Nigute washyira imashini zidoda mubucuruzi buke

Ukuntu imashini zishushanyije zirashobora kuzamura ubucuruzi bwawe buto

Iyo wishyizemo imashini idondo mubucuruzi bwawe buto, ntabwo wongeyeho gusa ibikoresho - urimo ushakisha isi nshya. Kuva gutunganya neza kugirango ushireho ibishushanyo byihariye, byujuje ubuziranenge, imashini zidoda zifasha ubucuruzi buke kandi bugagaragara. Reka dusuzume neza uko iyi mirimo.

1. Ibihe byihuse bitanga umusaruro

Imwe mu nyungu nini y'imashini idoda ni ubushobozi bwo gutanga ibishushanyo byihuse kuruta kudoda intoki. Ubushakashatsi bwatsinzwe na Guild ya Amerika yasanze ubucuruzi bufite imashini zidombuye igabanuka rya 40% mu gihe cyo gukora. Kurugero, bututique mbere yuko ibirasho byamaboko adoda kuri T-shati bishobora noneho kubyara amashati 50 mugihe kimwe cyateye gukora 15 nukuboko. Uku kwiyongera cyane hanze nta kwigomwa.

2. Kwagura Ibicuruzwa hamwe noguhitamo

Imashini zidoda zifunguye imiryango kubicuruzwa byinshi. Ubucuruzi burashobora guteza ingofero zifatika, imifuka, imyenda, ndetse no mu rugo ibintu - buri muntu yihariye kubakiriya kugiti cyabo. Ubu bwoko bwo kwihitiramo bwabaye icyerekezo gikomeye mu isi yo kugurisha. Mubyukuri, hakurikijwe amakuru akomeye ubushakashatsi , biteganijwe ko Isoko ryihariye rizamuka kuri Cagr ya 9.4% kuva 2023 kugeza 2030. Ibi bisabwa bivuze ko hari amafaranga agomba gukorwa mugutanga ibintu bidasanzwe kubakiriya bawe.

3. Kurushanwa hamwe nubwiza bwumwuga

Indi perk ikomeye niyibigize umwuga kurangiza imashini idoda itanga. Bitandukanye nuburyo bwintoki, imashini zidoda zitera crisp, ibishushanyo birambuye hamwe no kudoda imyenda imwe. Kurugero, iduka rito ryakozwe mu gitabo kugeza ku mashyamba ryabonye 50% mu rwego rwo kunyurwa n'abakiriya kubera ubwiza-burebure, buhoraho. Abakiriya baha agaciro uburanga, kandi bagatanga ubwiza nk'ubwo barashobora gushiraho ikirango cyawe uretse abanywanyi.

4. Igiciro cyo hasi mugihe kirekire

Mugihe ikiguzi cyambere cyimashini idomoje zirashobora guhanagura, zishyura ubwayo mugihe runaka. Ubudodo gakondo busaba imbaraga bisaba imbaraga zidasanzwe, zihenze. Hamwe na mashini ya adoruye, umukoresha umwe arashobora gukora icyiciro kinini cyateganijwe icyarimwe. Ishyirahamwe ryamafoto y'Abanyamerika rivuga ko ubucuruzi n'amashini adondora abona inshuro 30% mu bijyanye n'amafaranga y'abakozi buri mwaka. Igihe kirenze, ibi bisobanurwa mubiryo bikomeye, bituma abashinzwe ubucuruzi buke gushora imari mu mikurire no kwaguka.

5. Imigezi itandukanye

Tekereza imashini zidomo nk'irembo ry'ingendo nshya z'ubucuruzi. Gutanga serivisi zubudozi bwihariye birashobora gukurura abakiriya ba B2B, kimwe namashuri yaho, amakipe yimikino, cyangwa ubucuruzi bukeneye imyenda yaka. Kurugero, ubucuruzi buto bwubukorikori bushobora gufatanya nitsinda rya siporo ryaho kugirango tukemure imigenzo yihariye, yongeraho amafaranga yinjiza B2B kumugezi winjiza. Nk'uko ubushakashatsi buto bwo kugaragariza ubushakashatsi , 45% by'ubucuruzi buciriritse bwatanze serivisi za Customess yabonye ubwiyongere butaziguye.

Ubushakashatsi: Intsinzi ya 'Boutique Boutique '

Reka turebe urugero rwose. Barutike, 'Amaduka mato agurisha imyenda y'intoki, yinjije imashini idoda mu bikorwa byabo. Mu ntangiriro, bahanganye no gukomeza ibyifuzo byabakiriya. Nyuma yo kwishyira hamwe, babonye kongerewe 60% gusohoka hamwe na 35% byiyongera kuri 35% mubicuruzwa byabakiriya, ahanini bitewe nubushobozi bwo gutanga ibishushanyo mbonera vuba. Amafaranga yabo avuye muri serivisi zubudozi bwonyine yonyine yakuze na 50% mumwaka umwe gusa. Ibi birerekana uburyo guhindura amashini ya adoruderi birashobora kuba mubucuruzi buciriritse.

Imbonerahamwe: Kugereranya kw'intoki gakondo na imashini idoda

②: Imyitozo myiza yo guhuza imashini zidoda mukazi kawe

Kuzana imashini idoda mubukorikori bwawe buto ntabwo ari ukugira tekinoroji nziza - bijyanye no gutunganya imirimo yawe yose kugirango ikore neza. Ugomba kumenya uburyo bwo kwishyira hamwe muburyo bwawe. Dore inkuru nziza: Hamwe ningamba, urashobora gukora imashini idoda * kuri * wowe - ntabwo ari ukundi.

1. Guhitamo imashini iboneye kubyo ukeneye

Mbere yuko ukubita buto 'kugura ' kugura ', ibaze ubwawe: ' Nkeneye iki? 'Guhitamo iki?' Ukeneye imashini ndende-minini ishobora gukemura ibicuruzwa byinshi, cyangwa imashini imwe ikorera imashini ikora neza kubicuruzwa byihariye nibice bito? Raporo ya Sineruf kuri bo Imashini nshya yo kudoda yerekana ko kubucuruzi buciriritse, guhera kumashini 1 kugeza kuri 2 itanga uburinganire buhebuje hagati yo guhinduka nigiciro. Mu kumenya intego zawe zo kubyara, uzirinda kugenzura ibiranga utazakoresha.

2. Gushushanya uburyo bwo gukora umusaruro

Noneho ufite imashini - Noneho niki? Ukeneye gahunda ikomeye yo gufata ibishushanyo uhereye kubitekerezo byarangiye. Aha niho software ya adoroyide iba ngombwa. Gahunda nka SENOFU'sdoyey Igishushanyo mbonera cyo gushushanya kugufasha kubika imirongo yawe vuba kandi neza, byoroshye kubibona kumyenda nta gukubita. Ibindi byateguye dosiye zawe ni, igihe gito uzamara kubikora. Byose bijyanye no gusobanura no kwihuta.

3. Guhugura ikipe yawe

Reka tubitege amaso: Ndetse ibikoresho byiza kwisi ntibizahindura niba ikipe yawe itatojwe kuyikoresha neza. Tekereza imashini yawe idoda nk'imodoka yimikino yo hejuru - ntabwo wabitabira umuntu utatigisha uburyo bwo kuyitwara, sibyo? Amahugurwa asanzwe yemeza ko ikipe yawe yumva kubungabunga imashini, gukemura ibibazo, no gutunganya umusaruro. Reba vuba Imashini zo kudoda no kudoda imashini zerekana uburyo intera yibanze ishobora kuba iyo ikoreshejwe neza-guhugura ikipe yawe kugirango ikoreshe neza izishyura neza kandi ireme ryibicuruzwa.

4. Gushiraho intego zifatika

Gira ubwenge ku ntego zawe. Niba utekereza ko ugiye kuva mu mashati abiri adoda kumunsi kugirango ibihumbi nimijoro ijoro ryose, urimo kubyuka nabi. Jya ushyira mu gaciro. Tangira ugenda wiyongera buhoro buhoro ubushobozi bwawe bushingiye kubushobozi bwimashini. Imashini yumutwe mwinshi nkaba Icyitegererezo cya Sinerufi cyihutisha cyane ibisohoka, ariko bikagabanya cyane birashobora kuganisha ku mirimo yose, amakosa, n'umuriro. Tangira buhoro, ukurikira ibisubizo, hanyuma ukande igihe nikigera.

5. Kubungabunga no gukemura ibibazo

Ntugasimbuka kubwo kubungabunga buri gihe - imashini yawe yubudozi nishoramari, kandi nkikindi gice icyo aricyo cyose cyibikoresho byo hejuru, bikeneye kwita kubikorwa neza. Menya neza ko imashini yawe ibona imirimo isanzwe kandi igumana ibice. Sineoru Imashini zumutwe nyinshi zishushanyije zizana ibisobanuro birambuye kuburyo wabikomeza muburyo bwo hejuru, kandi inama zo gukemura ibibazo zirashobora kugukiza umwanya n'amafaranga mugihe ibintu bitagenze neza.

6. Kugwiza akazi keza hamwe no kwikora

Automation ninshuti yawe magara. Umaze kugira imashini na software bakorana, shakisha amahirwe yo gukora imirimo isubiramo. Kurugero, insanganyamatsiko yikora ihinduka kandi impinduka zibara zirashobora kugabanya cyane imirimo yawe yintoki. Imashini nka Sineru Sequine udoda urukurikirane rwa integrate bateye imbere kuburyo bwikora bugoye, kugusiga ufite umudendezo wo kwibandaho kwiyongera kubucuruzi bwawe aho kuba imitch.

Imbonerahamwe: Kugereranya akazi: Imfashanyigisho na Automed Actroirider

③: Nigute ushobora kongera inyungu hamwe na serivisi zishushanyije

Kugwiza inyungu hamwe na serivise yimashini idoda ni ukukanda mumasoko yagutse no gutandukanya imigezi yinjiza. Mugutanga serivisi zubudozi bwihariye, urashobora kwiyambaza ubucuruzi bwaho, amashuri, amakipe, ndetse nabakiriya banini mubice, burigihe mugihe bishyuye ibipimo byimirire kubintu byihariye. Ibi birashobora guhita uhindure imashini yawe mu nka.

1. Gutanga B2B Serivisi zubudozi

Imwe munzira zishakisha inyungu ziva mumashini yawe yo kudomo ni ugufatanya nubucuruzi bwaho. Amashuri, amakipe ya siporo, hamwe namasosiyete mato akenera ibintu byihuse nkakoti, ingofero, na imyenda. Kureba vuba Imashini ya Sineoruder imashini yerekana ko hamwe nibikoresho byiza, ndetse nubucuruzi buciriritse bushobora guteza ibicuruzwa byinshi muburyo bwiza, kanda mubakiriya bashikamye, igihe kirekire. Urubanza ruri hagati yubudozi bwaho bwabonye amafaranga 50% yo gusiga amasezerano nyuma yo kugwa amasezerano na kaminuza yegeranye nimitike n'ibicuruzwa. Ibi ntabwo ari kimwe - aya masezerano arashobora gukora ubucuruzi, gusubiramo ubucuruzi.

2. Kwagura Ibicuruzwa hamwe nibintu byihariye

Ibicuruzwa byihariye birakenewe - byaba T-shati yamenetse, impano zidoda, cyangwa ibikoresho. Abantu bakunda ibintu byakozwe neza, cyane cyane iyo ari ikintu kivuga umwirondoro wabo cyangwa irari. Nk'uko ubushakashatsi bukomeye , impano yihariye isoko ikura ku muvuduko wihuse kandi biteganijwe ko izagera kuri miliyari 41 z'amadolari saa 2027. Gutanga ibicuruzwa nkibintumbo byahinduwe mugs, ingofero, nimifuka birashobora kuba inyungu nyinshi. Urugero, iduka ryaho

3. Kwishyuza Premium yo Kwitegura

Guhindura niho ubumaji bubaho. Iyo utanze serivisi nkibitabo byingenzi, urashobora kwishyuza ibiciro bya premium mugihe n'imbaraga bigira uruhare mu gukora ikintu kidasanzwe. Kurugero, iduka rimwe ryashoboye kongera ibiciro kuri 40% nyuma yo kongeramo amahitamo yo kwigumya, impeta zubukwe bwite cyangwa igitambaro. Iyo abakiriya bumva ikintu cyabikorewe byumwihariko, bafite ubushake bwo kwishyura ikiguzi cyo hejuru. Ubu bwoko bwa serivisi zo hejuru izakongeraho vuba mugice cyinjira.

4. Gushiraho kumurongo ukomeye kumurongo kubiteganijwe

Internet ni zahabu yubucuruzi bwihariye. Mugushiraho iduka kumurongo, urashobora kugera kubakiriya birenze akarere kawe. Ihuriro nka Etsy cyangwa Gufungura Byoroha Kugurisha ibicuruzwa bishushanyije, mugihe nabyo byemerera abakiriya gushyira ibicuruzwa kurubuga rwawe. Hamwe ningamba nziza ya seo, urashobora gukurura abakiriya bashaka impano zidoda, imyenda yihariye, cyangwa ibicuruzwa. Inyigisho y'urubanza rw'ububiko bwa etsy yibanze ku mugaragaro ibikoresho by'amatungo adoze byabonye inyungu zayo kugeza 120% mu mezi atandatu. Hamwe na mashini yawe yo kudomo, urashobora gukora ibicuruzwa byera kumasoko ya Niche hanyuma ukureho Kugaragara kumurongo.

5. Gutanga ibihe byigihe

Ibyabaye mugihe nigihe cyiza cyo gusunika serivisi zubudozi. Kuva ku mabwiriza yo mu rwego rwo gusubira mu ishuri ku myambaro yishuri yihariye ya Noheri yihariye, amahirwe ntagira iherezo. Koresha ibihe byikiruhuko cyangwa ibintu bya siporo aho abantu bashobora kugura ibintu bidoda. Kurugero, iduka ryo kudoda ryibanda kubicuruzwa byiminsi mikuru byabonye amafaranga 70% mugihe cyayo mugihe cyo gutanga imitako ntarengwa. Imashini yawe yo kudomo irashobora kugufasha kuzuza ibi bisabwa utabitanze cyangwa ubuziranenge.

Imbonerahamwe: ubushobozi bwunguka bwa serivisi zitandukanye za serivisi