Dɛn ne mfaso ne ɔhaw ahorow a ɛwɔ nwene a wɔde di dwuma wɔ agumadi mfiri so no mu?

Mfaso a ɛwɔ nwene so wɔ agumadi ho nneɛma so .

Nwene wɔ ano kɛse bere a ɛba sɛ wɔde nhyehyɛe soronko a ɛtra hɔ kyɛ bɛka agumadi ho nneɛma ho no. Susuw ahyɛnsode ahorow a ɛkorɔn, a wɔakyerɛw so a wuhu wɔ jersey, nsateaa, anaa kyɛw so no ho hwɛ —embroidery no nhwɛ yiye kɛkɛ, na mmom ɛtra hɔ. Nea ɛnte sɛ akwan a wɔfa so tintim nhoma a bere kɔ so no ɛyera anaasɛ ɛpaapae no, nwene no kɔ so yɛ nnam wɔ ɔkwan a emu yɛ den mpo so. Eyi ma ɛyɛ ade a eye ma nnwinnade a ɛma obi ho yɛ hyew pii, te sɛ bɔɔlbɔ ntade anaa basketball ntade tiaa. Susuw adwumayɛfo akuw ho kɛkɛ —wɔn gear taa de nwene di dwuma efisɛ ebetumi agyina bere mu sɔhwɛ ano a ɛrensɛe nneɛma a wɔde di dwuma wɔ ahyɛnsode no so anaasɛ ɛyɛ fɛ.

Durability a ɛtra hɔ kyɛ .

Mfaso a ɛda nsow a ɛwɔ nwene so no mu biako ne sɛnea ɛtra hɔ kyɛ. Asaawa a ɛyɛ den a wɔde yɛ nwene no ma ɛyɛ nea ɛko tia ayera kɛse koraa sɛ wɔde toto screen printing anaa ɔhyew a wɔde kɔ baabi foforo ho a. Sɛ nhwɛso no, nwene a ɛwɔ bɔɔlbɔ dade kyɛw anaa rugby atade so no betumi agyina ahohoro ɔhaha pii ano a ɛrenhwere ne kɔla anaa ne mudi mu kura. Nneɛma a wɔde ayɛ no nwene nso kyerɛ sɛ ɛrenyera bere a wɔde UV mframa a ɛtaa ba wɔ abɔnten so agumadi mu no da adi mpɛn pii no. Asɛm bi a ɛfa ho ne Adidas ahyɛnsode a wɔayɛ no nwene a ɛwɔ wɔn bɔɔlbɔ nneɛma a ɛyɛ fɛ so, a ɛda so ara yɛ nea ɛyɛ hyew wɔ mfe pii a wɔde di agoru denneennen akyi no.

Premium hwɛ ne atenka .

Nwene ma agumadi ho nneɛma nya anim a ɛkorɔn, a ɛyɛ fɛ. Ɛyɛ ne nyinaa fa sɛnea obi te nka no ho —ɔpam no de emu dɔ ne ne nwene a ɛyɛ pɛ a mfonini ahorow a wɔatintim no ntumi nsan nyɛ no ka ho. Sɛ nhwɛso no, fa Nike Swoosh a wɔayɛ no nwene no wɔ wɔn ntetee ntade so. Ɛda nsow na ɛteɛm sɛ ɛyɛ adwumayɛ ho nimdeɛ. Wɔ anim a ɛte saa ara akyi no, asaawa no ma wonya atenka a ɛyɛ den, a ɛho hia kɛse, a ebetumi ayɛ agumadifo a wɔpɛ gear a ɛte sɛ nea ɛyɛ aniberesɛm te sɛ wɔn ntetee no anigye. Nwene a wɔde aniwa hu ne nea wɔde nsa ka a ɛyɛ anigye no betumi ama ahyɛnsode bi ayɛ kɛse, na ɛde adwene a ɛtra hɔ daa aba akyidifo ne agodifo nyinaa mu.

Nneɛma a wopɛ sɛ wopaw ma akuw ne nneɛma a wɔde yɛ nneɛma .

Sɛ ɛba sɛnea wɔyɛ no sɛnea wɔpɛ a, nwene yɛ nkonimdi. Agumadi akuw betumi ada wɔn ho adi akyerɛ wɔn ho denam logos, akuo din, anaa agofomma nɔma so wɔ ɔkwan a ɛyɛ nea wotumi sesa ne nea ɛkorɔn so. Sɛ́ ebia worehyɛ league ketewaa bi anaasɛ kuw a wɔyɛ adwumaden no, nwene ma wonya nneɛma a wobetumi ayɛ a enni awiei. Sɛ nhwɛso no, New York Yankees de ahyɛnsode bi a wɔayɛ no anifere kwan so di dwuma wɔ wɔn nkataso so—a ɛnyɛ den, nanso ɛyɛ agyiraehyɛde. Wɔ brand ahorow ho no, logos a wɔayɛ no nwene anaa nkrasɛm a ɛwɔ gear so no ma obi ankasa ka, na ɛhyɛ ne wurayɛ ne ahantan ho adwene mu den. Eyi yɛ ade titiriw ma nnwumakuw a wɔrehwehwɛ sɛ wɔbɛhyɛ wɔn gua so gyinabea mu den wɔ agumadi mu.

Ɛka a wɔbɔ ne bere tenten bo a ɛsom .

Ampa, nwene betumi ayɛ pricier upfront, titiriw sɛ woreyɛ adwuma wɔ complex designs ho a. Nneɛma a wɔde yɛ nwene ho nhyehyɛe ho ka betumi ayɛ kɛse, na nneɛma a wɔayɛ a egye adwumaden no gye bere. Nanso, saa sika a wɔde hyɛ mu yi tua ka bere tenten, esiane sɛ ɛyɛ den nti. Sɛ nhwɛso no, nnwumakuw pii paw sɛ wɔde wɔn sika bɛhyɛ nwene mu de ahwehwɛ agumadi ho nneɛma a ɛkorɔn no pɛpɛɛpɛ efisɛ enhia sɛ wɔsesa no mpɛn pii te sɛ nea wɔatintim, a ɛtaa sɛe ntɛmntɛm no. Wɔ table a ɛwɔ aseɛ ha no mu no, wobɛtumi ahunu sɛ wɔde bere tenten mu ka a ɛba fam no toto nwene ne akwan foforɔ ntam:

Sɛnea wubetumi ahu no, bere a ebia screen a wotintim ne ɔhyew a wɔde kɔ baabi foforo no so tew no, ɛka a wɔbɔ mfiase no so tew no, nwene a ɛtra hɔ kyɛ a ɛtra hɔ kyɛ no ma wonya bo a ɛkorɔn bere a bere kɔ so no. Eyi ma ɛyɛ nyansa a wɔpaw ma nnwumakuw a wɔpɛ sɛ wɔn gear no da nsow mfe pii a wɔmfa nsi ananmu bere nyinaa.

sintɔ ahorow a ebetumi aba wɔ nwene a wɔde di dwuma wɔ agumadi ho nneɛma so .

Ebia nwene bɛyɛ grail kronkron a ɛbɛma atumi agyina na wɔayɛ no, nanso ɛnyɛ nea ɛnyɛ nea enye wɔ ho. Nea ɛda adi kɛse no? **Ɛka**. Mfiri a wɔde nwene ade a wode besi hɔ no nyɛ aseresɛm, na sɛ wɔyɛ nneɛma a ɛyɛ nwonwa a, ebetumi ahyew tokuru wɔ wo sikasɛm mu. Nea ɛnte sɛ tintim a ɛnyɛ den no, nwene hwehwɛ bere, adwumayɛfo a wɔn ho akokwaw, ne mfiri titiriw bi, na ɛma ɛka kɔ soro. Fa agumadi ho nneɛma a ɛyɛ adwuma yiye, sɛ nhwɛso no —nsɛm akɛse te sɛ Adidas anaa Nike sɛe sika kɛse wɔ nwene ho, titiriw bere a woreyɛ saa **complex team logos** a pop wɔ jerseys so no. Nanso kicker no ni: Ebia bo a wɔbɔ ma premium embroidery no bɛyɛ kɛse asen akuw anaa ahyehyɛde ahorow bi a wɔwɔ ɔpɛ sɛ wobetua, titiriw sɛ worehwehwɛ mass production a.

Sika a wɔde to gua mfiase no kɛse .

Momma yɛnpaapae mu: ɛka a wɔbɔ wɔ nwene nhyehyɛe ho no nyɛ nea ne bo nyɛ den. Efi mfiri a wotɔ so kosi sɛnea wosiesie ne ho ne sɛnea wopaw asaawa so no, worehwɛ sika kɛse a wɔde di kan bɔ ho ka. Sɛ nhwɛso no, mfiri a wɔde nwene nneɛma a ɛwɔ ti pii no betumi agye dɔla mpempem pii, a egyina sɛnea wo nsusuwii ne wo nne so yɛ den so. Afiri a ɛyɛ **afiri a ɛyɛ single-ti nwene** no betumi ayɛ adwuma wɔ baabiara a ɛwɔ $3,000 kosi $7,000, nanso **male-ti afiri** betumi akɔ soro akodu mpempem du du. Agumadi akuw nketewa, ahyehyɛde ahorow a ɛwɔ fam, anaasɛ nnwuma a wɔafi ase a wɔpɛ sɛ wɔma nneɛma kɔ so **sikasɛm-adamfofa** no betumi ahu sɛ saa mfiase sika a wɔde hyɛ mu yi yɛ den sɛ wɔbɛmene. Ɛyɛ no-brainer —gye sɛ woyɛ obi a ɔbɔ bɔɔl kɛse a wowɔ kotoku a emu dɔ, ebia nwene yɛ ade a ɛyɛ fɛ sen nea ɛho hia.

Nsakrae a ɛba ne awerɛkyekye a ɛso tew .

Momma yɛnka no pen: Ɛnyɛ ntama nyinaa na ɛyɛ nwene-adamfofa. Sportswear nyinaa fa **comfort** ne **Flexibility** ho, na ɛhɔ na ɛtɔ da bi a nwene tumi hwe ase. Stitching mu duru a wɔde aka ho no betumi ama ntade ayɛ den, a ɛnyɛ nea eye ma agumadifo a wɔyɛ adwuma yiye a wɔhwehwɛ sɛ wɔyɛ **akwansin a ɛsen biara**. Sɛ nhwɛso no, ɛho hia sɛ **basketball jersey** bi te nka sɛ ɛyɛ hare na ɛma ahome, nanso ahyɛnsode a wɔayɛ no nwene no betumi ama ayɛ den kakra anaasɛ ayɛ mmerɛw. Nhyɛso a ɛda afɛfɛde a ɛyɛ fɛ ne adwumayɛ dwumadi ntam no yɛ nea ɛwɔ hɔ ankasa. Wopɛ sɛ wɔyɛ adwini a ɛyɛ fɛ, nanso wo nso wo hia wo gear a wode ** bɛkɔ wo**, ɛnyɛ wo so. Enti, bere a nwene de saa **premium hwɛ** no ma no, ebia ɛbɛba wɔ ahotɔ ho ka mu —biribi a wontumi mmu ani ngu so wɔ agumadi ntade mu.

Nneɛma a wɔde ayɛ nneɛma a ɛreyera .

Ɔhaw foforo a ɛwɔ nwene ho? Ɛnyɛ nneɛma nyinaa na wɔbɔɔ no pɛpɛɛpɛ bere a ɛfa stitching nhyehyɛe no ho no. Ebia ntama a wɔde ayɛ, te sɛ polyester ne nylon, renyɛ ade yiye wɔ nwene ho, titiriw bere a bere kɔ so no. **threads** a wɔde di dwuma wɔ nwene mu no betumi atwe na abubu wɔ saa nneɛma yi so, na ɛde ɔporɔw ne ntetewmu a ɛma adwini no sɛe. Sɛ nhwɛso no, sɛ wopam ahyɛnsode bi wɔ **Synthetic Soccer jersey** so a, akasakasa a efi bere nyinaa a wɔde keka ne ho ne ntama no ntrɛwmu no betumi ama nhama no ayɛ mmerɛw, **awiei koraa no ɛde kɔ fading**. Nea ɛnte sɛ ntama a wɔde cotton anaa cotton blend ayɛ, a ɛkura nwene mu fɛfɛɛfɛ no, nneɛma a wɔde yɛ nneɛma no de nsɛnnennen pii ba ma ɛtra hɔ kyɛ. Ɛyɛ trade-off a ɛsɛ sɛ brands susuw ho yiye bere a wɔrepaw nwene ama wɔn gear no.

Adeyɛ a egye bere pii .

Nwene gye bere—ɛyɛ mmerɛw na ɛnyɛ den. Ɛsɛ sɛ wɔde digitized digyital digitized yiye, na logo anaa team din a wɔbɛpam no betumi ayɛ **lengthy process**, titiriw ma **rarge orders**. Sɛ wode mfiri a wɔde nwene nneɛma a ɛwɔ ti a ɛkɔ akyiri sen biara mpo a, ɛnyɛ abotɔyam a wonya ntɛm ara. Bere a wobetumi ayɛ screen print anaa vinyl transfer wɔ sikɔne kakraa bi mu no, nwene betumi agye nnɔnhwerew pii—ɛtɔ mmere bi mpo a nna mpo—egyina sɛnea wɔayɛ no mu nsɛm a ɛyɛ den ne asinasin dodow a wɔahyehyɛ no nnidiso nnidiso no so. Wɔ agumadi akuw a ɛwɔ bere nhyehyɛe a emu yɛ den mu no, twɛn a wɔtwɛn sɛ wobewie nwene kuw no betumi ama **nneɛma a wɔyɛ no akyɛ kɛse**. Susuw agumadi ntade a ɛyɛ adwumaden ho hwɛ, baabi a nneɛma a ɛyɛ pɛpɛɛpɛ ne nea wɔayɛ no yɛ nea ɛyɛ nwonwa—bere a ɛho hia ma nwene no betumi ayɛ ɔhaw kɛse ama wɔn a wɔwɔ dɔn no so no.

Adwumayɛ vs. aesthetics: Ade a ɛsen biara a wɔde di gua .

Ampa, nwene no hwɛ hu, nanso so ɛfata bere a ebetumi asiw adwumayɛ kwan anaasɛ ɛbɛbubu sikakorabea no? Wɔ premium brands te sɛ **nike** ho no, nwene yɛ aguadi adwinnade te sɛ design choice, de si hɔ sɛ **leaders wɔ nnwuma mu**. Nanso wɔ akuw anaa ahyehyɛde ahorow a wɔde wɔn adwene si adwumayɛ a wɔbɛma ayɛ kɛse so a wɔmfa dwumadi mmɔ afɔre no fam no, ebia nwene renyɛ ano aduru a eye sen biara. Ɛyɛ adeyɛ a ɛkari pɛ wɔ **aesthetics** ne **practicality** ntam. Awiei koraa no, ebia ebinom bɛpɛ nhoma tintim ano aduru a ɛyɛ ntɛm na ɛho ka sua no, titiriw bere a ɛnhaw ntama no adwumayɛ no.

Wopɛ sɛ wuhu mfaso ne ɔhaw ahorow a ɛwɔ nwene a wɔde di dwuma wɔ agumadi mfiri so no ho nsɛm pii? So wowɔ nsusuwii anaa ankorankoro osuahu bi a ɛsɛ sɛ woka? Fa comment bi to ase na fa wo ho hyɛ nkɔmmɔbɔ no mu!

Nkɛntɛnso a nwene nya wɔ brand identity ne marketing so .

Nwene betumi ama brand identity akɔ soro kɛse. Ɛyɛ ɔkwan a tumi wom a wɔfa so ma logo ne kuw din ahorow no da nsow wɔ **premium feel** ho. Agumadi mfiri te sɛ **nike** ne **adidas** de nwene adi dwuma wɔ jerseys, hats, ne ntetee gear so de ayɛ **High-end, professional image** a wotumi hu no ntɛm ara. Ɛnyɛ sɛ eyi ma gear no yɛ nea wɔayɛ no fɛfɛɛfɛ, a ɛyɛ nwonwa nko, na mmom ɛhyɛ adwene a ɛfa su pa ho no mu den. Ahyɛnsode anaa adwini a wɔayɛ no yiye a wɔayɛ no yiye no ma **adwene a ɛwɔ mu kɔ akyiri** ne **ahofama a wɔde yɛ nsaanodwuma**—nneɛma a adetɔfo wɔ ɔpɛ sɛ wobetua sika a wɔde tua ho ka.

Nkate a ɛma ɛyɛ kɛse denam customization so .

Nneɛma a wɔayɛ no sɛnea wɔpɛ no ne baabi a nwene hyerɛn ankasa. Ɛma agumadi akuw ne nnwumakuw tumi yɛ nnwinnade a ɛyɛ ne de wɔ ɔkwan bi so a ɛma ɛyɛ te sɛ nea ɛyɛ soronko. Fa **NFL** anaa **NBA**—akuo biara ahyɛnsodeɛ a wɔayɛ no nwene a ɛwɔ wɔn ntadeɛ so no, ɛnyɛ sɛ wɔde wɔn ani hunu nko, na mmom wɔyɛ **brand strategy** a wɔahwɛ so yie no fã. Ɛdenam nwene a wɔde di dwuma so no, nneɛma a wɔde di dwuma no betumi ama wɔn gua so gyinabea ayɛ kɛse, na wɔada nsusuwii soronko a wɔayɛ no kakraa bi a akyidifo ne adetɔfo betumi aboaboa wɔn ho ano wɔ akyi adi. Saa level of personalization yi nso hyɛ **brand loyalty** ho nkuran, ɛma fans te nka sɛ wɔwɔ nkate mu abusuabɔ a emu yɛ den wɔ kuw anaa brand no ho.

Ka a wɔbɔ ho asɛm wɔ branding strategy mu .

Embroidery de **cost** ba —na ɛno nyɛ ahintasɛm. Nhyehyɛe a edi kan a wɔde yɛ mfiri a wɔde nwene ade no yɛ kɛse, na sɛnea wɔayɛ no sɛnea wɔpɛ no betumi ama ɛka a wɔbɔ no akɔ soro esiane sɛnea nhama no yɛ den nti. Sɛ nhwɛso no, **afiri a wɔde nwene nneɛma pii** betumi agye sika afi **$20,000 kosi $50,000**, a egyina ti dodow ne ne tumi so. Wɔ nneɛma akɛse a wɔyɛ ho no, saa ka ahorow yi betumi ayɛ biako. Nanso, wɔ agodie a ɛyɛ fɛ a wɔrehwehwɛ sɛ wɔbɛhyɛ wɔn **brand value** mu den no, saa sika a wɔde asie yi taa yɛ nea ɛfata denam **bere tenten mu mfaso a wonya fi sika a wɔde asie (ROI)** no so. Embroidery a ɛyɛ den no hwɛ hu sɛ enhia sɛ wɔde si ananmu bere nyinaa te sɛ logos a wɔatintim, na ɛma ɛyɛ **wise financial choice** wɔ bere tenten mu.

Brand a wogye tom ne nea wotumi di ho gua .

Susuw **ICONIC adidas logo** anaa **nike swoosh** ho hwɛ—afã abien no nyinaa ayɛ **massive presence** wɔ wiase nyinaa, a ne fã bi fi nwene a wɔde di dwuma no. Eyi te saa efisɛ nwene ma **visual permanence**. Nea ɛnte sɛ akwan afoforo, te sɛ screen printing, a ebetumi ayera anaasɛ apaapae bere kɔ so no, nwene no da so ara yɛ nnam, ɛyɛ akokoduru, na ɛyɛ hyew, na ɛhwɛ hu sɛ logos yɛ **sɛ bere a enni hɔ**. Wɔ agumadi ahorow a wɔrehwehwɛ sɛ wɔbɛtɔn wɔn nneɛma sɛ **premium ne timeless** no, nwene ma fapem a ɛyɛ den ma aniwa mu anigye ne ahyɛnsode a wogye tom nyinaa.

Nsɛm a wɔayɛ ho nhwehwɛmu: Adidas bɔɔlbɔ ntade a wɔayɛ no nwene .

Momma yɛnhwɛ adidas. Brand no de nwene adi dwuma wɔ wɔn **World Cup ne Champions League jerseys** mu no ama saa jerseys yi ayɛ iconic. Wɔn ahyɛnsodeɛ a wɔayɛ no nwene no nyɛ afɛfɛdeɛ nko ara —ɛsom sɛ **ahyɛnsodeɛ a ɛyɛ papa** wɔ agumadiɛ mu. Adwene a wɔde si nneɛma nketenkete so ne nneɛma a ɛyɛ fɛ a wɔde di dwuma wɔ wɔn ntade mu no ma ɛda nsow wɔ nneɛma a ne bo yɛ mmerɛw a wɔyɛ no pii ho. Saa si a wosi **quality ne exclusivity** so dua yi ma adwene a wɔwɔ wɔ Adidas ho sɛ tumi a edi kan wɔ wiase nyinaa agumadi ntade mu no yɛ kɛse. Wɔ akuw mu no, eyi wɔ ripple effect: sɛ agumadifo hyɛ gear a ɛne **excellence** wɔ abusuabɔ a, wohu wɔn nso, wohu wɔn sɛ **elite**.

Brand nkrasɛm ne adetɔfo nokwaredi .

Sɛ agumadi ho nimdeɛ bi de sika hyɛ nwene mu a, ɛnyɛ sika a wɔde hyɛ afɛfɛde mu kɛkɛ —ɛde sika reto **nkrasɛm mu** mu. Nwene a ɛyɛ papa ne sɛnea ɛtra hɔ kyɛ no ma **ahofama a wɔde ma wɔ nea ɛkyɛn so** ho, a ɛne agumadifo ne wɔn a wɔde di dwuma no nyinaa hyia. Wɔ wiase a brand loyalty yɛ ade titiriw mu no, nwene ma adetɔfo nya biribi a enti **de brand** hyɛ mu. **Armour**, sɛ nhwɛso no, de nwene di dwuma wɔ ne agumadi ntade a ɛyɛ adwuma yiye no so, na ɛde nkrasɛm a emu da hɔ mena: Wɔkyekye wɔn nneɛma no ma ɛtra hɔ kyɛ. Adetɔfoɔ a wɔne saa **quality-first** kwan yi di nkitaho no, ɛda adi sɛ wɔbɛsan aba, berɛ ne berɛ mu.

Dɛn na wususuw wɔ dwuma a nwene di wɔ agumadi ho agyiraehyɛde mu no ho? So woahyɛ sɛnea ɛka sɛnea wuhu nneɛma a wɔde yɛ nneɛma ho no nsow? Drop a comment na fa wo nsusuwii kyerɛ!