Zithini izinto ezilungileyo nezingalunganga zokusebenzisa ubukho bezixhobo zemidlalo?

Izibonelelo zokufaka izixhobo zeMidlalo

Ukugquma kunendawo enkulu xa kuziwa kulongezelelo loyilo olukhethekileyo, oluhlala luhleli kwigiya yezemidlalo. Cinga ngophawu oluphezulu, uphawu oluzinzileyo uyabona kwiijezi, iigloves, okanye i-hats-umbukisi ayikhange ibonakale ilungile, ihlala. Ngokungafaniyo neendlela zokuprinta eziphela okanye eziphelileyo ngokuhamba kwexesha, ukuqhomfa Hardy kuhlala bukhali nkqu nokusetyenziswa okukhulu. Oku kwenza ukuba ukhetho olufanelekileyo lwezixhobo ezifumana i-on kunye nekratshi, njenge-jerseys yebhola okanye i-basketball inqabile. Cinga nje amaqela obuchwephesha - igiya yabo ihlala isebenzisa umbukiso kuba inokuvavanya uvavanyo lwexesha ngaphandle kokulalanisa ngokubonakala okanye ukubhenela.

Ukuqina okokugqibela

Enye yenzuzo yokuziphakamisa yemfazwe kukuqina kwayo. Intambo emnyama esetyenziselwa ukuqhutywa kwemfazwe yenza ukuba ixhathise ngakumbi ekufeni xa kuthelekiswa nokushicilelwa kwesikrini okanye ubushushu. Umzekelo, i-Embaisikery kwi-hardmet yebhola okanye ihempe yombhoxo inokumelana namakhulu omfula ngaphandle kokuphulukana nombala okanye ingqibelelo. Ukutshekisha izitayile kukwathetha ukuba aziyi kuphelelwa kukuveza okuphindaphindiweyo kwi-UV Ring, exhaphakileyo kwimidlalo yangaphandle. Ityala le-Addidas'idal Adrodided logos kwi-Premimu yeKhirimu yeSpecit, esasebenza emva kweminyaka yemidlalo engqongqo.

I-premium jonga kwaye uzive

Ukugquma kunika izibonelelo zemidlalo zisisiphelo esiphezulu, ukuqaqanjelwa. Konke malunga ne-Tactile-i-Tetchsing yongeza inqanaba lobunzulu kunye nokuhlengahlengiswa ezinokuthi ziphinde ziphindwe. Thatha i-wike yangaphantsi kwe-Swoosh kwingubo yabo yoqeqesho, umzekelo. Ima ngaphandle kwaye ikhwaza ubuchule. Ngaphaya kwembonakalo nje, intambo idala i-ricker, ibaluleke kakhulu, enokubangela umdla kwiimbaleki ezifuna igiya ejongeka kakhulu njengoqeqesho lwabo. Isibongozo esibonakalayo nesixineneyo sokuhombisa sinokuphakamisa imeko ye-brand, ukudala umbono ohlalayo phakathi kwabalandeli kunye nabadlali ngokufanayo.

Iinketho zokhetho ngokwakhiwa kwamaqela kunye neempawu

Xa kufikwa kwimfundo, ukuqhutywa yimpumelelo yokuphumelela. Iqela lezemidlalo linokubonisa ukuba ungubani, amagama amaqela, okanye iinombolo zabadlali ngendlela ethe tyaba kwaye umgangatho ophezulu. Nokuba uyayikhupha i-league encinci okanye iqela lobuchule, umvelo lubonelela ngamathuba okuloba olungapheliyo. Umzekelo, i-York New York Yankees Sebenzisa i-logo ye-capping ephantsi kwi-cap-elula, kodwa iconic. I-Brands, iilogo ezifungiweyo ezimfakayo okanye imiyalezo kwigiya inika umxholo, inyanzelisa imbonakalo yobunini kunye nekratshi. Esi sitshixo se-brands sijonge ukomeleza isikhundla sabo sentengiso kwishishini lezemidlalo.

Ixabiso le-vs yexabiso elide

Ngokuqinisekileyo, ukuqhutywa kombutho kungaphakanyiselwa kakhulu, ngakumbi ukuba usebenza ngoyilo oluntsonkothileyo. Iindleko zokuseta iindleko zoomatshini bokubuthwa zinokuba ziphezulu, kwaye uyilo olunzulu lwabasebenzi thatha ixesha. Nangona kunjalo, olu tyalo-mali luhlawula ekuhambeni kwexesha, lunikwe ukuqina kwayo. Umzekelo, ii-rande ezininzi zikhetha ukutyala imali kwi-Shoar ePhakamileyo yeMidlalo ephambili kuba ayifanelanga itshintshwe rhoqo njengoko iprinta i-geriared ngokukhawuleza. Kwitheyibhile engezantsi, unokubona uthelekiso lwexabiso elide-impumelelo phakathi kokungeniswa kunye nezinye iindlela:

Njengoko ubona, ngelixa iprinta yekripthi kunye ne-shedress inokuba neendleko zokuqala, ukuqhutywa kwexesha elide ka-Eversidery kunika ixabiso eliphezulu ekuhambeni kwexesha. Oku kuyenza ukhetho oluhle kakhulu lweempawu ezifuna igiya yazo zimele iminyaka ngaphandle kokutshintshwa rhoqo.

Amagqabantshintshi anokubakho okusebenzisa ubukho bezixhobo zemidlalo

Ukugquma kunokuba sisityalo esingcwele esingcwele sokwenza isifo kunye nesitayile, kodwa ayikho ngaphandle kwebala labo. Eyona icacileyo? ** Ixabiso **. Ukuseta oomatshini bokubethela ukungahambi kakuhle akukho joke, kwaye uyilo oluntsonkothileyo unokutshisa umngxunya kuhlahlo-lwabiwo mali lwakho. Ngokungafaniyo nokuprinta okulula, ukuqhutywa kwexesha lokukhonza, abasebenzi abanezakhono, kunye noomatshini abakhethekileyo, ukuqhuba iindleko. Thatha igiya yezemidlalo yobungcali, umzekelo, iimpawu ezinkulu ezinje nge-adidas okanye i-NIKE Chitha kwithamsanqa ekwenzeni iilogo, ngakumbi xa kusenziwa i-** jepys. Kodwa nantsi i-kickker: Ixabiso le-Premium lokuzibopha linokuba ngaphezulu kwamanye amaqela okanye imibutho ilungele ukuhlawula, ngakumbi ukuba ufuna ukuveliswa kwesininzi.

Utyalomali lokuqala oluphezulu

Masiyiphule phantsi: Iindleko zokuseta okungafunekiyo azibizi. Ukusuka kumatshini okuthengayo kulungiselelo lokulungiswa koYilo kunye nokukhethwa kwentambo, ujonge iindleko ezinqabileyo. Umzekelo, oomatshini abaneentloko ezininzi banokuxabisa amawaka eedola, kuxhomekeka kubunzima boyilo lwakho kunye nevolumu yakho. Ugqirha oqhelekileyo ** umatshini wokungafuneki-nye ** unokubaleka naphina phakathi kwe- $ 3,000 ukuya kwi-7,000 yeedola, kodwa i-A ** i-A ** i-skyrocket kumashumi amawaka. Iqela lezemidlalo elincinci, imibutho yengcambu yengca, okanye iziqalo ezifuna ukugcina izinto * Uhlahlo-lwabiwo mali lunobuhlobo * Yingqondo-ngaphandle kokuba ungumdlali omkhulu oneepokotshi ezinzulu, umbukiso zinokuba nobunewunewu kunokuba yinto entle.

Ukucuthwa kokuguquguquka kunye nentuthuzelo

Masijongane nayo: Ayizizo zonke iilaphu ezinobuhlobo. I-SportsWaar imalunga ne ** thyuthuzo ** kwaye ** iguquguquka **, kwaye kulapho ukukholo kungafuneki ngamanye amaxesha. Ubunzima obuqhelekileyo bokugcwaliswa bunokwenza iingubo ezinqwenelekayo, ezingaphantsi kweyona nto ibalulekileyo kwiimbaleki eziphezulu ezifunekayo * **. I-A ** jersetball jersey **, umzekelo, kufuneka ivakale kwaye iphefumle iphefumle, kodwa ilogo eyamkileyo linokubangela ukuqina okanye ukungonwabi. Ingxwabangxwaba phakathi kwesibheno kunye nokusebenza kwentsebenzo kuyinyani. Ufuna uyilo lwenyama, kodwa ufuna igiya yakho ukuze ** uhambe nawe **, hayi nxamnye nawe. Ke, ngelixa i-Ewermy ihambisa ukuba ** I-Premium yePremiyamu ** iseza ngendleko zentuthuzelo - into engenakulibaleka kwezemidlalo.

Ukuphelisa izinto zokwenziwa

Enye ingxaki ngengxaki yemfazwe? Ayizizo zonke izinto ezenziweyo zenziwa ilinganayo xa kuziwa kwinkqubo yokugcwala. Indwangu yezahlulo, njenge polister kunye ne-nylon, isenokungasasebenzi kakuhle kwimfazwe, ngakumbi ixesha elide. I-** threaks ** isetyenziselwe ukuqhutywa kwemfazwe kunokutsala kwaye ifutha kwezi zixhobo, ezikhokelela ekunxibeleni uyilo. Umzekelo, ukuba unikezela i-logo kwi-A ** ibhola yebhola ekhatywayo **, ukuntywila kwintshukumo engapheliyo kunye nokuhamba kwelaphu kunokubangela ukukhulula, ** ekugqibeleni kukhokelela ekupheliseni **. Ngokungafaniyo ne-cotton okanye ilaphu elidibanisa umqhaphu, ebambelela kwimfazwe entle, i-synthetics ikhowudi imiceli mngeni emininzi yokuqina. Luhambo lokurhweba olo phawu kufuneka luqwalasele ngononophelo xa ukhetha ubukho beginde yabo.

Inkqubo yokuthatha ixesha

Ukugquma kuthatha ixesha-licace kwaye lilula. Uyilo ngalunye kufuneka lube ngqo ngqo kuchwechwelo, kwaye ujikeleze ilogo okanye igama leqela lingayinkqubo elungileyo **, ngakumbi ii-odolo ezinkulu **. Nokuba ngoomatshini abaphumeleleyo kwi-PRINIFANIFANIFANIFAFANIFANIN, AKUKHO BUNGOZI. Ngelixa iprintiweyo okanye ugqithiso lwe-vinyl lungenziwa ngemizuzwana, ukuqhutywa kungathatha iiyure-ngamanye amaxesha kunye neentsuku-kuxhomekeke kubunzima bendawo kunye nenani lamaqhekeza. Kumaqela ezemidlalo kumaxesha aqinileyo, elinde i-batch emveloded ukuba igqityiwe inokubangela ukulibaziseka kwemveliso **. Qwalasela iyunifomu yezemidlalo, apho imicimbi endulukileyo kunye nemisebenzi ihamba nzima - ixesha elifunekayo lokuqhutywa yindawo yokugcina iwotshi.

Intsebenzo vs. Aesthetics: Unyango lokugqibela

Ngokuqinisekileyo, ukuqhomfa kukhangeleka kubonakala kuyinto entle, kodwa ngaba kufanelekile xa kunokuthintela ukusebenza okanye ukwaphula ibhanki? Kwiimpawu zepremiyamu ezifana ne-** nike **, ukuqhutywa sisixhobo sokuthengisa siseluhlobo loyilo, sibabeka njengeenkokeli kwishishini **. Kodwa ngenxa yeqela okanye imibutho egxile ekukhuliseni intsebenzo ngaphandle kokuncama ukuncama umsebenzi, ukuqhutywa kungangabi sisisombululo esifanelekileyo. Sisenzo sokulinganisa phakathi kwe-Aesthetics ** kwaye ** i-**. Ekugqibeleni, abanye banokukhetha isisombululo esikhawulezileyo nesixabisa iindleko, ngakumbi xa singaphazamisi ukusebenza kwelaphu.

Ngaba ufuna ukwazi okungakumbi malunga nezinto ezilungileyo kunye nezithambile zokusebenzisa umbukisi kwizixhobo zemidlalo? Ngaba zinazo naziphi na iingcinga okanye amava obuqu azabelana ngayo? Yilahle izimvo ezingezantsi kwaye ujoyine incoko!

Impembelelo yemfazwe yesazisi kunye nentengiso

Ukugquma kunokuphakamisa ubukhulu begama. Yindlela enamandla yokwenza i-logo kunye namagama eqelani avele nge-A ** premium. Iimpawu zezemidlalo zithanda ** iNike ** kwaye ** i-adidas ** ibisebenzisa i-jerseys, ii-hat, kunye negiya ephakamileyo, i-specieds eqondakalayo kwangoko. Oku akunikali kuphela igiya i-gesi evuthiweyo, inobuchule, kodwa iyakomeleza ukuqonda komgangatho. I-logo eyenziwe kakuhle ebunjiweyo okanye uyilo idlulisela ingqalelo kwiwebhusayithi ** kwaye ** ukuzibophelela kwi-craftsmarship ** - iimpawu ezizimisele ukuhlawula ipremiyamu.

Ukuphucula umbono wokwenziwa ngokwezifiso

Ukwenza ngokwezifiso kulapho kukhanya khona. Ivumela amaqela ezemidlalo kunye neempawu zokwenza ukuba izixhobo zenze ngokwakho izixhobo zendlela ezenza ukuba zizive zingabakheli. Thatha i-s ** NFL ** OKANYE ** NBA * Ngokusebenzisa indawo yokubukela, iibrand zingayiphucula imeko yazo, ibonisa uyilo olwahlukileyo, olulinganiselweyo-olunomda olwenziwe abalandeli kunye nabathengi banokudibana. Eli nqanaba lobuqu likwakhuthaza ** Ukunyaniseka kwe-rab rab **, ukwenza abalandeli baziva uqhagamshelo lweemvakalelo kwiqela okanye uphawu.

Ukuqwalaselwa kweendleko kwisicwangciso-qhinga

Ukugquma kuza ngexabiso ** indleko ** - kwaye ayisiyo imfihlo. Ukuseta kokuqala koomatshini bokubukuthula bungaphezulu, kwaye kuyilo lwelinge luyonyusa iindleko ngenxa yobunzima bendawo yokugcwala. I-A ** yomatshini wentloko-yentloko yentloko yentloko **, umzekelo, unokuxabisa naphi na ukusuka kwi-20 000 yeedola ukuya kwi-50 000 yeedola, kuxhomekeke kwinani leentloko kunye nobuchule bayo. Ngeemveliso ezinkulu, ezi ndleko zinokongeza. Nangona kunjalo, iimpawu ze-premium zemidlalo ejolise ekuqiniseni ixabiso labo **, olu tyalo-mali luhlala lunesizathu se-** imbuyekezo yexesha elide kwi-utyalomali (i-ROI) **. Ukuqina kwemfazwe kuqinisekisa ukuba ayifuni ukutshintshwa okungapheliyo kufana neempawu eziprintiweyo, zenza ukuba ukhetho lwezemali olunobulumko ** ekuhambeni kwexesha.

Ukwamkelwa kweBrand kunye nentengiso

Cinga nge ** i-adidas ye-adidas ye-adidas ye-** okanye i-Nike Swoosh ** - Zombini iimpawu zakha i-A ** ubukho obukhulu behlabathi ** kwihlabathi liphela ngenxa yokusebenzisa kwabo ubumfake. Oku kungenxa yokuba inikezelo lokuvala * ubonakaliso olubonakalayo **. Ngokungafaniyo nezinye iindlela zobugcisa, ezinjengokushicilelwa kwesikrini, ezinokuphelisa okanye zityhutyha ekuhambeni kwexesha, ukubuka ngokuhamba kwexesha, inkanuko kuhlala ibukhali, inesibindi, iqinisekisiwe ukuba i-logo iqondwe njengokuphela kwexesha. Kwimpawu zezemidlalo zijonge ukuthengisa iimveliso zabo njengoko ** ipremiyamu kunye nexesha elingenasithuba,

Isifundo seNqaku: I-Addidas'ides yebhola ekhatywayo

Makhe sijonge i-adidas. Ukusetyenziswa kwe-Brand ye-Shoisidery kwiNdebe yeHlabathi yeBhola kunye ne-Huerseys ye-Huerseys ** yenze ezi jezic. Iilogo zabo zokuvalwa zingezizo nje ii-aesthetics - zisebenza njengezimpawu zokugqwesa ** kwezemidlalo. Ingqwalaselo kwiinkcukacha kunye nezinto ezisetyenziswayo zeprimiyamu ezisetyenziswa kwijezi yazo zibeka uphawu ngaphandle kwexabiso eliphantsi, ezivelisiweyo. Oku kugxininisa kwi-** kumgangatho kunye nokubandakanywa ** * i-shina ifuna umbono we-adidas njengomkhosi ophambili kwingubo yezemidlalo yehlabathi. Amaqela, oku kunesiphumo sokuqhekeka: xa iimbaleki zinxiba iigiya ezinxulunyaniswa ne-** egqwesileyo **, bona, nabo,

Umyalezo womyalezo kunye nokunyaniseka kwabathengi

Xa uphawu lwezemidlalo luyifaka kwimfazwe, ayisiyo mali yokufumana i-aesthetics-kutyalo mali kwi-A ** umyalezo **. Umgangatho kunye nokuqina kwemfazwe idlulisa i-A ** ukuzibophelela kokugqwesa **, nto leyo eqhubeka neembaleki kunye nabathengi ngokufanayo. Kwilizwe apho ukuthembeka kwe-Brand sisitshixo, ukuqhutywa kombutho kunika abathengi isizathu sokuba uthintelo lwe-brand **. ** Ngaphantsi kwe-Armor yakho Abathengi abaqala ngokulandelayo *

Ucinga ntoni ngendima yemfazwe kwimidlalo yezemidlalo? Ngaba ukhe wayiphawula ukuba kuyichaphazela njani indlela ozijonga ngayo iimveliso? Lahla uluvo kwaye wabelane ngeengcinga zakho!