbi. Thatha i-NIKE, umzekelo-i-Iconic Swoosh yophawu lwe-icophosh ihonjiswe kwizigidi zezambatho zehlabathi, ukuqinisekisa ukungqinelana kunye nokuqina. Eli nqanaba lokuchaneka kunye nokugqibela lokuphela kuncede uNike ogcina isikhundla sayo njengenye yezona phawu zixabisekileyo zehlabathi.

Ukuchaneka kunye nomgangatho onokuthi uzithembe

Uomatshini bokuzithoba bavele kakhulu, benikela ingqalelo ngendlela engalunganga ebaluleke kakhulu ekuqaleni kwecandelo eliphezulu. Umatshini wale mihla onjengomzalwana uBri150x okanye uBernina 880 unikezele kwizikhundla ezili-10 zenaliti, evumela uyilo oluntsonkothileyo lokuphinda uveliswe ngeenkcukacha ezingenasiphako. Izifundo zibonakalise ukuba iilogo ezifungelweyo zihlala zingaphile ixesha elingaphezulu kwamaxesha amahlanu kunoyilo oluprintiweyo, zenza ukuba zifezekiswe ngezambatho eziya kuhlala zihlanjwa rhoqo. Qwalasela i-chan yehotele ePhetha esebenzisa iyunifomu yabasebenzi. I-logo kwiyunifomu igcina ingqibelelo yayo nasemva kwamakhulfu, igcina uphawu olungaguqukiyo kunye nobungcali.

Ukufakelwa ngaphaya kwengubo yangaphantsi: Ukuguquguquka komntu

I-Shoifry ayikho nje i-t-shirts okanye ii-hats. Sisixhobo sokuhlola izinto eziguquguqukayo ezinokusetyenziswa kwiintlobo ngeentlobo zeemveliso, kubandakanya iingxowa, iitawuli, iijekethi, kunye nezihlangu. Umzekelo, iinkampani ezifana ne-starbucks isebenzisa umlo kwii-appidery kwi-apile yazo kunye nokujongana nabathengi, iguqule izinto zemihla ngemihla kwii-ambesods zepremiyamu. Ayisiyonto nje le nto yokufumana inkangeleko entle, kodwa iqinisekisa ukongalala. Ngokutsho kovavanyo, iipesenti ezingama-73 zabathengi bakholelwa ukuba uyilo olusempilweni kwizinto zentengiso unyusa ixabiso lohlobo kunye netrasti yabathengi. Ubume bendlela yokuyila bubengele ukuba bube yi-Walrosided kubangela ukuba bangalibaleki ngakumbi kwaye baphume kwizinto ezithile zokuprintwa.

Ukufowuna okusebenzayo kwexabiso ngexabiso lexesha elide

Ngelixa utyalomali lokuqala koomatshini bokuzithoba lunokubonakala lubethe, lunika imali eninzi yexesha elide. Xa kuthelekiswa neendlela zokuprinta zemveli, ukuqhutywa kwexabiso lixabisa kakhulu ixesha elide. Nje ukuba usete umatshini kwaye ubekwe kwi-logo yakho, ungavelisa amakhulu okanye amawaka eeyunithi ezineendleko ezincinci. Kwinkampani ekhulayo, olu screamfolfal luyayifaka inketho ebonakalayo yokuthengisa okukhulu kwemveliso enkulu. Umzekelo, inkampani yokuqalisa okhetha ukutyala imali kuMatshini wokuziintsisi inokuvelisa intengiso yabasebenzi okanye yabathengi babo kwinxalenye yeendleko xa kuthelekiswa nokuveliswa kwemveliso. Oku akugcini mali kuphela kodwa ikwanika inkampani ilawule ngokupheleleyo kumgangatho kunye nexesha elifanelekileyo.

Izibonelelo eziphambili zoomatshini bokubekwa kwimveliso yenkampani

Imeko yokufunda: Impumelelo yemfazwe kwimveliso yenkampani

Umzekelo omnye wokubona u-Adidas, osetyenzisiweyo kwinxalenye yenxalenye yemigca yayo yemveliso yePremiyamu iminyaka. Ngokuphathelele ilogo yayo kwi-Ohlick Geightic Atbelic, i-adidas ayilomeleza nje isazisi sayo sophawu kodwa ikwaqinisekisa ukuba iimveliso zayo zigcina isibheno sabo sokutsaleka. Esi sicwangciso sibe sisitshixo esahlukileyo uphawu lwabakhuphisana nabo, sivumela i-adidas ukuba sizibeke kwimarike njengoko iqhutywa ngumsebenzi kunye nefashoni. Ngo-2020 yedwa, i-adidas inike ingxelo engaphezulu kwe- $ 3 yezigidigidi kwintengiso evela kwingubo yayo ebhalwe phantsi, iTestamente yamandla eMveli yeProjectionary esekwe kwiPhondo.

②: Ungayikhetha njani umatshini wokuzithoba okhethekileyo kwi-brand yakho

Ukukhetha umatshini wokuzikhethela ofanelekileyo ayisiyonto yokukhetha ukhetho olutshoyo kwintengiso. Imalunga nokuhambelana nezakhono zoomatshini kwiimfuno ezithile zeBrand. Okokuqala, zibuze: Mkhulu kangakanani uphawu lwakho, kwaye kufuneka ubeke kangakanani? Ukuba ulishishini elincinci okanye uqala nje, umatshini othunyelweyo, njengomatshini weSonoflu 1 -isithole , unokuba ugqibelele. Kodwa ukuba ukutyhila ngokukhawuleza kwaye kufuneka uvelise ivolumu ephezulu, umatshini onamantloko amaninzi, njengomatshini weSonoflu 6 - onokukusindisa iiyure, unokusindisa iiyure. Ndithembe ukuba ukuthenga umatshini olungileyo kuya kwenza wonke umahluko ekusebenzeni ngempumelelo kwimveliso kunye nokungqinelana okubonakalayo.

Qonda ilaphu lakho kunye nentambo

Makhe sijongene nelaphulelo eyahlukeneyo ifuna amanqanaba ahlukeneyo okuchaneka. Ukukhetha umatshini osebenza kakuhle kwizixhobo ezahlukeneyo eziqinisekisa ukuba uphawu lwakho lukhangeleka lungenasiphoso kwimveliso nganye. Umzekelo, ukuba inkampani yakho isebenza ngokuyintloko kunye nezambatho ze-hats, umatshini onenkqubo eyomeleleyo yenaliti kunye nempindezelo enohlengahlengiso olufana nomatshini we-SOFOPU-valtus supreen . Aba boomatshini baphatha amalaphu omdaka kunye nemisonto yomceli mngeni ngakumbi, okuthetha ukuba akukho machiza aphumeleleyo. Ukuba usebenza ngeendwangu ezilula njengekotoni okanye isilika, qinisekisa ukuba umatshini oyikhethayo unento entle. Abavelisi abambalwa banikezela ngoomatshini enzelwe ngokukodwa umsebenzi ongcolileyo, ukuze wazi ilaphu lakho ngaphambi kokuba utyale imali!

Isantya kunye nokuchaneka: isitshixo sokukralisa ishishini lakho

Ukuba uceba ukuphosa umsebenzi wakho wokusebenza, ungayi skimimp kwisantya okanye ngokuchanekileyo. Oomatshini abanamatshini abaphezulu, njengomatshini we -Snoflu 10ider , ukhetho oluhle lweenkampani ezifuna ukuvelisa inani eliphezulu lezinto eziphezulu ngokukhawuleza. Aba matshini banokujongana noyilo oluninzi ngaxesha, ukonga ixesha elibonakalayo, ngakumbi ngexesha lokuphumla okanye amaxesha amakhulu. Kwicala le-Flip, ukuba ugxile kwii-odolo ezincinci okanye umsebenzi ophezulu wesiko, umatshini obeka phambili ukuchaneka (nokuba ngesantya esihamba kancinci) kuya kukunika iziphumo ezingcono. Cinga malunga nemveliso epheleleyo oyilindeleyo kwaye ukhethe ngokufanelekileyo!

Isoftware yesoftware kunye nemveliso yoyilo

Jonga, ukuqhutywa ngokungafunekiyo ngokungekho mthethweni Udinga isoftware ekuvumela ukuba udale ngokulula, uguqule, kwaye ulayishe uyilo lwakho. Oomatshini abaphezulu be-tier angekayilo isoftware yoyilo lwe-Sinfu ibonelela ngemibandela yomsebenzisi ekwakhetha ukuba i-logs in theaks ivumela ukuba uveze iilogo, uhlengahlengiso lwepateni, kunye nokulinganisa uyilo ngaphambi kokuba uqalise ukuveliswa. Nokuba utyebile imibala ye-tenaction okanye ukuphinda uzame i-logo, ukuba nesoftware yasekunene yokuzithoba kukoyisa kwintlekele yoyilo. Kwaye, iqinisekisa ukuba uphawu lwakho luhlala lungaguquguqukiyo kuyo yonke into nganye-kuba ukungqinelana yinto yonke kwimveliso yenkampani.

Ixabiso vs. ukubuya kutyalo-mali

Nantsi isivumelwano: Oomatshini bokubukela ayinaxabiso eliphantsi, kodwa xa uthelekisa indleko kwingeniso enokubakho, ukubuya kutyalo-mali kuninzi. Oomatshini bafana nomatshini we-Snoflu 3 okanye umatshini we-SUROOF 4 unokufumana iindleko eziphezulu eziphezulu, kodwa amandla abo okuvelisa iimveliso ezisemgangathweni eziphezulu ngokukhawuleza kwaye esikalini siya kukunceda ukhule ishishini lakho ekuhambeni kwexesha. Iinkampani ezikhetha ukutyala imali ngoomatshini abaneentloko ezahlukeneyo zibona amaxesha emveliso akhawulezayo, ixesha lokuphumla elingaphantsi, kunye nokukwazi ukuzalisekisa ii-odolo ezinkulu ngaphandle komgangatho. Ngumdlalo-tshintsha umdlalo ukuba ucwangcisa ukuthatha uphawu lwakho ukuya kwinqanaba elilandelayo!

Ukwenza isigqibo sokugqibela

Xa ukhetha umatshini wokubeka embukini, kubalulekile ukuzivavanya zonke ezi zinto: ivolumu yemveliso, i-faktric upometing, uyilo lobunzima, kunye nexesha elide lexesha. Awufuni ukutyala imali kumatshini ongenakuqhubeka nokukhula kwakho. Ke, nokuba ucinga ngentloko okanye umatshini wentloko-ntloko, qiniseka ukuba iyongqinelana neemfuno zakho zangoku zezexesha elizayo kunye nezayo. Umzekelo, umatshini we-SOFOUROURE 12 -isihlomelo-mali entloko unokuba lukhetho oluluqilima ukuba sele usebenza kunye nee-odolo ezinkulu kwaye ufuna ukwandisa iziphumo zakho. Thatha ixesha lokwenza uphando lwakho, kwaye utyalomali lwakho luya kuhlawula kwi-spades.

Umbuzo osebenzayo

Ngawaphi amava akho ngoomatshini bokubukwa? Ngaba ukhetha oomatshini abayintloko abangatshatanga kwiiprojekthi ezincinci okanye oomatshini abaneentloko ezinamantloko emininzi kwimveliso yamakhamaka? Sazise kwizimvo ezingezantsi!

③: Amandla okusebenzela: Ukuzithoba kwiimveliso zentengiso

Xa kufikwa kwiimveliso zentengiso, ukuzaliswa kukumkani. Ukuhambisa i-Shormium, ukhetho oluhlala luhleli luphucula ixabiso elibonakalayo lohlobo lwakho. Umzekelo olungileyo yi- Walmart ye-Walmart ye-Walmart, engasebenziyo kuphela kodwa ikwaguqula iintloko. Izifundo zibonisa ukuba i-85% yabantu bakhumbula igama lophawu kwizinto ezimfakayo, bekhulu kakhulu kunezinye iindlela eziprintiweyo. Olu hlobo lokukhumbula luyafaka isixhobo esibalulekileyo kuyo nayiphi na inkampani ejonge ukunyusa ukubonakala ngelixa inika iimveliso ezizokugqibela.

Ukungena kwi-VS. Ezinye iindlela zokuZolisa

Ngokungafaniyo ngokuprinta isikrini okanye ukuprintwa kwedijithali, ukuqhutywa kwedihaitali kwaziwa ngokuqina kwayo. Nokuba yiyunifomu yabasebenzi, i-cap, okanye ibhegi ye-tote, uphawu lwe-onten lubukhali nkqu nasemva kwemihlambi emininzi. Iinkampani ezinje ngePatagonia zisebenzise uyilo lwemfazwe kwintengiso yazo iminyaka, zibanika inkangeleko engaguqukiyo ebabeka eluntwini. Ukongeza, ukuqhutywa kwemfazwe ibonelela ngolungelelwaniso kunye nobukhulu ukuba ezinye iindlela azinakuhambelana. Ukuba i-Tactile iziva inika umbono wemveliso yeprimiyamu, eyiyo kanye le nto ifuna ngayo uphawu lwakho kwindawo yentengiso enabantu abaninzi.

I-arherel yesiko elinesiko kunye nezinto zokwenza

Cinga ngendlela oziva ngayo xa ubona i-logo enziwe kwimveliso. Isongeze ixabiso kwaye inxibelelanise umgangatho. Thatha i-starbucks , umzekelo, kunye nabasebenzi babo abamfakayo. Oku akukhangeli njengokwezi-brawuli - malunga nokudala imvakalelo yekratshi kubasebenzi kunye nabathengi ngokufanayo. Nokuba yiyunifomu edibeneyo okanye i-tiaway ye-tivay njengeengxowa, iminqwazi, okanye iijekethi, izinto ezifungelayo zinokwazi ukongeza kubukho obuqinileyo kunye nobungcali. Ukugquma malunga nokuguqula iimveliso zemihla ngemihla kwingxelo malunga nokuba unenkampani.

Ukusebenza ngendleko zeemveliso zentengiso yentengiso

Ngelixa iindleko zokuqala zokukhohlisa zinokuphezulu kunezinye iindlela, izibonelelo zexesha elide azinakuthelekiswa nanto. Ngokungafaniyo noyilo lwoyilo, olwenzeka ngokuhamba kwexesha, ukuqhutywa kweprinkm ibonelela ngeprimiyamu, ukhetho oluhlala luhleli lugcina uphawu lwakho lubonakale iminyaka. Ukuba uqwalasela iindleko kwiyunithi nganye ekuhambeni kwexesha, ukuqhomfaba iba yinye yezona ndlela zinendleko zexabiso lexabiso. Iinkampani ezinje nge -NIKE zizele yindawo yeminyaka yokuqinisekisa iimveliso zazo zihlala zintsha kwaye zibonakale, zonke ngelixa ukugcina iindleko zokuvelisa ziyasebenza. Ngapha koko, ukufundisisa nguMbutho weZithuthi kwiZizwe eziKhuselekileyo wafumanisa ukuba i-70% yabathengi ingathanda ukufumana iimveliso ezingama-70 ezimfakayo kuneemveliso eziprintiweyo, ezikhokelela kwixabiso eliphezulu elibonakalayo kunye nokunyaniseka kwabathengi.

Isifundo seNqanaba: Ukuzibeka kwizinto zentengiso ephezulu

Jonga iimpawu ze-tounery njenge -louis vuitton okanye i-chanel , ebandakanya izinto ezinobungozi kwizinto zazo. Ezi phawu ziyaqonda amandla okusebenzela. Iilogo ezivaliweyo kwizikhadasi, iingxowa, kunye neengubo eziqwengayo zongeza ukuchasana nokuhlaziya. Ukubhalwa kweshishini, kwaoko kuyasebenza. Iimveliso ezimfakayo zesiko zinokunceda ukuphakamisa umfanekiso wenkampani, ukuhambisa i-velowas yokuphelisa ephezulu etsala umdla kunye nokunyaniseka. Nokuba ujonge ukwenza umgca weprimiyamu yezipho zenkampani okanye iyunifomu yabasebenzi, ukuqhutywa kwemfazwe kuqinisekisa ukuba uphawu lwakho uthetha ngegunya kunye nokubaluleka.

Kutheni ubukhoboka bugqibelele kwiimveliso zentengiso

Umbuzo osebenzayo

Yeyiphi imveliso ekhuthazayo encedise ukubonakalisa ukubonakala kwakho? Sazise kwizimvo ezingezantsi!