Reba: 0 Umwanditsi: Muhinduzi bwa Sings Gutanga Igihe: 2024-16 Inkomoko: Urubuga
Iyo bigeze ku isoko ryimbere ryingendo, buri kintu kirambuye. Ubudozi bwihariye kumizigo ntabwo ari ugukoraho gushushanya gusa; Nibisobanuro byubuhanga no kuvuga. Twibira muburyo bw'ingenzi, ibikoresho bya premium, hamwe nuburyo bwo guhanga butuma buri kibanza kizamura ikirango cyakira. Sobanukirwa no gukora ibishushanyo bifatika, birambye byerekana ishingiro ryubukorikori bwa Bespoke.
Guhitamo ibikoresho nibyo bitandukanya bisanzwe kubudasanzwe mumyitozo yihariye. Tuzasesengura imigozi myiza, imyenda, kandi irangira imizigo irangirira imizigo miremire, iringa neza ko buri gice atari ugutangaza gusa ariko kiraramba bihagije kugirango rutare rukora ingendo nziza. Kuva i Silik kugeza kuri Metallic insanganyamatsiko, menya ibikoresho bituma habaho kudoda mugihe ukomeza elegance mugihe runaka.
Ibirango byiza byose ni ukugira ingaruka zirambye. Logos Logos, intangiriro, cyangwa imiterere ifatika kumizigo ntabwo ikora nkibintu byumuntu gusa ahubwo no mubikoresho byo kwamamaza. Wige gushushanya ubudozi bwihariye bugaragaza umwirondoro wibirango, mugihe urebe ko ibishushanyo bigaragara mumarushanwa yo guhatanira ingendo nziza. Igice gihamye kidoda ni imikorere no guhagararira imiterere-yinyuma.
Ibikoresho byo hejuru
Ubudozi bwihariye kumizigo birenze ikintu cyo gushushanya - ni icyitegererezo cyubukorikori bwiza. Ku isoko ryimbere ryingendo, buri gikorwa kibara. Inzira isaba impimbano yinzobere yububiko bushya nubukwe bwa tekiniki. Fata nk'urugero, ibirango bizwi cyane Louits Vuitton. Monogramu yabo idoze ku mizigo ntabwo ari Logos gusa; Ni umukono ufite ubuziranenge, uhagarariye imyaka irenga 150 yumurage no kudasanzwe.
Iyo bigeze kumizigo yibicurane, tekinike nikintu cyose. Kuva kudoda Satin kugeza ipfundo ryigifaransa, ubu buryo butuma ibishushanyo bifatika bihagarara ikizamini cyigihe. Kurugero, umudozi wa kera wa Satin akora neza, ndumiwe neza kubishushanyo binini byo hejuru, mugihe ipfundo ryigifaransa ryongeyeho imiterere, itunganye kuri nto, irambuye. Ibicuruzwa byiza nka Gucci na Prada bakunze gukoresha ubwo buhanga ku byegeranyo byihariye byegeranye, kubuza ibishushanyo byabo bikomeza kutagira inenge munsi yo kwambara no gutanyagura ingendo.
Kuramba n'ubwiza bw'igice gihishe kiryama mu bikoresho byakoreshejwe. Abakoresha imizigo miremire bahitamo insanganyamatsiko ya premium nka silyeter cyangwa ivanga nziza ya polyester, itanga iramba ryombi hamwe ninkobe nziza. Fata urugero rwikiraro cya Bvlgari, gikoresha insanganyamatsiko yimizitisi mubice byabo byimizigo. Iyi nsanganyamatsiko ntabwo yongerera ubujurire bwihariye gusa ahubwo igatange ubudodo bwimiterere idahwitse ifata urumuri, kuzamura igice cyose. Ihitamo ryiburyo - ryaba ari uruhu rusanzwe cyangwa Canvas iramba - nanone rugira uruhare runini mu kwemeza kudoda kandi rukagira isuka kandi rufite imbaraga.
Reka twinjire mubyigisho hamwe na MonBlanc, hazwi ikirango cyiza kizwi kubukorikori bwayo mubikoresho byo kwandika no mumizigo. Ubudozi bwa MontBlanc bwahinduwe imizigo ihuza cyane-precision-precision hamwe nabafite amabara meza, yihariye. Imikorere yabo yo kudoda itangirana no guhitamo insanganyamatsiko nziza ya Nylon, hakurikiraho ukoresheje imashini ishyushye cyane kugirango ugere ku budozi busukuye, buhoraho. Ibicuruzwa byanyuma nigice kivuga gusa uko watsinzwe gusa ahubwo ni ibitekerezo byitondewe kubisobanuro birambuye bisobanura ingendo nziza. Mubyukuri, gukusanya imizigo byabonye 15% byongera kugurisha muri kariya gihembwe nyuma yo gutangiza serivisi yihariye.
Mw'isi ya none, ikoranabuhanga rifite uruhare runini mu gusobanura no gukora neza mu budomo bwihariye. Imashini zidomo za mudasobwa, nkibikoreshwa namakosa meza nka Tumi na Samsonite, bemerera ibishushanyo bigoye bikorwa bidafite inenge buri gihe. Izi mashini zikoresha dosiye za digital kugirango zishushanye buri kidozi, zemeza uburinganire kandi ugabanye ikosa ryabantu. Hamwe nubushobozi bwo kubyara amakuru meza, izi mashini ituma ibirango kugirango bikomeze ubuziranenge bwubwiza no gushikama kubicuruzwa ibihumbi.
Nibyo, ubudozi bwingenzi buza ku giciro, ariko iyo bigeze kumizigo nziza, ni ishoramari muri aeesthetike ndetse no kuramba. Logos cyangwa monograms akenshi ikunze gufatirwa hejuru kubera gahunda yibanze, ibikoresho bya premium, nubuhanga busabwa. Ariko, kugaruka ni byinshi. Nk'uko byatangajwe na raporo y'ibigo byiza, 72% by'abaguzi bakize bafite ubushake bwo kwishyura byinshi kubicuruzwa byihariye, kumenya agaciro kayongereye muri Bespoke. Icyubahiro cyongeyeho nubusanzwe imizigo ihuriweho no kwiyambaza abagenzi-kumenya neza, ariko kandi ko ishoramari ryabo rifite agaciro kayo mumyaka iri imbere.
muri tekinike yubuhanga | uburyo | bwuburyo bugezweho |
---|---|---|
Kudoda ibisobanuro | Amaboko adotiye intoki, akomeye, yihariye | Imashini iradozi, irasobanutse, irasobanutse |
Amahitamo | Silk, imyenda, ipamba | Ubudodo, impedodo mbi, rohotic |
Igihe cyo gukora | Gahoro, bisaba igihe cyingenzi ishoramari | Byihuse, byikora, gukora neza |
Igiciro | Muremure kubera akazi nubuhanga | Mu buryo buciriritse, biteye agaciro n'ikoranabuhanga |
Guhitamo ibikoresho byiza byuburozi bwimizigo ni umukinamizi. Ntabwo ari ibintu bisa neza; Nibyerekeranye kandi bihoraho mugihe. Ibirango byiza nka Gucci na Louis Vuitton ntibikubita urushyi gusa imigozi iyo ari yo yose ku mifuka yabo - hitamo byimazeyo ibikoresho bitaka abimenyero. Tekereza insanganyamatsiko ya silk kugirango irangize yoroshye, ihindagurika, cyangwa insanganyamatsiko ya metallic kuri iyo pop yo murwego rwohejuru. Ibi bikoresho bya premium ntabwo bizamura gusa gusa ahubwo binatanga iramba ryo gukemura ingendo kenshi utabuze impande.
Iyo bigeze ku budomo bwiza, insanganyamatsiko zihendutse ni umuco. Niba ushaka gushora imari mumizigo miremire yo hejuru, guhitamo kwawe bigomba kwerekana ubuziranenge. Ubworozi bwa polyester bukunzwe kubera kuramba kwabo no kugumana amabara, mugihe insanganyamatsiko za silk zahawe agaciro kubera kumurika no kwerekana ibintu byoroshye. Urudodo rwibyuma rukoreshwa ku isoko ryiza, nk'abari mu mizigo ya Prada , bitera ibitangaza, ibishushanyo bifatika bikurura ibitekerezo. Tekereza monogram-monogram yambaye zahabu munsi yitara ryindege - ubu ibyo birashimishije.
Guhitamo ibitambaro nibyiza nkurugero. Canvas ikoreshwa mumizigo ya premium iremeza ko umwenda ukomeje gukomera, mugihe ucyemerera ubudozi kuri pop. Ibicuruzwa nka tumi hitamo imikorere-yo hejuru ya polyester ikomeza ubunyangamugayo bwabo mugihe cyurugendo mugihe cyerekana ibishushanyo. Ariko ntiwibagirwe uruhu , akenshi ushimishwa nibirango nka MontBlanc kubwibyiza byayo byiza nubushobozi bwo gufata ubudozi butabangamiye imbaraga cyangwa kureba.
Fata urupapuro mu gitabo cya BVLGARI . Ubudozi bwabo bwimizigo bukoresha ihuriro ryibidodo bya flik na canvas kubice byimizigo. Ubudozi ntabwo butanga imifuka gusa, kandi nanone nabyo bikaba binyuze mu ndege ndende no gufata nabi. Ukurikije ubushakashatsi Sineruu , ukoresheje ibi bikoresho byingenzi birashobora kongera agaciro kabicuruzwa bitarenze 30%, cyane cyane mubintu byinshi-bifite agaciro-.
Guhitamo hagati yimyenda gakondo na kijya igezweho kandi bigira ingaruka kumurongo wanyuma wubudodo. Mugihe ubudodo hamwe nubudodo butanga umwanya utagira igihe, isura ya kera, imvange ya none yamenetse kugirango iramba kandi yiyiriza ubusa. Ibirango byiza bikunze kuvanga imitwe ya silk kumyenda yimikorere miremire nka Nylon Nylon yo kuringaniza ubwiza n'imbaraga nziza. Imyenda iboneye ifasha kwemeza ko kudoda butareba gusa ariko nanone biragaragara kubisabwa umugenzi ukunze.
Ikoranabuhanga rifite ibisimba byahinduwe mu myanya y'ubudozi. Gukoresha imashini zigezweho zometseho imashini nkabo kuva Sineofu , abakora barashobora kudoda kumyenda yahoze igoye cyangwa bidashoboka gukorana. Izi mashini zitanga ibisobanuro bifasha gukora imyenda yoroshye nka silk nyinshi zimeze neza kumizi ihebuje idafite ubuziranenge. Igitambara cyikora cyemeza buri gice cyimizigo gihuye, hamwe no kudoda hahagaze ikizamini cyigihe no gukoresha.
Ibikoresho | Byiza Gukoresha | Ibyiza | Ibirango Bikoresha |
---|---|---|---|
Silk | Ubudozi bwiza | Sheen Hejuru, uburyohe | Louis Vuitton, Gucci |
Umugozi | Premium | Shiny, kwitondera-gufata | Prada, Bvlgari |
Polyester | Kuramba no kuramba | Kugumana amabara, imbaraga | Tumi, MontBlanc |
Uruhu | Imiterere ya kera, idafite igihe | Kuramba, Imyambarire ikungahaye | Hermès, Gucci |
ya Prada , bitera ibitangaza, ibishushanyo bifatika bikurura ibitekerezo. Tekereza monogram-monogram yambaye zahabu munsi yitara ryindege - ubu ibyo birashimishije.
Guhitamo ibitambaro nibyiza nkurugero. Canvas ikoreshwa mumizigo ya premium iremeza ko umwenda ukomeje gukomera, mugihe ucyemerera ubudozi kuri pop. Ibicuruzwa nka tumi hitamo imikorere-yo hejuru ya polyester ikomeza ubunyangamugayo bwabo mugihe cyurugendo mugihe cyerekana ibishushanyo. Ariko ntiwibagirwe uruhu , akenshi ushimishwa nibirango nka MontBlanc kubwibyiza byayo byiza nubushobozi bwo gufata ubudozi butabangamiye imbaraga cyangwa kureba.
Fata urupapuro mu gitabo cya BVLGARI . Ubudozi bwabo bwimizigo bukoresha ihuriro ryibidodo bya flik na canvas kubice byimizigo. Ubudozi ntabwo butanga imifuka gusa, kandi nanone nabyo bikaba binyuze mu ndege ndende no gufata nabi. Ukurikije ubushakashatsi Sineruu , ukoresheje ibi bikoresho byingenzi birashobora kongera agaciro kabicuruzwa bitarenze 30%, cyane cyane mubintu byinshi-bifite agaciro-.
Guhitamo hagati yimyenda gakondo na kijya igezweho kandi bigira ingaruka kumurongo wanyuma wubudodo. Mugihe ubudodo hamwe nubudodo butanga umwanya utagira igihe, isura ya kera, imvange ya none yamenetse kugirango iramba kandi yiyiriza ubusa. Ibirango byiza bikunze kuvanga imitwe ya silk kumyenda yimikorere miremire nka Nylon Nylon yo kuringaniza ubwiza n'imbaraga nziza. Imyenda iboneye ifasha kwemeza ko kudoda butareba gusa ariko nanone biragaragara kubisabwa umugenzi ukunze.
Ikoranabuhanga rifite ibisimba byahinduwe mu myanya y'ubudozi. Gukoresha imashini zigezweho zometseho imashini nkabo kuva Sineofu , abakora barashobora kudoda kumyenda yahoze igoye cyangwa bidashoboka gukorana. Izi mashini zitanga ibisobanuro bifasha gukora imyenda yoroshye nka silk nyinshi zimeze neza kumizi ihebuje idafite ubuziranenge. Igitambara cyikora cyemeza buri gice cyimizigo gihuye, hamwe no kudoda hahagaze ikizamini cyigihe no gukoresha.
Ibikoresho | Byiza Gukoresha | Ibyiza | Ibirango Bikoresha |
---|---|---|---|
Silk | Ubudozi bwiza | Sheen Hejuru, uburyohe | Louis Vuitton, Gucci |
Umugozi | Premium | Shiny, kwitondera-gufata | Prada, Bvlgari |
Polyester | Kuramba no kuramba | Kugumana amabara, imbaraga | Tumi, MontBlanc |
Uruhu | Imiterere ya kera, idafite igihe | Kuramba, Imyambarire ikungahaye | Hermès, Gucci |
'Umutwe =' Kudoda Ibiro bishinzwe Ibiro 'Alt =' Umwanya wakazi hamwe nimashini zidoda '/>
Ubudozi bwihariye kumizigo myiza ntabwo ijyanye na Austethetics - ni igikoresho gikomeye cyo kumenya. Reba kuri Louis Vuitton ya Louis Vonic Monogram cyangwa Gucci '. Ibi bishushanyo ntibirenze ibimenyetso gusa; Nibimenyetso bitamenyekanye byicyubahiro no kuroga. Ibirango bishora cyane mu gushyiraho ibishushanyo byihariye byerekana ko bifasha gusobanura umwirondoro wabo kandi bikangurira impengamiro irambye hamwe n'abaterankunga babo. Ntabwo ari ibirango bya Flashy - bireba enttly yo kuzamura uburambe bwurugendo.
Indorerwamo cyangwa ibishushanyo birashobora kuzamura indangamuntu muvugana ubuziranenge no kunonosorwa. Tekereza ku mukono wa PRADA wanditseho imizigo. Ibishushanyo mbonera ntabwo bishushanya gusa - ni amagambo avuga ati: 'Ndi uw'isi y'ubuhanga.' Raporo yavuzwe haruguru irashobora kwiyongera agaciro ka 40%, nk'uko byatangajwe na raporo Sineyu.
Ubudozi bwihariye nabwo bukanda kwifurora. Niranga umuntu ku giti cye - reba kuri Monogram Canvas kuva Louis Vuitton . Hamwe no kudoda, abakiriya barashobora kongeramo intangiriro, imiterere yihariye, cyangwa ibishushanyo byihariye kumizige yabo. Uku kwimenyekanisha ntabwo yongera ubujurire bwimizigo gusa ariko nanone itanga imyumvire yukuri numuntu ku giti cye. Mubyukuri, ubushakashatsi bwakozwe na McKinsey bwasanze abantu 65% bafite ubushake-bufite ubushake bwo gukoresha ibicuruzwa byiza byihariye, bashimangira uburyo ubudodo bugira uruhare mugukora ibicuruzwa byihariye.
Reka tuvuge uburyo Montblanc akoresha ubudozi mumizigo yabo meza. Bizwiho kwitabwaho ibisobanuro birambuye nigihe cyamahirwe, MontBlanc yishora mu buryo bworoshye ariko bukomeye mu bitero byabo. Mugukora ikirango cyazo hamwe nubudodo bwiza cyangwa impedodo nziza, bahindura buri gice mukimenyetso cyamenyekanye cyamaraso. Imizigo yabo idoda yabonye 20% yo kugurisha kuva kumenyekanisha serivisi zubudozi. Igisubizo? Abakiriya babona igice gihuje kidasanzwe nkabo, mugihe Ikirango cyungukirwa no kumenyekanisha ikirango ndetse n'ubudahemuka.
Ibirango byiza byunvikana ko ubudozi bwihariye ntabwo ari ugushushanya gusa - ni ishoramari muburyo bwabo. Ubudozi bwose mu sohoro idoze avugana no kwiyemeza ubuziranenge, gusobanuka, no kudasanzwe. Imyitwarire yo kudoda ubwayo, cyane cyane iyo ikozwe hamwe nimashini nziza nimashini zigezweho, zishobora kongeramo premium ikomeye ku giciro cyibicuruzwa. Ibi ntabwo ari ugukora imizigo isa neza; Nukuntu gukora ikintu cyerekana indangagaciro nubujurire ku cyifuzo cy'umuguzi kidasanzwe n'urwego.
Ikirango | Zigaragaza | Ikirangantego | : |
---|---|---|---|
Louis Vuitton | Ubudozi bwa Monogram | Kwiyongera kumenyekana no kumenyekana | Akize, staturs-imbonankubone |
Prada | Ibishushanyo mbonera na Logos | Yongerewe ishusho nziza hamwe nimyumvire yagaciro | Umunyabwenge-ukwiye |
MontBlanc | Ikirangantego cyo gusinya no gutangizwa kudoda | Kunoza abakiriya ubudahemuka no kwinezeza byihariye | Abakiriya banyuma bahembwa-bahembwa bashaka |
Gucci | Ahantu h'indaya n'inyamanswa | Gutandukanya ibicuruzwa kandi bishimangira indangagaciro | Imyambarire-imbere, abaguzi beza |
Wabonye uburyo ubudozi bushobora guhindura imizigo ikimenyetso cyimiterere. Nibihe bitekerezo byawe kuburyo ibirango byiza bikoresha ubudodo bwo kuzamura ishusho yabo? Sangira ubushishozi mubitekerezo!