ꯑꯗꯣꯃꯒꯤ ꯕꯤꯖꯤꯅꯦꯁꯀꯤ ꯄꯥꯟꯗꯃꯁꯤꯡꯒꯤꯗꯃꯛ ꯃꯇꯧ ꯀꯔꯝꯅꯥ ꯑꯆꯨꯝꯕꯥ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗꯔꯤ ꯃꯦꯁꯤꯟ ꯈꯅꯒꯗꯒꯦ

ꯒꯥꯏꯗꯂꯥꯏꯟ ꯑꯁꯤꯅꯥ ꯅꯍꯥꯛꯀꯤ ꯕ꯭ꯌꯨꯖꯤꯅꯦꯁꯀꯤ ꯄꯥꯟꯗꯃꯁꯤꯡꯒꯤꯗꯃꯛꯇꯥ ꯑꯆꯨꯝꯕꯥ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗꯔꯤ ꯃꯦꯁꯤꯟ ꯑꯗꯨ ꯀꯔꯝꯅꯥ ꯈꯅꯒꯗꯒꯦ ꯍꯥꯌꯕꯒꯤ ꯃꯔꯨꯑꯣꯏꯕꯥ ꯋꯥꯈꯜꯂꯣꯅꯁꯤꯡ ꯄꯤꯔꯤ, ꯃꯈꯣꯌꯗꯨꯒꯤ ꯑꯀꯛꯅꯕꯥ ꯃꯊꯧ ꯇꯥꯕꯁꯤꯡꯗꯨꯗꯥ ꯌꯨꯝꯐꯝ ꯑꯣꯏꯗꯨꯅꯥ ꯕ꯭ꯌꯨꯖꯤꯅꯦꯁꯁꯤꯡꯅꯥ ꯏꯅꯐꯣꯔꯃꯦꯗ ꯑꯣꯏꯕꯥ ꯋꯥꯔꯦꯞ ꯑꯃꯥ ꯂꯧꯕꯗꯥ ꯃꯇꯦꯡ ꯄꯥꯡꯅꯕꯥ ꯃꯦꯁꯤꯅꯒꯤ ꯐꯤꯆꯔꯁꯤꯡ, ꯃꯃꯜ, ROI, ꯑꯃꯁꯨꯡ ꯁ꯭ꯀꯦꯂꯦꯕꯤꯂꯤꯇꯤ ꯑꯁꯤꯅꯆꯤꯡꯕꯥ ꯐꯦꯛꯇꯔꯁꯤꯡ ꯀꯚꯔ ꯇꯧꯏ꯫

ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗ꯭ꯔꯤ ꯃꯦꯁꯤꯅꯒꯤꯗꯃꯛ ꯑꯗꯣꯃꯒꯤ ꯏꯁꯥꯒꯤ ꯗꯤꯖꯥꯏꯅꯁꯤꯡ ꯀꯔꯝꯅꯥ ꯁꯦꯃꯒꯅꯤ

ꯑꯗꯣꯃꯒꯤ ꯃꯦꯁꯤꯅꯒꯤꯗꯃꯛ ꯀꯁ꯭ꯇꯝ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗꯔꯤ ꯗꯤꯖꯥꯏꯅꯁꯤꯡ ꯁꯦꯝꯕꯒꯤ ꯇꯉꯥꯏ ꯐꯗꯕꯁꯤꯡ ꯑꯗꯨ ꯈꯉꯕꯤꯌꯨ꯫ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗꯔꯤ ꯁꯣꯐꯇꯋꯥꯌꯔ, ꯗꯤꯖꯥꯏꯟ ꯑꯣꯄꯇꯤꯃꯥꯏꯖꯦꯁꯟ, ꯑꯃꯁꯨꯡ ꯁ꯭ꯇꯤꯆ ꯇꯦꯛꯅꯤꯀꯁꯤꯡꯒꯤ ꯃꯔꯃꯗꯥ ꯈꯪꯖꯤꯅꯕꯤꯌꯨ, ꯃꯁꯤꯅꯥ ꯃꯇꯝ ꯈꯨꯗꯤꯡꯗꯥ ꯃꯄꯨꯡ ꯐꯥꯕꯥ ꯐꯜ ꯁꯣꯌꯗꯅꯥ ꯐꯪꯍꯅꯒꯗꯕꯅꯤ, ꯅꯍꯥꯛꯅꯥ ꯍꯧꯔꯛꯂꯤꯕꯥ ꯅꯠꯠꯔꯒꯥ ꯄ꯭ꯔꯣꯐꯦꯁꯅꯦꯜ ꯑꯣꯏꯔꯕꯁꯨ꯫

ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗꯔꯤ ꯃꯦꯁꯤꯅꯒꯥ ꯂꯣꯌꯅꯅꯥ ꯀ꯭ꯕꯤꯜꯇ ꯂꯦꯕꯦꯜ ꯑꯁꯤ ꯀꯔꯝꯅꯥ ꯇꯧꯒꯅꯤ

ꯅꯍꯥꯛꯀꯤ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗ꯭ꯔꯤ ꯃꯦꯁꯤꯅꯒꯥ ꯂꯣꯌꯅꯅꯥ ꯀ꯭ꯕꯤꯜꯇ ꯂꯦꯕꯦꯂꯁꯤꯡ ꯑꯁꯤ ꯀꯔꯝꯅꯥ ꯁꯦꯃꯒꯗꯒꯦ ꯍꯥꯌꯕꯒꯤ ꯃꯇꯥꯡꯗꯥ ꯑꯦꯛꯁꯄꯔꯠ ꯇꯤꯄꯁꯤꯡ ꯈꯪꯖꯤꯅꯕꯤꯌꯨ꯫ ꯅꯍꯥꯛꯀꯤ ꯂꯦꯕꯦꯂꯁꯤꯡ ꯑꯗꯨ ꯄꯔꯁꯣꯅꯦꯂꯥꯏꯖ ꯇꯧꯕꯥ ꯇꯃꯁꯤꯜꯂꯨ ꯑꯃꯁꯨꯡ ꯈ꯭ꯕꯥꯏꯗꯒꯤ ꯐꯕꯥ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗ꯭ꯔꯤ ꯁꯦꯇꯤꯡꯁꯤꯡ ꯑꯃꯁꯨꯡ ꯃꯦꯇꯔꯤꯑꯦꯂꯁꯤꯡꯒꯥ ꯂꯣꯌꯅꯅꯥ ꯄ꯭ꯔꯣꯐꯦꯁꯅꯦꯜ ꯔꯤꯖꯜꯇꯁꯤꯡ ꯐꯪꯕꯤꯌꯨ꯫ ꯃꯈꯣꯌꯒꯤ ꯀ꯭ꯔꯥꯐ ꯑꯁꯤ ꯍꯦꯟꯅꯥ ꯐꯒꯠꯍꯟꯅꯕꯥ ꯌꯦꯡꯂꯤꯕꯥ ꯀꯨꯏꯂꯇꯔꯁꯤꯡꯒꯤꯗꯃꯛ ꯃꯄꯨꯡ ꯐꯥꯅꯥ ꯁꯦꯝ ꯁꯥꯕꯥ꯫

ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗ꯭ꯔꯤ ꯃꯦꯁꯤꯅꯒꯥ ꯂꯣꯌꯅꯅꯥ ꯄꯣꯠꯂꯃꯁꯤꯡꯒꯤ ꯂꯦꯕꯦꯂꯁꯤꯡ ꯃꯇꯧ ꯀꯔꯝꯅꯥ ꯁꯦꯃꯒꯅꯤ

ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗ꯭ꯔꯤ ꯃꯦꯁꯤꯟ ꯑꯃꯒꯥ ꯂꯣꯌꯅꯅꯥ ꯄꯣꯠꯂꯃꯁꯤꯡꯒꯤ ꯂꯦꯕꯦꯂꯁꯤꯡ ꯑꯁꯤ ꯀꯔꯝꯅꯥ ꯁꯦꯃꯒꯅꯤ? ꯅꯍꯥꯛꯀꯤ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗ꯭ꯔꯤ ꯃꯦꯁꯤꯟ ꯑꯗꯨ ꯀꯔꯝꯅꯥ ꯁꯦꯠ ꯇꯧꯒꯗꯒꯦ, ꯀꯁ꯭ꯇꯝ ꯗꯤꯖꯥꯏꯅꯁꯤꯡ ꯁꯦꯃꯒꯗꯒꯦ ꯑꯃꯁꯨꯡ ꯄꯣꯠꯁꯀꯁꯤꯡꯗꯥ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗ꯭ꯔꯤꯒꯤ ꯂꯦꯕꯦꯂꯁꯤꯡ ꯌꯥꯎꯍꯅꯒꯗꯒꯦ ꯍꯥꯌꯕꯗꯨ ꯇꯃꯁꯤꯜꯂꯨ꯫ ꯃꯇꯝ ꯁꯥꯡꯅꯥ ꯆꯠꯄꯥ ꯂꯦꯕꯦꯂꯁꯤꯡꯒꯤꯗꯃꯛꯇꯥ ꯑꯋꯥꯡꯕꯥ ꯊꯥꯛꯀꯤ ꯃꯆꯥꯀꯁꯤꯡ ꯑꯃꯁꯨꯡ ꯇꯦꯛꯅꯤꯀꯁꯤꯡꯒꯥ ꯂꯣꯌꯅꯅꯥ ꯄ꯭ꯔꯣꯐꯦꯁ꯭ꯅꯦꯜ ꯔꯤꯖꯜꯇꯁꯤꯡ ꯐꯪꯍꯅꯕꯥ꯫

ꯃꯇꯧ ꯀꯔꯝꯅꯥ ꯃꯦꯁꯤꯟ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗꯔꯤ ꯑꯦꯞꯂꯤꯀꯦꯁꯟ ꯗꯤꯖꯥꯏꯅꯁꯤꯡ

ꯀ꯭ꯕꯥꯂꯤꯇꯤ ꯑꯁꯤ ꯀꯠꯊꯣꯛꯂꯒꯥ ꯄꯨꯊꯣꯀꯄꯒꯤ ꯈꯣꯡꯖꯦꯜ ꯌꯥꯡꯈꯠꯍꯅꯕꯥ ꯉꯝꯕꯥ ꯃꯦꯁꯤꯟ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗꯔꯤ ꯑꯦꯞꯂꯤꯛ ꯗꯤꯖꯥꯏꯅꯁꯤꯡꯒꯤ ꯑꯍꯣꯡꯕꯥ ꯇꯦꯛꯅꯤꯀꯁꯤꯡ ꯇꯃꯕꯤꯌꯨ꯫ ꯑꯦꯞꯂꯤꯀꯦꯁꯟ ꯑꯦꯖꯁꯤꯡ ꯑꯁꯤ ꯀꯔꯝꯅꯥ ꯃꯥꯁ꯭ꯇꯔ ꯇꯧꯒꯗꯒꯦ ꯍꯥꯌꯕꯗꯨ ꯈꯪꯖꯤꯅꯕꯤꯌꯨ, ꯄꯀꯔꯁꯤꯡ ꯊꯤꯡꯒꯅꯤ, ꯑꯃꯁꯨꯡ ꯃꯊꯛ ꯊꯪꯕꯥ ꯔꯤꯖꯜꯇꯁꯤꯡꯒꯤꯗꯃꯛ ꯀꯃꯞꯂꯦꯛꯁ ꯗꯤꯖꯥꯏꯅꯁꯤꯡ ꯏꯐꯤꯁꯤꯑꯦꯟꯇ ꯑꯣꯏꯅꯥ ꯃꯦꯅꯦꯖ ꯇꯧꯕꯤꯌꯨ꯫

ꯃꯇꯧ ꯀꯔꯝꯅꯥ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗꯔ ꯍꯦꯠꯁꯤꯡ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗꯔꯤ ꯃꯦꯁꯤꯟ ꯇꯧꯒꯅꯤ

ꯑꯆꯨꯝꯕꯥ ꯊ꯭ꯔꯦꯗ ꯈꯅꯕꯗꯒꯤ ꯍꯧꯔꯒꯥ ꯗꯤꯖꯥꯏꯟ ꯄ꯭ꯂꯦꯁꯃꯦꯟꯇ ꯃꯄꯨꯡ ꯐꯥꯍꯅꯕꯐꯥꯎꯕꯥ, ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗ꯭ꯔꯤ ꯃꯦꯁꯤꯟ ꯑꯃꯒꯥ ꯂꯣꯌꯅꯅꯥ ꯍꯦꯇꯆꯔꯤꯁꯤꯡ ꯑꯁꯤ ꯀꯔꯝꯅꯥ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗ ꯇꯧꯒꯗꯒꯦ ꯍꯥꯌꯕꯗꯨ ꯇꯃꯁꯤꯜꯂꯨ꯫ ꯃꯦꯁꯤꯟ ꯁꯦꯇꯤꯡꯁꯤꯡ, ꯍꯨꯄꯤꯡ ꯇꯦꯛꯅꯤꯀꯁꯤꯡ, ꯑꯃꯁꯨꯡ ꯐꯦꯕ꯭ꯔꯤꯛ ꯍꯦꯟꯗꯜ ꯇꯧꯕꯒꯤ ꯃꯇꯥꯡꯗꯥ ꯑꯦꯛꯁꯄꯔꯠ ꯇꯤꯄꯁꯤꯡꯒꯥ ꯂꯣꯌꯅꯅꯥ ꯄ꯭ꯔꯣꯐꯦꯁꯅꯦꯜ ꯔꯤꯖꯜꯇꯁꯤꯡ ꯐꯪꯕꯤꯌꯨ꯫

ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗꯔꯤ ꯃꯦꯁꯤꯅꯒꯥ ꯂꯣꯌꯅꯅꯥ ꯋꯥꯍꯩꯁꯤꯡ ꯑꯁꯤ ꯃꯇꯧ ꯀꯔꯝꯅꯥ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗ ꯇꯧꯒꯗꯒꯦ

ꯃꯄꯨꯡ ꯐꯥꯕꯥ ꯋꯥꯍꯩ ꯁꯦꯡꯗꯣꯛꯅꯕꯒꯤꯗꯃꯛ ꯑꯆꯨꯝꯕꯥ ꯐꯣꯟꯇꯁꯤꯡ ꯈꯅꯕꯗꯒꯤ ꯍꯧꯔꯒꯥ ꯐꯥꯏꯅꯦꯜ ꯇꯨꯅꯤꯡ ꯁꯦꯇꯤꯡꯁꯤꯡ ꯐꯥꯑꯣꯕꯥ, ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗ꯭ꯔꯤ ꯃꯦꯁꯤꯟ ꯑꯃꯒꯥ ꯂꯣꯌꯅꯅꯥ ꯋꯥꯍꯩꯁꯤꯡ ꯑꯁꯤ ꯀꯔꯝꯅꯥ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗ ꯇꯧꯒꯗꯒꯦ ꯍꯥꯌꯕꯗꯨ ꯈꯉꯕꯤꯌꯨ꯫ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗ꯭ꯔꯤꯒꯤ ꯇꯦꯛꯅꯤꯀꯁꯤꯡ ꯃꯥꯁ꯭ꯇꯔ ꯇꯧꯕꯥ ꯑꯃꯁꯨꯡ ꯑꯀꯨꯞꯄꯥ ꯏꯅꯁ꯭ꯠꯔꯛꯁꯅꯁꯤꯡ ꯑꯃꯁꯨꯡ ꯑꯦꯛꯁꯄꯔꯠ ꯇꯤꯄꯁꯤꯡꯒꯥ ꯂꯣꯌꯅꯅꯥ ꯅꯍꯥꯛꯀꯤ ꯁ꯭ꯀꯤꯂꯁꯤꯡ ꯐꯒꯠꯍꯅꯕꯥ꯫

ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗ꯭ꯔꯤ ꯃꯦꯁꯤꯅꯒꯤꯗꯃꯛ ꯃꯇꯧ ꯀꯔꯝꯅꯥ ꯗꯤꯖꯥꯏꯟ ꯁꯦꯃꯒꯅꯤ

ꯀꯂꯔ ꯊꯤꯑꯣꯔꯤꯒꯤ ꯃꯇꯥꯡꯗꯥ ꯑꯈꯉ-ꯑꯍꯩꯁꯤꯡꯒꯥ ꯂꯣꯌꯅꯅꯥ ꯑꯉꯀꯄꯥ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗꯔꯤ ꯃꯦꯁꯤꯟ ꯗꯤꯖꯥꯏꯅꯁꯤꯡ ꯀꯔꯝꯅꯥ ꯁꯦꯃꯒꯅꯤ ꯍꯥꯌꯕꯥ ꯈꯉꯕꯤꯌꯨ

ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗꯔꯤ ꯃꯦꯁꯤꯟ ꯑꯃꯗꯥ ꯀꯤ ꯐꯣꯕ ꯔꯤꯁ꯭ꯇꯦꯜ ꯑꯁꯤ ꯀꯔꯝꯅꯥ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗ ꯇꯧꯒꯅꯤ

ꯄ꯭ꯔꯣꯐꯦꯁꯅꯦꯜ ꯇꯤꯄꯁꯤꯡ ꯑꯁꯤꯒꯥ ꯂꯣꯌꯅꯅꯥ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗ꯭ꯔꯤ ꯃꯦꯁꯤꯟ ꯑꯃꯥ ꯁꯤꯖꯤꯟꯅꯗꯨꯅꯥ ꯃꯔꯨꯑꯣꯏꯕꯥ ꯐꯣꯕ ꯔꯤꯁ꯭ꯇꯦꯜ ꯑꯃꯥ ꯃꯇꯧ ꯀꯔꯝꯅꯥ ꯑꯦꯛꯁꯄꯔꯠ ꯑꯣꯏꯅꯥ ꯑꯦꯝꯕ꯭ꯔꯣꯏꯗ ꯇꯧꯒꯗꯒꯦ ꯍꯥꯌꯕꯗꯨ ꯇꯃꯁꯤꯜꯂꯨ꯫ ꯑꯗꯣꯃꯒꯤ ꯗꯤꯖꯥꯏꯟ, ꯁ꯭ꯇꯤꯆꯤꯡ ꯑꯣꯔꯗꯔ ꯑꯃꯁꯨꯡ ꯑꯁꯣꯏꯕꯥ ꯂꯩꯇꯕꯥ ꯔꯤꯖꯜꯇꯁꯤꯡꯒꯤꯗꯃꯛ ꯂꯣꯏꯁꯤꯅꯕꯥ ꯃꯄꯨꯡ ꯐꯥꯍꯅꯕꯤꯌꯨ꯫ ꯅꯨꯃꯤꯠ ꯈꯨꯗꯤꯡꯒꯤ ꯁꯤꯖꯤꯟꯅꯅꯕꯥ ꯑꯋꯥꯡꯕꯥ ꯊꯥꯛꯀꯤ, ꯇꯦꯛꯇ ꯀꯥꯌꯗꯕꯥ ꯃꯔꯨꯑꯣꯏꯕꯥ ꯐꯣꯕꯁꯤꯡ ꯁꯦꯝꯃꯨ꯫