Maonedwe: 0 Wolemba: Mkonzi wa Khoti Lolemba Nthawi: 2024-11-22-22: Tsamba
Mukufuna kuwulutsa bizinesi yanu mu 2024? Gawo loyamba ndikunena kuti mumachita makina. Phunzirani momwe mungakhalire pamakina anu ovala bwino chifukwa chokolola zambiri komanso phindu. Kuzindikira Makina Othandizira, Malangizo Okonza, ndi nthawi yopanga zonse zabwino zili zofunikira kukhala patsogolo pa mpikisano.
Sikuti misika yonse yokongoletsa imapangidwa ofanana. Mu 2024, ndikofunikira kupeza kuti niche yogwirizana ndi zomwe muli nazo, ndipo ndizofunikira. Kuyambira kampani yopanga mafashoni kuzomera, tiwonanso zaluso zabwino kwambiri zopindulitsa komanso momwe zingapangire malo anu pamsika wodzaza anthu.
Sikokwanira kupanga zinthu zabwino - muyenera kuonetsetsa kuti anthu amadziwa za iwo. Mu gawo ili, tidzilowetsa m'magulu aposachedwa a mabizinesi am'mimba, kuphatikiza pa media, seo, ndi kukopa. Phunzirani momwe mungalimbikitsire ntchito yanu yogulitsa ndi kuyendetsa galimoto yanu.
2024 Maganizo a 2024
Mu 2024, chinsinsi chakukulitsa phindu mu bizinesi yanu yolumikizira kuli zonse zanzeru makina anu okongoletsa. Kaya mukungoyambitsa kapena mukulemba, kumvetsetsa makonzedwe anu ndi osakambirana. Makina lero amabwera ndi mawonekedwe apamwamba ngati singano wamba komanso kuwongolera kwa nthawi yayitali, kuwapangitsa kukhala ogwira ntchito modabwitsa ngati mungagwiritse ntchito bwino. Mwachitsanzo, Mbale Ph1050, chitsanzo chotchuka kwambiri m'makampaniwo, chasinthiratu kukhala ndi mphamvu zake 10-singano, kuchepetsa nthawi yopanga 30% pa kapangidwe ka 30%. Ndi ndalama yayikulu patebulo ngati mungakonzenso ntchito yanu.
Chochititsa china chofunikira kwambiri. Makina osungidwa bwino samangokulitsa moyo wanu komanso kuchepetsa nthawi yopuma. Phunziro lokongoletsa malangizo ndi maluso omwe amapereka kuti makampani omwe amagwirira ntchito pafupipafupi amasunga pafupifupi 15% pachaka pakukonza ndalama ndi kusokonekera kwa ntchito. Kutsuka nthawi zonse, kumasula singano pa nthawi, ndikupatuka mafuta kwambiri ndi njira zofunika kwambiri popewa mavuto asanachitike.
Kuti muchepetse makina anu opangira phindu, muyenera kuyang'ana pa nthawi yokonza. Izi zikutanthauza kuti makonda anu, pogwiritsa ntchito ulusi woyenerera, ndikugwiritsa ntchito mapulogalamu opanga bwino. Mwachitsanzo, makina ambiri okongoletsa lero amabwera ndi mapulogalamu opanga omwe amakupatsani chithunzithunzi chomwe chikulepheretsa kuti muchepetse. Ichi ndi change masewera ngati chimathandiza kupewa zolakwika ndi zinyalala zakuthupi. Pafupifupi, mabizinesi omwe amakhazikitsa mapulogalamu amawona kuchepa kwa 20% mu malonda amakana, omwe amakulitsa phindu la phindu.
Tiyeni tiyankhulane. Tengani nkhani ya Kiyi? Anaphunzira kugwiritsa ntchito makinawo kuti azigwira ntchito zowoneka bwino, monga kusintha kwa mitundu ndi kusintha kwamatenda, kuwaloleza kuyang'ana kwambiri pa kapangidwe ka makasitomala. Zotsatira zake, iwo sanangochitapo kanthu mokakamiza; Anapitilira, ndikusunga madongosolo akuluakulu oyambira makasitomala omwe amangofuna kuthamanga ndi mtundu.
Kuyika ndalama mu timu yanu ndikofunikira monga momwe ndalama zokhazokha. Ogwiritsa ntchito anu amafunika kuphunzitsidwa osati pa ntchito zokha komanso pa zovuta zokumana nazo, makonda oyenera amakina, komanso njira zopulumutsira nthawi. M'malo mwake, kafukufuku akuwonetsa kuti masitolo akukuthandizani omwe amaphunzitsa antchito awo pazinthu zabwino kwambiri zomwe zikuwoneka ngati 25% pakupanga miyezi isanu ndi umodzi. Ganizirani kukhazikitsa maphunziro okhazikika kuti tiwonetsere gulu lanu kukhala lakuthwa ndi latsopano pazinthu zaposachedwa kwambiri zokomera ndi zosintha zamakina.
Chithokozo | Kaonekeswe |
Kukonzanso | Chitani zoyeretsa pafupipafupi, yang'anani magawo ovala, ndi mafuta amakina kuti muchepetse nthawi yopuma ndikupewa kukonza mtengo. |
Khalani opindika | Gwiritsani ntchito ulusi wapamwamba kwambiri ndikukhazikitsa makonda osokoneza bongo kuti muchepetse ulusi ndi zinyalala. |
Kugwiritsa Ntchito Mapulogalamu | Pulogalamu Yophunzitsira Yodziwitsa ndi Kusintha Mapangidwe Asanapange kuchepetsa zolakwa ndikusunga nthawi. |
Kuphunzitsidwa kwa Wogwira Ntchito | Onetsetsani kuti gulu lanu ndi labwino kwambiri ndi makina aposachedwa komanso machitidwe abwino kwambiri pazopindulitsa kwambiri. |
Pogwiritsa ntchito mozama makinawo, kukweza njira zopangira, komanso kuwononga ndalama mu gulu lanu, mutha kukuwuzani bwino maphwando anu mu 2024. Dziko lauliri likuyenda mwachangu, koma ngati mungakhale patsogolo pa mpikisano. Mapindu adzatsata.
Mu 2024, kusankha Niche kumanja kwa bizinesi yanu yokongoletsa si njira chabe, ndiye kusiyana pakati pa kupulumuka ndi kupitirira. Msika wokutira ndi wosiyanasiyana, ndikuyesera kukopa anthu onse ndi njira yotsimikizirira yodzipangira nokha. M'malo mwake, yang'anani pamsika wapadera womwe umagwirizana ndi maluso anu ndipo watsimikizira. Kuchokera pamakonzedwe opanga mafashoni, mwayi ulibe kanthu. M'malo mwake, niche mabizinesi akuwona mpaka 40% kuwonjezeka kwa ndalama za ndalama zongoyang'ana pamsika wawo. Tsopano ndiye mphamvu!
Kukongola kwa makampani ophatikizira kumakhala pakusintha kwake. Kuchokera ku zipewa zamitundu kuti zisagwiritsidwe ntchito pafupifupi gawo lililonse. Koma zingwe zina ndizopindulitsa kuposa ena. Mwachitsanzo, zotsatsa za kampani ndi zotsatsira zikuyenda pompano. M'malo mwake, makampani monga Nike ndi Adidas amagwiritsa ntchito mamiliyoni pachaka pakukuwalitsa chifukwa cha zovala zawo ndi malonda. Pofuna kutengera mabizinesi omwe akufunika kugulitsa kokhazikika, mutha kusintha pamsika wokhazikika, wofunikira kwambiri. Ganizirani za mabizinesi nthawi zonse amafunikira logo ya Logo pa yunifolomu, malaya, ndi zipewa. Ndiye msika wobiriwira yemwe alibe nyengo!
Tengani ulusi wa 'osankhika, ' shopu yaying'ono yolumikizidwa kuti iyang'ane paokha pa 2022. Pakuchotsani malo ogulitsira a kampani zapamwamba kwambiri, jekete, ndi yunifolomu yawo idaphulika. Pakupita miyezi isanu ndi umodzi, ndalama zawo zidalumpha ndi 50%, ndipo adayala mapangano ambiri okhala ndi mabizinesi am'deralo. Chifukwa chiyani? Chifukwa adazindikira kusiyana pamsika ndikugwiritsa ntchito ntchito zawo kuti akwaniritse zosowa zapadera. Poganizira makasitomala a corporate, adapewa mpikisano ndikudzikhazikitsa ngati Go-Glows kuti agulitse bizinesi.
Kusankha Niche yoyenera kumafuna zambiri kuposa kungoganiza. Nayi mfundo zofunika kuziganizira: Kufunafuna, mpikisano, komanso chidwi chanu. Yambani ndikufufuza zomwe mafakitale kapena misika ikufalikira. Mwachitsanzo, zinthu zimachitika kuti zikukula, ndikupanga mipata ya mavesi opanga masewera olimbitsa thupi. Kenako, yesani mpikisano mu Niche yanu yosankhidwa. Kodi pali osewera ambiri, kapena mungayimirire ndi mapangidwe apadera kapena kusinthasintha? Pomaliza, lingalirani chikondi chanu. Ngati mumakonda mafashoni, kuyang'ana zovala zomaliza kungakhale malo anu okoma. Chidwi chomwe mumabweretsa pantchito yanu chiziwonetsa mtundu wa zomwe mwapanga - ndipo makasitomala anganene.
Kugulitsa msika kumathandiza kwambiri kusankha niche. Malinga ndi kafukufuku waposachedwa ndi shopu yazomwe zimagulitsa, kufunikira kwa mphatso zamakampani opangidwa ndi 35% mu 2023 yokha. Kuchulukitsa kumeneku kumatanthauza chifukwa chakukwera kumadera akutali, komwe kwakankhira makampani kuti apereke zovala zokongoletsedwa ndi antchito awo. Zambiri zimawonetsanso kuti magwiridwe antchito amasewera ndi zochitika zakomweko zikufunika kwambiri. Mwachitsanzo, magulu amasewera ammudzi nthawi zambiri amalamula ma yunifolomu, zigamba, ndi zipewa, nthawi zambiri zimanyalanyazidwa koma zopanda phindu. Chifukwa chake, sankhani msika womwe ukuchitikirani, ndipo usachite mantha kulowa pansi.
Niche | Kaonekeswe | Kuchuluka kwa ndalama zomwe zingawonjezeko |
Corporate Brand | Zovala zodziwika bwino kwa antchito ndi makasitomala omwe amafunidwa chaka chonse. | 35-50%% pachaka |
Magulu a masewera & zochitika zakomweko | Mayunifolomu azikhalidwe, zipewa, ndi zigamba za magulu ndi zochitika. | + 20-30% chaka chilichonse |
Mafashoni apamwamba kwambiri | Zovala zapamwamba komanso zojambula zamawonekedwe a mafashoni. | + 40% ya makasitomala a premium |
Mphatso Zanu | Kukongoletsa kwamaukwati, zomwe zimachitika, komanso zikondwerero. | + 25-35% chaka chilichonse |
Kutola Niche kumanja sikungoyenda mwanzeru - ndikofunikira mu 2024. Ndi cholinga cholondola, mutha kupanga bizinesi yomwe siyimangopulumuka koma kukonzekera. Ndiye, kodi mupita kumsika uti?
Kodi mumatenga chiyani pa niche otsatsa mwakukumbatira? Gawani malingaliro anu kapena zokumana nazo zomwe zili pansipa!
Kukongola kwa makampani ophatikizira kumakhala pakusintha kwake. Kuchokera ku zipewa zamitundu kuti zisagwiritsidwe ntchito pafupifupi gawo lililonse. Koma zingwe zina ndizopindulitsa kuposa ena. Mwachitsanzo, zotsatsa za kampani ndi zotsatsira zikuyenda pompano. M'malo mwake, makampani monga Nike ndi Adidas amagwiritsa ntchito mamiliyoni pachaka pakukuwalitsa chifukwa cha zovala zawo ndi malonda. Pofuna kutengera mabizinesi omwe akufunika kugulitsa kokhazikika, mutha kusintha pamsika wokhazikika, wofunikira kwambiri. Ganizirani za mabizinesi nthawi zonse amafunikira logo ya Logo pa yunifolomu, malaya, ndi zipewa. Ndiye msika wobiriwira yemwe alibe nyengo!
Tengani ulusi wa 'osankhika, ' shopu yaying'ono yolumikizidwa kuti iyang'ane paokha pa 2022. Pakuchotsani malo ogulitsira a kampani zapamwamba kwambiri, jekete, ndi yunifolomu yawo idaphulika. Pakupita miyezi isanu ndi umodzi, ndalama zawo zidalumpha ndi 50%, ndipo adayala mapangano ambiri okhala ndi mabizinesi am'deralo. Chifukwa chiyani? Chifukwa adazindikira kusiyana pamsika ndikugwiritsa ntchito ntchito zawo kuti akwaniritse zosowa zapadera. Poganizira makasitomala a corporate, adapewa mpikisano ndikudzikhazikitsa ngati Go-Glows kuti agulitse bizinesi.
Kusankha Niche yoyenera kumafuna zambiri kuposa kungoganiza. Nayi mfundo zofunika kuziganizira: Kufunafuna, mpikisano, komanso chidwi chanu. Yambani ndikufufuza zomwe mafakitale kapena misika ikufalikira. Mwachitsanzo, zinthu zimachitika kuti zikukula, ndikupanga mipata ya mavesi opanga masewera olimbitsa thupi. Kenako, yesani mpikisano mu Niche yanu yosankhidwa. Kodi pali osewera ambiri, kapena mungayimirire ndi mapangidwe apadera kapena kusinthasintha? Pomaliza, lingalirani chikondi chanu. Ngati mumakonda mafashoni, kuyang'ana zovala zomaliza kungakhale malo anu okoma. Chidwi chomwe mumabweretsa pantchito yanu chiziwonetsa mtundu wa zomwe mwapanga - ndipo makasitomala anganene.
Kugulitsa msika kumathandiza kwambiri kusankha niche. Malinga ndi kafukufuku waposachedwa ndi shopu yazomwe zimagulitsa, kufunikira kwa mphatso zamakampani opangidwa ndi 35% mu 2023 yokha. Kuchulukitsa kumeneku kumatanthauza chifukwa chakukwera kumadera akutali, komwe kwakankhira makampani kuti apereke zovala zokongoletsedwa ndi antchito awo. Zambiri zimawonetsanso kuti magwiridwe antchito amasewera ndi zochitika zakomweko zikufunika kwambiri. Mwachitsanzo, magulu amasewera ammudzi nthawi zambiri amalamula ma yunifolomu, zigamba, ndi zipewa, nthawi zambiri zimanyalanyazidwa koma zopanda phindu. Chifukwa chake, sankhani msika womwe ukuchitikirani, ndipo usachite mantha kulowa pansi.
Niche | Kaonekeswe | Kuchuluka kwa ndalama zomwe zingawonjezeko |
Corporate Brand | Zovala zodziwika bwino kwa antchito ndi makasitomala omwe amafunidwa chaka chonse. | 35-50%% pachaka |
Magulu a masewera & zochitika zakomweko | Mayunifolomu azikhalidwe, zipewa, ndi zigamba za magulu ndi zochitika. | + 20-30% chaka chilichonse |
Mafashoni apamwamba kwambiri | Zovala zapamwamba komanso zojambula zamawonekedwe a mafashoni. | + 40% ya makasitomala a premium |
Mphatso Zanu | Kukongoletsa kwamaukwati, zomwe zimachitika, komanso zikondwerero. | + 25-35% chaka chilichonse |
Kutola Niche kumanja sikungoyenda mwanzeru - ndikofunikira mu 2024. Ndi cholinga cholondola, mutha kupanga bizinesi yomwe siyimangopulumuka koma kukonzekera. Ndiye, kodi mupita kumsika uti?
Kodi mumatenga chiyani pa niche otsatsa mwakukumbatira? Gawani malingaliro anu kapena zokumana nazo zomwe zili pansipa!
'Mutu =' Office Cruider Streroider Orkpace 'Alt =' ofesi yamakono '/>
Mu 2024, makampani onyansa sikuti amangopanga zinthu zabwino - ndizomwe zimawaipitsa mwanzeru. Kumanga njira yotsatsira bwino pabizinesi yanu yamabizinesi imafuna zoposa mkamwa chabe. Muyenera kuti muchepetse nsanja zamakono ndi zida zofikira omvera anu. Imodzi mwa njira zothandiza kwambiri? Social Media. Malinga ndi kafukufuku wolembedwa ndi Statista, 73% ya akuluakulu omwe akuluakulu amagwiritsa ntchito ma media, ndipo 79% ya ogula akuti zopangidwa ndi kugwiritsa ntchito magwiritsidwe ntchito zimasokoneza zisankho zawo. Chifukwa chake, sonyezani ntchito yanu pa Instagram kapena Pintest sizabwino kwambiri - ndizofunikira pakugulitsa madala.
Pansi pa media ndi pomwe matsenga omwe amachitika mu 2024. Pamapu ngati Instagram, Facebook, ndi Tiktok amapereka mabizinesi akuluakulu, ndipo mabizinesi akunyumba omwe amatha kuwona nthawi ino amatha kuwona zotsatira zowoneka bwino. Kafukufuku wochita Hubspot adapeza kuti 54% ya asakatuli a anthu amagwiritsa ntchito media media kuti afufuze. Izi zikutanthauza kuti makasitomala asanaganize ngakhale pakugula, akuyang'ana chakudya cha Instagram. Ngati ntchito yanu yokongoletsa siyimilira pa intaneti, mukusiya ndalama patebulo. Yambirani pazithunzi zapamwamba kwambiri, makanema oyenda nthawi yayitali, ndi maumboni a makasitomala kuti apange chidaliro komanso kuchita.
Tengani 'Kulukula bizinesi yolumikizira Insroider yomwe idayamba kugwiritsa ntchito Instagram mu 2023. Potumiza pafupipafupi komanso kuchita nawo otsatira, adawona kuwonjezeka kwa 40% mu miyezi itatu mkati mwa miyezi itatu. Adawonetsa kumbuyo - zojambulajambula mwanjira, maumboni a makasitomala, ndi madongosolo azachikhalidwe. Pogwiritsa ntchito ma hashtag oyenera ndikugwirira ntchito ndi zothandizira, kuzindikira kwawo chizindikiro cha Branch, ndipo malonda awo adatsata. Social Media si njira yokhayo, ndizofunikira kwa iwo omwe akufuna kupitiriza.
Ngati Social Media ndi malo anu ogulitsira, seo (kusaka injini) ndi chitsogozo chanu pa intaneti. Anthu akakhala kubisalira, tsamba lanu liyenera kuwonekera. SEO ikutha kutsatsa tsamba lanu kuti likhale lokwera pamalonda akusaka. Makutu apamwamba omwe mumakwera, magalimoto ambiri omwe mumayendetsa ku tsamba lanu, ndipo pamapeto pake, malonda ambiri. Malinga ndi kafukufuku wolemba moz, zotsatira woyamba pa Google amapeza 31.7% ya magalimoto onse. Yang'anani pa chinsinsi cha mchira, monga 'Zida zokutira ' kapena ma jekete okonda, 'Kukopa makasitomala omwe ali okonzeka kugula.
'Ulusi wa ulusi, ' Wogulitsa pa intaneti, adayamba kuyika ndalama mu 2023. Poganizira za zomwe zili mu 2023. Poganizira za zochulukirapo, masamba awo opanga zilonda, adawona kuwonjezeka kwa 50% mumisewu isanu ndi umodzi chabe. Chinsinsi chake chinali kulinganiza mawu enieni, oyenera omwe makasitomala awo amafunafuna. Ndi seo, simukungokhulupirira anthu akukupezani - mukuwonetsetsa kuti amatero.
Ngati mwakonzeka kutenga malonda anu ku gawo lotsatira, kutsatsa kwa otsatsa ndi tikiti yanu. Kuyanjana ndi zokongoletsera zomwe zimasinthana ndi mtundu wanu kuthamangitsidwa. Mu 2024, makonda (omwe ali ndi otsatira 1,000-10,000) amakhala amphamvu kwambiri. Kafukufuku wotsatsa kutsatsa hob akuwonetsa kuti pa $ 1 iliyonse yomwe imagwiritsidwa ntchito potsatsa, mabizinesi amapeza $ 5.78 pobwerera. Fikirani zokongoletsera zomwe zimagwirizana ndi mtundu wanu ndipo ndani angalimbikitse zogulitsa zanu zokongoletsa kwa omvera awo.
Masamu | Kaonekeswe | Kukhuzidwa |
Kutsatsa kwa Social Media | Gwiritsani ntchito nsanja ngati Instagram, Facebook, ndi Tiktok kuti muwonetse malonda anu ndikuchita ndi makasitomala. | + 40% muzochita zamakasitomala ndi malonda |
Sakani Kutsatsa kwa Injini (SEO) | Tsatirani tsamba lanu ndi mawu osakira ndi zomwe zili zofunikira kuti mukwaniritse ma injini osaka ngati Google. | + 50% mu organic magalimoto ndi mawonekedwe |
Kutsatsa Kutsatsa | Kugwirizana ndi zotengera kuti zilimbikitse zogulitsa zanu zokongoletsa kwa otsatira awo. | + 500% roi ya mabizinesi |
Kutsatsa si njira chabe mu 2024 - ndi msana wa bizinesi yanu yopambana. Kaya mukugwira ntchito ndi media, seo, kapena zokongoletsera, kusuntha koyenera kumatha kukweza mtundu wanu ndikukweza mzere wanu.
Kodi ndi njira ziti zomwe zidagwirira ntchito bwino pabizinesi yanu? Gawani malingaliro anu ndi zokumana nazo zomwe zili pansipa!