Ale si woazã atsyãmɔ̃wo atsɔ atsɔ asixɔxɔ akpe ɖe mass-market apparel ŋu .

Aleke atsyãmɔ̃wo ate ŋu ado awu siwo wodzrana le asi me ɖe dzi?

Menye nusiwo wowɔ ɖe ɖoɖo nu koe woganye na nusiwo wowɔ ɖe ɖoɖo nu ko o—wole asi trɔm le awu siwo wodzrana le asi gãwo me ŋu to atsyɔ̃ɖoɖo kple nu tɔxɛ aɖewo tsɔtsɔ kpee me. Le adzɔnuwo wɔlawo gome la, esia fia be awu siwo wowɔna le agbɔsɔsɔ gã me gɔ̃ hã ate ŋu awɔ atsyã siwo me kɔ, siwo le nyonyome nyuie siwo hea nuƒlela siwo tsia dzi ɖe atsyãwo ŋu wu gɔ̃ hã. To atsyãmɔ̃ deŋgɔwo ƒe kpekpeɖeŋu me la, adzɔnuwo wɔlawo ate ŋu aɖo atsyã siwo sɔ pɛpɛpɛ, atsyã siwo wowɔ tsitotsito, kple nusiwo wowɔna kabakaba wu gbɔ—wo katã esime wole gazazã nyuie me. Bu t-shirt bɔbɔe aɖe si ŋu dzesidenu alo nɔnɔme si me kɔ nyuie le ŋu kpɔ—zi ɖeka la, eva zua nyagbɔgblɔ ƒe akpa aɖe. Alea tututue mɔ̃ siwo wotsɔ wɔa atsyãwo wɔa asixɔxɔe na awu siwo wodzrana le asi me.

Nusiwo sɔ pɛpɛpɛ kple alesi wowɔa nu kabakabae: ŋusẽ si le egbegbe atsyãmɔ̃wo ŋu .

Viɖe gãtɔ kekeake siwo le avɔlɔ̃mɔ̃wo ŋu dometɔ ɖekae nye woƒe ŋutete be woalé nusiwo sɔ pɛpɛpɛ me ɖe asi le duƒuƒu sesĩe me. Le kpɔɖeŋu me, mɔ̃ ɖeka si wotsɔ wɔa atsyãe ate ŋu awɔ awu alafa geɖe siwo ƒe nɔnɔme sɔ pɛpɛpɛ. Esia ƒe lolome le vevie ŋutɔ na mass-market awuwo ƒe adzɔnu siwo di be yewoalé adzɔnuwo ƒe nyonyome ɖe asi esime wole wɔwɔm ɖe edzi. Le numekuku siwo wowɔ nyitsɔ laa nu la, adzɔnuwo wɔlawo te ŋu dzi woƒe dɔwɔwɔ ɖe edzi va ɖo 50% ne wozã atsyãmɔ̃ siwo wowɔna le wo ɖokui si, si ɖea ɣeyiɣi kple gazazãwo dzi kpɔtɔna ŋutɔ evɔ wometsɔa nyonyome saa vɔe o. Kpɔɖeŋu vevitɔe nye Adidas, si zãa atsyãwɔwɔ ƒe mɔ̃ɖaŋununya tsɔ gbugbɔa atsyãwo wɔa kaba le kamedefefewuwo ƒe hatsotso gãwo me, si wɔnɛ be woƒe nuwɔwɔ ƒe mɔnuwo wɔa dɔ nyuie esime wole adzɔnuawo ƒe dzeside si le nyonyome nyuitɔ kekeake me.

Nudzɔdzɔ ŋuti numekuku: alesi Nike leveraged embroidery hena amehawo ƒe nyagbugbɔgadrɔ̃ .

Mina míalé ŋku ɖe Nike ŋu—si nye xexeame katã ƒe adzɔnu xɔŋkɔ siwo bi ɖe atsyã siwo wotsɔ wɔa atsyãwo le awu siwo wodzrana le asi me la dometɔ ɖeka me. Nike zãa embroidery na nusianu tso logo suewo dzi va ɖo atsyã gã siwo sesẽ wu le dɔwɔwɔ ƒe gear dzi. To atsyãwo dede woƒe adzɔnuwo wɔwɔ ƒe ɖoɖoa me la, wote ŋu lé seselelãme si nye premium me ɖe asi, le woƒe ga si me gazazã mele o gɔ̃ hã ta. Menye ɖeko atsyã deŋgɔwo ƒe atsyã si dzi ɖe edzi la nana asitsaƒewo ƒe asi yi dzi ko o, ke enaa adzɔnu ƒe dzeside ƒe nukpɔsusu hã dzina ɖe edzi. Swoosh bɔbɔe aɖe si wotsɔ atsyã wɔe ɖe afɔkpa dzi alo kamedefefewɔlawo ƒe awudodo doa nusi wowɔ la ɖe dzi le nuƒlela ƒe ŋkume, si wɔnɛ be wòdzroa nu geɖe wu. Esiae nye ŋusẽ si le embroidery ŋu—etrɔa nu dzro aɖe wòzua nane si se le eɖokui me be yele etɔxɛ eye wòle etɔxɛ, gake wògakpɔtɔ nye nusi ŋu woate ŋu aƒle.

Gazazã nyuie le nu gbogbowo wɔwɔ me: alesi wòwɔa dɔe .

To vovo na alesi ame geɖe susui la, atsyãwo wɔwɔ ate ŋu axɔ ga geɖe ŋutɔ na asitsatsa le agbɔsɔsɔ gã me. Le ŋgɔyiyi siwo wowɔ le mɔ̃ɖaŋununya me ta la, wowɔ egbegbe atsyãmɔ̃wo be woawɔ dɔ kple amegbetɔ ƒe nudede eme vie, si ɖea dɔwɔlawo ƒe gazazã dzi kpɔtɔna. Tsɔ kpe ɖe eŋu la, alesi wowɔa atsyãwoe ƒe anyinɔnɔ na wozua tiatia si de ŋgɔ wu na asixɔxɔ si anɔ anyi ɣeyiɣi didi, vevietɔ na awu siwo wòle be woanɔ te ɖe tsilele geɖe nu. Le kpɔɖeŋu me, ne wotsɔ Embroidery sɔ kple nutata si wota ɖe screen dzi alo agbalẽtata tẽ la, ena wowua enu wòdidi wu si ate ŋu anɔ te ɖe ƒe geɖe ƒe vuvu nu evɔ maɖiɖi o. Esia na wònye tiatia si me ga geɖe mele o na dɔwɔƒe siwo di be yewoawɔ nusiwo léa woƒe nu lédzinamewo ɖe te le ɣeyiɣi aɖe megbe. Le nyateƒe me la, numekuku aɖe si wowɔ le The Textile Research Journal me ɖee fia be awu siwo ƒe atsyãwo ƒe atsyãwo le abe 30% ƒe asixɔxɔ si wosusu be wole wo si wu esiwo mele wo si o ene, si wɔe be wònye ga si ŋu viɖe le na adzɔnuwo wɔlawo.

Asi ŋuti nyatakakawo: Ŋusẽ si embroidery kpɔ ɖe adzɔnuwo ƒe nukpɔsusu ƒe

Nyataƒoƒo: Mɔ̃ siwo wotsɔ wɔa atsyãwoe nye etsɔme .

Mɔnukpɔkpɔ tɔxɛ aɖe le awu siwo wodzrana le asi gãwo me si be woazã atsyã tɔxɛ aɖe atsɔ ana woƒe nutovɛwo ƒe nu lédzinamewo nadzi ɖe edzi eye woadzi woƒe asi ƒe akpa ɖe edzi. Menye atsyɔ̃ɖonuwo tsɔtsɔ kpe ɖe eŋu koe wònye o—eku ɖe nukpɔsusu si nye be woawɔ nu le nɔnɔme nyuitɔ, ame ɖekaɖekawo, kple nusiwo nɔa anyi didina ŋu. Eɖanye adzɔnu sue aɖe si le didim be yeato vovo alo ame gã aɖe le awudɔwɔƒewo le didim be yealé wò hoʋiʋli ƒe ŋutete me ɖe asi o, atsyãwɔmɔ̃wo naa nusiwo sɔ pɛpɛpɛ, gazazã nyuie, kple nutovɛ ƒe ŋutete be woatsɔ wò adzɔnuwo ayi ŋgɔe. Eye mina míato nyateƒe—amekae malɔ̃ susu si nye be woatrɔ awu bɔbɔe aɖe wòazu nane si ase le eɖokui me be eɖea dzesi o?

2: Asitsatsa ƒe nya si wotsɔ dea atsyãwo wɔwɔ ɖe asitsatsa gbogbowo me me .

Kpɔ esia ɖa le susu me: Awu siwo wodzrana le asi me le asiwò, eye nèle agbagba dzem be yeato vovo le nu ɖeka ƒe atsiaƒu me. Mɔ̃ siwo wotsɔ wɔa atsyãwoe nye wò aʋawɔnu ɣaɣla. Menye ɖeko ŋutsuvi vɔ̃ɖi siawo metsɔa flair kpena ɖe eŋu ko o; Wodoa adzɔnu ƒe vovototodedeameme si me woɖea dzesi le vevie . Bu eŋu kpɔ: hoodie gbadzaa kple esi ŋu wotsɔ atsyã si wotsɔ atsyã wɔe si le dzo dam eye wòle dzo dam la? Hoʋiʋli aɖeke meli o. Asitsalawo lɔ̃na be yewoaxe fe si ade 30% ɖe awu siwo ɖea premium vibe fiana, abe alesi woɖee fia le nuƒlelawo ƒe didi ƒe numekuku siwo wowɔ nyitsɔ laa me ene. Embroidery trɔa 'meh' wòzua 'wow' kple stitch ɖesiaɖe.

Aleke gbegbee atsyãwɔƒewo nye esiwo me ga menɔa anyi o?

Ðewohĩ èle eŋu bum be, 'Menye embroidery xɔasi oa?' Nope! Akpe na egbegbe nu yeyewo abe . Multi-head embroidery machines , gazazãwo le ɖiɖim kabakaba wu alesi nàsusui. Mɔ̃ siawo ate ŋu aʋuʋu aɖaŋu geɖe le ɣeyiɣi ɖeka me, atsɔ atso nuwɔwɔ ƒe ɣeyiɣiwo dzi akpɔtɔ va ɖo 40% . Gakpe ɖe eŋu la, wobiaa beléle sue aɖe ko, si wɔnɛ be ga gbogbo aɖe nɔa asiwò le dɔwɔwɔ ƒe gazazãwo ŋu. gadede asi na . 4-ta ƒe atsyãmɔ̃ ate ŋu adzi nusi wowɔna ɖe edzi esime wòalé ga si wozãna ɖe xɔ ɖeka me ɖe asi la ɖe anyi fewuɖutɔe. Ele abe Filet Mignon xɔxɔ le Hamburger ƒe asiwo dzi ene.

Nukae nye ROI le embroidery mɔ̃ɖaŋununya ŋu?

The kicker: Return on Investment (ROI) le charts la dzi. Ne ètsɔa atsyãwo dea wò adzɔnuwo me la, menye ɖeko nèdoa wò viɖekpɔkpɔ ɖe ŋgɔ ko o, ke èdoa dzi na asisiwo ƒe nuteƒewɔwɔ hã. Le kpɔɖeŋu me, adzɔnu ƒe dzeside si zãa . Sequins Embroidery Machine Series ka nya ta be nuƒle siwo woƒlena enuenu dzi ɖe edzi 15% . Alesi atsyãwɔwɔ nɔa anyi didina—si nɔa anyi to tsilele alafa geɖe me—lanaa dzidzeme ame ɣeyiɣi didi, si wɔnɛ be wò asisiwo trɔna vaa gbɔwò hena bubuwo.

Xexeame ŋutɔŋutɔ ƒe dzidzedzekpɔkpɔ ŋutinyawo .

Mina míaƒo nu tso agbemenudzɔdzɔ ŋutɔŋutɔwo ŋu. Tsɔ atsyã ƒe dzesidenu si le titina ƒe nya si wotsɔ wɔ ɖekae la ƒe nya . Chenille chain-stitch embroidery mɔ̃wo yi ɖe woƒe dɔwɔwɔ me. Wotrɔ varsity jacket dzrowo wozu nudzɔla ƒe nu siwo wòle be woanɔ wo si, siwo wodzrana le kwasiɖa geɖe me. alo kamedefefewu ƒe adzɔnu aɖe si to a . 12-ta ƒe atsyãwɔwɔ ƒe mɔ̃ be nàtrɔ asi le ƒuƒoƒo ƒe gear ŋu wòasɔ na ame ŋutɔ, si ana woƒe gakpɔkpɔ le ɣeyiɣi aɖewo me nadzi ɖe edzi zi gbɔ zi eve. Enye kpeɖodzi be menye atsyɔ̃ɖoɖo koe embroidery nye o; Enye fefe-trɔla.

Tabla: Viɖe siwo le embroidery mɔ̃wo ŋu

Eyata ɖe nèle klalo be yeaxɔ atsyã ƒe tɔtrɔa? Gblɔ wò susuwo alo nyabiasewo le ete—adi vevie be míase nusi nèsusu!

3: Kuxiwo dzi ɖuɖu le awu siwo wodzrana le asi gãwo me dzi kple mɔ̃ɖaŋununya .

Awuwɔwɔ le awu siwo me kɔ ŋutɔ me va kple eƒe akpa si sɔ le kuxiwo me, gake atsyãwɔwɔ ƒe mɔ̃ɖaŋununya sɔ gbɔ wu be woatsɔ akpɔ wo gbɔe. Kplamatsedonu siwo ɖe dzesi wu dometɔ ɖekae nye be woalé aɖaŋuwɔwɔ ƒe ɖekawɔwɔ me ɖe asi le hatsotso gãwo me. Dzɔgbenyuietɔe la, egbegbe atsyãmɔ̃wo, abe . 3-head embroidery machines , bi ɖe egbɔkpɔkpɔ be ɖekawɔwɔ le akpa ɖesiaɖe me. Le automated stitch patterns kple adjustable settings me la, mɔ̃ siawo ɖea amegbetɔ ƒe vodada dzi kpɔtɔna, si wɔnɛ be awu ɖesiaɖe ɖina abe kpɔɖeŋua ene. Esia le vevie ŋutɔ na adzɔha siwo ƒoa adegbe be yewole nyonyome dzi kpɔkpɔ me, abe ablɔdziwu dzeaniwo ene.

Mɔ̃a ƒe dɔwɔwɔ dzi ɖeɖe kpɔtɔ kple dɔwɔwɔ nyuie wu .

Kuxi bubu si wɔlawo doa goe enye ɣeyiɣi si me wowɔa dɔ le mɔ̃ dzi. Eɖanye mɔ̃ɖaŋununya ƒe nyawo alo alesi wòhiã be woatrɔ ka enuenu tae o, ɣeyiɣi si woatsɔ awɔ dɔe ate ŋu aɖu nu le ewɔwɔ ƒe ɖoɖowɔɖiwo me. Nu vevitɔ si ana woaɖu esia dzi enye gadede mɔ̃ deŋgɔ siwo wɔa dɔ vovovowo, siwo wɔa dɔ vovovowo, siwo ŋu wotrɔ asi le be woawɔ dɔ kabakaba eye womadzra wo ɖo boo o la me. Le kpɔɖeŋu me, ta geɖe ƒe kpɔɖeŋuwo abe . Mɔ̃ siwo wotsɔa ta geɖe wɔe siwo wotsɔna wɔa atsyãwoe la ɖea ɣeyiɣi si wozãna ɖe wo ɖokui ŋu dzi kpɔtɔna ŋutɔ. Esi ta geɖe le dɔ wɔm le ɣeyiɣi ɖeka me ta la, woɖea ɣeyiɣi si wotsɔ wɔa dɔe dzi kpɔtɔna 30-50%, si wɔnɛ be adzɔnuwo wɔlawo te ŋu ɖoa ɣeyiɣi mamlɛtɔ siwo me wowɔa nu sesẽwo ɖo dzi evɔ womeɖea asi le woƒe nyonyome ŋu o.

Nɔnɔme nyui me léle ɖe asi kple aɖaŋu siwo gɔme sese sesẽ .

Nusiwo wowɔ le agbɔsɔsɔ gã me ƒe atsyãwo wɔwɔ ate ŋu anye ayemɔ. Logo siwo me kɔ alo amadede vovovowo ƒe nɔnɔme bia be woawɔ nu wòade pɛpɛpɛ ŋutɔ, si ate ŋu asesẽ le agbɔsɔsɔ me. Gake atsyãmɔ̃ yeye siwo ŋu kɔmpiutadziɖoɖo deŋgɔwo le kple ka ƒe amadede ƒe tɔtrɔ le wo ɖokui si na wòle bɔbɔe be woawɔ atsyã siwo me kɔ nyuie. to zazã me . Embroidery design software , adzɔnuwo wɔlawo ate ŋu awɔ aɖaŋu sesẽwo ahagbugbɔ wo awɔ bɔbɔe, akpɔ egbɔ be adzɔnu ɖesiaɖe nɔa anyi ɖekae esime wole ɖaɖɛ kple eme kɔ nyuie si nuƒlelawo kpɔ mɔ na la me ɖe asi.

Nudzɔdzɔ ŋuti numekuku: nuwɔwɔ nyuie le agbɔsɔsɔ gã me .

Kuxi siawo dzi ɖuɖu ƒe kpɔɖeŋu vevi aɖe tso xexeame katã ƒe awuwo wɔƒe xɔŋkɔ aɖe si tsɔ ƒuƒoƒo aɖe si me tɔwo nye . 12-ta ƒe atsyãmɔ̃wo . Hafi woazã mɔ̃ siawo la, wowɔ avu kple dɔwɔlawo ƒe gazazã gbogbowo kple nusiwo mewɔ ɖeka o le nudɔdɔ gãwo wɔwɔ me. Le ŋgɔyiyia megbe la, adzɔnuwɔƒea kpɔ dɔwɔlawo ƒe gazazãwo dzi ɖe kpɔtɔ 40% eye dzidziɖedzi 25% le adzɔnuwo wɔwɔ ƒe dɔwɔwɔ nyuie me. Wogbugbɔ trɔ asi le atsyã siwo wotsɔ wɔa atsyãwoe ŋu vodadamanɔŋui le awu akpe geɖe me, eye wodo nusiwo wowɔ le wo katã me ɖe ŋgɔ, si na be dɔwɔƒea te ŋu kpɔa xexeame katã ƒe didi dzi evɔ meɖea asi le eƒe nyonyome ŋu o.

Table: alesi atsyãwɔmɔ̃wo ɖua nuwɔwɔ ƒe kuxiwo dzi

Aleke nèwɔ nu ɖe ​​nuwɔwɔ ƒe kuxiwo ŋu le wò ŋutɔ wò awuwo ƒe asitsatsa me? Ðe nèbu eŋu kpɔ be yeatsɔ atsyãmɔ̃wo ade eme be wòana wò dɔwɔwɔ nanyo ɖe edzia? Gblɔ wò susuwo le nyaŋuɖoɖo siwo le ete la me!