Ukwakha ishishini lenzuzo elingenelo: Ukuthumela oomatshini bakho ngo-2024 Izimvo: 0 Umbhali: Umhleli we-Godlip Shipasha ixesha: 2024-11-22 Imvelaphi: Indawo
I-1. Ukulawula oomatshini bakho bokuzithoba: Isitshixo seenzuzo kwi-2024 Ngaba ufuna ukuphakamisa ishishini lakho lokuya kwi-2024? Inyathelo lokuqala lisebenzisa oomatshini. Funda ngendlela yokukhuthaza oomatshini bakho bemfazwe ngokufanelekileyo ngemveliso ephezulu kunye nenzuzo. Izakhono zomatshini zokuqonda, iingcebiso zolondolozo, kwaye ixesha lokuvelisa liphela lubaluleke kakhulu ukuhlala phambi kolu khuphiswano.
Funda nzulu
2. Ukwakha i-niche enenzuzo: Ukukhetha imakethi yakho yemfazwe ngo-2024 Ayizizo zonke iimarike ezifudumeleyo zenziwe zilingana. Ngo-2024, kubalulekile ukufumana i-niche ehambelana namandla akho, kwaye oko kunyanzelekile. Ukusuka kwimveliso yeshishini ukuya kwifashoni yesiko, siya kuphonononga olona gama lubalaseleyo lwenzuzo kunye nendlela yokuyila indawo yakho kwimarike exineneyo.
Funda nzulu
I-3. Ukuthengisa ishishini lakho lokuvalela: Izicwangciso zempumelelo ezingama-2024 Akwanelanga ukwenza iimveliso ezinkulu- kufuneka uqiniseke ukuba abantu bazi ngazo. Kweli candelo, siya kungena kwizicwangciso zokuthengisa zakutshanje zokuthengisa amashishini amdaka, kubandakanya neendaba zentlalo, seo, kunye nobudlelwane bembeko. Funda ngendlela yokukhuthaza ngokusebenzayo uphawu lwakho kunye nokuqhuba.
Funda nzulu
Iindlela ezingama-2024 zokugcina
Ukulawula oomatshini bakho bokuzithoba: Isitshixo seenzuzo kwi-2024 Ngowama-2024, isitshixo sokukhulisa inzuzo kwishishini lakho lokungafuduki, konke malunga nokusebenzisa oomatshini bakho. Nokuba uqala nje okanye uyakuphalaza, ukuqonda amandla omatshini bakho akanakuphikiswa. Oomatshini namhlanje beza namanqaku aphambili anjengesakhono seenaliti ezininzi kunye nolawulo lweengcedevu oluzenzekelayo, abenza basebenze ngokufanelekileyo - ukuba uyayazi indlela yokuzisebenzisa ngokufanelekileyo. Umzekelo, uMzalwan 'u-Pr10X, imodeli ethandwayo kwishishini, unomsebenzi osebenzayo kunye nomsebenzi wenaliti, ukunciphisa ixesha lemveliso ukuya kuthi ga kwi-30% uyilo. Yimali enzulu etafileni ukuba uyayixhasa indlela owawukwandisa ngayo umsebenzi wakho.
Enye into ebalulekileyo kukugcinwa. Umatshini ogcinwe kakuhle awuyi kunyusa kuphela impilo yemveliso ye-wospan kodwa unciphise ixesha lokuphumla. Uphononongo lweengcebiso zemfazwe kunye neendlela zobuchule zinika ingxelo yokuba iinkampani ezenza ulondolozo rhoqo Gcina i-15% ngonyaka ngokulungisa iindleko kunye nokuphazamiseka okusebenzayo. Ukucocwa rhoqo, ukutshintsha iinaliti ngexesha, kunye nokuthambisa izinto eziphambili ngamanyathelo asisiseko ekuthinteleni iingxaki ngaphambi kokuba zenzeke.
Ixesha elifanelekileyo lemveliso kunye nemveliso Ukunyusa ngokwenyani oomatshini bakho bemfazwe, kufuneka ugxile kwixesha lokuphumelela. Oku kuthetha ukuba ukucofa ngokufanelekileyo useto lwakho, usebenzisa imisonto efanelekileyo, kwaye usebenzise isoftware yoyilo ngokufanelekileyo. Umzekelo, oomatshini abaninzi bemfazwe namhlanje beza nesoftware kuyilo elivumela ukuba ubone kuqala ukuthunga ngaphambi kokuba imveliso iqala. Eli nqaku lingumtshintshi womdlalo njengoko kunceda ukuphepha iimpazamo ezixabisekileyo kunye nenkunkuma ebonakalayo. Ngokomndilili, amashishini asebenzisa isoftware yoyilo jonga ukuncitshiswa kwe-20% kwimveliso, ekwakhela ngokuthe ngqo iimarike.
Imeko yokwenyani yobomi: Impembelelo yokusetyenziswa komatshini osebenzayo Makhe sithethe. Thatha ityala le- 'stitch the thereptl, ' ishishini elincinci lokuhombisa elitshintshele kumatshini weenaliti ezininzi ngo-2023. Baxela ukunyuka kwe-40% kwizithuba nje nje ezintathu. Isitixo? Bafundile ukusebenzisa izinto zoomatshini ukuze basebenze imisebenzi engumphunga, njengotshintsho lombala kunye nohlengahlengiso lwempikiswano kunye nokuvumela ukuba kugxile kwinkonzo kunye nenkonzo yabathengi. Ngenxa yoko, abakhange baqhubeke nemfuno; Zigqitha kuye, zikhusela ii-odolo ezinkulu kubathengi benkampani abaxabisa isantya kunye nomgangatho.
Uqeqesha iqela lakho ngokusebenza kakuhle Ukutyala kwiqela lakho kubaluleke kakhulu ukuba utyale imali yoomatshini ngokwabo. Abaqhubi bakho kufuneka baqeqeshelwe kungekuphela kwimisebenzi esisiseko kodwa nakwisisombululo esiphezulu, useto olululo lweendlela zokugcina ixesha. Ngapha koko, uphando lubonisa ukuba iivenkile ezimfakayo eziqeqesha abasebenzi bazo zezona ndlela zibalaseleyo zibonisa ukunyuka kweemveliso ezingama-25% kwimveliso kwiinyanga ezintandathu. Cinga ngokuseta iiseshoni zoqeqesho rhoqo ukuqinisekisa ukuba iqela lakho lihlala libukhali kwaye lihlaziyiwe kwimidlalo yolonga lokungena kunye nophuculo lwamatshini.
Iingcebiso eziphambili zokufumana oomatshini bakho bemfazwe Icebiso Inkcazo Ukulungiswa kwesiqhelo Yenza ukucoca rhoqo, jonga iinxalenye ezinxitywayo, kunye nezinto zomatshini ukukhusela ixesha lokuphumla kwaye kuthintelwe ukulungiswa kwexabiso. Yenza intambo Sebenzisa iintambo ezisemgangathweni eziphezulu kunye nokwandisa useto lweembambano zoomatshini ukunciphisa ikhefu kunye nenkunkuma ebonakalayo. Ukusetyenziswa kwesoftware Isoftware yoyilo yoyilo Ukujonga ukujonga kuqala Uqeqesho lwabasebenzi Qinisekisa ukuba iqela lakho linobuchule kunye neempawu zomatshini zamva nje kunye neendlela ezilungileyo kakhulu kwimveliso ephezulu.
Ngokusebenzisa oomatshini ngokwayo, ukwenza iinkqubo zemveliso, kunye nokutyala imali kwiqela lakho, unokuzinyusa kakhulu iinzuzo zakho ngo-2024. Ilizwe elingumntu livele ngokukhawuleza, kodwa ukuba uhleli phambi kolu khuphiswano. Inzuzo iya kulandela.
②: Ukwakha i-niche enenzuzo: Ukukhetha imakethi yakho yemfazwe ngo-2024 Ngo-2024, ukhetha i-niche efanelekileyo kwishishini lakho lokungafuduki ayisiyonto nje enkulu - umahluko phakathi kokusinda nokuchuma. Imarike yentengiso iyahluka, kwaye izama ukubhenela kuye wonke umntu yindlela eqinisekileyo yokusasaza kakhulu. Endaweni yoko, gxila kwimarike ethile ehambelana nezakhono zakho kwaye inyanzelekile. Ukusuka kwimveliso yenkampani ukuya kwifashoni yendoda, amathuba angapheliyo. Ngapha koko, amashishini e-niche emvelowo abona ukuya kuthi ga kwi-40% yonyuso kwingeniso nje ngokunciphisa ukuthengiswa kwabo ekujolise kuzo. Ngoku yindawo yokuhamba!
Ukuqonda olona lwimi luyinzuzo Ubuhle beshishini lokungena elunxwemeni lisekuqalekeni kwayo. Kwimifuno yesiko ukuya kwifashoni yokuphela, ukuqhutywa kwemfazwe kungasetyenziswa kumacandelo onke. Kodwa ezinye ii-datibes zinoxanduva ngakumbi kunabanye. Umzekelo, uphawu lweshishini kunye neemveliso zentengiso ziyaphakamisa ngoku. Ngapha koko, iinkampani ezinje ngeNike kunye ne-adidas chitha izigidi ngonyaka kwi-Evarierel kunye nentengiso yazo. Ngokujolisa kumashishini afuna intengiso, ungazifaka kwimakethi eqinileyo, imfuno ephezulu. Cinga ngayo-amashishini ahlala efuna ilogo yelogo kwi-iyunifomu, ihempe, kunye neminqwazi. Yindawo yentengiso ehlala ingenamsebenzi ngaphandle kwe-dips yexesha elifanelekileyo!
Isifundo seNqanaba: Amandla e-Niche Thatha i- 'i-Erite Stars, ivenkile encinci yokufakelwa efakwe kugxile kwi-ATTARE YENKCAZO YOKUGQIBELA KWI-2022. Ngomsebenzi wenkampani ophezulu, kunye ne-interms, ishishini labo liqhume. Kwisithuba seenyanga ezintandathu, ingeniso yabo yatsiba nge-50%, kwaye babeka izivumelwano ezininzi ezinamashishini asekuhlaleni. Ngoba? Kuba bachonge umsantsa kwimarike kwaye balungelelanisa iinkonzo zabo ukuba bahlangabezane neemfuno zabaphulaphuli abathile. Ngokugxila kubathengi abasebenzisayo, basiphephe ukhuphiswano kwaye bazimisa njengevenkile yokuya kwivenkile yeshishini.
Uyikhetha njani i-niche yakho: Iikhrayitheriya eziphambili Ukukhetha i-niche elungileyo kubandakanya okungaphezulu kokuqagela nje. Nazi izinto eziphambili ekufuneka ziqwalaselwe: Imfuno, ukhuphiswano, kunye nomdla wakho. Qala ngokuphanda oko amashishini okanye iimarike ziyaphela. Umzekelo, indlela yokuhamba kweembaleki iyaqhubeka ikhula, ukudala amathuba okuqhutywa komntu ngokwemidlalo. Okulandelayo, vavanya ukhuphiswano kwi-niche yakho ekhethiweyo. Ngaba baninzi kakhulu abadlali, okanye ungazimela ngezolo ezikhethekileyo okanye ukutshintshwa ngokukhawuleza? Okokugqibela, cinga ukuthanda kwakho. Ukuba uyayithanda ifashoni, egxile kwizambatho eziphezulu inokuba yindawo yakho emnandi. Inkalo oyisa nomsebenzi wakho iya kubonisa umgangatho wemveliso yakho kunye nabathengi abanokuxela.
Ukuvavanywa kwemfuno yentengiso: Idatha kunye nokuqonda Imfuno yentengiso idlala indima enkulu ekukhetheni i-niche. Ngokutsho kophando lwakutsha nje ngevenkile yengubo yesiqhelo, imfuno yezipho ezenzelwe umntu oqhelene nayo ngama-35% ngo-2023 yedwa. Olu chaphaza luyinxenye ngenxa yokunyuka kokusebenza kude, okuzityhutyha iinkampani ukuba zinikezele ngezambatho ezizezinye. Idatha ikwabonisa ukuba iinkonzo zokufakwa kweqela lezemidlalo kunye neminyhadala yendawo zikwimfuno ephezulu. Umzekelo, amaqela ezemidlalo asekuhlaleni rhoqo ahoyiwe iyunifomu, iipakethi, kunye nee-hat-zihlala zityhafile kodwa zinenzuzo enkulu. Ke, thabatha imakethi eyahlukileyo, kwaye ungoyiki ukuntywila ngaphakathi kuyo!
Itheyibhile: Ukugquma kwengeniso yenzuzo ephezulu ye-2024 Niche Inkcazo Ingeniso yengeniso enokubakho Uphawu lwenkampani Ingubo yangaphantsi yabasebenzi kunye nabathengi-zifuna imfuno yonyaka. + 35-50% ngonyaka Iqela lezemidlalo kunye neMicimbi yeNdawo Iyunifomu yesiko, iminqwazi, kunye ne-patches zamaqela kunye neziganeko. + 20-30% ngonyaka qho ngonyaka Ifashoni ephezulu Iimpahla ezinobuhlobo kunye neyilo yesiko lemifanekiso yefashoni. + 40% kubathengi bePremiyamu Izipho zeBhodi Ukugquma komtshato, ukutyhila kunye nemibhiyozo. + 25-35% ngonyaka
Ukukhetha i-niche ayihambi nje i-Smart-yimfuneko kwi-2024. Ngendlela yokugxila ekunene, unokwakha ishishini elingapheliyo kuphela kodwa elichumayo. Ke, yeyiphi intengiso oza kulawula?
Ingaba ingabakho i-piche versing ekuqhubeni? Yabelana ngeengcinga zakho okanye amava akho kwizimvo ezingezantsi!
Uyikhetha njani i-niche yakho: Iikhrayitheriya eziphambili Ukukhetha i-niche elungileyo kubandakanya okungaphezulu kokuqagela nje. Nazi izinto eziphambili ekufuneka ziqwalaselwe: Imfuno, ukhuphiswano, kunye nomdla wakho. Qala ngokuphanda oko amashishini okanye iimarike ziyaphela. Umzekelo, indlela yokuhamba kweembaleki iyaqhubeka ikhula, ukudala amathuba okuqhutywa komntu ngokwemidlalo. Okulandelayo, vavanya ukhuphiswano kwi-niche yakho ekhethiweyo. Ngaba baninzi kakhulu abadlali, okanye ungazimela ngezolo ezikhethekileyo okanye ukutshintshwa ngokukhawuleza? Okokugqibela, cinga ukuthanda kwakho. Ukuba uyayithanda ifashoni, egxile kwizambatho eziphezulu inokuba yindawo yakho emnandi. Inkalo oyisa nomsebenzi wakho iya kubonisa umgangatho wemveliso yakho kunye nabathengi abanokuxela.
Ukuvavanywa kwemfuno yentengiso: Idatha kunye nokuqonda Imfuno yentengiso idlala indima enkulu ekukhetheni i-niche. Ngokutsho kophando lwakutsha nje ngevenkile yengubo yesiqhelo, imfuno yezipho ezenzelwe umntu oqhelene nayo ngama-35% ngo-2023 yedwa. Olu chaphaza luyinxenye ngenxa yokunyuka kokusebenza kude, okuzityhutyha iinkampani ukuba zinikezele ngezambatho ezizezinye. Idatha ikwabonisa ukuba iinkonzo zokufakwa kweqela lezemidlalo kunye neminyhadala yendawo zikwimfuno ephezulu. Umzekelo, amaqela ezemidlalo asekuhlaleni rhoqo ahoyiwe iyunifomu, iipakethi, kunye nee-hat-zihlala zityhafile kodwa zinenzuzo enkulu. Ke, thabatha imakethi eyahlukileyo, kwaye ungoyiki ukuntywila ngaphakathi kuyo!
Itheyibhile: Ukugquma kwengeniso yenzuzo ephezulu ye-2024 Niche Inkcazo Ingeniso yengeniso enokubakho Uphawu lwenkampani Ingubo yangaphantsi yabasebenzi kunye nabathengi-zifuna imfuno yonyaka. + 35-50% ngonyaka Iqela lezemidlalo kunye neMicimbi yeNdawo Iyunifomu yesiko, iminqwazi, kunye ne-patches zamaqela kunye neziganeko. + 20-30% ngonyaka qho ngonyaka Ifashoni ephezulu Iimpahla ezinobuhlobo kunye neyilo yesiko lemifanekiso yefashoni. + 40% kubathengi bePremiyamu Izipho zeBhodi Ukugquma komtshato, ukutyhila kunye nemibhiyozo. + 25-35% ngonyaka
Ukukhetha i-niche ayihambi nje i-Smart-yimfuneko kwi-2024. Ngendlela yokugxila ekunene, unokwakha ishishini elingapheliyo kuphela kodwa elichumayo. Ke, yeyiphi intengiso oza kulawula?
Ingaba ingabakho i-piche versing ekuqhubeni? Yabelana ngeengcinga zakho okanye amava akho kwizimvo ezingezantsi!
'ISICWANGCISO =' I-Ofisi ye-Ofisi yendawo yokusebenzela 'Alt =' Imeko yeofisi yanamhlanje '/>
③: Thenga ishishini lakho lokufakelwa: Izicwangciso zempumelelo ezingama-2024 Ngowama-2024 ishishini lokufakelwa kwemfazwe alikho malunga nokudala iimveliso ezisemgangathweni-Imalunga nokuthengisa ngobulumko. Ukwakha isicwangciso sentengiso esinempumelelo kwishishini lakho lokufakelwa kweshishini kufuna ngaphezulu komlomo wegama. Kuya kufuneka uphucule amaqonga anamhlanje kunye nezixhobo ezifikelela kubaphulaphuli bakho ngempumelelo. Enye yezona ndlela zisebenzayo? Imidiya yokuncokola. Ngokutsho kovavanyo yi-Statista, iipesenti ezingama-73 zabantu abadala basebenzisa imithombo yeendaba zentlalo, kwaye abangama-78% abathengi bathi umxholo oveliswe ngumsebenzisi uchaphazela izigqibo zabo zokuthenga. Ke, bonisa umsebenzi wakho kwi-Instagram okanye iPinterest ayilunganga nje-kubalulekile ekuqhubeni ukuthengisa.
Imidiya yentlalo: Ivenkile yakho yevenkile yedijithali Imidiya yentlalo kulapho umlingo usenzeka khona nge-2024. Isifundo seHubspot safumanisa ukuba iipesenti ezingama-54 zabakhangeli bentlalo basebenzise imithombo yeendaba zentlalo kwiimveliso zophando. Oku kuthetha ukuba ngaphambi kokuba umthengi ade acinge ngokuthenga, bajonga ukutya kwakho kwe-Instagram. Ukuba umsebenzi wakho wokuvalela awumelwe kakuhle kwi-intanethi, uphuma imali etafileni. Gxila kwimifanekiso esemgangathweni ephakathi, iividiyo zexesha elifanelekileyo lenkqubo yakho, kunye nobungqina babathengi ukwakha ukuthembana kunye nokuzibandakanya.
Isifundo seMeko: Imidiya yeNtlalontle ifuthe ekukhuleni kweshishini Take 'EmbroiderMe,' a boutique embroidery business that started using Instagram in 2023. By posting regularly and engaging with followers, they saw a 40% increase in online orders within just three months. Babonisa iinkqubo zendawo, indawo yendawo, ubungqina bomthengi, kunye nemiyalelo yesiko. Ngokusebenzisa i-hashtags efanelekileyo kwaye basebenzisana nabaphembeleli, ukuqonda kwabo ukwamkela kwakhula, kwaye ukuthengisa kwabo kulandelayo. Imithombo yeendaba zentlalo ayisiyo nje inketho kwakhona-kuyimfuneko kwabo bafuna ukuhlala ngaphambili.
I-SEO: Fumana ifunyenwe xa ibalulekile Ukuba imidiya yentlalo yindawo yakho yokugcina, i-seo (i-seo (i-injini yokukhangela) sisikhokelo sakho se-Intanethi. Xa abantu be-google yesiko, iwebhusayithi yakho kufuneka ibonise. I-SEO imalunga nokwenza iwebhusayithi yakho ukuze ibe phezulu kwiziphumo ze-injini yokukhangela. Inqanaba eliphezulu wena, kokukhona kuqhuba itrafikhi kwisiza sakho, kwaye ekugqibeleni, okhethekileyo ngakumbi. Ngokutsho kwesifundo yiMoz, isiphumo sokuqala sikaGoogle sifumana i-31.7% yazo zonke iintlobo zokukhangela. Gxila ekujoliseni kumagama aphambili-tail, anjengokuthi 'isiko lokuhombisa ' okanye '
Isifundo se-Seo 'I-Thread isebenza, ' ivenkile yobumbano kwi-Intanethi, iqalile ukutyala imali kwi-SEO ngo-2023. Ngokujonga amaphepha e-heg, kunye nokunyusa i-50% ye-50% yeTrafiki kwiinyanga nje ezintandathu. Eyona nto iphambili yayijolise ngqo, amagama aphambili afanelekileyo ukuba abathengi babo babefuna. Nge-SEO, awunantlonelo nje ukuba abantu bakufumane - uyaqinisekisa ukuba bayayenza.
Ukuthengisa kweNtengiso: Ukusebenzisana nokukhula Ukuba ukulungele ukuthatha intengiso yakho ukuya kwinqanaba elilandelayo, ukuthengisa itikiti lakho litikiti lakho. Ukudibana nabaphembeleli abaya kufikelela kwi-brand yakho i-skyrockeckeckeckecki yakho. Ngo-2024, i-micro-bi-bitter (abo banabalandeli abayi-1 000, ukuya kwengama-70) benamandla ngakumbi. Isifundo se-Hub yeNtengiso ibonisa ukuba nganye nganye ye- $ 1 echithwe kwintengiso yempembelelo, amashishini afumana i- $ 5.78 kwimbuyekezo. Fikelela kubaphembeleli abahambelana nophawu lwakho kwaye ngubani onokukhuthaza ngokuyinyani iimveliso zakho zesiko kubaphulaphuli babo.
Itheyibhile: Izicwangciso eziphambili zokuthengisa zeshishini lokungena Isicwangciso Inkcazo Ifuthe Intengiso yemidiya yoluntu Sebenzisa amaqonga njenge-Instagram, i-Facebook, kunye neTiktok ukubonisa iimveliso zakho kwaye uzibandakanye nabathengi. + I-40% kwindibano yabathengi kunye nentengiso Ulungiselelo lwe-injini yokukhangela (seO) Yenza iwebhusayithi yakho ngamagama aphambili kunye nomxholo ofanelekileyo ukuya kwinqanaba eliphezulu kwiinjini zokukhangela njengeGoogle. + I-50% kwitrafikhi ye-organic kunye nokubonakala Intengiso yeNtengiso Iqabane elinabaphembeli ukukhuthaza iimveliso zakho zesiko kubalandeli babo. I-500% ROI amashishini
Ukuthengisa ayisi sicwangciso nje se-2024-ngumqolo wempumelelo yeshishini lakho. Nokuba uyasebenza nangeendaba zentlalo, seo, okanye abaphembeli, intshukumo yentengiso yasekunene inokuphakamisa uphawu lwakho kwaye lukhulise umgca wakho ongezantsi.
Zeziphi iindlela zokuthengisa eziye zasebenza kakuhle kwishishini lakho lokuvalwa? Yabelana ngeengcinga zakho kunye namava akho kwizimvo ezingezantsi!
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ꯃꯦꯇꯥꯏ (ꯃꯅꯤꯄꯨꯔꯤ) ꯴.
Mizo tawng
Chichewa
ଓଡ଼ିଆ
Afaan Oromoo
پښتو
ਪੰਜਾਬੀ
Runasimi
Gagana Samoa
संस्कृत
Gaelo Albannach
Sepeti
Sesotho
chiShona
سنڌي
Soomaali
Basa Sunda
Wikang Tagalog
Тоҷикӣ
Татарча
తెలుగు
ትግንያውያን
Xitsonga
Türkmençe
संस्कृत
ئۇيغۇرچە
Cymraeg
isiXhosa
ייִדיש
Yorùbá
isiZulu
