Nigute wakoresha imashini zidomo kugirango wongere agaciro kumasoko yisoko

Nigute imashini zidomo zishobora kuzamura igishushanyo mbonera cyisoko?

Imashini zidomoje ntizikiri ibintu byihariye - bahindura inganda nini yisoko ryongeraho kwinezeza no kudasanzwe. Kubakora, ibi bivuze ko n'imyenda yakozwe na misa ishobora kugaragara hagaragara ibishushanyo bifatika, bifite ireme bikurura imigambi yo gufata imyambarire. Hifashishijwe imashini zidoda zigezweho, abakora barashobora kugera ku kudoda neza, ibishushanyo birambuye, hamwe n'umuvuduko mwinshi - byose mu gihe babungabunga umusaruro w'igihe gito. Tekereza kuri t-shirt yoroshye ifite ikirango cyakozwe neza cyangwa uburyo bukomeye - mu buryo butunguranye, biba igice. Uku nukuri imashini zidomo zitera agaciro kumasoko yisoko.

Precision n'umuvuduko: Imbaraga z'imashini zigezweho

Imwe mu nyungu nini y'imashini zidoda nubushobozi bwabo bwo gukomeza gusobanuka kumuvuduko mwinshi. Kurugero, imashini imwe yo kudomo irashobora kubyara imyenda amagana hamwe no guhuzagurika neza. Iki gitekerezo kirakomeye kubirango byisoko ryinshi bifuza kugumana ubuziranenge bwibicuruzwa mugihe umusaruro utanga umusaruro. Dukurikije ubushakashatsi buherutse, abakora bashoboye kongera umusaruro wabo kugeza kuri 50% mugihe bakoresheje imashini zidomo zikora, zikagabanya cyane mugihe gitanga umusaruro no kwigomwa. Urugero rwibanze ni Adidas, rukoresha tekinoroji yo kwigana vuba ibishushanyo mbonera binyuranye nimikino ya siporo, kugumya imirongo yo kubyara gukora neza mugihe ukomeza ubuziranenge.

Kwiga Ikibanza: Nigute Nike adorera ubujurire bwo kujurira

Reka turebe NIKE-imwe mu bicuruzwa biganisha ku isi byamenye ubuhanga bwo gukoresha imashini zidoda mu kirere cy'isoko rusange. Nike ikoresha ubudozi kubintu byose uhereye kuri Logos nto kugeza manini, ibishushanyo byinshi bigoye kubikoresho bikora. Mugushiraho ubudozi muburyo bwabo bwo gukora, bashoboye kubungabunga premium bumva, ndetse no mumirongo yingengo yimari yabo. Kwiyongera kwiyongereye kubantu bafite ubuhanga bwo hejuru ntabwo bifite ishingiro ibiciro byisumbuye gusa ahubwo binatezimbere imyumvire. Swoosh yoroshye ya swoosh kuri sneoke ya sneakers cyangwa amhletic yambara ibicuruzwa mumaso yumuguzi, bikarushaho kwifuzwa cyane. Izi nimbaraga zo kudoda-guhindura ikintu gisanzwe mubintu byumva bidasanzwe kandi bidasanzwe, nyamara biracyafite agaciro.

Igiciro Cyiciro Mumusaruro rusange: Uburyo ikora

Ibinyuranye n'imyizerere ikunzwe, kudoda irashobora kuba igiciro gikabije cyo gutanga isoko rusange. Murakoze gutera imbere mu ikoranabuhanga, imashini zigezweho zaho zagenewe gukorana na muntu mu bihe muto, kugabanya ibiciro byakazi. Byongeye kandi, kuramba kw'ibishushanyo bidoda bituma bituma bahitamo gusumba igihe kirekire, cyane cyane kumyambaro ikeneye kwihanganira. Kurugero, iyo ugereranije na ecran ya ecran cyangwa imyenda itaziguye, ubudozi itanga kurangiza igihe kirekire ishobora kwihanganira imyaka yo kwambara atarashize. Ibi bituma habaho vuba aha amasosiyete ashaka gutanga ibintu bikomeza ubujurire bwabo mugihe. Mubyukuri, ubushakashatsi bwikinyamakuru cy'ubushakashatsi bwerekanye iyo myenda idoze ifite agaciro ka 30% kuruta abadafite, bikagira ishoramari ryiza kubakora.

Amakuru yisoko: Ingaruka zo kudoda kubicuruzwa byimyumvire

UMWANZURO: Imashini zidoda ni ejo hazaza

Hamwe na tekinoroji yubudozi, abakora isoko ryisoko bafite amahirwe adasanzwe yo kuzamura ibicuruzwa byabo no kongera umugabane wabo. Ntabwo nkongeraho ibintu byiza byo gushushanya - ni bijyanye no kwiyumvisha imyumvire yuburenza, umwihariko, no kuramba. Waba ari ikirango gito ureba guhagarara cyangwa igihangange munganda zambara gishaka guhatanira impande zawe, imashini zidoda zitanga ibisobanuro, bifatika byo gukora kugirango ufate ibicuruzwa byawe kurwego rukurikira. Kandi reka tube inyangamugayo - badakunda igitekerezo cyo guhindura umwenda woroshye mubintu byumva bidasanzwe?

②: urubanza rw'ubucuruzi rwo guhuza ubudozi mu musaruro w'isoko

Tekereza ibi: Ufite umurongo wa rubanda rusange, kandi uragerageza guhagarara mu nyanja yubusa. Imashini zidoda nintwaro yawe y'ibanga. Aba bahungu babi ntibakongeraho liir; barimo kwikuramo ikirango gikomeye . Bitekerezeho: Ikibaya cya Hoodie na kimwe gityaye, gifite ubupfura? Nta marushanwa. Abakiriya bafite ubushake bwo kwishyura amafaranga 30% yimyenda itangiza premium, nkuko bigaragara mubyigisho bya Fex biherutse. Gudoda birahinduka 'meh ' muri 'wow ' hamwe na buri mudozi.

Nigute imashini zidoda?

Ushobora kuba urimo kwibaza, 'ntabwo adoda? ' Oya! Urakoze udushya tugezweho nka Imashini zumutwe winshi , ibiciro biratemba vuba kuruta uko wabitekereza. Izi mashini zirashobora guhatirwa ibishushanyo byinshi icyarimwe, bikasenyuka hafi ya 40% . Byongeye kandi, bakeneye gufata neza, kugukiza amafaranga manini kumafaranga yimikorere. Gushora muri a Imashini yumutwe 4 irashobora kongera umusaruro mugihe ukomeza igice cya buri gice gicika intege. Ninkaho kubona filet mignon kubiciro bya hamburger.

ROI iri mu ikoranabuhanga ridoda?

Dore kicker: Kugaruka ku ishoramari (ROI) nta mbonerahamwe. Mugushiraho ubudozi mumirongo yawe yibicuruzwa, ntuzamura abantu bawe bwite gusa ahubwo kandi na sima yubudahemuka bwabakiriya. Kurugero, ikirango gikoresha Sequine imashini imashini ikurikirana yatangajwe 15% yo kugura. Kuramba kw'ubudombu - burambye binyuze mu magana - byemeza kunyurwa igihe kirekire, kugumana abakiriya bawe mugihe bagaruka kubindi byinshi.

Intsinzi Yukuri

Reka tuvuge ubuzima busanzwe. Fata ikibazo cya label yimyambarire yo hagati yimyambarire Chenille Urunigi-Kudoda Imashini zabo mumurimo wabo. Bahinduye ikoti vartics isanzwe muri bagomba-kugira ibintu byagendaga, kugurisha mugihe cyibyumweru. Cyangwa ikirango cyimikino cyangiza a Imashini yumutwe 12 wo kwihererana ibikoresho byikipe, gukuba kabiri amafaranga yinjiza. Ni gihamya ko kudoda ntabwo ari imitako gusa; ni Umukino.

Imbonerahamwe: Inyungu zimashini zidoda

None, uriteguye kwakira impinduramatwara? Sangira ibitekerezo byawe cyangwa ibibazo bikurikira - dukunda kumva icyo utekereza!

③: Gutsinda Ibibazo biri mu Isoko ry'isoko hamwe n'ikoranabuhanga

Umusaruro mwinshi wimyambarire ije ufite ibibazo byayo bikwiye, ariko tekinoroji itarenze ibirenze ibikoresho byo kubikemura. Imwe mu mbogamizi zikomeye ni ugukomeza gukora ibishushanyo mbonera hirya no hino. Kubwamahirwe, imashini zidomo za kijyambere, nka Imashini zidomo-3 , kuba indashyikirwa kugirango ube umwenda muri buri gice. Hamwe no kudoda byikora hamwe nuburyo bukoreshwa, izi mashini zigabanya amakosa yumuntu, kureba ko imyenda yose isa nkicyitegererezo. Ibi nibyingenzi byingenzi kubirango bishimira kugenzurwa ubuziranenge, nk'uburamba bwiza bwo mu kirere.

Kugabanya imashini hasi kandi byoroshye umusaruro

Indi mbogamizi abakora isura ni imashini. Byaba bitewe nibibazo bya tekiniki cyangwa gukenera impinduka zikunze kugaragara, igihe cyo hasi kirashobora kurya mubikorwa byumusaruro. Urufunguzo rwo gutsinda ibi ni ugushora imari murwego rwo hejuru, imikorere myinshi yabugenewe imashini zagenewe umuvuduko no kubungabunga bike. Kurugero, moderi yumutwe nyinshi nka Imashini zumutwe nyinshi zirimo kudoda cyane kugabanya igihe. Hamwe n'imitwe nyinshi zikora icyarimwe, bagabanije umwanya wo gutanga umusaruro bitarenze 30-50%, bigafasha abakora igihe ntarengwa utabangamiye ku bwiza.

Kubungabunga ubuziranenge hamwe nibishushanyo bigoye

Kurenza ibishushanyo bigoye kubintu byakozwe nabyo birashobora kuba amacandwe. Ibishishwa bifatika cyangwa ibara ryinshi bisaba gusobanurwa cyane, bishobora kugorana kurwego. Nyamara, imashini zidoda zishushanyije zifite software igezweho kandi zikora ibara ryimico ihindura byoroshye gukemura ibishushanyo birambuye. Ukoresheje Gushushanya Porogaramu , abakora barashobora gukora no kwigana ibishushanyo byoroshye byoroshye, byemeza buri gicuruzwa bikomeza gushikama mugihe ukomeje gukomera no gusobanuka ko abaguzi bategereje.

Kwiga Ikibazo: Umusaruro munini-ukora

Urugero rwibanze rwo gutsinda izi mbogamizi ziva mumyanda izwi cyane ku isi ishyira mu bikorwa amato ya Imashini zidoda . Mbere yo gukoresha izi mashini, bahanganye n'amafaranga yo mu mirimo yo mu rwego rwo hejuru ndetse no kudoda bidahuye ku mabwiriza manini. Nyuma yo kuzamura, uwabikoze yabonye kugabanuka 40% kubijyanye nibiciro byumurimo kandi ubwiyongere bwa 25% murwego rwo gukora umusaruro. Ibishushanyo mbonera byahinduwe bitagira inenge ku myenda ibihumbi n'ibihumbi, kandi ibisohoka muri rusange byarayogejwe, bituma isosiyete ikora ibisabwa ku isi itabangamiye.

Imbonerahamwe: Ukuntu imashini zishushanyije zatsinze imbogamizi

Nigute wakemuye ibibazo byumusaruro mubucuruzi bwawe bwite? Wigeze utekereza kwinjiza imashini zidoda kugirango uteze imbere inzira yawe? Sangira ibitekerezo byawe mubitekerezo bikurikira!