Ungayakha Kanjani Iphothifoliyo Yemiklamo Eyingqayizivele Yemfebe Amakhasimende

Ukuqamba iqoqo eliyingqayizivele futhi elihlukile lokuklanywa kokufekethisa

Ukwakha iphothifoliyo yemiklamo ye-Embroidery idinga ukuthi ubonise amakhono nezitayela ezahlukahlukene. Awukwazi ukukhokhela ubukhulu obunye kumakhasimende anamuhla okudala - amaklayenti afuna ukubona ukuthi ungazivumelanisa nezindlela ezahlukahlukene ze-aesthetics, amasu, nezidingo zephrojekthi. Ukusuka ezintekenteke ezintekenteke, ezinhlelweni ezinhle ukuya ngamaphethini agqamile, anemibala, ukwehluka kubalulekile ekumeni. Isibonelo, bheka i- Alison Glass , umklami odumile omsebenzi wakhe ochitha imidwebo eyinkimbinkimbi ye-geometric ne-vibrant, amafomu aphilayo. Amandla akhe okushintsha kusuka ku-minimalist kuya kuMaximalist akhombisa ukubaluleka kokuvumelana nezimo.

Ukukwazi amasu ahlukile

Isihluthulelo sokwakha iphothifoliyo ye-Stand CommoLolio yizobuchwepheshe mastery. Uma ukhombisa kuphela uhlobo olulodwa lwesitaki noma ngesitayela, unciphisa amandla akho. Esikhundleni salokho, faka amasu ahlukahlukene anjengeSatin Stitch, amaFrench Knots, kanye nokuthungwa kwamahhala. Iklayenti kungenzeka likuqashe uma libona ukuthi ungakwazi ukuphatha noma yini kusuka ku-Classic HandWork ku-Embroidery yomshini wanamuhla. Isibonelo, u-Angela Clayton ubheka ukufekethisa kwengubo yomlando, ngokuhlanganisa kahle izindlela ezine ezinempilo ngezikhathi ezithile ngokuchazwa kwesimanje. Isethi yekhono ehlukahlukene iqinisekisa ukuthi ulungele noma iyiphi inselelo.

Kufaka phakathi izindlela ezahlukahlukene nezinto zokwakha

Lapho uqhuba iphothifoliyo, ungazikhawuleli kwindwangu yendabuko nje. Igatsha Ngaphandle! Zama ukuzama ngezinto ezingezona zendabuko ezifana ne-denim, isikhumba, noma izindwangu ezivuselelwe kabusha. Khombisa ukuthi uguquguqukayo nokuthi ungathatha imfene ngaphezu kokuqamba kwawo okujwayelekile. Isibonelo, ukufekethisa ezingutsheni eziphezulu akuzona kuphela ukuziswa kuphela kepha futhi kubaluleke kakhulu emakethe yanamuhla ye-Eco-Izazi. Umqambi onjengeFrancesca Iovino , osebenza ngama-patches ahlanganisiwe ku-denim, ekhombisa ukuthi ungacindezela kanjani imingcele ngenkathi ehlala ethembekile kwizibuciko.

Isifundo secala: Ukuhlukaniswa kwesenzo

Ake sihlukanise isifundo esisheshayo sokuqokomisa ukuthi amadizayini ahlukahlukene angadala kanjani iphothifoliyo enamandla. Cabanga nje ukuthi wakhela iphothifoliyo yakho futhi unquma ukwengeza lezi zinhlobo ezahlukahlukene zamaphrojekthi wokufekethina:

Qaphela ukuthi ngalinye la maphrojekthi ngalinye lisebenzisa amasu ahlukene nezinto zokwakha, ukuhlinzeka ngombono ozungezwe kahle wamakhono akho. Umklamo ngamunye awubonisi kuphela ikhono lakho lobuchwepheshe kepha futhi ukhombisa ukuthi ungaphatha izicelo ezahlukahlukene. Ukuba nephothifoliyo ehlukahlukene kunikeza amaklayenti ukuzethemba ukuthi ungakha umklamo othize abawufunayo, noma ngabe behlukile kangakanani noma benselele.

Ukulinganisa ubuhlakani kanye nokuthengiswa

Ngenkathi ubuhlakani bubalulekile, ungakhohlwa ukumaketha. Amaklayenti ajwayele ukufuna ukwakhiwa okwenziwa kabusha noma avumelaniswe nokusetshenziswa okuhlukahlukene - noma ngabe kungenxa yemfashini, i-deécor yasekhaya, noma izesekeli. Isihluthulelo ukukhombisa i-flair yakho yobuciko ngenkathi ugcina engqondweni ukusebenza kwezentengiso. Isibonelo, uMaria Korkeila wenza umsebenzi ohlukile lapho wenza ama-design ahlukahlukene, kepha ahlukahlukene athathwe ngabathengisi abakhulu. Lokhu kulinganisela phakathi kobuhlakani nokusebenziseka kuzokubeka eceleni kwemakethe yokumongatha yokuncintisana.

②: Ukwelapha isitayela esibonakalayo esingaguquki esibonisa uhlobo lwakho lomkhiqizo wakho

Uma kukhulunywa ngokufekethisa, ukuvumelana kuyinkosi. Udinga ukudala isitayela sesiginesha amaklayenti akho angawabona ngaso leso sikhathi. Kufana nokufaka uphawu, kepha ngentambo! Noma ngabe ukusetshenziswa kwakho kwemibala ephilayo, ukwakheka okuyinkimbinkimbi, noma i-motif ethile yephethini, iphothifoliyo yakho kufanele iklabalase 'Wena'. Umqambi onjengoJessica Long uyisibonelo esiphelele - umsebenzi wakhe uvame ukuveza izimbali ezintekenteke kanye nama-pastels athambile, itimu engaguquki echaza yonke iphothifoliyo yakhe. Uma ufuna ukuvelela, qala ukucabanga ngalokho okwenza isitayela sakho sihlukile futhi siqinisekise ukuthi zonke izingcezu zibonisa lowo mbono.

Ukuqashelwa kokwakha ngokuphindaphinda

Amaklayenti awakuqashi ngoba ungamfaka kahle; Bakuqasha ngoba babona amandla akho * ahlukile * emboza. Ngakho-ke, kubalulekile ukugcina isitayela sakho sivumelana kuzo zonke izingcezu kuphothifoliyo yakho. Sebenzisa iphalethi yombala ofanayo, ukwakheka okufanayo, nezisusa ezingaguquki. Cabanga ngemikhiqizo efana neChanel , amaphethini awo ahlukahlukene ne-logo abonakale ngokushesha. Lokhu kudala umuzwa wokuthembela nobungcweti. Uma ufuna ukwakha idumela, ukufekethisa kwakho kufanele kube ngokufana nekhwalithi kanye ne-aesthetic ehlukile.

Isifundo secala: Usebenzisa ukuvumelana kokusungula uhlobo

Asiphule ngecala lokutadisha icala. Cabanga nje ukuthi uklama umugqa wezibalo ezifekethisiwe ze-appar. Ungahamba endle ngemibala engahleliwe, imithungo, kanye nama-motifs-noma ungathuthukisa ingqikithi engaguquki. Yithi unquma ngesitayela se-vintage amembana ngethoni ethulisiwe nezimpawu zakudala njengezinkanyezi, imivimbo, kanye nokhozi. Usenza leso sitayela ngokungaguquki kuyo yonke indawo oyakhayo. Amaklayenti abonga ukuthi ubuhle buzoqala ukuhlanganisa igama lakho nalezo zinto ezithile zokuklama.

Phawula ukuthi yonke imiklamo nemibala ihambisana kanjani nengqikithi ephakathi. Ukuthi ukuphindaphinda kwakha ukubukeka okubumbanayo amaklayenti angabona kalula futhi azizwe eqiniseka ngakho. Ukuvumelana yilokho okugcina i-brand yakho iqine futhi ivumela amaklayenti ukuthi asheshe akhombe isitayela sakho esiyingqayizivele emakethe enabantu abaningi.

Faka isitayela sakho sokulindelwe kweklayenti

Lapho usuthuthukise ulimi olubonakalayo olungaguquli, kubalulekile ukwenza isiqiniseko sokuthi amakhasimende akho ayazi ukuthi yini ongayilindela kuwe. Ake sithi iphothifoliyo yakho igcwele amaphethini wejometri anamuhla, amancane. Lapho iklayenti elingaba khona liza kuwe, kufanele likwazi ukusho ngokuzethemba, 'Ngiyazi ukuthi yini engizoyithola kubo. ' Lokhu kubikezela kwenza kube lula kubo. Isibonelo, uLauren Mcelroy udume ngemfebho yakhe ehlanzekile, ephefumulelwe iScandinavia, futhi amakhasimende akhe ayazi kahle ukuthi yini abathola kuyo - AKUFUNI UKUTHENGA, NGEMPELA KAKHULU NGOKUGCINA!

Ukunwebisa ukufinyelela komkhiqizo wakho

Ukungaguquguquki akukusizi nje ukuthi wakhe iphothifoliyo; kukusiza ukukhulisa umkhiqizo wakho. Njengoba uthuthukisa isitayela sesiginesha, umsebenzi wakho ngokwemvelo uzobonakala ngokwengeziwe kwizithameli ezifanele. Ukuthi wenza amakhomishini ngokwezifiso, wakha amaqoqo okwenziwa ngomumo, noma ukuthengisa amaphethini, amaklayenti azoqala ukuza kuwe ngoba akwethemba ubuhle bakho. Uma iphothifoliyo yakho ixhumana ngesitayela sakho ngokucacile nangokungaguquki, izilaleli zakho zizokwazi ngqo ukuthi zizothola kuphi imiklamo abayithandayo!

③: Ukubonisa ukwakheka okugxile kwamakhasimende nezinhlelo zokusebenza zangempela zomhlaba

Ukwakha iphothifoliyo ebamba ukunakwa kwamakhasimende angaba khona, amacebo akho kumele abe ngaphezu nje kwezithombe ezinhle - adinga ukukhombisa ukuhambisana kwangempela komhlaba. Kubalulekile ukukhombisa ukuthi imfene yakho isebenza kanjani ekusetshenzisweni okusebenzayo, kungaba ngezingubo, izesekeli, noma i-décor yasekhaya. Isibonelo, isembatho esifekethisiwe yimakethe enkulu, futhi sikhombise umsebenzi wakho kuma-t-shirts, amajakethi, noma izigqoko kungasiza amaklayenti abone ukuthi amacebo akho azolingana kanjani nemikhiqizo yawo. Faka izithombe zangempela zempilo yakho kulezi zinto, hhayi ukuhumusha okudijithali, ukwenza umthelela onamandla.

Isifundo secala: Indlela yeklayenti le-Client

Thatha ikhasi kusuka kuSara Lawrence , umdwebi we-Embroidery obheka ama-logo ngokwezifiso amabhizinisi. Iphothifoliyo kaSarah akuyona nje igalari yobuciko obungaqondakali; Igcwele izithombe zama-logo akhe kumahembe enkampani, izigqoko kanye nezinto zokuthengisa. Lokhu kwenza iphothifoliyo yakhe yamakhasimende amaningi - i-Centric ngoba ikhombisa ukuthi amadizayini akhe ahunyushelwa kanjani ezintweni zangempela zomhlaba, izinto ezithengisayo. Amakhasimende angabona ngokushesha ukuthi imfathi yakhe izosebenza kanjani kubo, ekhulisa amathuba ayo ayiqasha.

Ukugqamisa impendulo nobufakazi

Enye indlela enamandla yokwakha ukuthembeka kuwukufaka impendulo nobufakazi bamakhasimende anelisekile. Ukubuyekezwa Okuhle Kusebenza njengobufakazi bamandla akho okuletha umsebenzi wekhwalithi ohlangabezana nezidingo zamakhasimende. Isibonelo, ubufakazi beklayenti elifana ne- 'Idizayini ye-Embroidery idlula okulindelwe futhi yaletha uphawu lwethu empilweni! Ubufakazi bungenza umehluko omkhulu ekuguquleni ukuhola kube amakhasimende.

Ukubonisa ama-Designs ezimeni zangempela

Ukuze ulethe ngokweqiniso ukwakheka kwakho kwe-Embroidery empilweni, ufake ama-mockups nezithombe zomsebenzi wakho ngokwesimo. Isibonelo, esikhundleni sokukhombisa ukuvalwa kwe-Flower Design, bonisa ukuthi ibukeka kanjani esikhwameni se-tote noma umcamelo. Insizakalo efana nendawo inikeza ama-mockups angokoqobo angakusiza ngeso lengqondo amacebo akho emikhiqizweni ngaphandle kwesidingo sezithombe ezibizayo. Le ndlela ingumguquki womdlalo ngoba ikhombisa kumakhasimende ukuthi umsebenzi wakho uvumelana nezimo kanjani ngezicelo ezihlukile. Uma uhambisana nomongo, amakhasimende okungenzeka axhumane nemiklamo yakho.

Ukwakha iphothifoliyo yobungcweti: indlela eqhutshwa idatha

Manje, ake sixoxe ngezinombolo. Ucwaningo ngezinto ezibukwayo zithole ukuthi ama-72% abathengi anquma ukuthi athenge yini kuwebhusayithi esekelwe kwikhwalithi yokwakhiwa eyedwa. Lokhu kuqinisa umbono wokuthi lapho kwakhiwa iphothifoliyo, kubonisa izicelo ezisebenzayo, ezigxile kumakhasimende zikhulisa amathuba akho okuma. Isibonelo, uma iphothifoliyo yakho iqukethe ama-mockups noma izithombe ze-Embroidery yakho ekuthengisweni komkhiqizo, kuyacaca ngokushesha ukuthi uyakuqonda ukuthi ungahumusha kanjani ubuciko bube yimikhiqizo engathengisa.

Ukunwebeka ngaphezu kombukiso womkhiqizo oyisisekelo

Elinye ithiphu lokubonisa umsebenzi wakho we-Embroidery ngokuphumelelayo ukuqhubeka naphezu kwemibukiso yomkhiqizo olula. Dala izifundo zamacala noma ukuqhekeka kwephrojekthi okuchaza inqubo yakho yokudala kanye nezidingo zeklayenti. Isibonelo, bonisa ukuthi wasebenzisana kanjani nekhefi lendawo ukudala ukufekethisa ngokwezifiso umfaniswano wabo. Faka imininingwane efana nezinhloso zeklayenti, ugqozi lwakho lokuklama, izinselelo zezobuchwepheshe, nokuthi ukufekethina kwakho okungeziwe kanjani ebhizinisini labo. Lokhu akubonisi nje ikhono lakho kodwa futhi kugqamisa amandla akho okuhlangabezana nokulindelwe kweklayenti.

KUNGANI UKUTHOLAKALA KWABASEKELWE KAKHULU

Ekupheleni kosuku, iphothifoliyo yakho kufanele ibe yithuluzi lokusiza amaklayenti aqonde ukuthi umfazi wakho angaxazulula kanjani izinkinga zawo futhi athuthukise imikhiqizo yawo. Lapho ungakhombisa khona ukuthi umsebenzi wakho ulingana kanjani ezimweni zangempela zomhlaba, amaklayenti aze akwethembe amaphrojekthi abo. Iphothifoliyo egcwele izinhlelo zokusebenza ezisebenzayo ibonisa ukuthi awuyena nje umdwebi, kepha ochwepheshe abaqonda izidingo zemakethe nezidingo zamakhasimende.

UCABANGANI? Ngabe ukhombisa kanjani ukwakheka kwakho ukuheha amakhasimende amaningi? Yabelana ngemicabango yakho kumazwana angezansi!