Reba: 0 Umwanditsi: Muhinduzi bwa Sings Gutanga Igihe: 2024-16 Inkomoko: Urubuga
Abagera ntabwo ari beza gusa; ni umukino-uhindura umukino. Iyo ikoreshwa neza, amanota arashobora kuzamura neza igishushanyo cyawe wongeyeho ubujyakuzimu, kugenda, n'amarangamutima. Ariko ni iki kibakomeye cyane? Iki gice cyibira muri psychologiya inyuma ya gradiente nimpamvu zishobora guhitana ibitekerezo, shiraho imyumvire, no kuyobora ijisho ryabareba binyuze mu bigize.
Ntabwo amabara yose yamabara aremwa angana. Guhuza bimwe bishobora guhangana, mugihe abandi bashobora kurema ibintu byiza, bitangaje. Iki gice kizagutwara muburyo bwo guhitamo amabara meza meza, kuva kugereranya guhuriza hamwe kugirango dushishikarire itandukaniro. Tuzareba siyanse inyuma yo guhitamo amabara no gutanga inama zuburyo bwo gutoranya abanyungu duhuza nindangamuntu yawe cyangwa intego zumushinga.
Kuva inyuma kuri typography kumashusho, urugamba rushobora gukoreshwa muburyo bwinshi bwo kongera igishushanyo cyawe. Muri iki gice, tuzasenya uburyo bwo guhuza imico muburyo butandukanye bwo gushushanya kwawe tutiriwe tuyireba. Wige uburyo kuzunguruka bidahwitse bishobora gukora itandukaniro rinini nuburyo abatinyuka bashobora gusobanura indangamuntu.
Uburyo bwo GukoreshaColor Gradients
Abashakiye ntibarenze amateka yamabara; Nibikoresho byingenzi mubishushanyo mbonera. Iyo ukoreshejwe neza, urugamba ruzana ubujyakuzimu, kugenda, nubuzima kubihimbano byawe. Waba ushushanya ikirango, urubuga, cyangwa umurongo wa porogaramu, urugero rutera uruziga rukurura abanyamahanga kandi babayobora binyuze mu gishushanyo. Mugukoresha ingamba zikoreshwa, urashobora gukora uburambe bushimishije bwumva afite imbaraga kandi akosowe.
Kuki abanyu badafite ingaruka zikomeye? Ijisho ryumuntu risanzwe rishushanywa kugirango rihindure hagati yamabara. Iyi mpinduka igana uko twihura nisi hafi ya US-gasual ihinduranya kandi igicucu cyerekana ubujyakuzimu nubunini. Mugushushanya, ibi birashobora gusobanura itandukaniro riri hagati yishusho iringaniye, idahujwe numuntu wumva ari muzima no kwibiza. Kurugero, logo izwi cyane ya Instagram ikoresha umukiranutsi kugirango igange ubushyuhe no guhanga, gushushanya abakoresha kuva kera.
Guhitamo kwa Instagram kugirango ukoreshe igishongo muburyo bwacyo ntabwo ari icyemezo cyo gusaza; ni kwimuka kwa psychologiya. Ukoresheje amabara meza, atemba, Instagram itumanaho, imbaraga, no guhuza - ibintu byose byingenzi byirangara. Nk'uko ubushakashatsi bwakozwe bwa 2019 bukoresheje igenamigambi, abakoresha ni 20% bashoboye kwishora mu gishushanyo gikoresha ingaruka za Gradient ugereranije na gahunda zidashidikanywaho mu kongera imikoranire idaharanira inyungu.
Abanyeshuri barashobora gukoreshwa kure gusa. Barashobora kuzamura ibirango, amashusho, ndetse no mu nyandiko. Mubyukuri, wongeyeho imico kuri typography irashobora guhindura igice cyinyandiko ihindagurika mumagambo ashize amanga. Kurugero, ubwumvikane bwamasosiyete yubuhanga nka strateire cyangwa adobe bituma gukoresha cyane abagera gusa atari ibintu byibanze gusa ahubwo nkibice byingenzi byikirangantego byayo. Iyi mikoreshereze ingana ifasha gushishikariza umwirondoro no kugeza ubutumwa bwabo hamwe nuburyo.
Gukoresha Adobe kwa Grabe muri suive ya chative yiduburo bitera uburambe bwo guhuriza hamwe. Indwara zikomeye, zifite amabara menshi mu nzego za Adobe mu buryo bwihishe mu buryo bworoshye, guhinduka, no guhanga udushya. Nk'uko ubushakashatsi bwibanze bwa Adobe, abakoresha batangaje ko abantu 15% banyuzwe mugihe basabana na Gradient yabo-uremereye Ui, berekana ko gukoresha amanota batekereje bishobora kuzamura uburambe bwabakoresha no kuzamura ibikorwa byumukoresha no kuzamura imikoreshereze yumukoresha no kuzamura imikoreshereze yumukoresha no kuzamura imikoreshereze yumukoresha no kuzamura imikoreshereze yumukoresha no kuzamura ibikorwa byumukoresha no kuzamura imishinga.
Reka tubone amakuru akomeye ku rugero rw'abanyeshuri. Inyigisho ya Nielsen Norman yasanze abatsinda ryinshi ryiyongereyeho kuba umukoresha hafi ya 30%, gusa mugutezimbere ubujurire bugaragara kandi bugaragara ko umwuga ushushanya. Iyi mibare irerekana uburyo ari ngombwa gukoresha abategarugori atari kuri aesthetics gusa, ariko kugirango ikureho abakwumva.
Biragaragara ko abakozi barenze inzira yo gutambuka. Nkuko igishushanyo gikomeje guhinduka, turimo kubona abanyu ku rugamba bisunika imipaka y'ibishoboka mu gushyiraho ubujyakuzimu n'amarangamutima. Hamwe niterambere ryibikoresho bya digitale na software, abanzaga biroroshye kuruta gukora no gukoresha, bigatuma bagerwaho kubashushanya hamwe nababigize umwuga. Noneho, niba utarigeze usimbukira kuri barwagon yicyiza, ubu nigihe cyo kubikora!
Gradient | Ingaruka kubishushanyo mbonera |
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Ubururu | Kubyutsa guhanga no kwizerana, mubisanzwe bikoreshwa mubuhanga no guhangayikishwa. |
Umutuku | Imbaraga no gufata ijisho, byuzuye kubirango bifuza gutanga umunezero cyangwa byihutirwa. |
Umutuku kuri orange | Isusurungano, itumira ishimishije itanga ibitekerezo no guhanga, gukundwa mubuzima nibirango byubwiza. |
Icyatsi kibisi | Igereranya gutuza, ubuzima, no kuramba ibidukikije, akenshi bikoreshwa nibikombe bya Eco-. |
None, nigute wahitamo gradient nziza ituma igishushanyo cyawe? Nibyiza, byose bijyanye no gusobanukirwa ibara no kumenya uburyo amabara akorana. Ntabwo ari ugukubita hamwe ibicucu bibiri bitunguranye hanyuma tuyita umunsi. Ugomba gutekereza ku itandukaniro, hues cyangwa guhuza, ndetse n'amashyirahamwe y'umuco. Combo ikomeye irashobora kuzamura igishushanyo m 'Meh ' kuri 'kugirango ' wow.
Ibintu bya mbere mbere: Itandukaniro ni umwami. Iyo ukorana nabanyeshuri, ni ngombwa gutekereza kuburyo amabara anyuranye. Kurugero, ukoresheje amabara ashyushye (umutuku, amacunga) kuruhande rwamabara meza (blues, icyatsi) bitera ingaruka mbi. Tekereza ku cyemezo cya Coca-cola-umutuku n'umweru. Bitandukanye cyane, kandi * ikora *. Ibanga? Ko guhuza bitera kwitondera amakimbirane. Ubushakashatsi bwerekana ko ibishushanyo bifite amabara atandukanye afite imyaka 35% yo gusezerana kubakoresha. Ntabwo ari ugufata neza gusa; Nubuhanga byagaragajwe mubuhanga kugirango abantu bamenyesheho.
Fata Coca-cola, kurugero. Igitekerezo cyabo gitukura-na-cyera ntabwo ari uguhitamo ibara gusa - ni umuhanga mubinyuranye. Igishushanyo gitukura gitukura, cyahujwe na cyera, ntabwo gitaka imbaraga gusa ahubwo gishyiraho uburyo bwo kwizerana no kumenyera. Biroroshye, ariko bifite imbaraga. Numwe muri abo guhuza bitari bicaye gusa - biragufata. Dukurikije ibirometero 2022 ukoresheje ibara ryamamaza ibara, gradients-nziza-nziza nkiyi yongera ikirango kwibutsa 40%. Ngiyo imbaraga zo kuzuzanya, bantu.
Noneho, guhitamo amabara ntabwo ari ibintu gusa - bigomba guhuza imiterere yubutumwa bwawe nubutumwa. Kurugero, ibigo bya tekinoroji nka pome na Microsoft bikoresha abadatsindwaho ubudahiga nubusinzi, akenshi bivanga ubururu bukonje. Niba uri ikirango gishaka kugabanya ituje, umwuga, no guhanga udushya, urumuri nkubururu-kuri-umutuku ni amahitamo akomeye. Kuri flip kuruhande, ibirango bifuza kwerekana ubushyuhe no kwegera bishobora kujya ku rugamba hamwe n'umuhondo n'umuhondo. Byose bijyanye no guhuza vibe.
Guhitamo kwiza bya Apple ni urugero rwibitabo byubuhanga bugezweho. Ibishushanyo byabo bikunze gukoresha smalients yoroheje mugicucu cyubururu n'umuhengeri, guha umukoresha kumva udushya mugihe usigaye ufite ubuhanga. Ibi ntabwo ari byiza gusa-biragaragara neza. Amafaranga yinjira muri Apple yiyongereyeho 25% nyuma yo gutangiza iOS zabo hamwe na UI yibintu, byerekana uburyo ikoreshwa muburyo bwo gukoresha ubwiza bushobora gutsinda neza.
Abashushanya bashize amanga, badahuzagura barashobora kuba umukino-uhindura muburyo bwiza. Bimwe mubirango bitazibagirana gutinyuka gukoresha guhuza ko utakagombye gutekereza ko byakorana-nka neon pink kandi amashanyarazi. Tekereza icyamamare gradient, ikoresha uruvange rw'icyatsi n'umukara wumva gutinyuka ariko hari ukuntu bikwiye. Byose bitangaje bitangaje kubareba no kurenga ku mategeko, ariko kubikora muburyo bunini bwumva nkana kandi duhuriye.
Spotify ni urugero rwiza rwisosiyete izi uburyo bwo guca gradient. Icyatsi kibisi-umukara ntabwo kidasanzwe, ahubwo kivuga kandi umwuka wigometse - utekereza ko umuziki usobanura imigenzo. Imikoreshereze yibi gahunda yamabara niyo ikora neza kuburyo ishimwe mugukora ui wumva ari shyashya kandi bitazibagirana. Kwemeza iyi ndwara byafashaga kuzamura umukoresha kumwanya wa 15% mumirenge ya mbere nyuma yo gutangiza.
Gradient Cournation | Nziza Nziza Kuranga Indangamuntu |
---|---|
Ubururu | Amasosiyete yikoranabuhanga, ibirango bishya |
Umuhondo kumuhondo | Ibirango bizima, imyambarire, nubwiza |
Umutuku Kuri Umukara | Ibirango bitinyutse, gutinyuka, gutinyuka |
Icyatsi kibisi | Ibidukikije, ibirango bibazwa n'ubuzima |
Ibintu bya mbere mbere: Itandukaniro ni umwami. Iyo ukorana nabanyeshuri, ni ngombwa gutekereza kuburyo amabara anyuranye. Kurugero, ukoresheje amabara ashyushye (umutuku, amacunga) kuruhande rwamabara meza (blues, icyatsi) bitera ingaruka mbi. Tekereza ku cyemezo cya Coca-cola-umutuku n'umweru. Bitandukanye cyane, kandi * ikora *. Ibanga? Ko guhuza bitera kwitondera amakimbirane. Ubushakashatsi bwerekana ko ibishushanyo bifite amabara atandukanye afite imyaka 35% yo gusezerana kubakoresha. Ntabwo ari ugufata neza gusa; Nubuhanga byagaragajwe mubuhanga kugirango abantu bamenyesheho.
Fata Coca-cola, kurugero. Igitekerezo cyabo gitukura-na-cyera ntabwo ari uguhitamo ibara gusa - ni umuhanga mubinyuranye. Igishushanyo gitukura gitukura, cyahujwe na cyera, ntabwo gitaka imbaraga gusa ahubwo gishyiraho uburyo bwo kwizerana no kumenyera. Biroroshye, ariko bifite imbaraga. Numwe muri abo guhuza bitari bicaye gusa - biragufata. Dukurikije ibirometero 2022 ukoresheje ibara ryamamaza ibara, gradients-nziza-nziza nkiyi yongera ikirango kwibutsa 40%. Ngiyo imbaraga zo kuzuzanya, bantu.
Noneho, guhitamo amabara ntabwo ari ibintu gusa - bigomba guhuza imiterere yubutumwa bwawe nubutumwa. Kurugero, ibigo bya tekinoroji nka pome na Microsoft bikoresha abadatsindwaho ubudahiga nubusinzi, akenshi bivanga ubururu bukonje. Niba uri ikirango gishaka kugabanya ituje, umwuga, no guhanga udushya, urumuri nkubururu-kuri-umutuku ni amahitamo akomeye. Kuri flip kuruhande, ibirango bifuza kwerekana ubushyuhe no kwegera bishobora kujya ku rugamba hamwe n'umuhondo n'umuhondo. Byose bijyanye no guhuza vibe.
Guhitamo kwiza bya Apple ni urugero rwibitabo byubuhanga bugezweho. Ibishushanyo byabo bikunze gukoresha smalients yoroheje mugicucu cyubururu n'umuhengeri, guha umukoresha kumva udushya mugihe usigaye ufite ubuhanga. Ibi ntabwo ari byiza gusa-biragaragara neza. Amafaranga yinjira muri Apple yiyongereyeho 25% nyuma yo gutangiza iOS zabo hamwe na UI yibintu, byerekana uburyo ikoreshwa muburyo bwo gukoresha ubwiza bushobora gutsinda neza.
Abashushanya bashize amanga, badahuzagura barashobora kuba umukino-uhindura muburyo bwiza. Bimwe mubirango bitazibagirana gutinyuka gukoresha guhuza ko utakagombye gutekereza ko byakorana-nka neon pink kandi amashanyarazi. Tekereza icyamamare gradient, ikoresha uruvange rw'icyatsi n'umukara wumva gutinyuka ariko hari ukuntu bikwiye. Byose bitangaje bitangaje kubareba no kurenga ku mategeko, ariko kubikora muburyo bunini bwumva nkana kandi duhuriye.
Spotify ni urugero rwiza rwisosiyete izi uburyo bwo guca gradient. Icyatsi kibisi-umukara ntabwo kidasanzwe, ahubwo kivuga kandi umwuka wigometse - utekereza ko umuziki usobanura imigenzo. Imikoreshereze yibi gahunda yamabara niyo ikora neza kuburyo ishimwe mugukora ui wumva ari shyashya kandi bitazibagirana. Kwemeza iyi ndwara byafashaga kuzamura umukoresha kumwanya wa 15% mumirenge ya mbere nyuma yo gutangiza.
Gradient Cournation | Nziza Nziza Kuranga Indangamuntu |
---|---|
Ubururu | Amasosiyete yikoranabuhanga, ibirango bishya |
Umuhondo kumuhondo | Ibirango bizima, imyambarire, nubwiza |
Umutuku Kuri Umukara | Ibirango bitinyutse, gutinyuka, gutinyuka |
Icyatsi kibisi | Ibidukikije, ibirango bibazwa n'ubuzima |
'Umutwe =' Ibiro bigezweho GRADient Igishushanyo 'Alt =' Igishushanyo mbonera cyo mu biro ukoresheje GRADIENT '/>
Abanyeshuri barashobora gushyirwa mubikorwa muburyo butandukanye bwibikoresho, buriwese akongeramo flair yayo muburyo bwawe muri rusange. Waba ukoresha inyuma , yimyandikire , cyangwa buto , buri cyifuzo gikora intego itandukanye. Amayeri ni ubwumvikane aho nuburyo bwo gukoresha amanota badafite igishushanyo cyawe.
Abaterankunga bakuru ni amahitamo maremare kubashushanya bigamije gukora ubujyakuzimu no kugenda nta kurangaza ibintu nyamukuru. Kurugero, icyicaro cyimyifatire yoroheje kuva mubururu bwumucyo kugeza cyera birashobora gutuma urubuga rwawe rwumva rushya kandi kigezweho udakuyeho ibitekerezo byinyandiko cyangwa amashusho. Amakuru yerekana ko imbuga zijyanye na gradient zikunda kugira 25% mugihe gito-kurupapuro kuruta izo zifite isura nziza, nkuko imitwe yihishe ifata umwanda munini.
Airbnb yamenye imikoreshereze ya Gradient. Urubuga rwabo rukunze gukoresha imiti yoroshye kuva kumucyo kugeza umwijima, cyane cyane kurupapuro. Ibi bitanga ibyiyumvo byo guhumurizwa no gufungura. Mubyukuri, ubushakashatsi bwa 2018 bwo gushushanya bwa 2010 bwamaranye igihe cyagenwe 30% kurupapuro hamwe na gradient backgrosmieds, ugereranije nimpapuro zifite amabara akomeye. Ibi ntabwo ari impanuka - ni igishushanyo mbonera.
Abanyeshuri bakina muri typography ni umukino-uhindura iyo ushaka inyandiko yawe kugirango uhagarare. Igishushanyo gitinyutse kumyandiko yimitwe irashobora gutuma wumva ufite imbaraga. Gukoresha neza kuri Gradient kumyandiko yawe nimwe muburyo bwihuse bwo kongera inyungu no kuzamura ubutumwa. Ibirango nka Sports byakoresheje inyandiko nziza kugirango usobanure umwirondoro wabo ushize amanga, ubusore.
Gukoresha imyanda ya Gradied ni urugero rwiza rwuburyo bwo gukora inyandiko ya pop. Gukoresha icyatsi-kuri-umukara kuri buto yabo n'imitwe yabo ntibigaragaza gusa ibyanditswe, binahuza neza hamwe nimbaraga zabafite ingufu zakira, tekinoroji-imbere. Igishushanyo cya UI ukoresheje aba gradient yabonye 15% yo kwiyongera kubakoresha, nk'uko umwuga wa UX UX. Byerekana ko iyo mypografiya ishobora kuba irenze amagambo - birashobora kuba uburambe.
Kimwe mu mwanya ukomeye wo gushyira mu bikorwa ibyatsi biri mu buto no guhamagara-gukora (CTAS). GRADIENT ifasha gukora buto zigaragara utishoboye cyane. Kurugero, umutsima uva kuri orange kumuhondo urashobora gutanga cta yawe byihutirwa, abakoresha bakomeye gukora. Ubushakashatsi bwerekanye ko gukoresha buto ya Gradient birashobora kongera gukanda-kugeza ku giciro kugeza 30% ugereranije na buto ifite amabara meza.
Imikoreshereze ya hubspot ya gradient CTA nurugero rwibisobanuro byibi. Umukono wabo wa Orange-Kuri-Ubururu buto ya buto yo Gutwara no kuyobora umukoresha udafite agaciro kurubuga rwabo. Mubyukuri, hubspot yatangaje ko umubare wa 25% wo guhindura ibiciro nyuma yo guhinduranya ya CTA BEFTON kubafite gahunda yinguzanyo, ukurikije ubushakashatsi bwabo bwa UX. Icyo ni ikimenyetso cyerekana ko abanyeshuri badashushanya gusa - bakora ibikorwa!
Abanyeshuri barashobora kandi guhumeka ubuzima mumashusho nibirango. Mugukongeramo ubujyakuzimu binyuze muburyo bwiza, ikishongo cyawe kirashobora kugaragara cyane kandi kigezweho. Gukoresha uruzitiro muri Logos bituma ibigo bigaragarira amasoko yuzuye kandi bigatanga imyumvire cyangwa imbaraga. Ibirango nka Instagram na pepsi byakoresheje neza ibyatsi kugirango logo zabo zihita zimenyekana.
Ikirangantego cya Instagram ni urugero rwiza rwuburyo urugero rushobora guhindura burundu indangamuntu. Vibrant gradient kuva ibara ry'umuhondo mu nda ngororamo ntabwo igaragara cyane - igatera guhanga, guhuza, no gushuka. Kuva yaturitse muri 2016, Instagram yabonye ubwiyongere bwa 50% mugihe cyo gusezerana no gukora imikoranire yumukoresha, byerekana ko ikirango cya Gradient cyiza gishobora guhinduka ikintu cyingenzi cyo gutsinda.
byerekana amashusho | meza ya Gradient Imikoreshereze |
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Amavu n'amavuko | Imishahara yoroshye yo kongera ubujyakuzimu kandi komeza kwibanda kubirimo. |
Tipografiya | Imiti itinyutse kugirango imitwe igaragara kandi isobanure ikirango. |
Ctas | Impinduro nziza, ifata amaso kugirango ushishikarize imikoranire yabakoresha no gutwara. |
Logos & Udushushonda | Imbaraga zingirakamaro zo kongeramo ubuhanga no kuri kijyambere kubiranga. |
Wabonye uburyo urugamba rushobora gukora mubintu bitandukanye bishushanya. Nigute uteganya kubashyira mu mushinga wawe utaha? Tumenyeshe mubitekerezo bikurikira!