Ale Si Nàwɔ Embroider Dekɔnu Agbawo na Mɔzɔzɔ ƒe Asi Deŋgɔwo .

Aɖaŋu si nye atsyɔ̃ɖoɖo ƒe atsyã ƒe atsyã na agbawo: ɖoɖo si wowɔ ɖe ɖoɖo nu .

Menye atsyɔ̃ɖoɖo koe wotsɔ wɔa avɔ siwo wowɔ ɖe ɖoɖo nu o—enye aɖaŋudɔ dzeaniwo ƒe kpɔɖeŋu. Le mɔzɔzɔ ƒe asi deŋgɔ me la, stitch ɖesiaɖe le vevie. Alesi wowɔa dɔae bia be woawɔ aɖaŋu yeye si woatsɔ awɔ nu yeyewoe kple mɔ̃ɖaŋununya ƒe nyateƒetoto ƒe eŋutinunyala. Le kpɔɖeŋu me, bu atsyɔ̃ɖoɖo ƒe adzɔnu xɔŋkɔ si nye Louis Vuitton ŋu kpɔ. Woƒe monogram siwo wotsɔ atsyã wɔe le agbawo dzi la menye logos dzro aɖe ko o; Wonye nyonyome ƒe asidede agbalẽ te, si tsi tre ɖi na ƒe 150 kple edzivɔ ƒe domenyinu kple ame ŋutɔ ƒe nuwɔna.

Mɔnu vevi siwo wozãna tsɔ wɔa atsyã deŋgɔwo .

Ne míeƒo nu tso agbatsɔtsɔ le atsyɔ̃ɖoɖo me ŋu la, aɖaŋuae nye nusianu. Tso satin-tiwo dzi va ɖo Franseawo ƒe ƒoƒo dzi la, mɔnu siawo ɖea mɔ ɖe atsyã siwo me kɔ nyuie siwo nɔa te ɖe ɣeyiɣi ƒe dodokpɔ nu ŋu. Le kpɔɖeŋu me, satin-ti si wonya nyuie la wɔa nuwuwu si le gbadzaa, si le keklẽm nyuie si sɔ nyuie na anyigba ƒe nɔnɔme gãwo, gake Franseawo ƒe knot ya tsɔa eƒe nɔnɔme kpena ɖe eŋu, si sɔ nyuie na gbeɖiɖi sue siwo me kɔ wu. Zi geɖe la, atsyɔ̃ɖoɖo ƒe adzɔnuwo abe Gucci kple Prada ene zãa mɔnu siawo na woƒe agbatsɔtsɔ siwo wowɔ na wo ɖokui, si wɔnɛ be woƒe atsyãwo gakpɔtɔ nyea vodadamanɔŋui le mɔzɔzɔ enuenu ƒe vuvu me.

Nusiwo sɔ tiatia: Nusita wòle vevie .

Nusiwo wotsɔ wɔa nutatae ƒe agbenɔƒe didi kple atsyɔ̃ɖoɖo le nusiwo wozã me. Agbatsɔʋuwɔƒe deŋgɔwo tiaa ka nyuitɔwo abe seda alo polyester nyui siwo wotsɔ tsakae ene, siwo naa wònɔa anyi didina eye wònyea atsyɔ̃ɖoɖo siaa. Tsɔ Italytɔwo ƒe adzɔnu si nye Bvlgari, si zãa ga ka siwo le woƒe agba siwo wotsɔ asi ŋlɔna me ƒe kpɔɖeŋu. Menye ɖeko ka siawo nana nukpɔkpɔ ƒe nu léa dzi na ame ko o, ke wonaa atsyã si wotsɔ wɔa atsyã la hã ƒe nɔnɔme si menya kpɔna dzea sii bɔbɔe o si léa kekeli la, si doa akpa bliboa ɖe dzi. Avɔ tiatia nyuitɔ—eɖanye lãgbalẽ si le bɔbɔe alo avɔ si nɔa anyi didina o—wɔa akpa vevi aɖe hã le egbɔkpɔkpɔ me be atsyã la gakpɔtɔ le ɖaɖɛ eye wòle dzo dam le ɣeyiɣi aɖe megbe.

Nudzɔdzɔ ŋuti numekuku: Atsyɔ̃ɖoɖo ƒe adzɔnu ƒe mɔnu si wozãna tsɔ wɔa atsyãwoe .

Mina míage ɖe nudzɔdzɔ aɖe me kple Montblanc, si nye atsyɔ̃ɖoɖo ƒe adzɔnu aɖe si wonya ɖe eƒe aɖaŋudɔwɔwɔ le haƒonuwo kple agbawo siaa me ta. Montblanc ƒe agbatsɔtsɔ ƒe atsyã si wowɔ ɖe ɖoɖo nu la ƒoa atsyã siwo sɔ pɛpɛpɛ kple amadede siwo me kesinɔnuwo le, siwo wowɔ ɖe ɖoɖo nu la nu ƒu. Woƒe atsyãwɔwɔ ƒe ɖoɖoa dzea egɔme tso nylon-ka siwo le nyonyome nyuie tiatia dzi, eye emegbe wozãa atsyãmɔ̃ si me wotsɔa nu geɖe ɖonae be woatsɔ aɖo atsyã si le dzadzɛ, si mewɔa tɔtrɔ o gbɔ. Nu mamlɛtɔ si wowɔ la nye akpa aɖe si meƒoa nu tso edola ƒe ɖoƒe ɖeɖeko ŋu o ke boŋ be woalé ŋku ɖe nu ŋu tsitotsito tsitotsito si ɖea mɔzɔzɔ dzeaniwo gɔme. Le nyateƒe me la, woƒe agbawo nuƒoƒoƒu kpɔ dzidziɖedzi 15% le nudzadzra me le ƒe etɔ̃ gbãtɔ me esi wodze atsyãwɔwɔ ƒe dɔwɔƒe si wowɔ na ame ŋutɔ gɔme vɔ megbe.

Alesi mɔ̃ɖaŋununya doa alɔ atsyɔ̃ɖoɖo ƒe atsyãwo .

Le egbegbe xexeame la, mɔ̃ɖaŋununya wɔa akpa vevi aɖe le atsyã siwo wowɔ ɖe ɖoɖo nu ƒe nuwɔwɔ pɛpɛpɛ kple alesi wowɔa dɔ nyuie me. Kɔmpiutadzimɔ̃ siwo wotsɔ kɔmpiuta wɔe, abe esiwo adzɔnu dzeaniwo abe Tumi kple Samsonite ene zãna ene, ɖea mɔ na atsyã sesẽ siwo wowɔna vodadamanɔmee ɣesiaɣi. Mɔ̃ siawo zãa dijitaal faɛlwo tsɔ wɔa nɔnɔmetata ɖesiaɖe ƒe nɔnɔmetata, si wɔnɛ be wowɔa ɖeka eye woɖea amegbetɔ ƒe vodada dzi kpɔtɔna. Esi ŋutete le mɔ̃ siawo ŋu be woate ŋu agbugbɔ nu nyuiwo awɔ ta la, enaa adzɔhawo te ŋu léa dzidzenu kɔkɔtɔ kekeake siwo le woƒe nyonyome kple woƒe ɖekawɔwɔ me ɖe asi le adzɔnu akpe geɖe me.

Gazazã Kple Asixɔxɔ: Nusita Wòsɔ Na Deme .

Ẽ, atsyã si wowɔ ɖe ɖoɖo nu la xɔa ga geɖe, gake ne wole agba siwo me atsyɔ̃ɖoɖo le ŋu bum la, enye gadede atsyɔ̃ɖoɖo kple agbenɔƒe didi siaa me. Zi geɖe la, wotsɔa dzesidenu alo monogram siwo wotsɔ atsyã wɔe la ƒe asi kɔna wu le dɔ si wowɔna vevie, nusiwo wotsɔ wɔa dɔe, kple nunya si hiã ta. Ke hã, tɔtrɔgbɔa lolo ŋutɔ. Nyatakaka aɖe si tso Luxury Institute gbɔ gblɔ be nuƒlela kesinɔtɔwo ƒe 72% lɔ̃na faa be yewoaxe fe geɖe ɖe nusiwo wowɔ na ame ŋutɔ ta, eye wode dzesi asixɔxɔ si le wo ŋu le aɖaŋudɔ siwo wowɔ ɖe ɖoɖo nu me. Menye ɖeko bubu kple etɔxɛnyenye si le agba siwo wowɔ ɖe ɖoɖo nu ŋu la doa dzidzɔ na mɔzɔla siwo tsia dzi ɖe ɖoƒe ŋu ko o, ke wokpɔa egbɔ hã be woƒe gadede asi na eƒe asixɔxɔ le ƒe siwo gbɔna me.

tsɔtsɔ sɔ kple: dekɔnu vs. egbegbe embroidery mɔnuwo

2: Ka kple avɔ nyuitɔwo tiatia: Atsyɔ̃ɖoɖo ƒe atsyã ƒe megbeƒu .

Nusiwo sɔ tiatia na agbawo ƒe atsyã si wowɔ ɖe ɖoɖo nu nye fefe-trɔla. Menye nusi dze abe nu nyui ene koe wònye o; Eku ɖe nusiwo wɔa dɔ ŋu eye wòdoa dzi le ɣeyiɣi aɖe megbe. adzɔnu dzeaniwo abe Gucci kple Louis Vuitton ene ƒoa ka aɖeke ɖe woƒe akplowo dzi ko o—wotiaa nusiwo doa ɣli ɖe wo nɔewo ta la ŋu dɔ nyuie. Menye ɖeko ka Bu seda na nu ma si le gbadzaa, si me keklẽ le, alo ga ka ma na pop ma si nye high-class shine. Menye ɖeko nu xɔasi siawo nana dzedzeme nyona ɖe edzi ko o, ke enaa nɔnɔme si nɔa anyi didina be woakpɔ mɔzɔzɔ edziedzi gbɔ evɔ womabu woƒe gowo o hã.

Nusitae ka siwo wotsɔna ƒoa ka na ame veviwo le vevie .

Ne míeƒo nu tso atsyɔ̃ɖoɖo ƒe atsyã ŋu la, ka siwo ƒe asi bɔbɔ la nyea dealbreaker. Ne èle didim be yeade ga asi na agba deŋgɔ siwo wowɔ ɖe ɖoɖo nu la, ele be wò ka siwo nètia la naɖe nyonyome afia. Polyester blends xɔ ŋkɔ le woƒe agbenɔƒe didi kple amadede ƒe léle ɖe te ta, gake seda ka ŋu le woƒe keklẽ si klẽna kple woƒe nɔnɔme si me kɔ ta. wodea asixɔxɔ Ga ka si wozãna le atsyɔ̃ɖoɖo ƒe asi me, abe esiwo le Prada agbawo ƒe nudzraɖoƒewo ene, wɔa atsyã wɔnuku siwo wɔa dɔ ɖe ame dzi ŋutɔ siwo hea amewo ƒe susu. Kpɔe ɖa le susu me be monogram si wotsɔ sika wɔe si le keklẽm le yameʋudzeƒea ƒe akaɖiwo te—fifia ema nye atsyɔ̃ɖoɖo.

Avɔwo le vevie: fefe si nɔa anyi didina eye wònya kpɔ ŋutɔ .

Avɔ tiatia la le vevie abe ka la ene. Agbadɔ si wozãna le agba siwo wotsɔna ƒoa nuwoe me la kpɔa egbɔ be avɔa gakpɔtɔ sẽna, evɔ wògaɖea mɔ na atsyã la be wòaƒo. Adzɔnuwo abe Tumi ene tiaa polyester tsakatsaka siwo wɔa dɔ nyuie siwo léa woƒe xɔtuɖoɖo ƒe blibonyenye me ɖe asi le mɔzɔzɔ me esime wole aɖaŋu siwo gɔme sese sesẽ la ɖem fia. Gake Don’t Forget about Leather , si zi geɖe la, adzɔhawo abe Montblanc ene lɔ̃a eƒe atsyɔ̃ɖoɖo ƒe seselelãme kple ŋutete si le ame si be wòalé embroidery evɔ womagblẽ nu le nusi wotsɔ wɔe ƒe ŋusẽ alo eƒe dzedzeme ŋu o ta.

Nudzɔdzɔ ŋuti numekuku: Alesi Bvlgari tiaa nuawoe .

Miɖe axa ɖeka tso Bvlgari ƒe agbalẽa me. Woƒe agbatsɔnu siwo wowɔ ɖe ɖoɖo nu zãa ƒuƒoƒo . ga si wotsɔ blaa nu kple avɔ siwo wotsɔ wɔa agbae siwo wotsɔ wɔa woƒe agbawoe la ƒe Menye ɖeko atsyã la nana akploawo sena le wo ɖokui me be yewole atsyɔ̃ɖoɖo me ko o, ke eléa wo ɖe te hã to yameʋu didiwo kple wo ŋudɔwɔwɔ me. le numekuku aɖe si wowɔ le ƒe 1999 me nu. Sinofu , zazã deŋgɔ siawo ate ŋu ana asixɔxɔ si wosusu be wole nusi wowɔ la ŋu nadzi ɖe edzi 30%, vevietɔ le ame ɖekaɖeka siwo ƒe asixɔxɔ de ŋgɔ la dome.

Egbegbe vs. dekɔnu avɔ tiatiawo .

Tiatia si le dekɔnu kple egbegbe avɔwo dome hã kpɔa ŋusẽ ɖe atsyã mamlɛtɔ si le atsyã la me dzi. Togbɔ be seda kple aklala si wozãna tsã naa dzedzeme si me ɣeyiɣi mede o, si nye nusi wonya nyuie hã la, nu ƒomevi siwo wotsɔ lãnuwo tsakanae be woanɔ anyi eteƒe nadidi eye woƒe amadede nawɔ dɔ kabakaba. wowɔa egbegbe Zi geɖe la, atsyɔ̃ɖoɖo ƒe atsyãwo tsakaa wo ame evea siaa—seƒoƒo ƒe ka siwo le avɔ siwo wɔa dɔ nyuie abe ballistic nylon ene dzi hena atsyɔ̃ɖoɖo kple ŋusẽ ƒe dadasɔ deblibo. Avɔ si sɔ kpena ɖe eŋu be menye ɖeko atsyã la dze abe ɖe wònya nu ŋutɔ ene o, ke boŋ etsia tre ɖe nusiwo mɔzɔla siwo vaa afima edziedzi biana hã ŋu.

Alesi mɔ̃ɖaŋununya kpɔa ŋusẽ ɖe avɔ tiatia dzii .

Mɔ̃ɖaŋununya trɔ asi le avɔwo tiatia ŋu be woatsɔ awɔ atsyɔ̃ɖoɖo ƒe atsyãwoe. mɔ̃ deŋgɔ siwo me wotsɔa nu vovovowo wɔe abe esiwo tso . Sinofu , adzɔnuwo wɔlawo ate ŋu atsɔ avɔ siwo sesẽ alo womate ŋu awɔ dɔ kplii tsã o la aƒo ɖe wo ŋu. Mɔ̃ siawo naa wowɔa nu pɛpɛpɛ si kpena ɖe ame ŋu be avɔ siwo me kɔ abe seda ene gɔ̃ hã nate ŋu awɔ dɔ nyuie wu na agba deŋgɔwo evɔ womatsɔ woƒe nyonyome asa vɔe o. Avɔwo ŋudɔwɔwɔ le wo ɖokui si nana be agbawo ƒe akpa ɖesiaɖe sɔ, eye atsyã si wotsɔ wɔe la nɔa te ɖe ɣeyiɣi kple zazã ƒe dodokpɔ nu.

Table: Nuwo tsɔtsɔ sɔ kple agbatsɔtsɔ ƒe atsyãwo

3: Branding through Embroidery: Agbawo Trɔtrɔ wòazu nyagbɔgblɔ ƒe akpa aɖe

Menye atsyɔ̃ɖoɖo koe wònye be woatsɔ atsyɔ̃ɖoɖo si wowɔ ɖe atsyɔ̃ɖoɖo me la nye o—enye adzɔnu ƒe dzesidenu sẽŋu aɖe. Lé ŋku ɖe Louis Vuitton ƒe monogram alo Gucci ƒe dzesi siwo wotsɔ atsyã wɔe ŋu. Menye dzesiwo koe atsyã siawo nye o; Wonye dzesi siwo woate ŋu ade dzesii enumake le bubu kple ame ɖekaɖekawo ƒe nukpɔsusuwo ŋu. Adzɔhawo dea ga geɖe be woawɔ atsyã tɔxɛ siwo ŋu wowɔ atsyãwo ɖo siwo kpena ɖe wo ŋu woɖea woƒe amenyenye gɔme eye wokpɔa egbɔ be woƒe nu lé dzi na woƒe nyasela siwo ŋu wole nu ƒom tsoe tegbee. Menye dzesi siwo dzena gaglãa ŋue wòku ɖo o—eku ɖe mɔzɔzɔ ŋuti nuteƒekpɔkpɔa dodo ɖe dzi le ayemɔ nu ŋu.

Alesi atsyãwɔwɔ doa adzɔnu ƒe dzeside ƒe nukpɔsusu ɖe dzii .

Logo alo nɔnɔmetata siwo wotsɔ atsyã wɔe ate ŋu ana adzɔnu ƒe dzeside ƒe dzesideŋkɔ nanyo ɖe edzi to kadodo kple nyonyome kple asitɔtrɔ le eŋu me. Bu ŋu kpɔ . Prada ƒe agbatsɔtsɔ ƒe gbeɖiɖi siwo wotsɔ embroide wɔe Menye atsyɔ̃ɖoɖo dzro aɖe koe atsyã siawo siwo wotsɔ atsyã wɔe la nye o—wonye nyagbɔgblɔ si gblɔ be, 'menye xexe si me nunya le me tɔ.' Atsyɔ̃ɖoɖo nuƒlela xea fe ɖe nusiwo wowɔ tsitotsito nyuie, siwo wotsɔ atsyã wɔe ta elabena wofia nane si gbɔ nusi wowɔ la ŋutɔ ŋu. Nyatakaka aɖe si tso 1999 me la gblɔ be dzesi si woɖo nyuie ate ŋu ana asixɔxɔ si wosusu be woakpɔ la nadzi ɖe edzi va ɖo 40%. Sinofu ..

Embroidery abe ɖoƒe ƒe dzesi ene .

Atsyã si wowɔ na ame ŋutɔ hã ƒoa nu tso didi be woaɖe ame ɖokui ɖe aga ŋu. Enye ame ɖekaɖekawo ƒe dzesi ƒe dzesi—ɖeko nàkpɔ monogram canvas si tso Louis Vuitton . Ne wozã atsyãwo la, asisiwo ate ŋu atsɔ ŋkɔ gbãtɔwo, kpɔɖeŋu siwo wowɔ ɖe ɖoɖo nu, alo atsyã tɔxɛwo akpe ɖe woƒe agbawo ŋu. Menye ɖeko ame ŋutɔ ƒe nɔnɔme sia nana agbawo ƒe nukpɔkpɔ dzea ame ŋu o, ke enaa ame ŋutɔ ƒe nɔnɔme kple ame ɖekaɖekawo ƒe seselelãme hã doa dzidzɔ na ame. Le nyateƒe me la, numekuku aɖe si McKinsey wɔ ɖee fia be ame ɖekaɖeka siwo ƒe xexlẽme sɔ gbɔ ŋutɔ ƒe 65% lɔ̃na faa be yewoazã ga geɖe ɖe atsyɔ̃ɖoɖo siwo wowɔ na ame ŋutɔ ŋu, si doa ŋusẽ alesi atsyãwɔwɔ wɔa akpa aɖe le adzɔnu si woɖe ɖe vovo wu wɔwɔ me.

Nudzɔdzɔ ŋuti numekuku: Alesi Montblanc zãa atsyãwo hena adzɔnu ƒe dzeside .

Mina míaƒo nu tso alesi Montblanc zãa atsyãwo le woƒe agba dzeaniwo me ŋu. Wonya Montblanc be eƒe susu nɔa nu ŋu tsitotsito kple alesi wowɔa eŋudɔe ɣeyiɣi si me ɣeyiɣi mede o, eye wòtsɔa atsyã siwo menya kpɔna dzea sii bɔbɔe o gake ŋusẽ le wo ŋu la dea woƒe agbatsɔkekewo me. Ne wotsɔ seda alo ga ka nyuiwo ƒo woƒe dzesi si nye dzesi la, wotrɔa akpa ɖesiaɖe wòzua atsyɔ̃ɖoɖo ƒe dzesi si woate ŋu ade dzesii. Woƒe agbawo ƒe hatsotso siwo wotsɔ atsyã wɔe la kpɔ dzidziɖedzi 20% le nudzadzra me tso esime woto atsyãwɔwɔ ƒe dɔwɔƒe siwo wowɔ na ame ŋutɔ vɛ. Nusi do tso emea? Asitsalawo xɔa akpa si wowɔ ɖe ɖoɖo nu si le etɔxɛ abe woawo ke ene, esime adzɔnu ƒe dzesidea ɖea vi tso adzɔnu ƒe dzeside ƒe dzesidede kple nuteƒewɔwɔ ƒe dzidziɖedzi me.

Nusitae atsyɔ̃ɖoɖo ƒe adzɔnuwo ɖoa atsyɔ̃ɖoɖo ƒe atsyãwo ɖe nɔƒe gbãtɔ .

Atsyɔ̃ɖoɖo ƒe adzɔnuwo se egɔme be menye atsyɔ̃ɖoɖo koe atsyãwɔwɔ si wowɔ ɖe ɖoɖo nu nye o—enye gadede woƒe adzɔnu ƒe dzeside ƒe sɔsɔme me. Nuƒoƒo ɖesiaɖe si le dzesidenu si wotsɔ atsyã wɔe me ƒo nu tso ɖokuitsɔtsɔna ɖe nyonyome, nusi sɔ pɛpɛpɛ, kple nusiwo woɖe ɖe vovo ŋu. Atsyã si wotsɔ wɔa atsyãwo ŋutɔ, vevietɔ ne wowɔe kple ka nyuiwo kple mɔ̃ deŋgɔwo la, ate ŋu atsɔ ga home gã aɖe akpe ɖe ga si woaxe ɖe adzɔnu aɖe ta ŋu. Esia menye agbatsɔnu wɔwɔ be wòadze nyuie ko o; Enye nusi ɖea adzɔnu ƒe dzeside ƒe dzidzenuwo fiana eye wòdzɔa dzi na nuƒlela ƒe didi be yeawɔ etɔxɛ kple ɖoƒe.

Table: Branding ŋusẽkpɔɖeamedzi si embroidery le atsyɔ̃ɖoɖo agbatsɔtsɔ